CRM with integrated project management and marketing automation

Best for: You get 2 users, 2500 records
Best for: $29/user/mo gets you 100K records, 25 email templates
Best for: $49/user/mo gets you 250K records, 100 email templates, Workflows
Best for: $99/user/mo gets you Unlimited records, Custom objects, Lambda functions
Insightly - CRM with integrated project management and marketing automation. The free tier gets you 2 users, 2500 records - a real plan, not a 14-day trial. Upgrading to Plus ($29/user/mo) unlocks 100K records and 25 email templates. At $29/mo, Insightly undercuts the $37/mo category average by 22%. For comparison, Less Annoying CRM starts at $15 and Attio at $34. The gap between Plus ($29) and Enterprise ($99) is significant - the 3x multiplier only makes sense if you need Unlimited records.
You get 2 users, 2500 records. What's locked behind the paywall: 100k records, 25 email templates. If those matter, Plus at $29/user/mo is the next step. Good enough for solo use and evaluation.
$29/user/mo gets you 100K records, 25 email templates. Team of 5 = $145/mo, team of 10 = $290/mo. The sweet spot for professionals who've maxed out the free plan and need 100K records, 25 email templates.
$49/user/mo gets you 250K records, 100 email templates, Workflows. Team of 5 = $245/mo, team of 10 = $490/mo. The middle ground - enough for growing teams without enterprise overhead. Saves $50/user/mo vs. Enterprise.
$99/user/mo gets you Unlimited records, Custom objects, Lambda functions. Team of 5 = $495/mo, team of 10 = $990/mo. 102% more than Professional - justified only if you need the extras. At this price point, also evaluate Less Annoying CRM.
22% below the crm average
Rated 4.1/5, Insightly at $29/mo is a value pick in its category. Start free. Move to Plus ($29/user/mo) when 100K records becomes a need, not a want. Also compare against Less Annoying CRM ($15/mo) before deciding.
Small B2B Service Businesses
Which plan fits you
Rated 4.1/5, Insightly at $29/mo is a value pick in its category. Start free. Move to Plus ($29/user/mo) when 100K records becomes a need, not a want. Also compare against Less Annoying CRM ($15/mo) before deciding.
List price covers the subscription. Total cost of ownership for Insightly typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
How does Insightly pricing compare?
See how Insightly's 4 pricing plans stack up against similar CRM tools.