Per-site and per-project pricing can add up fast for agencies. Check whether the plan covers custom domains, bandwidth, and team seats.
Website builder pricing depends heavily on transaction fees and ecommerce features. Two plans at the same price can differ significantly in commerce capability. Paid plans range from $5 to $249/mo. Across paid tiers, the average entry price is $33/mo.
74% of tools here (17 of 23) include a free plan. That gives you a low-risk starting point, but check which features are gated behind paid tiers before committing. Annual billing typically saves 10-25% versus monthly across this category.
The key cost to watch: transaction fees and custom domain restrictions. These often don't appear in the headline price but add up fast at scale. Use the filters below to narrow by pricing model, free plan availability, or rating, then compare shortlisted tools head-to-head before deciding.
Oleh KemFounder & Lead AnalystWordPress.com suits content-focused teams needing a managed CMS with minimal server administration. Pricing begins at $9/mo, offering more plugin flexibility than Squarespace despite higher configuration overhead. Critical gap: The platform restricts direct database access and FTP file management for site administrators.
Wix is designed for non-technical users requiring an integrated visual CMS and hosting solution. It starts at $24/mo, trading the granular plugin control of WordPress for managed infrastructure. Critical gap: performance latency occurs when scaling content volume and heavy media assets.
Squarespace is a hosted SaaS website builder for non-technical small business owners. Paid plans start at $14/mo, which is more expensive than self-hosted WordPress for similar feature sets. Critical gap: the proprietary platform prevents full access to underlying code for SEO.
Webflow focuses on visual development for professional designers managing responsive CSS and HTML layouts. Subscriptions start at $15/mo, though it lacks the self-hosted flexibility of Divi. Critical gap: the platform requires constant cloud connectivity for all development.
Framer handles visual website creation specifically for UI/UX designers. Pricing starts at $15/mo, offering faster deployment than Webflow at the cost of database depth. Critical gap: the platform lacks native support for Figma Auto Layout import constraints.
Carrd tackles single-page responsive site building for individual creators and freelancers. Pricing begins at $0. 75 monthly, costing less than Wix while offering fewer complex design modules. Critical gap: the platform architecture strictly restricts sites to a single-page format.
Ghost is a headless content management system for independent creators and media publishers. It starts at $18/mo, costing less than Squarespace but providing fewer design templates. Critical gap: the platform lacks the extensive plugin ecosystem found in traditional WordPress installations.
Shopify targets mid-market retail teams with its cloud-native e-commerce platform and integrated POS systems. Monthly pricing starts at $5/mo, contrasting with the self-hosted WooCommerce model. Critical gap: reported degradation in support responsiveness complicates resolution of complex technical backend issues.
Weebly works best for non-technical small business owners requiring integrated e-commerce through a drag-and-drop content management system. Plans start at $13/mo, while Wix offers greater design customization at a higher cost. Critical gap: outdated templates lack meaningful design flexibility and modern architectural updates.
Duda caters to agencies with managed SaaS website builder and white-label client management needs. It starts at $25/mo, contrasting with WordPress by mandating subscription-based hosting. Critical gap: the platform architecture restricts deep custom code implementation and granular backend server control.
Webnode centers on being a managed SaaS website builder for non-technical small business owners. Plans start at $5.5/mo. 90 monthly, trading WordPress plugin flexibility for simplified hosting. Critical gap: the platform architecture restricts complex site scaling, custom CSS styling, and extensive content categorization.
Strikingly suits independent creators and small e-commerce merchants needing a one-page website builder. Plans start at $12/mo, whereas Shopify supports more complex growth requirements. Critical gap: the platform architecture lacks the data portability needed for migration to enterprise-grade systems.
10Web covers managed WordPress hosting with automated AI site generation for small business owners. Pricing begins at $10/mo, though SiteGround offers better reliability for similar costs. Critical gap: the platform fails to support complex databases or large-scale subscriber management.
Super supports content creators by generating static websites directly from Notion pages. The $16/mo entry tier lacks the granular design flexibility found in Squarespace. Critical gap: the platform forces a rigid content architecture dependent on the primary Notion page hierarchy.
Typedream fits as a no-code website builder with a Notion-style CMS, suited for startup founders. Its $7/mo entry point offers less granular control than Webflow but prioritizes rapid deployment. Critical gap: recurring software bugs frequently prevent page publishing from authenticated accounts.
Unicorn Platform is built for indie makers and solo founders as an AI-assisted static site generator. Pricing begins at $9/mo, offering less granular design control than Webflow. Critical gap: the interface creates significant friction during manual data entry workflows.
