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HubSpot - crm software
★★★★ 4.4 G2

HubSpot Review: Features, Pricing & Integrations 2026

Growing teams use HubSpot to unify sales and marketing data. Rated 4.4/5 on G2, it has a free tier but prices scale up to $4,500/mo.

CRMBest for: SMBs needing an all-in-one platformFree plan ✓From $25/moWebiOSAndroid

Expert Analysis of HubSpot

Expert Take

HubSpot works well when growing teams need to unify marketing, sales, and service data in one database. The friction starts when sales reps encounter too many clicks to manage deals, or when marketers struggle with a clunky landing page builder. Before buying, compare vs Pipedrive, a visual, deal-focused CRM designed to minimize administrative clicks for sales reps.

·Oleh KemOleh KemFounder & Lead Analyst

HubSpot Vendor Lock-In Score


Launch Email Campaigns Without Code

Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.

Unified Customer View Across All Tools

HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.



HubSpot Price History

3 price changes recorded
Free ToolsFreeStarter+25%$25/moProfessional+25%$1112.5/moEnterprise+25%$4500/mo

ComparEdge is tracking HubSpot pricing: Change DetectedChangelog

EventBeforeAfterΔ
May 28, 2026

HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)

36004500+25%
May 28, 2026

HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)

8901112.5+25%
May 28, 2026

HubSpot raised "Starter" from $20/mo to $25/mo (+25%)

2025+25%

The Final Verdict: Is HubSpot Right for You?

Quick Verdict

Strong crm choice for SMBs needing an all-in-one platform - 4.4/5 rating, 15 features, free to start.

4.4G2 Rating
Best for: SMBs needing an all-in-one platform From $25/mo

Top Pros

  • Robust free-forever CRM with marketing, sales, and service tools
  • Seamlessly integrated Marketing, Sales, and Service Hubs
  • Extensive educational resources via HubSpot Academy

Watch Out For

  • Steep price jump from Starter to Professional plans
  • Advanced customization and reporting require expensive Enterprise tier

Expert analysis by Oleh KemOleh KemFounder & Lead AnalystExpert verified·Updated May 28, 2026·Our methodology
Price & Data Intelligence SyncLast verified: May 28, 2026 · CE-CRM-2026W22-0BDACF · ✓ Pricing updated May 28, 2026
Up to date

Frequently Asked Questions About HubSpot


Sources & Data Trail · HubSpot

  1. 1.Official Website·Official vendor website
  2. 2.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
  3. 3.G2·G2 verified user reviews · 4.4/5 · 14,710 reviews
  4. 4.Capterra·Capterra verified user reviews · 4.5/5
  5. 5.TrustRadius·TrustRadius verified reviews
  6. 6.PeerSpot·PeerSpot enterprise peer reviews