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Squarespace Migration & Switching Guide 2026

Squarespace imports blogs from WordPress and Tumblr and products from Shopify or CSV, but every import is a one-time copy. The only export is a lossy WordPress XML.

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Squarespace Migration verdict

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Squarespace makes it easy to move in and hard to move out.

It imports blog content from WordPress, Blogger and Tumblr, and products from Shopify, Etsy, Big Cartel or CSV, but every import is a one-time static copy.

How to plan the move

Squarespace suits teams moving a blog or small store onto it who value a guided import and will stay long-term. It is less ideal if you expect to migrate away later, since the export is lossy and design, store and bulk media do not come with you.

Honest limits

Imports are a one-time static copy, not a live sync, and there is no clean Squarespace-to-Squarespace transfer except products.
The only export is a WordPress-targeted XML, and many features do not export because they rely on Squarespace's JavaScript and CSS. Most page types, extra blog pages, product, audio and video blocks, style settings and custom CSS do not export at all.
Images cannot be exported in bulk, only one at a time from the Asset library, though products can export to CSV.

Import blog: WordPress / Blogger / Tumblr
Import products: Shopify / Etsy / CSV (10k)
Export: Lossy WordPress XML
Design / store export: None
Lock-in: High (rebuild to leave)

View sources

This page covers importing into Squarespace and switching away. SEO output and pricing live on their own pages.

What moves into Squarespace, and can you leave?

Migration & portability receipt

Pick what you are bringing to Squarespace, and see exactly what transfers.

Migration read3 transfer, 2 need hand work

Blog posts (WordPress/Blogger/Tumblr): imports natively, post content, comments, images; URLs preserved where possible.
Products (Shopify/Etsy/Big Cartel): imports natively, store connector; up to 10,000 per store page (v7.1).
Products (CSV): via CSV or API, import an editable .csv of products.
Pages, layout & design: manual rebuild, rebuilt by hand on a template.
Another Squarespace site: does not transfer, no site-to-site transfer except products.

Cutover steps, in order

1Import blog and products, WP/Blogger/Tumblr + store connector/CSV.
2Rebuild pages and design, manual on a template.
3Build redirect map, URL mappings, [name] variable, ~2500-line cap.
4Connect domain (DNS), A + CNAME records, up to 24-48h.
5Verify redirects and request indexing, Search Console.

Every row is a documented import/export capability from Squarespace and the source platforms, not an effort estimate.

Squarespace migration configuration

Map your old URLs in Settings, Developer Tools, URL Mappings. Use the [name] variable to redirect a whole blog or store collection in one line so every old post follows over with a 301. Mind the ~2500-line cap and that image/file URLs cannot be redirected.

Collection redirects (URL mappings)text

/blog/[name] -> /posts/[name] 301      # whole blog collection in one line
/store/[name] -> /shop/[name] 301      # whole store collection
/about-us -> /about 301
/old-home -> / 301
# field cap ~2500 lines (400KB); no image/file URLs; no ? & # symbols

To connect an external domain, add the verification CNAME, the www CNAME to ext-cust.squarespace.com, and the four A records below at your domain host. Your domain stays registered with your host but resolves to Squarespace. Propagation takes up to 24-48 hours.

DNS connect (third-party domain)text

; Add at your current domain host (DNS Connect / domain mapping)
@      A      198.185.159.144
@      A      198.185.159.145
@      A      198.49.23.144
@      A      198.49.23.145
www    CNAME  ext-cust.squarespace.com
[code] CNAME  verify.squarespace.com    ; verification record shown in your panel
; allow up to 24-48 hours to propagate

Once URL mappings are saved and DNS has propagated, confirm an old URL returns a 301 to its new path, then verify the domain and request indexing in Google Search Console so the new URLs are recrawled.

