CRM Pricing Report 2026
Per-seat costs, free plan availability, and total cost of ownership for 18 CRM platforms. Salesforce, HubSpot, Pipedrive, and 15 others compared on verified pricing.
CRM tools tracked
18
active platforms
Have free plan
44%
8 of 18 tools
Entry price range
$11
to $299/user/mo
Median entry price
$21.95
per user / month
CRM Pricing by Platform
| Platform | Starting Price | G2 Rating | Free Tier |
|---|---|---|---|
| Less Annoying CRM | $15/user/mo | 4.9/5 | No |
| Attio | $29/user/mo | 4.8/5 | Yes |
| Close | $19/user/mo | 4.7/5 | No |
| Folk | $30/user/mo | 4.7/5 | Yes |
| Capsule CRM | $21/user/mo | 4.7/5 | Yes |
| monday CRM | $21.95/user/mo | 4.6/5 | No |
| Freshsales | $11/user/mo | 4.5/5 | Yes |
| Copper | $12/user/mo | 4.5/5 | No |
| Streak | $59/user/mo | 4.5/5 | Yes |
| Salesforce | $25/user/mo | 4.4/5 | No |
| HubSpot | $25/user/mo | 4.4/5 | Yes |
| Pipedrive | $24/user/mo | 4.3/5 | No |
| Nutshell | $19/user/mo | 4.3/5 | No |
| Insightly | $35/user/mo | 4.2/5 | Yes |
| Keap | $299/user/mo | 4.2/5 | No |
| Zendesk Sell | $19/user/mo | 4.2/5 | No |
| Zoho CRM | $20/user/mo | 4.1/5 | Yes |
| SugarCRM | Custom | 3.8/5 | No |
Estimated Total Cost of Ownership by Seat Count
Monthly cost estimates including base seat licenses. Excludes implementation, add-ons, and custom integrations.
| Team Size | SMB CRM | Mid-Market | Enterprise |
|---|---|---|---|
| 10 seats | $150-$250/mo | $250-$500/mo | Custom |
| 50 seats | $750-$1,250/mo | $1,250-$2,500/mo | $3,750-$15,000/mo |
| 200 seats | $3,000-$5,000/mo | $5,000-$10,000/mo | $15,000-$60,000/mo |
Key Takeaways
The CRM market spans a 20x price range at entry level
Less Annoying CRM at $15 per user per month and Keap at $299 per month flat sit at opposite ends of the market. The difference is not just features but target buyer: Less Annoying CRM targets very small teams, while Keap is a bundled CRM and marketing automation platform with a high fixed cost regardless of seat count.
Free CRM plans are common but contact limits force upgrades within a year
8 of 18 tracked CRM tools offer a free tier. HubSpot's free CRM is the most widely used, but caps contacts at 1,000 with paid storage and reporting. Most teams outgrow free CRM tiers within 6-12 months of active use, converting at $25-$50 per user per month.
The best value CRM under $20/user/month is rated 4.9/5
Less Annoying CRM at $15/user/mo earns the highest G2 rating in the category at 4.9 out of 5. For small teams with straightforward pipeline needs, this outperforms Salesforce on both cost and user satisfaction. It lacks marketing automation and API depth, but covers core pipeline management without complexity overhead.
Salesforce and HubSpot costs scale non-linearly above 50 seats
Salesforce advertises $25/user/mo at the Starter tier, but enterprise deployments with Sales Cloud Professional or Enterprise regularly run $75-$300 per user per month. HubSpot's Sales Hub Enterprise at $150/user/mo adds revenue forecasting, custom objects, and call transcription. Budget planning must account for add-ons, implementation, and annual contract commitments.
Related Reports
Compare CRM platforms on features and pricing
Full plan breakdowns, integration coverage, and verified G2 ratings for all 18 CRM tools.
Pricing sourced from vendor websites. Enterprise pricing is indicative. Actual contracts vary by seat count and negotiated terms. Full methodology.