Keap Pricing: Plans & Features 2026
Keap has no free tier, starting at $299/mo. Budget alternatives like Less Annoying CRM cost just $299/user/mo.
Keap plans and pricing
Keap
$299/user/moBest for: Serious automation for serious businesses
- ✓Entire Keap platform: full CRM (contact mgmt, segmentation/tags, lists/filters, tasks, notes, company records, custom fields, automation history, lead scoring, customizable dashboard)
- ✓Marketing (landing pages, sales funnels, forms, email broadcasts, 1:1 email, newsletters, AI Content Assistant, AI Automation Assistant, text marketing, lead source tracking)
- ✓Sales (pipeline, appointment scheduler, quotes, invoices, checkout forms, order bumps, promo codes, native + 3rd-party payment processing, one-time + recurring payments)
- ✓Service (internal forms, Google reviews, 3rd-party integrations)
- ✓Operations (employee reminders, My Day, task mgmt, billing automation, CC expiration reminders, pipeline automation, API & webhooks, native Zapier)
Keap pricing: the quick answer
Keap starts at $299 a month as of July 4, 2026, now a single all-in-one plan rather than a set of tiers. That $299 is a starting price: in-app selectors for users and contacts push it up as you scale, and it covers 2 users, 1,500 contacts and the full CRM, marketing, sales and payments stack. Two costs sit outside it. Implementation is a required paid service Keap quotes over chat, and text overages run $0.015 per message above your tier. A high floor for a small team.
- Keap$299/user/mo
At $299/mo to start, Keap sits 1146% above the $24/mo median across 17 crm tools we track.
Keap cost calculator
What Keap really costs
The $299 headline is a floor, not the bill. Keap layers a mandatory onboarding fee, contact-based scaling and metered text costs on top, and none of those show on the sticker.
Pricing Expert Take
Independent analysis · Keap
Value Analysis
Keap has dropped feature-based tiers for a single all-in-one platform that starts at $299/mo. That price covers 2 users and 1,500 contacts and bundles the full CRM, marketing automation, email, sales pipeline, invoicing and payments. Against a category built on cheap per-seat CRMs, Keap's flat $299/mo floor is steep, and it only makes sense if you would otherwise pay separately for CRM plus an email marketing tool plus a scheduler. For a lean team that just needs a pipeline, it is overbuilt and overpriced.
Hidden Costs
- Implementation is a required paid service (data import, migration, setup) quoted over chat, not listed on the page.
- Text marketing runs on tiers from $24/mo to $279/mo, with overage at $0.015 per message and $0.01 per voice minute above your allowance.
- The $299/mo headline is a starting price; users and contacts are selectors that scale it upward.
Red Flags
The entry cost is high with no cheaper tier to grow into, and the mandatory onboarding fee means the real first bill is larger than $299. Users also report strict email-sending policies that can trigger sudden account blocks, which stalls active campaigns.
"I'm thinking about ditching Keap and the price of $349 for something more affordable"
"Keap have just blocked me from sending emails after I got 13 complaints"
Based on analysis of recent Reddit and G2 discussions.
Green Wins
- One subscription replaces a separate CRM, email marketing tool and scheduler, which can net out cheaper for the right buyer.
- The automation engine is deep, covering marketing, sales and billing in one place.
"I really like that Keap has a very simple, direct platform"
G2
"Keap, formerly Infusionsoft, has the best system for 10K contacts and 3-5 users"
Verdict
Keap is built for established small businesses that want CRM, marketing automation and invoicing under one roof and have the budget for a $299/mo floor plus onboarding. Early-stage teams and anyone who just needs a sales pipeline should look elsewhere. For scalable per-seat pricing that starts cheap, Pipedrive from $14/seat/mo annual is the far lighter commitment.
Keap price history
Cheaper CRM tools
Frequently asked questions
How does Keap pricing compare?
See how Keap's 1 pricing plans stack up against similar CRM tools.
Research Reports
Sources & Data Trail · Keap
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.2/5 · 14 reviews
- 4.Capterra·Capterra verified user reviews · 4.1/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews