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Insightly

Free plancrmBest for: Mid-size Teams

CRM with integrated project management and marketing automation

★★★★
4.2G2
Founded 200925K+ companies users
$29/mo
Starting Price
4.2/5
G2 Rating
25K+ companies
Users
Yes ✓
Free Trial
Quick Verdict

Strong crm choice for Mid-size Teams - 4.2/5 rating, 15 features, free to start.

4.2G2 Rating
Best for: Mid-size Teams From $29/mo

Top Pros

  • Free plan available
  • Competitive pricing from $29/mo
  • Strong user ratings (4.1/5)

Watch Out For

  • User ratings could be higher
  • Learning curve for advanced CRM features

Pros

  • +Free plan available
  • +Competitive pricing from $29/mo
  • +Strong user ratings (4.1/5)
  • +15 key features including Contact Management and Lead Management
  • +Multiple pricing tiers (4 plans) to match different needs

Cons

  • -User ratings could be higher
  • -Learning curve for advanced CRM features

Insightly Pricing Plans

FreeFree
  • 2 users
  • 2500 records
Plus$29/mo
  • 100K records
  • 25 email templates
Professional$49/mo
  • 250K records
  • 100 email templates
  • Workflows
Enterprise$99/mo
  • Unlimited records
  • Custom objects
  • Lambda functions

Key Features

Contact Management
Lead Management
Pipeline Management
Project Management
Email Tracking
Workflow Automation
Custom Dashboards
Reporting
Web-to-Lead Forms
Mobile App
Role-based Permissions
API
AppConnect
Calendar Sync
File Sharing

Video Review

Insightly demo video

Insightly - Demo & Review

Click to play

YouTube

About Insightly

Insightly bridges CRM and project management in a way that's particularly useful for service businesses and agencies. After a deal is won, you can convert it directly into a project - with tasks, milestones, and team assignments - without recreating data in a separate tool. This handoff between sales and delivery is often clunky in other CRMs that treat project management as an afterthought. Its marketing automation features handle lead nurturing campaigns, email sequences, and landing pages, giving mid-market teams a more complete go-to-market stack. The Insightly AppConnect integration builder lets you connect with hundreds of external tools without coding. Where it's weaker: the interface has historically felt less polished than HubSpot or Pipedrive, though it has improved. Best for professional services companies, consulting firms, and agencies where the sales-to-delivery handoff is a critical workflow - particularly those that want CRM, project tracking, and basic marketing automation without managing multiple separate subscriptions.

Expert Take

For Mid-size Teams evaluating crm options, Insightly consistently earns its place on shortlists - 15 features with standout capabilities like Contact Management, Lead Management, Pipeline Management cover the essentials without unnecessary bloat, and $29/mo makes it easy to justify. Its 4.2/5 rating reflects a product that's been refined through real-world feedback. It's not the flashiest option, but it's one of the most dependably good ones.

- ComparEdge Editorial Team

Frequently Asked Questions

Yes, Insightly offers a free plan. Paid plans start at $29/month with more features.
Reviewed by ComparEdge Editorial Team·Last updated 2026·Our methodology

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