Oleh KemPublished prices for eighteen CRMs, from free single-seat plans to annual-only enterprise suites, every plan read straight off each vendor's current pricing page and dated July 29, 2026. Openly published pricing is the norm across the category, so the real argument is scope and seat math, not secrecy.
Half the CRMs here charge $24.50 per user a month or less, with paid plans spanning $11 to $299 and a free plan on 8 of 18, all checked July 29, 2026. That single figure hides three separate purchases: the solo seat, the ten-person team, and the floor of several hundred.
Ranked by a transparency score: pricing transparency 60%, user satisfaction 40%. Capability is not scored. It is the condition grid below. Prices are read from vendor pricing pages and re-checked per product on the dates shown. ComparEdge sells no CRM software and takes no payment for placement. How the score is built.
Row order comes from the transparency score, so price alone never decides a rank. The price column uses one shared per-user scale, and an entry further to the right is a costlier seat, full stop. HubSpot and SugarCRM bend that scale: their higher tiers charge a single platform fee across the whole account, not by the head, so what they truly cost turns on how many people you would have been paying for anyway.
Reading the console
Take the column count as reach, not merit. A suite that fills all six simply does more jobs; a tight pipeline tool that fills three can still finish above it, since the score tracks how openly a vendor lists prices and what buyers report, and stays neutral on features. An empty cell just means the vendor showed no such feature on the day we checked, which belongs in a demo, not a scorecard.
Scroll the console sideways to reach the remaining conditions.
The shortlist ranks by what the plan actually costs your team, not by list price. Flat plans are folded into a per-team number so they compare like for like. Only vendors rated 85 and up are eligible.
For 6 seats at $25 per seat, start with these
Ranked by monthly team cost, vendors rated 85 and up · Your ceiling for this team: $150 / mo
HubSpot
CE 89 free tierOnce one vendor for sales, marketing and support beats stitching three tools together, HubSpot is the obvious pick, and its free tools cover more than most paid entry plans.
Flat, not per seat. Past 3 seats it undercuts every per-seat plan here.
Freshsales
CE 90 free tierTeams that want forecasting and lead scoring without leaving the cheap end of the category.
Less Annoying CRM
CE 97For a small team that finds a tiered lineup overkill, Less Annoying CRM sells a single plan at a single price, month to month, with no contract.
The order deliberately interleaves two kinds of tool. Suites that fill the whole capability set sit beside narrow tools that own a single corner of it, because buyers really do shortlist across that gap, rather than staying on one side of it.
Transparency scorePricing transparency 60%User satisfaction 40%
For a small team that finds a tiered lineup overkill, Less Annoying CRM sells a single plan at a single price, month to month, with no contract. It covers two of the six columns and stops being enough once a team needs forecasting or heavier automation.
Critical gapThe mirror feature lacks technical optimization, causing potential data sync inconsistencies for advanced users.
Less Annoying CRM: expert take
Aimed squarely at small teams, it sells one flat $15 plan, everything included, month to month with no contract. The vendor itself suggests staying under 50,000 contacts. It covers two of six columns and runs out of room once forecasting or heavier automation is needed.
Where Less Annoying CRM holds up
5.0CE scoreG2 4.9 · 660 reviewsCapterra 4.8Founded 2009Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Everything included | $15 | Not published |
When the relationship counts for more than the pipeline stage, folk works as a light contact tracker for agencies and venture teams. Reporting is almost an afterthought, so it fits relationship-led work and struggles as a forecasting tool.
Critical gapThe platform lacks native deep-sync integrations for legacy enterprise databases.
Folk: expert take
For agencies and venture teams the contact record beats the pipeline stage, and folk plays that lightly. At a mid $24-to-$30 Standard seat the function stays thin: reporting is almost an afterthought, so forecasting is not its job.
Where Folk holds up
4.8CE scoreG2 4.7 · 327 reviewsCapterra 4.6Founded 2020Verified July 16, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Standard | $30 | $24 |
| Premium | $60 | $48 |
| Enterprise | $100 | $80 |
Small outfits that need forecasting without a whole suite around it. Capsule keeps a free plan for two users and a couple of hundred contacts, and its pipeline milestones are more customisable than the price suggests.
Critical gapThe platform exhibits documented deficiencies in customer support responsiveness.
Capsule CRM: expert take
Its free plan outdoes most rivals' for solo use, two users and 250 contacts with no time limit. Paid, the $18 annual Starter adds forecasting early, and pipeline milestones customise more than the modest price implies.
Where Capsule CRM holds up
4.8CE scoreG2 4.7 · 481 reviewsCapterra 4.5Founded 2009Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $21 | $18 |
| Growth | $42 | $36 |
| Advanced | $64 | $54 |
| Ultimate | $85 | $72 |
Teams that want forecasting and lead scoring without leaving the cheap end of the category. Freshsales is the least costly seat that still covers all six columns, though Growth holds you to a single pipeline.
Critical gapThe platform exhibits inconsistent support quality and manual data entry overhead.
Freshsales: expert take
It owns the cheapest full-featured entry in the category: the $9 annual Growth seat covers all six columns, where pricier rivals cover fewer. The ceiling is a single sales pipeline on Growth; multiple pipelines only start at Pro.
Where Freshsales holds up
4.6CE scoreG2 4.5 · 1,229 reviewsCapterra 4.5Founded 2010Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Growth | $11 | $9 |
| Pro | $47 | $39 |
| Enterprise | $71 | $59 |
When a small team runs its whole pipeline from the Gmail inbox, Streak fits as a Gmail extension, not a standalone app. A free tier exists, though the paid Pro plans reach grown-up prices, and the Enterprise tier starts at a ten-user minimum.
Critical gapCustom dashboard configuration is technically complex and geolocation data reports remain frequently inaccurate.
Streak: expert take
For a small team living in Gmail it is the pipeline in the inbox, with a free tier to start. But for a browser plugin the paid rungs are grown-up, the Pro seat at $49 annually, and Enterprise wants ten seats minimum.
Where Streak holds up
4.6CE scoreG2 4.5 · 264 reviewsCapterra 4.5Founded 2012Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Pro | $59 | $49 |
| Pro+ | $89 | $69 |
| Enterprise | $159 | $129 |
| Free | Free | Free |
Once one vendor for sales, marketing and support beats stitching three tools together, HubSpot is the obvious pick, and its free tools cover more than most paid entry plans. The cost lands at the seat count, not the headline number.
Critical gapThe platform imposes restrictive paywalls that hinder cost-effective scaling for firms experiencing rapid data growth.
HubSpot: expert take
For a solo user the free tools genuinely stretch; for a scaling team the ladder is brutal, jumping from the $25 Starter to the $1,112.50 Professional as a flat monthly platform fee. Onboarding is a separate one-time bill: about €2,930 on Professional, €6,830 on Enterprise.
Where HubSpot holds up
4.5CE scoreG2 4.4 · 14,710 reviewsCapterra 4.5Founded 2006Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free Tools | Free | Free |
| Starter | $25 | $20 |
| Professional | $1112.50 | $890 |
| Enterprise | $4,500 | $3,600 |
Google Workspace shops that keep the CRM inside Gmail and Calendar instead of a standalone app. Copper pulls contacts straight from email signatures and covers two of the six columns, which tells you it is betting entirely on the Workspace tie-in.
Critical gapThe platform experiences recurring duplicate contact synchronization errors and limited native reporting functionality.
Copper: expert take
Where rivals chase breadth, Copper covers just two of six columns and stakes everything on living inside Google Workspace. It auto-scrapes contacts from Gmail signatures, but outside Workspace there is little reason to pick it, and reporting stays basic.
