Shopify
CE 89Stores where selling is the whole point and the site is just the storefront.
Starter, flat account fee$5 / mo
6 seats, no per-seat charge+ $0
Against your $114 ceiling−$109
Team cost$5 / mo
Verified
Reviewed by
Oleh Kem
Oleh KemPlans checked104 / 23 vendors
“Contact sales”11/104
Median entry$18.50/mo
Entry range$4.50-97
Free tier17/23
Leader95 Unicorn Platform
Website builders compared: pricing, scores and features
Compare published pricing for 23 website builders, from free one-pagers to full online stores. Every plan checked on the vendor's own page, with free tiers, per-site fees and hidden costs called out.
What is a website builder, and what does one cost?
A website builder is hosted software for building and running a site without code or servers. Across the 23 here, paid plans open at $4.50 a month and the median entry is $18.50, verified August 7, 2026. 17 run a free tier, and nearly every builder publishes its full price list.
- Paid plans open at $4.50 a month, with a median entry of $18.50, verified August 7, 2026.
- 17 of the 23 builders run a free tier, most of them showing the vendor's branding on the published page.
- Most builders print every tier; the only price usually withheld is the enterprise or custom step.
- The cheapest plans are the least comparable: one vendor's entry is a full store, another's is a single page with the vendor's name on it.
- Hosted commerce plans add a percentage cut on each sale on top of the monthly fee, which the plan price never shows.
Ranked by a transparency score: pricing transparency 60%, user satisfaction 40%. Capability is not scored. It is the condition grid below. Prices are read from vendor pricing pages and re-checked per product on the dates shown. ComparEdge sells no website builders and takes no payment for placement. How the score is built.
01 / 07
Website builders ranked: pricing transparency, ecommerce, SEO and API
Builders bill three ways here: per site, per seat, or a flat monthly fee for one site. The axis places each entry where it actually lands, so a per-seat price and a flat one sit at their true distance.
Sorted by transparency scorePriced tiers 93 / 104Full disclosure 12 / 23
How to read this table
Reading the console
Every builder here bills differently. Per-site plans like WordPress, Webflow and Super charge for each site you publish. Per-seat plans like HubSpot charge for each editor. Most of the rest are a flat monthly fee for one site. The axis folds all three onto one scale so the entries sit at honest distances. What it cannot show is the money that arrives later: the percentage a hosted store takes on every sale, the cost of a second site or seat, and the traffic or workload overages on the app builders. Read the entry price as a floor, not a total.
- Price axis
- One shared logarithmic axis, $4.50 to $3k. A tick further right is genuinely dearer. The tall tick is the cheapest paid tier.
- Diamond
- A flat platform fee, billed per month, not per seat.
- Granted
- Listed on the vendor’s own pages on the verify date.
- Conditional
- Present, but some tiers carry no published price.
- Not on the record
- Absent from the recorded feature set. It means unlisted, not incapable.
01Unicorn PlatformFree tierAll tiers pricedE-commerce not on the recordCustom code listedMembership not on the recordSEO tools not on the recordBlog listedAPI not on the record$14flat95
02TildaFree tierAll tiers pricedE-commerce not on the recordCustom code not on the recordMembership listedSEO tools listedBlog listedAPI not on the record$15flat92
03CarrdAnnual contract onlyfrom $0 / mo billed yearlyFree tierAll tiers pricedE-commerce not on the recordCustom code listedMembership listedSEO tools not on the recordBlog not on the recordAPI not on the record$0/mo·yr91
0410WebNo free tierAll tiers pricedE-commerce listedCustom code not on the recordMembership not on the recordSEO tools listedBlog not on the recordAPI listed$20flat91Alternatives to 10Web
05WordPress.comFree tier1 of 6 tiers unpricedE-commerce listedCustom code not on the recordMembership listedSEO tools listedBlog listedAPI listed$10.50/site90
06SquarespaceNo free tierAll tiers pricedE-commerce listedCustom code not on the recordMembership listedSEO tools listedBlog listedAPI listed$19flat90
07SuperFree tier1 of 4 tiers unpricedE-commerce not on the recordCustom code listedMembership not on the recordSEO tools listedBlog listedAPI not on the record$16/site90
08HubSpot CMSFree tierAll tiers pricedE-commerce listedCustom code listedMembership listedSEO tools listedBlog listedAPI listed$20/u90Alternatives to HubSpot CMS
09ShopifyNo free tierAll tiers pricedE-commerce listedCustom code listedMembership listedSEO tools listedBlog not on the recordAPI listed$5flat89Alternatives to Shopify
10WeeblyFree tierAll tiers pricedE-commerce listedCustom code not on the recordMembership not on the recordSEO tools listedBlog listedAPI not on the record$13flat85Alternatives to Weebly
11ClickFunnelsNo free tierAll tiers pricedE-commerce listedCustom code not on the recordMembership listedSEO tools not on the recordBlog listedAPI listed$97flat85
