CRM Pricing Report 2026
Per-seat costs, free plan availability, and total cost of ownership for 18 CRM platforms. Salesforce, HubSpot, Pipedrive, and 15 others compared on verified pricing.
Key findings, July 17, 2026
- The median CRM entry price is $25 per user per month across 18 tracked platforms.
- Entry prices span a wide range: $11 to $299 per user per month, a 27x spread driven by target buyer as much as features.
- 44% of tools (8 of 18) offer a free tier, almost always capped on contacts or seats.
- Freshsales is the cheapest paid entry at $11 per user per month.
- Enterprise deployments break the per-seat rate: budget for add-ons, implementation and annual commitments that push the real cost to $75 to $300 per user.
CRM tools tracked
18
active platforms
Have free plan
44%
8 of 18 tools
Entry price range
$11
to $299/user/mo
Median entry price
$25
per user / month
CRM Pricing by Platform
| Platform | Starting Price | G2 Rating | Free Tier |
|---|---|---|---|
| Less Annoying CRM | $15/user/mo | 4.9/5 | No |
| Attio | $36/user/mo | 4.8/5 | Yes |
| Close | $19/user/mo | 4.7/5 | No |
| Folk | $30/user/mo | 4.7/5 | No |
| Capsule CRM | $21/user/mo | 4.7/5 | Yes |
| monday CRM | $21.95/user/mo | 4.6/5 | No |
| Freshsales | $11/user/mo | 4.5/5 | Yes |
| Copper | $29/user/mo | 4.5/5 | No |
| Streak | $59/user/mo | 4.5/5 | Yes |
| Salesforce | $25/user/mo | 4.4/5 | Yes |
| HubSpot | $25/user/mo | 4.4/5 | Yes |
| Pipedrive | $24/user/mo | 4.3/5 | No |
| Nutshell | $19/user/mo | 4.3/5 | No |
| Insightly | $29/user/mo | 4.2/5 | Yes |
| Keap | $299/user/mo | 4.2/5 | No |
| Zendesk Sell | $19/user/mo | 4.2/5 | No |
| Zoho CRM | $20/user/mo | 4.1/5 | Yes |
| SugarCRM | $59/user/mo | 3.8/5 | No |
Estimated Total Cost of Ownership by Seat Count
Monthly cost estimates including base seat licenses. Excludes implementation, add-ons, and custom integrations.
| Team Size | SMB CRM | Mid-Market | Enterprise |
|---|---|---|---|
| 10 seats | $150-$250/mo | $250-$500/mo | Custom |
| 50 seats | $750-$1,250/mo | $1,250-$2,500/mo | $3,750-$15,000/mo |
| 200 seats | $3,000-$5,000/mo | $5,000-$10,000/mo | $15,000-$60,000/mo |
Key Takeaways
The CRM market spans a 20x price range at entry level
Less Annoying CRM at $15 per user per month and Keap at $299 per month flat sit at opposite ends of the market. The difference is target buyer as much as features: Less Annoying CRM targets very small teams, while Keap is a bundled CRM and marketing automation platform with a high fixed cost regardless of seat count.
Free CRM plans are common but contact limits force upgrades within a year
8 of 18 tracked CRM tools offer a free tier. HubSpot's free CRM is the most widely used, but caps contacts at 1,000 with paid storage and reporting. Most teams outgrow free CRM tiers within 6-12 months of active use, converting at $25-$50 per user per month.
The best value CRM under $20/user/month is rated 4.9/5
Less Annoying CRM at $15/user/mo earns the highest G2 rating in the category at 4.9 out of 5. For small teams with straightforward pipeline needs, this outperforms Salesforce on both cost and user satisfaction. It lacks marketing automation and API depth, but covers core pipeline management without complexity overhead.
Salesforce and HubSpot costs scale non-linearly above 50 seats
Salesforce advertises $25/user/mo at the Starter tier, but enterprise deployments with Sales Cloud Professional or Enterprise regularly run $75-$300 per user per month. HubSpot's Sales Hub Enterprise at $150/user/mo adds revenue forecasting, custom objects, and call transcription. Budget planning must account for add-ons, implementation, and annual contract commitments.
Questions buyers ask
What is the median CRM price per user in 2026?
The median entry price is $25 per user per month across 18 tracked CRM platforms, on a range from $11 to $299. That is the lowest paid tier; the plans most teams actually run cost more once contacts, automation and reporting are added.
How many CRM tools offer a free plan?
44% do: 8 of 18 tracked CRM tools include a free tier. Nearly all cap contacts or seats, so active pipelines outgrow the free plan within roughly 6 to 12 months and convert near $25 to $50 per user per month.
Which CRM has the best value at entry level?
Freshsales is the cheapest paid entry at $11 per user per month. It covers core pipeline management without the automation depth or contract minimums of the enterprise suites.
Why does CRM cost scale non-linearly above 50 seats?
Because enterprise tiers replace flat per-seat rates with add-ons, custom objects and forecasting that bill separately. A CRM advertised at $25 per user can land at $75 to $300 per user at the enterprise tier once implementation and annual commitments are counted.
Related Reports
Compare CRM platforms on features and pricing
Full plan breakdowns, integration coverage, and verified G2 ratings for all 18 CRM tools.
Pricing sourced from vendor websites. Enterprise pricing is indicative. Actual contracts vary by seat count and negotiated terms. Full methodology.