Where Copper holds up
4.6CE scoreG2 4.5 · 1,155 reviewsCapterra 4.4Founded 2013Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Basic | $29 | $23 |
| Professional | $69 | $59 |
| Business | $134 | $99 |
Enterprises that need all six capabilities administered in one place, with an admin to run it. Salesforce covers all six columns and bills everything above the Starter Suite annually, with a free tier, the Free Suite, underneath for very small teams.
Critical gapStarter plans restrict customization and automated workflow capabilities.
Salesforce: expert take
Alone among the majors it now floats a Free Suite at the bottom, yet only the $25 Starter Suite bills monthly; every tier above is annual-only, and Agentforce sits as its own line. Scale is where the lock-in bites.
Where Salesforce holds up
4.5CE scoreG2 4.4 · 25,768 reviewsCapterra 4.4Founded 1999Verified July 16, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free Suite | Free | Free |
| Starter Suite | $25 | $25 |
| Pro Suite | Not published | $100 |
| Enterprise | Not published | $175 |
| Unlimited | Not published | $350 |
| Agentforce 1 Sales | Not published | $550 |
Sales crews that want a pipeline and not much else in the way. Pipedrive skips a free tier and stays deliberately narrow, so the entry seat is cheap while automation limits bite as the team grows.
Critical gapThe platform currently lacks consistent live support.
Pipedrive: expert take
Unlike most category leaders it runs no free tier at all; the $14 Lite seat looks cheap annually, but automation caps tighten as volume grows and campaign add-ons are billed on top.
Where Pipedrive holds up
4.4CE scoreG2 4.3 · 3,093 reviewsCapterra 4.5Founded 2010Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Lite | $24 | $14 |
| Growth | $49 | $39 |
| Premium | $79 | $49 |
| Ultimate | $99 | $79 |
Small sales teams after unlimited contacts and storage on every plan, with no implementation project. Nutshell skips a free tier but bundles unlimited live support into all of them, from Foundation up.
Critical gapThe platform lacks deep native integrations for complex enterprise tech stacks.
Nutshell: expert take
Unlike tiers that meter contacts, Nutshell hands unlimited contacts and storage to every plan, from the $13 annual Foundation seat up. There is no free tier, but unlimited live support ships on all of them.
Where Nutshell holds up
4.4CE scoreG2 4.3 · 1,419 reviewsCapterra 4.3Founded 2010Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Foundation | $19 | $13 |
| Growth | $32 | $25 |
| Pro | $49 | $42 |
| Business | $67 | $59 |
| Enterprise | $89 | $79 |
Only really worth it for existing Zendesk Support customers extending into sales on the shared customer record. Zendesk Sell bills every tier annually, and Zendesk has set it to retire, so buying in now means buying a migration on a clock.
Critical gapThe platform lacks native lead generation tools and requires supplemental software for outbound prospecting.
Zendesk Sell: expert take
Whatever the team size, the clock matters more than the price: Zendesk has set Sell to retire on 31 August 2027 and points buyers to Pipedrive. Every tier bills annually, from the $19 Team seat up. Buying now is buying a migration.
Where Zendesk Sell holds up
4.3CE scoreG2 4.2 · 6,841 reviewsCapterra 4.3Founded 2007Verified July 16, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Sell Team | $19 / user/mo (annual) | Not published |
| Sell Growth | $55 / user/mo (annual) | Not published |
| Sell Professional | $115 / user/mo (annual) | Not published |
| Sell Enterprise | $169 / user/mo (annual) | Not published |
When a team needs full coverage without suite pricing, Zoho CRM covers every capability column at a low per-seat rate, and annual billing takes roughly a third off. The trade is the better AI locked to upper tiers.
Critical gapUI inconsistencies and limited AI depth create a steep configuration learning curve.
Zoho CRM: expert take
A small team gets full six-column coverage cheap: the $14 annual Standard seat undercuts most rivals, and yearly billing cuts about a third off. The catch for growth is Zia AI and deep analytics locked to upper tiers.
