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Ghost

website buildersBest for: Small Teams

Open-source publishing platform for blogs, newsletters, and memberships

★★★★
4.1G2
Founded 20133M+ installs users
$11/mo
Starting Price
4.1/5
G2 Rating
3M+ installs
Users
No
Free Trial
Quick Verdict

Strong website builders choice for Small Teams - 4.1/5 rating, 15 features.

4.1G2 Rating
Best for: Small Teams From $11/mo

Top Pros

  • Affordable starting at $11/mo
  • Strong user ratings (4.3/5)
  • 15 key features including Blog Publishing and Newsletter

Watch Out For

  • No free plan available
  • Migrating to another platform later can be difficult

Pros

  • +Affordable starting at $11/mo
  • +Strong user ratings (4.3/5)
  • +15 key features including Blog Publishing and Newsletter
  • +Multiple pricing tiers (4 plans) to match different needs
  • +API access for custom integrations

Cons

  • -No free plan available
  • -Migrating to another platform later can be difficult

Ghost Pricing Plans

Starter$11/mo
  • 500 members
  • 1 staff user
Creator$31/mo
  • 1000 members
  • 2 staff users
Team$63/mo
  • 1000 members
  • 5 staff users
Business$249/mo
  • 10K members
  • Unlimited staff

Key Features

Blog Publishing
Newsletter
Memberships & Subscriptions
Custom Themes
SEO Tools
Native Analytics
Custom Domain
API
Integrations
Email Newsletters
Paid Content
Open Source
Markdown Editor
Member Portal
Custom Code Injection

Video Review

Ghost demo video

Ghost - Demo & Review

Click to play

YouTube

About Ghost

Ghost is built for professional publishers and membership-driven publications. It combines a focused writing editor with native paid memberships, newsletter delivery, and a web publication in one package. The editor is clean and distraction-free, with built-in SEO fields. Its membership model handles subscriptions, free tiers, and one-time payments without third-party tools. Unlike WordPress, Ghost has no plugin ecosystem to manage - it's an opinionated platform that does one thing well. Self-hosted (free, requires server) or managed via Ghost(Pro) from $9/mo. Rated 4.1/5 on Capterra.

Expert Take

For Small Teams evaluating website builders options, Ghost consistently earns its place on shortlists - 15 features with standout capabilities like Blog Publishing, Newsletter, Memberships & Subscriptions cover the essentials without unnecessary bloat, and $11/mo makes it easy to justify. Its 4.1/5 rating reflects a product that's been refined through real-world feedback. It's not the flashiest option, but it's one of the most dependably good ones.

- ComparEdge Editorial Team

Frequently Asked Questions

Ghost is a paid tool. Plans start at $11/month. There is no free plan.
Reviewed by ComparEdge Editorial Team·Last updated 2026·Our methodology

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