12StrikinglyFree tierAll tiers pricedE-commerce listedCustom code listedMembership listedSEO tools not on the recordBlog not on the recordAPI not on the record$20flat84
13BuildShipFree tier1 of 5 tiers unpricedE-commerce not on the recordCustom code listedMembership listedSEO tools not on the recordBlog not on the recordAPI listed$25flat82Alternatives to BuildShip
14GlideFree tier1 of 5 tiers unpricedE-commerce not on the recordCustom code not on the recordMembership listedSEO tools not on the recordBlog not on the recordAPI listed$25flat81Alternatives to Glide
15DudaNo free tier1 of 5 tiers unpricedE-commerce listedCustom code not on the recordMembership listedSEO tools listedBlog listedAPI listed$25flat80
16FlutterFlowFree tier1 of 6 tiers unpricedE-commerce not on the recordCustom code listedMembership listedSEO tools not on the recordBlog not on the recordAPI listed$39flat80Alternatives to FlutterFlow
17WebnodeFree tierAll tiers pricedE-commerce listedCustom code not on the recordMembership listedSEO tools listedBlog listedAPI not on the record$4.50flat79Alternatives to Webnode
18WebflowFree tier1 of 5 tiers unpricedE-commerce not on the recordCustom code listedMembership listedSEO tools listedBlog listedAPI listed$25/site78Alternatives to Webflow
19BubbleFree tier1 of 5 tiers unpricedE-commerce listedCustom code listedMembership listedSEO tools listedBlog not on the recordAPI listed$69flat77
20WixFree tier1 of 6 tiers unpricedE-commerce listedCustom code not on the recordMembership listedSEO tools listedBlog listedAPI listed$17flat76
21FramerFree tier1 of 4 tiers unpricedE-commerce not on the recordCustom code not on the recordMembership not on the recordSEO tools listedBlog not on the recordAPI listed$15/site75Alternatives to Framer
22TypedreamFree tierAll tiers pricedE-commerce listedCustom code not on the recordMembership not on the recordSEO tools listedBlog listedAPI not on the record$20flat74
23GhostNo free tier1 of 4 tiers unpricedE-commerce not on the recordCustom code listedMembership listedSEO tools not on the recordBlog listedAPI listed$18flat72
GrantedSome tiers sealedNot on the recordCheapest paid seatFlat account fee, not per seatScore ranks pricing transparency and user ratings, not capability. Capability is the grid.
23 vendorsMedian entry $18.50Coverage span 6 → 2 of sixSealed tiers 11 / 104
Scroll the console sideways to reach the remaining conditions.
02 / 07
Shortlist a website builder by team size and what it really costs
The shortlist ranks by what the plan actually costs your team, not by list price. Flat plans are folded into a per-team number so they compare like for like. Only vendors rated 85 and up are eligible.
Sites
6
Budget / site
For 6 sites at $19 per site, start with these
Ranked by monthly team cost, vendors rated 85 and up · Your ceiling for this team: $114 / mo
Weebly
CE 85 free tierVery small businesses that want a cheap or free store wired to Square payments.
Personal, flat account fee$13 / mo
6 seats, no per-seat charge+ $0
Against your $114 ceiling−$101
Team cost$13 / mo
Unicorn Platform
CE 95 free tierStartups and makers building SaaS or app landing pages without a designer.
Maker, flat account fee$14 / mo
6 seats, no per-seat charge+ $0
Against your $114 ceiling−$100
Team cost$14 / mo
Over your ceilingHubSpot CMS $20 / seat
Not sure what to weigh? Five questions narrow it faster than the grid.Answer 5 questions
03 / 07
Every builder's plans, verdicts and the date we checked each price
Open any row for every plan and the date each price was checked. Order follows the transparency score, not price or popularity.
Transparency scorePricing transparency 60%User satisfaction 40%
Startups and makers building SaaS or app landing pages without a designer. Unicorn Platform carries the deepest priced lineup in the category, from a free page up to agency tiers.
Critical gapThe interface creates significant friction during manual data entry workflows.
Plan table and expert take
Unicorn Platform: expert take
Seven public tiers price by published sites, one on Maker rising to eight on Freelancer. The free Lurker plan is draft-preview only, nothing goes live, so the working floor is the $14 Maker plan.
Where Unicorn Platform holds up
- AI-powered copy and image generation speeds up content creation
- Pre-built components designed specifically for SaaS & mobile apps
- Integrated blogging platform and help center on all paid plans
- No-code form builder with integrations (Stripe, Mailchimp)
- Free plan includes a blog, SSL, and custom-code injection, with a custom domain unlocking on the $14 Maker plan
4.8CE scoreG2 4.7 · 36 reviewsCapterra 4.8Founded 2019Verified August 5, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Lurker | Free | Free |
| Maker | $14 | $9 |
| Startup | $49 | $29 |
| Business | $69 | $49 |
| Freelancer | $99 | $79 |
| Agency | $179 | $139 |
| Major | $350 | $250 |
Content teams and designers building editorial, visually rich pages from a block library. Tilda's signature is Zero Block, a freeform canvas inside the block system for pages that outgrow templates.
