Folk
Free plancrmBest for: Mid-size TeamsLightweight CRM for building relationships and managing outreach
A top-rated crm tool with 15 features and a free plan - excellent for Mid-size Teams.
Top Pros
- Free plan available
- Competitive pricing from $20/mo
- Highly rated (4.7/5 on review platforms)
Watch Out For
- Learning curve for advanced CRM features
- Some advanced features locked behind higher tiers
Pros
- +Free plan available
- +Competitive pricing from $20/mo
- +Highly rated (4.7/5 on review platforms)
- +15 key features including Contact Management and Pipeline View
- +Multiple pricing tiers (4 plans) to match different needs
Cons
- -Learning curve for advanced CRM features
- -Some advanced features locked behind higher tiers
Folk Pricing Plans
- ✓100 contacts
- ✓1 pipeline
- ✓Unlimited contacts
- ✓2000 emails/mo
- ✓5000 emails/mo
- ✓Enrichment
- ✓Reporting
- ✓Unlimited emails
- ✓API
- ✓Dedicated support
Key Features
Video Review
Folk - Demo & Review
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About Folk
Folk targets a specific gap in the CRM market: relationship management for people who aren't primarily in sales. Founders tracking investor relationships, recruiters managing candidate pipelines, consultants maintaining client networks, and community builders tracking member outreach find Folk's lightweight approach more appropriate than the deal-stage-centric design of most CRMs. Contact enrichment pulls in LinkedIn data and social profiles automatically, reducing manual data entry. The group feature lets you categorize contacts across multiple overlapping lists - an investor can also be a customer, a partner, and a friend - without forcing you into a rigid hierarchy. Folk is newer than most CRM competitors, which means its automation capabilities are limited compared to HubSpot or Zoho, and some teams will need external tools for email sequencing. Best for founders, investors, recruiters, and consultants who need a relationship-tracking tool that feels personal and flexible rather than a traditional sales pipeline system.
Folk hits a sweet spot in the crm market: enough features with standout capabilities like Contact Management, Pipeline View, Email Sequences to handle serious workflows without the complexity overhead of enterprise platforms. Starting at $20/mo, it's priced for the teams that actually use it most - and a 4.7/5 rating confirms the value proposition holds up in practice. A reliable default choice for Mid-size Teams who want capability without customization headaches.
- ComparEdge Editorial Team
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Frequently Asked Questions
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