Verify redirects after cutoverbash

# Confirm an old path now 301-redirects to its new Squarespace URL:
curl -sI https://www.your-domain.com/blog/my-post | grep -i 'HTTP/\|location'
# expect: HTTP/2 301  and  location: https://www.your-domain.com/posts/my-post

What imports cleanly into Squarespace

Content	Into Squarespace	Detail	Source
Blog content	WordPress / Blogger / Tumblr	Imports post content, comments and images; attempts to preserve post URLs	—
Products	Shopify / Etsy / Big Cartel / CSV	Up to 10,000 products per store page in v7.1 (200 in v7.0)	—
Sync vs copy	Static copy only	Import adds a static copy; it does not create a sync between the two sites	—
Squarespace to Squarespace	Not supported	No direct way to transfer content (aside from products) between sites or versions	—
Pages / design / code	Rebuilt by hand	Only blog and products import; pages, layout and styling are rebuilt	—
Comments and images	Import with posts	Blog comments and inline images carry over with imported posts	—

Source-to-Squarespace mapping

Element	Lands in Squarespace as	Caveat	Source
WordPress/Blogger/Tumblr posts	Blog posts	Post content, comments and images; URLs preserved where possible	—
Store products	Products (CSV or connector)	Up to 10,000 per store page (v7.1)	—
Pages and layout	Rebuilt by hand	Not part of the import	—
Design / styles / custom CSS	Not imported	Rebuild on a Squarespace template	—
Live link to source	None	Static copy, no ongoing sync	—
Another Squarespace site	Not transferable	No site-to-site transfer except products	—

Squarespace migration timeline and rollout

Phase	What happens	Effort	Source
1. Import blog	WordPress/Blogger/Tumblr importer	Low; posts, comments, images	—
2. Import products	Shopify/Etsy/Big Cartel/CSV	Low; up to 10,000 per store page	—
3. Rebuild site	Pages, layout, styling by hand	High; only blog/products import	—
4. Redirect map	URL mappings with [name] variable	Medium; ~2500-line cap, no image URLs	—
5. Connect domain	DNS connect (A + CNAME) or nameservers	Low; up to 24-48h to propagate	—

What to verify before you commit to Squarespace

Export is a single WordPress-targeted XML and many features do not export because they rely on Squarespace's JavaScript and CSS, so you cannot cleanly move to most other platforms
A long list of content does not export at all, including most page types (album, cover, index, portfolio, store), more than one blog page, product blocks, audio/video blocks, style settings and custom CSS, so design and store data are effectively trapped
Images cannot be exported in bulk; you can only download them one at a time from the Asset library, which makes a media-heavy migration slow and manual
Products are the exception: Squarespace Commerce products can be exported to an editable CSV, so store catalogs are portable even though the rest of the site is not

Squarespace Migration FAQ

What can I import into Squarespace?

Blog content from WordPress, Blogger and Tumblr, meaning post content, comments and images, with post URLs preserved where possible. Products come from Shopify, Etsy, Big Cartel or a CSV, up to 10,000 per store page in version 7.1. Pages, layout and design are not imported, and are rebuilt on a Squarespace template.

Is a Squarespace import a live sync?

No. Importing adds a one-time static copy of the content to your Squarespace site, and does not create a sync between the two sites. There is also no direct way to transfer content between Squarespace sites or versions, aside from products.

Can I export my Squarespace site?

Only partially, and only toward WordPress. The export is a single .xml file meant for importing into WordPress, and many features do not export because they rely on Squarespace's JavaScript and CSS. It is a lossy export, not a full-site download.

What does not export from Squarespace?

A lot: most page types, including album, cover, index, info, calendar, portfolio and store pages, more than one blog page, product, audio and video blocks, drafts, style settings and custom CSS. Design and store data are effectively trapped, which is the platform's defining lock-in.

Can I get my images and products out?

Images only one at a time, from the Asset library, with no bulk export, so a media-heavy site is slow to move. Products are the exception: Squarespace Commerce products can be exported to an editable CSV, so your catalog stays portable.

Sources & verification

Verified by ComparEdgeMethod: Vendor docs, official pages, and selected independent sources

Source	What was checked	Last checked
Squarespace Official	Official product page	July 10, 2026
Squarespace Support	Articles 205814028 Importing And Exporting Content	July 10, 2026
Squarespace Support	Articles 206566687 Exporting Your Site	July 10, 2026
Squarespace Support	Articles 205815308 Url Mappings	July 10, 2026
Squarespace Support	Articles 205812378 Connecting A Third Party Domain To Your Squarespace Site	July 10, 2026

Every fact on this Squarespace page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.