Critical gapRestricted block customization options require manual workarounds to achieve specific layout requirements.
Plan table and expert take
Tilda: expert take
Five sites on a $25 Business plan is one of the quieter multi-site deals here, and 550 stock blocks cover most editorial layouts before custom work starts. The built-in blog is the weak wing; content-heavy teams feel it first.
Where Tilda holds up
- Zero Block editor offers pixel-perfect, code-free design control
- Integrated CRM and data capture forms included on all plans
- Extensive typography settings and integrated font library
- Built-in animation tools for creating interactive web experiences
- 550+ professionally designed, customizable content blocks
4.7CE scoreG2 4.6 · 75 reviewsCapterra 4.6Founded 2014Verified August 7, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Personal | $15 | $10 |
| Business | $25 | $20 |
One-page sites, link-in-bio pages and simple landings on the smallest budget in the category. Carrd is annual-only and starts at a few dollars a year, with a free tier for basic pages.
Critical gapThe platform architecture strictly restricts sites to a single-page format.
Plan table and expert take
Carrd: expert take
Carrd refuses monthly billing entirely: Pro tiers run $9 to $49 a year, paid up front, which is less than most rivals charge in a month. The one-page ceiling is structural, not a limit you can pay your way out of.
Where Carrd holds up
- Extremely low annual pricing for Pro plans
- Build and publish up to 3 sites on the free plan
- Intuitive drag-and-drop editor with a minimal learning curve
- Perfect for creating polished 'link-in-bio' pages
- Fast-loading, fully responsive sites by default
4.6CE scoreG2 4.5 · 33 reviewsCapterra 4.6Founded 2016Verified August 4, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Basic | Free | Free |
| Pro Lite | Not published | $9 |
| Pro Standard | Not published | $19 |
| Pro Plus | Not published | $49 |
WordPress sites someone wants generated and hosted by AI rather than assembled by hand. 10Web wraps managed hosting around a page builder, and the output stays portable WordPress rather than a proprietary format.
Critical gapThe platform fails to support complex databases or large-scale subscriber management.
Plan table and expert take
10Web: expert take
Everything runs on AI credits, 100 to 300 a month by tier, and annual billing cuts each price in half exactly. The complaints are operational: the manager plugin can demand manual file-permission fixes, and support drags when a site is down.
Where 10Web holds up
- AI recreation of any website's layout and design into WordPress
- Automated 90+ PageSpeed score for any converted website
- Includes managed WordPress hosting powered by Google Cloud
- AI-generated content and images tailored to your business type
- Full Elementor integration for drag-and-drop customization
4.7CE scoreG2 4.6 · 166 reviewsCapterra 4.5Founded 2017Verified August 5, 2026
| Plan | Monthly | Annual |
|---|---|---|
| AI Starter | $20 | $10 |
| AI Premium | $30 | $15 |
| AI Ultimate | $45 | $23 |
Content sites and blogs that expect to grow into plugins, a store, or custom code without changing platform. WordPress.com prices per site and opens the real capabilities at its Business tier.
Critical gapThe platform restricts direct database access and FTP file management for site administrators.
Plan table and expert take
WordPress.com: expert take
Plugins are the reason to pick WordPress.com, and they only unlock at the Business tier; below that you are buying a managed blog. Annual billing cuts each price by a third to half. The consolation: leaving for self-hosted WordPress later is a clean move.
Where WordPress.com holds up
- Fully managed hosting and security included on all plans
- Seamless scalability from a simple blog to a full-fledged store
- Access to thousands of plugins on Creator plan and higher
- Built-in Jetpack features for performance, security, and growth
- Generous free plan with community support and 1GB storage
4.5CE scoreG2 4.4 · 2,707 reviewsCapterra 4.6Founded 2003Verified August 7, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Personal | $10.50 | $7.50 |
| Premium | $21 | $15.50 |
| Business | $46 | $41.50 |
| Commerce | $80.50 | $75 |
| Enterprise | Contact sales | |
Design-led portfolios and small stores that want polished templates over plugins or code. Squarespace stays template-first: what you buy is the design system, not an app store.
Critical gapThe proprietary platform prevents full access to underlying code for SEO.
Plan table and expert take
Squarespace: expert take
Three plans and no add-on maze, the shortest menu in the group. The free custom domain only comes with annual billing, and built-in Acuity scheduling is the quiet differentiator for service businesses that invoice clients.
Where Squarespace holds up
- Award-winning, design-forward templates feel custom-built
- Fluid Engine editor offers precise, grid-based creative control
- All-in-one platform includes scheduling, email marketing, and memberships
- Strong native blogging tools with advanced formatting and scheduling
- Integrated Acuity Scheduling is best-in-class for service businesses
4.5CE scoreG2 4.4 · 200 reviewsCapterra 4.6Founded 2003Verified August 5, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Basic | $19 | $12 |
| Core | $27 | $17 |
| Advanced | $36 | $25 |
Notion documents a team wants published as a real website without leaving Notion. Super turns a Notion workspace into a site and prices per site.