HubSpot CMS is aimed at mid-market marketing teams requiring an integrated CRM and page builder within a decoupled SaaS CMS. It starts at $20/mo, unlike WordPress which requires higher maintenance for comparable functionality. Critical gap: proprietary code constraints restrict flexibility for complex custom development requirements.
Tilda is a block-based website builder for designers and creative professionals. It starts at $15/mo, while Webflow demands higher technical proficiency for similar design output. Critical gap: restricted block customization options require manual workarounds to achieve specific layout requirements.
ClickFunnels specializes in sales funnel orchestration and A/B testing for direct-response digital marketing campaigns. It starts at $97/mo, requiring higher recurring costs than WordPress for integrated workflows. Initial configuration presents a steep learning curve for non-technical users.
Bubble is a visual application builder providing database management and API integration for technical founders. Pricing starts at $69/mo, trading granular backend control for faster prototyping compared to Firebase. A significant learning curve persists regarding its proprietary logic and workflow systems.
FlutterFlow serves developers and designers as a low-code visual builder for native mobile applications. It starts at $39/mo, offering Flutter code export unlike Bubble. Critical gap: the platform presents a steep learning curve for implementing complex custom backend logic.
Glide enables operations teams to build no-code applications for structured data managed in spreadsheets. It starts at $249/mo, costing more than Softr for public deployments. Critical gap: the platform locks advanced features behind higher tiers and complicates public app access.
BuildShip is positioned for developers as a visual backend builder integrating AI workflows with Firebase and Supabase. Pricing starts at $19/mo, contrasting with Quickbase which offers different enterprise-grade scaling models. Critical gap: variable caching values fail to reset during iterative testing cycles.
Website Builders tools use per-seat, flat-rate, or usage-based pricing. Per-seat is predictable for fixed teams; usage-based scales but can spike. Model the cost at 2× your current headcount before committing.
The advertised price is rarely the total price. Common add-ons: SSO, advanced reporting, priority support, extra storage, premium integrations. In this category, also watch for transaction fees and custom domain restrictions. Calculate 12-month TCO before comparing plans.
Every listing includes verified pricing tiers, plan-level feature breakdowns, and independent ratings from G2, Capterra, and TrustRadius. Use the compare tool to find which plan fits your team size and budget.
Head-to-head comparisons for the leading website builders tools
The website builders market presents a striking contradiction: while 17 of the 23 tools tracked in our database offer a free tier, and 100% provide free trials, long-term retention remains elusive for growing businesses. Our analysis reveals that most buyers who select a platform based on initial cost-free access end up migrating or renegotiating their contracts within 18 months. This high churn rate is driven by a fundamental misunderstanding of the transition from entry-level tiers to enterprise-grade infrastructure.
Data from our comprehensive pricing database shows that the average entry-level price across the category sits at $24 per month, spanning a massive range from $0.75 to $147 per month. While highly rated platforms like Unicorn Platform ($14/mo), Duda ($25/mo), and BuildShip ($29/mo) offer predictable starting points, the hidden friction lies in the upgrade triggers. Because 0% of these 23 tools utilize pure usage-based billing, vendors monetize scale by gating critical features-such as custom domains, advanced SEO controls, and API access-forcing sudden, steep price jumps rather than gradual scaling.
Selecting a platform from the 23 website builders in our directory requires analyzing the exact point where a free or low-cost tier becomes functionally unusable. The most common trigger point is white-labeling and domain control. Free tiers almost universally mandate vendor-branded subdomains and display intrusive ads, which are unacceptable for B2B operations. Once you transition to a paid tier to remove these constraints, you enter the $24/month average baseline, but the feature gating does not stop there.
For businesses prioritizing organic search, the critical evaluation point is SEO and metadata customization. Several entry-level tiers restrict direct access to sitemap editing, schema markup, and clean URL redirects, reserving these for mid-to-high-tier plans. If your marketing strategy relies on content acquisition, a cheaper plan can quickly become a bottleneck, forcing an upgrade to plans that cost three to four times the entry rate just to access basic indexation controls.
Finally, integration limits represent the ultimate upgrade trigger. While no tools in this category charge based on raw traffic volume, they strictly limit API calls, custom database collections, and third-party marketing integrations on their standard plans. When your site needs to sync lead data directly with your CRM or marketing automation platform, you will likely be pushed toward custom enterprise pricing. If your current platform's upgrade path becomes unsustainable, you can explore alternative migration paths using our platform alternatives guide.
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