Lightweight CRM for building relationships and managing outreach

Best for: $24/user/mo gets you Pipeline management, Email campaigns, Contact enrichment, AI Assistants, LinkedIn extension
Best for: $48/user/mo gets you Custom objects & Deals, Email sequences, Advanced roles & permissions, Dashboards, API access
Best for: Custom pricing for Custom pricing, Dedicated support
Folk - Lightweight CRM for building relationships and managing outreach. Starts at $24/user/mo (Standard) with Pipeline management, Email campaigns, Contact enrichment. At $24/mo, Folk undercuts the $38/mo category average by 37%. For comparison, Less Annoying CRM starts at $15 and Attio at $34.
$24/user/mo gets you Pipeline management, Email campaigns, Contact enrichment, AI Assistants, LinkedIn extension. Team of 5 = $120/mo, team of 10 = $240/mo. Entry point - cheaper than the $38/mo category average.
$48/user/mo gets you Custom objects & Deals, Email sequences, Advanced roles & permissions, Dashboards, API access. Team of 5 = $240/mo, team of 10 = $480/mo. 100% more than Standard - justified only if you need the extras. At this price point, also evaluate Less Annoying CRM.
Custom pricing for Custom pricing, Dedicated support. Always negotiate - ask for pilot pricing if testing with <50 seats, and push for annual discount commitments. Compare enterprise quotes against Less Annoying CRM's equivalent tier.
35% below the crm average
A 4.7/5 rating at $24/mo (below the $38 category average) - Folk delivers more than it charges for. Start with Standard ($24/user/mo). Upgrade to Premium only after you've confirmed Custom objects & Deals will get used. Also compare against Less Annoying CRM ($15/mo) before deciding.
Founders & Partnership Builders
Which plan fits you
A 4.7/5 rating at $24/mo (below the $38 category average) - Folk delivers more than it charges for. Start with Standard ($24/user/mo). Upgrade to Premium only after you've confirmed Custom objects & Deals will get used. Also compare against Less Annoying CRM ($15/mo) before deciding.
List price covers the subscription. Total cost of ownership for Folk typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
How does Folk pricing compare?
See how Folk's 3 pricing plans stack up against similar CRM tools.