Critical gapThe platform forces a rigid content architecture dependent on the primary Notion page hierarchy.
Plan table and expert take
Super: expert take
Super charges per site, and the Pro step exists mostly for one feature: serving your Notion pages under a sub-directory of an existing domain. Sites are generated static, which is why they outrun Notion's own public pages.
Where Super holds up
- Instantly syncs website content from Notion edits
- No-code theme editor for deep visual customization
- Optimized for speed with fast, static page generation
- Adds SEO controls like meta tags and pretty URLs
- Password-protect individual pages or entire sites
4.6CE scoreG2 4.5 · 12 reviewsCapterra 4.5Founded 2020Verified August 5, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Personal | $16 | $12 |
| Pro | $28 | $22 |
| Custom solutions | Contact sales | |
Marketing teams already inside HubSpot that want the website to sit beside the CRM and forms. Content Hub starts cheap per seat and jumps to a platform fee in the hundreds, with onboarding and seat costs underneath.
Critical gapProprietary code constraints restrict flexibility for complex custom development requirements.
Plan table and expert take
HubSpot CMS: expert take
Starter is a friendly $20 per seat; the next real step, Professional, is a $600-a-month platform fee, the widest gap on this page. You pay it for CRM-driven pages: content that rewrites itself per visitor from HubSpot data. Page caps pinch the lower tiers.
Where HubSpot CMS holds up
- Native integration with HubSpot CRM for deep personalization
- Built-in A/B testing and adaptive content on higher tiers
- All-in-one platform: hosting, security, and CDN included
- Smart Content uses CRM data to show visitors unique content
- Comprehensive analytics on traffic sources and lead generation
4.6CE scoreG2 4.5 · 2,011 reviewsCapterra 4.5Founded 2006Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free Tools Plan | Free | Free |
| Starter | $20 | $15 |
| Professional | $600 | $500 |
| Enterprise | $1,800 | $1,500 |
Stores where selling is the whole point and the site is just the storefront. Shopify runs from a token social-selling plan up to enterprise platform pricing, with transaction fees underneath at every step.
Critical gapReported degradation in support responsiveness complicates resolution of complex technical backend issues.
Plan table and expert take
Shopify: expert take
The $5 Starter is checkout links and social selling, not a website; the real store begins at Basic. Skip Shopify Payments and an extra 0.5-2% of each sale goes to Shopify on top of gateway fees, and app subscriptions quietly rebuild the monthly bill.
Where Shopify holds up
- Extensive app ecosystem (8,000+) for limitless customization
- Integrated Shopify Payments simplifies checkout and reduces fees
- Shopify POS unifies online and in-person retail sales seamlessly
- Robust, scalable infrastructure handles high-traffic sales events
- Shopify Shipping offers discounted rates with major carriers
4.5CE scoreG2 4.4 · 5,096 reviewsCapterra 4.5Founded 2006Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $5 | Not published |
| Basic | $39 | $29 |
| Grow | $105 | $79 |
| Advanced | $399 | $299 |
| Shopify Plus | $2,300 | $2,300 |
Very small businesses that want a cheap or free store wired to Square payments. Weebly is the budget end of hosted commerce, with few plans to choose from.
Critical gapOutdated templates lack meaningful design flexibility and modern architectural updates.
Plan table and expert take
Weebly: expert take
The free plan still ships a working store with unlimited items, which nobody else here gives away. But Weebly has sat in maintenance mode since Square bought it: themes are dated, and a professional inbox on your domain means paying for Google Workspace separately.
Where Weebly holds up
- Seamlessly integrates with Square's full suite of payment tools
- Generous free plan includes ecommerce and unlimited items
- Built-in marketing tools like email campaigns and lead capture
- App Center extends functionality with 350+ third-party apps
- Simple, structured editor is less overwhelming for beginners
4.3CE scoreG2 4.2 · 481 reviewsCapterra 4.3Founded 2007Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Personal | $13 | $10 |
| Professional | $16 | $12 |
| Performance | $29 | $26 |
| Premium | $72 | Not published |
Marketers building sales funnels and checkout flows rather than a brochure site. ClickFunnels carries the priciest entry here because the funnel, not the page, is the product.
Plan table and expert take
ClickFunnels: expert take
The costliest entry in the category, and the plan names admit the game: 'Unlimited Funnels (Limited Time)' is a promo label sitting inside the price list itself. You are buying funnel economics, split testing plus the built-in affiliate engine. The website is incidental.
Where ClickFunnels holds up
- All-in-one platform for sales, marketing, and fulfillment
- Extensive library of high-converting, pre-built funnel templates
- Built-in affiliate management system (Funnel Hacker Plan)
- Focus on direct-response marketing principles and education
- Robust A/B testing for every element within a funnel
4.1CE scoreG2 4 · 417 reviewsCapterra 4.5Founded 2014Verified August 4, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Launch | $97 | $81 |
| Scale | $197 | $164 |
| Optimize | $297 | $248 |
| Dominate | Not published | $499.75 |
Simple one-page sites and quick personal pages for people who never want to open a settings panel. Strikingly is deliberately basic, with a free tier and two paid steps above it.
