Wix Pricing: Plans & Cost Calculator 2026
Light at $17/mo is the go-to choice for custom domains. Upgrade from the free tier to one of 4 paid plans up to $24/mo.
Wix plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Free
No payment required
Light
Get the basics
Core
Engage your audience
Business
Grow your brand
Business Elite
Scale your business
Enterprise
Wix pricing: the quick answer
Wix has a free plan on a Wix subdomain, then paid plans at $24/mo for Light, $36/mo for Core, $46/mo for Business, and $172/mo for Business Elite as of July 14, 2026, with Enterprise on a custom quote. Wix pushes annual billing, where those become $17, $29, $39, and $159 a month billed yearly up front. The catch it does not shout: the advertised annual price is first-year only, and renewals can jump. The free domain also lasts one year, and accepting payments starts on Core. Budget for the renewal, not the intro rate.
- FreeFree
- Light$24/mo
- Core$36/mo
- Business$46/mo
- Business Elite$172/mo
- EnterpriseCustom
At $24/mo to start, Wix sits 50% above the $16/mo median across 21 website builders tools we track.
Wix cost calculator
Wix Hidden Costs & Pitfalls
Wix's advertised prices are first-year annual rates paid up front. What you owe in year two, plus tax and add-ons, is where the real number lives.
Wix pricing, read against its live plans and category
Positioning
Wix positions itself as a premium website builder, with its entry-level Light plan starting at $24/mo, which sits just below the category median of $29/mo. However, businesses looking to scale will quickly exceed this tier, as accepting online payments requires the Core plan at $36/mo. For advanced operations, the Business plan at $46/mo and Business Elite at $172/mo represent a steep climb in cost compared to the broader market.
Cost drivers
- 1Auto-renewal price hikes that significantly exceed initial promotional rates.
- 2Paid add-on features and applications that quickly compound the monthly subscription cost.
- 3Transaction limits on automated sales tax, capped at 500 transactions per month on the Business plan.
- 4Domain renewal fees after the complimentary first year expires on annual plans.
Watch-outs
Users frequently report unexpected renewal price hikes ranging from 25% to over 50%, with some facing sudden multi-year renewal bills exceeding $500 or £600. Additionally, customers complain about Wix ignoring active cancellation requests and charging their accounts anyway.
Strengths
The Light plan at $24/mo offers velo IDE for advanced custom code and serverless functions.
- Velo IDE for advanced custom code and serverless functions
- Extensive App Market with 500+ third-party integrations
- Industry-specific templates for niches like events & restaurants
What users say
“Why is Wix so expensive after the initial trial?”
“steadily increasing the price on me. I”
Editor’s take
The Light plan suits basic portfolio sites, while the Core and Business plans are best for small e-commerce setups that require native booking and payment tools. For users seeking a more scalable, design-forward alternative with predictable pricing, consider Webflow at $29/mo or Squarespace at $29/mo.
Oleh KemFounder & Lead AnalystWix price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.2/5 · 1,847 reviews | — |
| Capterra | Capterra verified user reviews · 4.4/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| StackShare | StackShare developer community | — |
Every fact on this Wix pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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