Where Zoho CRM holds up
4.2CE scoreG2 4.1 · 2,926 reviewsCapterra 4.3Founded 1996Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Standard | $20 | $14 |
| Professional | $35 | $23 |
| Enterprise | $50 | $40 |
| Ultimate | $65 | $52 |
Small businesses buying follow-up automation and a CRM as a single purchase. Keap ships one plan at the steepest per-seat entry here, priced that way because the automation, not the contact list, is the product, with a mandatory paid onboarding on top.
Critical gapThe platform mandates significant setup time for teams lacking dedicated administrators.
Keap: expert take
At $299 for its one plan, Keap is the steepest per-seat entry here by a wide margin, and that is the point: you are buying follow-up automation with a CRM attached, not a pipeline tool. Onboarding is a required paid setup, priced over a call.
Where Keap holds up
4.3CE scoreG2 4.2 · 14 reviewsCapterra 4.1Founded 2001Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Keap | $299 | Not published |
When calling is the core of the job, Close builds the CRM around the dialer, and its Solo tier drops close to half price on annual billing. Above Solo, per-seat pricing rises sharply.
Critical gapThe platform lacks offline functionality, requiring constant connectivity for all communication modules.
Close: expert take
Built for inside-sales floors that dial all day, its solo end is built to hook: the Solo seat halves from $19 to $9 on annual billing. Past one rep it turns costly fast, Essentials landing near triple that.
Where Close holds up
4.8CE scoreG2 4.7 · 2,032 reviewsCapterra 4.7Founded 2013Verified July 16, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Solo | $19 | $9 |
| Essentials | $49 | $35 |
| Growth | $109 | $99 |
| Scale | $149 | $139 |
| Custom | Contact sales | |
If a deal needs to hand off into a delivery project, Insightly pairs the CRM with lightweight project tools in one seat. The rates read per month but bill annually, and AI Copilot is metered at 75 queries a month on Professional.
Insightly: expert take
A team that runs delivery projects off the back of deals is the fit: Insightly bundles projects into the CRM, though its per-month rates bill annually with no monthly option published, and Professional meters AI Copilot at 75 queries a month.
Where Insightly holds up
4.3CE scoreG2 4.2 · 941 reviewsCapterra 4Founded 2009Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Plus | $29 | Not published |
| Professional | $49 | Not published |
| Enterprise | $99 | Not published |
If you would rather shape the CRM like a database than accept a fixed layout, Attio models data with near-Notion flexibility and enriches company and contact records automatically. It offers a no-cost tier, has no built-in email marketing, and quotes its top tier rather than publishing it.
Critical gapThe platform currently lacks standard legacy CRM functionalities for complex workflows.
Attio: expert take
A data-led team that wants to model the CRM like a database is the target: Attio bends its schema with near-Notion flexibility and enriches company and contact records automatically. There is a free tier and a $29 annual Plus seat, but no built-in email marketing.
Where Attio holds up
4.9CE scoreG2 4.8 · 428 reviewsCapterra 4.7Founded 2019Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Plus | $36 | $29 |
| Pro | $86 | $69 |
| Enterprise | Contact sales | |
Teams already running work management on monday who want the CRM in the same workspace instead of a better standalone one. It is a Work OS module first, so the pipeline rides on the same boards and automations as the rest of the company's work.
Critical gapThe platform experiences latency during large data imports and lacks deep native email integration for complex workflows.
monday CRM: expert take
The shelf price misleads: a three-seat minimum triples the $21.95 Basic entry before you begin. Decimal rates like $30.49 Standard look like a currency conversion. It is a Work OS module first, a pure CRM second.