Critical gapThe platform architecture lacks the data portability needed for migration to enterprise-grade systems.
Plan table and expert take
Strikingly: expert take
Unlimited free sites is the hook nobody copies: every free site stays live with real bandwidth. Paid tiers bundle sites too, three on PRO and five on VIP. The gap is integrations; with no Zapier connection, shipping and marketing tools stay manual.
Where Strikingly holds up
- Extremely intuitive editor optimized for single-page sites
- Free plan includes a live site with 5GB monthly bandwidth
- Simple Store e-commerce functionality on all paid plans
- Built-in newsletter and audience management tools
- Mobile app for on-the-go site editing and analytics
4.2CE scoreG2 4.1 · 39 reviewsCapterra 4.3Founded 2012Verified August 4, 2026
| Plan | Monthly | Annual |
|---|---|---|
| FREE | Free | Free |
| PRO | $20 | $16 |
| VIP | $59 | $49 |
Developers wiring backends, APIs and automations behind an app rather than building the front end. BuildShip is the backend half of the no-code stack and bills by workload.
Critical gapVariable caching values fail to reset during iterative testing cycles.
Plan table and expert take
BuildShip: expert take
BuildShip is the backend half of the no-code stack, billed in credits from 3,000 free to 300,000 on Business. It pairs naturally with FlutterFlow and Webflow front ends. Debugging is the honest weakness: users call the logs confusing when a flow fails.
Where BuildShip holds up
- Great for building backends visually
- AI integration nodes built-in
- Works well with FlutterFlow and Webflow
- Good Firebase/Supabase integration
4.8CE scoreG2 4.7 · 15 reviewsFounded 2023Verified August 4, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $25 | $19 |
| Pro | $79 | $59 |
| Enterprise | Contact sales | |
| Business | $599 | $449 |
Teams turning a spreadsheet or database into an internal app in an afternoon. Glide is an app builder for operations work, not a public-website tool, and prices per project.
Critical gapThe platform locks advanced features behind higher tiers and complicates public app access.
Plan table and expert take
Glide: expert take
Glide turns a spreadsheet into an app in an afternoon, then charges like software. Published apps are gated per tier, one on Explorer and unlimited only at Business, and update quotas count underneath. It is built for internal tools, and it shows the moment you point it at customers.
Where Glide holds up
- Instantly generates a functional app from a Google Sheet
- Real-time data sync between your app and its data source
- Pre-built components for actions, forms, and user profiles
- Manages user authentication and roles with zero setup
- Connects to Airtable, BigQuery, and SQL databases natively
4.8CE scoreG2 4.7 · 810 reviewsCapterra 4.6Founded 2018Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Explorer | $25 | $19 |
| Maker | $60 | $49 |
| Business | $249 | $199 |
| Enterprise | Contact sales | |
Agencies building and reselling client sites at scale, with white-label and team seats built into the higher tiers. Duda prices for the shop, not the single site.
Critical gapThe platform architecture restricts deep custom code implementation and granular backend server control.
Plan table and expert take
Duda: expert take
Duda prices for the shop, not the site: Agency includes four client sites, and White Label rebrands the entire dashboard at $199. The trade-off is the grid, a rigid four-column layout designers either accept or fight daily.
Where Duda holds up
- Extensive white-labeling for custom branding on all client-facing tools
- Client management dashboard for streamlined multi-site administration
- Dynamic content personalization using rules and triggers (Connected Data)
- Site Comments feature allows direct client feedback on specific elements
- Strong Core Web Vitals performance for better SEO and user experience
4.7CE scoreG2 4.6 · 793 reviewsCapterra 4.6Founded 2010Verified August 7, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Basic | $25 | $19 |
| Team | $39 | $29 |
| Agency | $69 | $52 |
| White Label | $199 | $149 |
| Custom | Contact sales | |
Teams building native mobile and web apps visually on top of Flutter. FlutterFlow is an app builder first, with a flat base plan and per-seat team tiers above it.
Critical gapThe platform presents a steep learning curve for implementing complex custom backend logic.
Plan table and expert take
FlutterFlow: expert take
The plan axis switches midway: Basic is a flat $39, Growth onward bills per seat, so teams should price that jump before it lands. You keep exportable Dart code either way, and students get the full premium tier free.
Where FlutterFlow holds up
- Generates clean, exportable Dart code for Flutter
- Directly integrates with Firebase, Supabase, and other APIs
- Built-in design system and reusable component creation
- One-click deployment to App Store and Play Store
- Visually build complex conditional logic and custom functions
4.6CE scoreG2 4.5 · 29 reviewsCapterra 4.5Founded 2020Verified August 4, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Basic | $39 | $29.25 |
| Growth | $80 | $60 |
| Business | $150 | $112.50 |
| Enterprise | Contact sales | |
| Education | Free | Free |
Small business sites that need several languages on a tight budget. Webnode is a European staple precisely because multilingual structure is built in, not bolted on.
