Wix Pricing Plans and Tiers 2026
An all-in-one website builder with a flexible drag-and-drop editor, AI tools, and an extensive app marketplace.
All Plans, Pricing & Features
Free
FreeBest for: You get Wix branding, 500MB storage
- ✓Basic website builder
- ✓Access to templates
- ✓Ad-supported website
- ✓Wix subdomain
- ✓Limited bandwidth
Light
$24/moBest for: Custom domain, 2GB storage
- ✓Connect custom domain
- ✓Remove Wix ads
- ✓2GB storage
- ✓24/7 customer support
- ✓Free domain for 1 year (with annual plan)
Core
$36/moBest for: 50GB storage, Accept payments
- ✓Accept online payments
- ✓Online booking tools
- ✓Basic analytics
- ✓50GB storage
- ✓Five site collaborators
Business
$46/moBest for: 100GB storage, Subscriptions
- ✓Automated sales tax (up to 500 transactions/month)
- ✓Advanced shipping rules
- ✓Subscription analytics and reporting
- ✓100GB storage
- ✓Ten site collaborators
Business Elite
$172/moBest for: Unlimited storage, Priority support
- ✓Unlimited storage
- ✓Priority customer support
- ✓Loyalty programs
- ✓Unlimited dropshipping products
- ✓Advanced developer tools
Enterprise
Contact Sales- ✓Custom integrations
- ✓Dedicated account manager
- ✓Advanced security features
- ✓Tailored solutions for large corporations
- ✓Scalable infrastructure
Pricing Analysis
Overview
Wix - All-in-one website builder with drag-and-drop editor and AI tools. The free tier gets you Wix branding, 500MB storage - a real plan, not a 14-day trial. Upgrading to Light ($17/mo) unlocks Custom domain and 2GB storage. Priced near the $19/mo category average, Wix competes directly with Unicorn Platform and Duda on value. Watch the 9x price jump from Light ($17) to Business Elite ($159) - map out which features you actually need before committing to upper tiers.
Cost Per User
Which Plan Is Right for You?
You get Wix branding, 500MB storage. What's locked behind the paywall: custom domain, 2gb storage. If those matter, Light at $17/mo is the next step. Good enough for solo use and evaluation.
$17/mo gets you Custom domain, 2GB storage. The sweet spot for professionals who've maxed out the free plan and need Custom domain, 2GB storage.
$29/mo gets you 50GB storage, Accept payments. The middle ground - enough for growing teams without enterprise overhead. Saves $7/mo vs. Business.
$36/mo gets you 100GB storage, Subscriptions. The middle ground - enough for growing teams without enterprise overhead. Saves $123/mo vs. Business Elite.
$159/mo gets you Unlimited storage, Priority support. 342% more than Business - justified only if you need the extras. At this price point, also evaluate Unicorn Platform.
vs. Category Average
20% below the website builders average
Our Verdict
Rated 4.3/5, Wix at $17/mo is a value pick in its category. Start free. Move to Light ($17/mo) when Custom domain becomes a need, not a want.
Is Wix Worth the Price?
Strengths
- 1Velo IDE for advanced custom code and serverless functions
- 2Extensive App Market with 500+ third-party integrations
- 3Industry-specific templates for niches like events & restaurants
- 4Wix ADI provides AI-driven site creation in minutes
- 5Integrated Ascend business tools for marketing and CRM
Considerations
- 1Templates are not interchangeable; you can't switch after going live
- 2Slower page load speeds compared to code-first frameworks
- 3No ability to export site code for hosting elsewhere
- 4Storage is limited on lower-tier plans, requiring upgrades
- 5The unstructured editor can lead to mobile display issues
Ideal For
Solopreneurs & SMBs needing design freedom
Which plan fits you
Pricing Takeaway
★ 4.2/5Rated 4.3/5, Wix at $17/mo is a value pick in its category. Start free. Move to Light ($17/mo) when Custom domain becomes a need, not a want.
List price covers the subscription. Total cost of ownership for Wix typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
More Affordable Alternatives
Frequently Asked Questions
How does Wix pricing compare?
See how Wix's 6 pricing plans stack up against similar Website Builders tools.
Sources & Data Trail · Wix
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.2/5 · 1,847 reviews
- 4.Capterra·Capterra verified user reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.StackShare·StackShare developer community