Where monday CRM holds up
4.7CE scoreG2 4.6 · 1,158 reviewsCapterra 4.7Founded 2012Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Basic | $21.95 | $18 |
| Standard | $30.49 | $25 |
| Pro | $50 | $41 |
| Ultimate | Contact sales | |
Mid-market teams chasing wide coverage under a contract, not a self-serve signup. SugarCRM is really several products at one till: Sell, Serve and Enterprise price per seat, while Sugar Market carries a flat, account-wide charge, so the quote depends on which Sugar you actually buy.
Critical gapThe UI lags on mobile and onboarding friction runs high.
SugarCRM: expert take
One price list here is really four products at one till: Sell, Serve and Enterprise price per seat, while Sugar Market bills a flat $1,000 monthly platform fee. Every plan bills annually; no monthly rate exists. The quote depends on which Sugar you buy.
Where SugarCRM holds up
3.9CE scoreG2 3.8 · 1,188 reviewsCapterra 3.8Founded 2004Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Sugar Sell Standard | $59 | Not published |
| Sugar Sell Advanced | $85 | Not published |
| Sugar Sell Premier | $135 | Not published |
| Sugar Serve | $80 | Not published |
| Sugar Enterprise | $85 | Not published |
| Sugar Enterprise+ | $120 | Not published |
| Sugar Market | $1,000 | Not published |
What the records say
Less Annoying CRM starts cheaper: $15 / seat against $30 from Folk, 2.0× apart at the door.
For 6 seats, Less Annoying CRM bills $90 / mo and Folk bills $180 / mo, $90 / mo between them.
Both carry 2 of the 6 capability columns on the record.
Users side with Less Annoying CRM: 4.9 on G2 against 4.7 for Folk.
Both publish every tier they sell.
Pick Less Annoying CRM for: For a small team that finds a tiered lineup overkill, Less Annoying CRM sells a single plan at a single price, month to month, with no contract.
Pick Folk for: When the relationship counts for more than the pipeline stage, folk works as a light contact tracker for agencies and venture teams.
Less Annoying CRM
CE 97 · G2 4.9Verified July 8, 2026
Folk
CE 93 · G2 4.7Verified July 16, 2026
Both price lists on the category axis
Where they differ
Only Less Annoying CRM has on the record
Only Folk has on the record
Four CRMs here fill every one of the six columns and four fill only two. The gap is genuine, but it is not what the ranking measures. A suite covers everything because it is sold to organisations that need everything in one place, and the price of that breadth is an implementation and someone to own it.
The ranking rewards disclosure and buyer ratings and stays quiet on features, so a narrow pipeline tool with a single public plan can beat a suite whose top tiers never reach the public page. If your whole job is the pipeline, paying for forecasting, call tracking and web forms you never open is rent on your interface.
Entry prices cluster tightly across this category, which is a poor way to choose between them. What moves the bill is the seat count, the tier that carries the one feature your process needs, and whether you are forced into a minimum block of seats or a year up front.
Free tiers here usually cap seats rather than features, so they pass a trial and fail the month you add the fourth rep. Two vendors change the unit above their entry tier, switching to an account-wide flat fee instead of per seat, and the per-user math you used to compare them stops applying. Work out which plan you will really be on next year, at the team size you actually expect, then compare the totals.
Price the seat you will hold in month thirteen, not the one on the banner. CRM pricing is steep by design: the entry tier exists to start the relationship, and the features that justify the purchase usually live two tiers up, next to onboarding fees and seat minimums.
A vendor that shows every tier scores well with us. One that hides the top does not. In this market a readable price list is still a differentiator, which tells you most of what you need to know.
Still weighing it? Answer 5 questions, take a shortlist.
How this review is made. Prices are read from vendor pricing pages and re-checked on the dates shown against each product. Condition columns reflect the feature set recorded on the vendor’s own pages on that date. ComparEdge sells no CRM software and takes no vendor payment for placement. Where a vendor publishes nothing, this page says so rather than estimating. Ranking is by transparency score: pricing transparency 60%, user satisfaction 40%. What a product can do is shown in the condition columns and carries no weight in the number.