Critical gapThe platform architecture restricts complex site scaling, custom CSS styling, and extensive content categorization.
Plan table and expert take
Webnode: expert take
Twenty-plus interface languages and up to a hundred mailboxes on your own domain make Webnode the budget pick for multilingual small business. Content tooling lags: the blog has no categories or tags, so publishers outgrow it fast.
Where Webnode holds up
- Built-in multilingual site management
- Create and manage up to 100 email accounts
- Unlimited member registrations on premium plans
- Restore previous site versions with backups
4.0CE scoreG2 3.9 · 10 reviewsCapterra 4Founded 2008Verified August 5, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| LIMITED | Not published | $4.50 |
| MINI | $14.50 | $8.50 |
| STANDARD | $24.90 | $12.90 |
| PROFI | $37.90 | $22.90 |
Designers and agencies that want pixel and CSS control without hand-coding, and will pay per site to get it. Webflow is the closest a visual tool gets to front-end code.
Critical gapThe platform requires constant cloud connectivity for all development.
Plan table and expert take
Webflow: expert take
Webflow bills on two axes at once: per published site and per workspace seat, so an agency pays twice before noticing. In exchange you get semantic code export no other visual builder matches. Localization remains the sore spot users complain about most.
Where Webflow holds up
- Build with clean, semantic HTML/CSS visually without coding
- Total design control over breakpoints for true responsiveness
- Integrated CMS for dynamic, data-driven content creation
- Powerful interactions and animations engine built-in
- Code export allows for hosting-agnostic development
4.5CE scoreG2 4.4 · 988 reviewsCapterra 4.6Founded 2013Verified July 8, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Starter | Free | Free |
| Basic | $25 | Not published |
| Premium | $39 | Not published |
| Free Seat | Free | Free |
| Limited Seat | $15 | Not published |
| Full Seat | $39 | Not published |
| Core | $19 | Not published |
| Growth | $49 | Not published |
| Agency | $35 | Not published |
| Team | $2,500 | Not published |
| Enterprise Workspace | Contact sales | |
Founders building a real web app with logic and a database rather than a marketing site. Bubble is a no-code app platform and bills for workload, so what you pay tracks what your app does, not the tier you chose.
Plan table and expert take
Bubble: expert take
Bubble bills by Work Units, so the monthly tier is a deposit and your app's behavior writes the rest of the bill. Branding removal starts at Starter. The API Connector still chokes on nested arrays, a known wall for data-heavy builds.
Where Bubble holds up
- Visually program both front-end and back-end logic
- Full database control with custom data structures
- Pixel-perfect, responsive design editor for unique UIs
- Extensive API Connector for integrating any third-party service
- Large marketplace of user-created plugins and templates
4.5CE scoreG2 4.4 · 166 reviewsCapterra 4.5Founded 2012Verified August 7, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Starter | $69 | $59 |
| Growth | $249 | $209 |
| Team | $649 | $549 |
| Enterprise | Contact sales | |
Small businesses that want a drag-and-drop store and marketing tools in one flat monthly plan. Wix trades code access for the widest template library and the least setup.
Critical gapPerformance latency occurs when scaling content volume and heavy media assets.
Plan table and expert take
Wix: expert take
Velo, the built-in IDE, makes Wix the most programmable of the drag-and-drop builders. The catch sits in commerce: automated sales tax stops at 500 transactions a month on the Business plan, and users keep reporting instability in the newer Studio editor.
Where Wix holds up
- Velo IDE for advanced custom code and serverless functions
- Extensive App Market with 500+ third-party integrations
- Industry-specific templates for niches like events & restaurants
- Wix ADI provides AI-driven site creation in minutes
- Integrated Ascend business tools for marketing and CRM
4.3CE scoreG2 4.2 · 1,847 reviewsCapterra 4.4Founded 2006Verified August 5, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Light | Not published | $17 |
| Core | Not published | $29 |
| Business | Not published | $39 |
| Business Elite | Not published | $159 |
| Enterprise | Contact sales | |
Marketing sites and landing pages a designer wants to ship from a canvas, not a template grid. Framer bills per published site and leans on motion and layout polish.
Critical gapThe platform lacks native support for Figma Auto Layout import constraints.
Plan table and expert take
Framer: expert take
Bandwidth is the meter here: 1 GB free, 50 on Basic, 100 on Pro, so a viral landing page can outgrow its plan overnight. Design-to-publish from a Figma-style canvas is still the fastest route in the category.
Where Framer holds up
- Directly publish Figma-like designs without code handoff
- Built-in animations and interactive components are standard
- AI generates entire responsive sites from a single text prompt
- CMS is natively integrated for dynamic content and blogs
- Offers a robust free plan with Framer branding
4.6CE scoreG2 4.5 · 141 reviewsCapterra 4.5Founded 2014Verified August 4, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Basic | $15 | $10 |
| Pro | $45 | $30 |
| Enterprise | Contact sales | |
Founders who want to ship a simple site or landing page without learning a new tool. Typedream's bet is familiarity: if you can write a Notion doc, you already know this editor.
