How much does Keap cost?

As of May 2026, Keap plans start at $299/mo and scale across 3 tiers. Keap does not have a free plan.

What pricing model does Keap use?

As of May 2026, Keap uses a Flat Rate pricing model. Fixed monthly fee — cost does not scale with team size or usage.

Are there cheaper alternatives?

Yes. Salesforce (from $25/mo), HubSpot (from $20/mo), Pipedrive (from $14/mo) offer lower starting prices in the same category.

Does Keap offer a free trial?

Keap does not have a free plan. However, most crm tools offer a free trial — check the official site for the current trial length (typically 14–30 days).

What are the hidden costs of Keap beyond the subscription price?

Beyond the Keap subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does Keap charge for implementation or setup?

Keap may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is Keap pricing stable or does it change frequently?

Keap pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Home›CRM›Keap›Pricing

Keap Pricing Plans and Tiers 2026

Q: Is Keap worth the price?

Keap offers 38 features including Contact Management, Email Marketing, Marketing Automation. With a 4.2/5 rating, most users find good value: its starting price of $299/mo is above the CRM category average of $21/mo.

CRM and automation platform for small businesses and entrepreneurs

CRMFlat RatePrice verified May 14, 2026From $299/mo

·3 plans·★★★★☆4.2/5 G2

Full Review →

Alternatives to Keap →Compare with others →

Plans Analysis Worth It?True Cost Price History Alternatives FAQ

All Plans & Pricing

Ignite

$299/flat/mo

Best for: $299/flat/mo gets you 2 users, 1500 contacts, Email & text marketing

✓2 users
✓1500 contacts
✓Email & text marketing

Start Plan →

Grow

$399/flat/mo

Best for: $399/flat/mo gets you 3 users, 2500 contacts, Advanced automations

✓3 users
✓2500 contacts
✓Advanced automations

Start Plan →

Scale

$599/flat/mo

Best for: $599/flat/mo gets you 5 users, 5000 contacts, Lead scoring

✓5 users
✓5000 contacts
✓Lead scoring

Start Plan →

Pricing Analysis

Overview

Keap - CRM and automation platform for small businesses and entrepreneurs. 3 tiers from $299 to $599/flat/mo. Ignite covers 2 users, 1500 contacts, while Scale adds 5 users and 5000 contacts. The $299/mo entry price is 1324% above the category average ($21/mo). If budget is the priority, Freshsales ($11/mo) or Copper ($12/mo) cost less - but check what you lose.

Cost Per User

Ignite$299/flat/mo

Flat rate: cost doesn't scale with team size

Grow$399/flat/mo

Flat rate: cost doesn't scale with team size

Scale$599/flat/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

Ignite$299/flat/mo

$299/flat/mo gets you 2 users, 1500 contacts, Email & text marketing. Entry point - standard pricing for crm.

Grow$399/flat/mo

$399/flat/mo gets you 3 users, 2500 contacts, Advanced automations. The middle ground - enough for growing teams without enterprise overhead. Saves $200/flat/mo vs. Scale.

Scale$599/flat/mo

$599/flat/mo gets you 5 users, 5000 contacts, Lead scoring. 50% more than Grow - justified only if you need the extras. At this price point, also evaluate Less Annoying CRM.

vs. Category Average

Keap$299/mo

Category avg$21/mo

1324% above the crm average

Our Verdict

Keap rates well (4.2/5) but costs 1324% above average at $299/mo. Freshsales ($11/mo) is a viable budget alternative if the premium features aren't essential. Start with Ignite ($299/flat/mo). Upgrade to Grow only after you've confirmed 3 users will get used. Also compare against Less Annoying CRM ($15/mo) before deciding.

Is Keap Worth the Price?

Strengths

5 points

1Strong user ratings (4.2/5)
238 key features including Contact Management and Email Marketing
3Multiple pricing tiers (3 plans) to match different needs
4AI-powered features built in
5Ready-to-use templates

Considerations

1 points

1Fluent email campaign and shopping experience design.

Ideal For

Solo Entrepreneurs & Coaches

Which plan fits you

Ignite — $299/flat/mo gets you 2 users, 1500 contacts, Email & text marketing.

Grow — $399/flat/mo gets you 3 users, 2500 contacts, Advanced automations.

Scale — $599/flat/mo gets you 5 users, 5000 contacts, Lead scoring.

Pricing Takeaway

★ 4.2/5

1324% above category avgCategory avg: $21/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for Keap typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation

Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.

Expert analysis byOleh Kem, Founder & EditorExpert verified·Published Mar 19, 2026·Updated May 17, 2026

Price & Data Intelligence SyncLast verified: May 14, 2026 · CE-CRM-2026W20-7DE6EB · No changes detected

Up to date

More Affordable Alternatives

Salesforce

★★★★4.4

Starting price

$25/mo

✗Free Version

✗Free Trial

Salesforce Review →

HubSpot

★★★★4.4

Starting price

$20/mo

✓Free Version

✗Free Trial

HubSpot Review →

Pipedrive

★★★★4.3

Starting price

$14/mo

✗Free Version

✓Free Trial

Pipedrive Review →

See all CRM alternatives to Keap →

Frequently Asked Questions

How does Keap pricing compare?

See how Keap's 3 pricing plans stack up against similar CRM tools.

Compare Pricing →All CRM Tools →

Keap Full Review →Keap Alternatives →All Pricing Pages →

Sources & Data Trail · Keap

1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-14)
2.Official Website·Official vendor website
3.G2·G2 verified user reviews · 4.2/5
4.Capterra·Capterra verified user reviews · 4.1/5
5.TrustRadius·TrustRadius verified reviews
6.PeerSpot·PeerSpot enterprise peer reviews

Data intelligence by ComparEdge.View pricing history·Report an inaccuracy·Vendor correction