Critical gapRecurring software bugs frequently prevent page publishing from authenticated accounts.
Plan table and expert take
Typedream: expert take
The slash-command editor is the whole pitch: pages assemble like Notion docs, and Airtable or Tally embeds stand in for missing native features. Commerce and deep SEO controls are not part of the deal; Typedream stays a landing-page tool by design.
Where Typedream holds up
- Notion-like slash command editor for rapid page building
- Embeddable components from Airtable, Tally, and more
- Built-in animations and gradients without custom code
- Simple, aesthetically pleasing templates for quick starts
- Generous free plan with a typedream.app subdomain
4.5CE scoreG2 4.4 · 5 reviewsCapterra 4.5Founded 2021Verified August 5, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Free | Free | Free |
| Launch | $20 | $15 |
| Grow | $49 | $42 |
Publishers and paid-newsletter writers who want a lean CMS with native memberships and subscriptions. Ghost skips the drag-and-drop editor and the app store for speed.
Critical gapThe platform lacks the extensive plugin ecosystem found in traditional WordPress installations.
Plan table and expert take
Ghost: expert take
Ghost takes no cut of membership revenue, which at scale beats every percent-based rival. The pricing turns steep after Publisher: the next step is Business at $239 a month, aimed at media companies rather than solo writers.
Where Ghost holds up
- Native memberships, subscriptions, and newsletters
- Modern, fast tech stack (Node.js) for better site speed
- Creator-first, non-profit model with no transaction fees
- Clean, minimalist editor focused purely on writing
- Fully open-source with capable API for custom development
4.2CE scoreG2 4.1 · 39 reviewsCapterra 4.6Founded 2013Verified August 7, 2026
| Plan | Monthly | Annual |
|---|---|---|
| Starter | $18 | $15 |
| Publisher | $35 | $29 |
| Business | $239 | $199 |
| Custom | Contact sales | |
04 / 07
Compare any two website builders: plans, limits and our score
vs
What the records say
Unicorn Platform starts cheaper: $14 / mo flat against $15 from Tilda, $1 apart at the door.
Headcount does not move these bills: Unicorn Platform is $14 / mo and Tilda is $15 / mo, $1 / mo apart.
Tilda carries 3 of the 6 capability columns on the record; Unicorn Platform shows 2.
Users side with Unicorn Platform: 4.7 on G2 against 4.6 for Tilda.
Both run a free tier, so either can be tried before the bill starts.
Both publish every tier they sell.
Pick Unicorn Platform for: Startups and makers building SaaS or app landing pages without a designer.
Pick Tilda for: Content teams and designers building editorial, visually rich pages from a block library.
Unicorn Platform
CE 95 · G2 4.7Published plans, US$/mo
LurkerFree
Business$69
Major$350
Team of 6$14 / mo
Verified August 5, 2026
Tilda
CE 92 · G2 4.6Published plans, US$/mo
FreeFree
Personal$15
Business$25
Team of 6$15 / mo
Verified August 7, 2026
Both price lists on the category axis
Unicorn Platform
Tilda
Where they differ
Only Unicorn Platform has on the record
- Custom code
Only Tilda has on the record
- Membership
- SEO tools
05 / 07
Website builder questions: monthly cost, free plans, stores and fees
How much does a website builder cost per month?
Plan on $10 to $50 a month for a normal business site. Single-page tools charge a few dollars, mainstream builders like Squarespace and Wix sit in the high teens to about $40, and stores or app platforms climb past $100 once transactions and traffic enter the bill. Annual billing usually shaves 20 to 30 percent off those figures.
How much does it cost to build a website?
The builder subscription is only part of it. Add a domain, roughly $15 a year, paid templates or plugins if you go the WordPress route, and your own time. A simple site on a hosted builder lands under a few hundred dollars a year all in; a WordPress build can be cheaper to run and costlier to maintain.
Can I build a website for free?
Yes, most builders here run a free tier, Wix, WordPress.com, Weebly, Strikingly and Carrd among them. The trade is visible: the vendor's branding sits on your page and you publish on their subdomain, so connecting your own domain is the usual first paywall. A free tier is a fair way to test an editor, but a business site outgrows it the day the badge has to go.
What is the cheapest way to build a website?
A one-page builder on an annual plan. Carrd and Strikingly cover a landing page or a link-in-bio for a few dollars a month, billed yearly. If you can live with the vendor's branding, a free tier costs nothing at all; the first real expense is usually connecting your own domain.
Does a second website double the bill?
Three models coexist. WordPress.com, Webflow, Super and Framer price per site, so a second site doubles the bill. HubSpot Content Hub prices per editor seat. Most of the rest, Wix and Squarespace included, charge one flat fee for one site. Check which model you are in before comparing two prices.
Which charges arrive after the first invoice?
Four show up repeatedly: the percentage a hosted store takes from every sale, the next site on per-site plans, traffic or workload overages on app builders like Bubble, and the jump when a first-year domain or promo price renews. None of them appear in the headline number on a pricing page.
How much does an online store cost to run?
The commerce plan is the smaller half. On top of the monthly fee, hosted stores take a cut of each sale unless you use their own payment system, and that percentage outgrows the subscription once sales pick up. Shopify is the clearest example: cheap to open, priced by how much you sell.
Is a website builder cheaper than hiring a developer?
For a standard marketing site, yes. A builder costs a subscription and your evenings; a developer costs real money up front and the site still needs hosting and maintenance. The math flips when you need custom features a platform cannot do, because working around a builder's limits gets expensive fast.
What survives a move to another builder?
Moving is rarely clean. Blog posts and product data usually export, but the design has to be rebuilt, because layouts do not transfer between builders. That is the quiet argument for starting on a free tier or a monthly plan: test the editor before your content settles in.
Can AI build my website?
It can build the first draft. 10Web generates a working WordPress site from a prompt, Wix and Framer draft layouts the same way, and the result is a real site you then edit. The draft is the cheap part: the plan you publish on, the domain and the store fees cost the same whether a human or a model did the dragging.
WordPress or Webflow?
WordPress is open source and self-hosted, with the largest plugin ecosystem and full control, but you handle hosting, updates, and security. Webflow is hosted and gives designers precise visual control over real CSS without server upkeep, at a recurring cost that scales with CMS items and traffic. For content-heavy, plugin-driven sites, WordPress; for design-led marketing sites without ops, Webflow.
Do I need to know how to code to build a website?
No. Framer and Webflow are visual tools that produce real sites without writing code, and WordPress runs entirely through its dashboard and plugins. Webflow rewards understanding how CSS works even though you do not write it, and WordPress sometimes needs light tinkering for custom plugins. For most marketing sites, no code is required.
Why the cheapest website builder plan misleads
The cheapest plan is where these products agree least. $4.50 on one builder is a near-complete store; on another it is a single page you cannot even put a custom domain on. Sorting by entry price alone ranks a link-in-bio tool above a commerce platform, which helps no one choosing between them.
The honest read is to pick the job first, then the plan that does it. A one-page site, a blog, a store and a web app are four different purchases that happen to share a shelf.
Hidden website builder costs: fees, extra sites, overages
Hosted stores take a percentage of every sale unless you use their own payment rail, and that cut outweighs the monthly fee once you sell enough. Builders that charge per site multiply for an agency running twenty of them, and app builders meter workload, so traffic becomes a variable cost rather than a fixed one.
None of this shows in the plan price, which is why the entry figure and the real annual cost can sit a long way apart.
The verdict on website buildersSigned review · Updated
A website builder is rent, not a purchase, and the rent is set at renewal, not at checkout. Judge every plan by its second-year price, then add the line items the pricing hides: the domain after the free year, the app you cannot launch without, the transaction cut on your store.
Renewal maths printed in the open is what moves this number. Capability does not enter it. Builders that lead with a teaser and bury the standing rate sit lower for exactly that.
MethodEvery price on this page is read from the vendor's own pricing page: 104 plans across twenty-three vendors, last verified .
DisclosureCollection is tool-assisted; every verdict is written and signed by a human analyst.
06 / 07
Not sure which? Answer one, take a shortlist.Pick the line that sounds like your team. Each one opens the vendor built for it.
Startups and makers building SaaS or app landing pages without a designerUnicorn PlatformContent teams and designers building editorial, visually rich pages from a block libraryTildaOne-page sites, link-in-bio pages and simple landings on the smallest budget in the categoryCarrdWordPress sites someone wants generated and hosted by AI rather than assembled by hand10WebContent sites and blogs that expect to grow into plugins, a store, or custom code without changing platformWordPress.comDesign-led portfolios and small stores that want polished templates over plugins or codeSquarespaceStill weighing it? Answer 5 questions, take a shortlist.
07 / 07
Read next: cost guides for website builders, plus related categories
Cost guidesUnicorn Platform cost guideTilda cost guideCarrd cost guide10Web cost guideWordPress.com cost guideRelated categoriesAnalytics & BIPayments & BillingEmail MarketingCRMCustomer SupportSEO ToolsCompare two vendorsUnicorn Platform vs TildaTilda vs CarrdCarrd vs 10Web10Web vs WordPress.comWordPress.com vs SquarespaceSquarespace vs SuperStill unsureAnswer 5 questions → a shortlistAll categories
How this review is made. Prices are read from vendor pricing pages and re-checked on the dates shown against each product. Condition columns reflect the feature set recorded on the vendor’s own pages on that date. ComparEdge sells no website builders and takes no vendor payment for placement. Where a vendor publishes nothing, this page says so rather than estimating. Ranking is by transparency score: pricing transparency 60%, user satisfaction 40%. What a product can do is shown in the condition columns and carries no weight in the number.