What is Tilda: a block library, Zero Block and exportable HTML

Tilda is a website builder developed by Tilda Publishing, which the designer Nikita Obukhov started in 2014. Pages are built by stacking ready-made blocks, covers, galleries, forms and price tables among them, with more than 600 in the library on a paid plan and 100 basic ones on the free one. For anything the library does not have, the Personal and Business plans include Zero Block, an editor that lays out a section by hand down to the position of every element. Everything runs in the browser, and a site keeps a Tilda address until a paid plan connects a domain of your own. Business raises the account to five sites and exports the finished HTML and CSS for hosting anywhere.

Most builders hand you a rectangle and wish you luck. Tilda hands you a catalogue instead. The work is assembly rather than composition, which suits somebody who wants a site that looks considered and has no wish to design one from scratch.

Both cycles, the gap between them and what each upgrade actually buys are worked through on what a year of Tilda comes to.

Tilda features by plan: the block library, Zero Block and code export

There are three tiers and only two of them are on this grid, because the free one is a permanent product rather than a trial and belongs in the limits below. Between the two paid tiers almost nothing about building changes. The library, the canvas, the animation and the search fields are identical. What changes is how many sites the account may hold and whether the finished markup may leave.

Quotas, not ticks. Swipe the table sideways if it runs past the screen.

Start on the free tier and build the real thing, not a sketch. Fifty pages and a hundred blocks are enough to finish a small site, and you will learn where the library stops before any money changes hands. The second decision is later and simpler: the upper tier at $25 exists for two reasons, a second website and the markup export, and neither of them matters until it does. Buy it the week you need one of the two, not before.

No cell here is metered and none is sold apart. A tier states how many sites the account may hold and how much of the library you may reach.

Tilda limits: websites per account, page counts and the block library

Tilda counts three things and ignores everything else. It counts websites, it counts pages inside them, and on the free tier it counts blocks. No bandwidth figure, no storage line, no visitor cap.

Traffic and page weight go uncounted here. What is counted is how many sites live in one account, and how many people may touch them.

Annual billing is unusually steep at the bottom of this table: the entry rate falls to $10 while the upper tier only reaches $20. Read that as an argument to commit early rather than as a saving spread evenly across both tiers.

Tilda in 2026: four rates unchanged and one editor quietly renamed

Four rates, unchanged across both checks. The only thing that moved was the name of an editor, and it mattered more than that sounds.

That correction is worth more than it looks. A CSS editor is for people who write code, and a visual editor is for people who draw, and the whole argument for this product turns on which one it is. It is the second. The other loose end from that pass is still loose: six developer rows in the comparison table carry no tier, and we have left them marked rather than assigned.

Who should use Tilda: landing pages, portfolios and long-form stories

This is a single-author tool with a designer's library attached. Almost every good fit for it is one person, or one small studio, making something that has to look considered.

One person deciding how a page looks is the case Tilda was built around. Tilda is built for one person deciding how something looks, and it gets awkward the moment that decision belongs to a group. Everything else about the product follows from that.

Tilda alternatives: Webflow, Framer, Wix, Squarespace and Strikingly

The products packed around this rate all promise a good-looking site without code, and they mean quite different things by it. Some hand you a canvas, some hand you a template, and this one hands you a catalogue of finished sections. The spread runs $4.50 to $97, which puts the median at $19. Three of the six open between $14 and $15, then the strip goes quiet until $17. That cluster at the bottom is where the design-led tools sit, within a dollar or two of each other, and the split above it is not about quality. It is about whether the tool expects a designer at the keyboard.

Strikingly

PRO$20/mo+$5 vs entry

Strikingly is the dearest of these at $20 and builds single-page sites in a hurry. Quick to stand up, thin once the site needs a second page. Tilda covers the same ground and keeps going afterwards.

Squarespace

Basic$19/mo+$4 vs entry

Squarespace costs $4 more and hands you a finished template rather than a section catalogue, with commerce and memberships built into it. The design ceiling is lower and the business floor is higher, which is a reasonable trade for a shop and a poor one for a piece of editorial.

Wix

Light$17/mo+$2 vs entry

Wix is $2 above and answers a different complaint entirely: an app market, a booking system, a shop that scales. It is the choice when the site has to run a business. Tilda is the choice when the site has to make an impression.

Framer

Basic$15/mo+$0 vs entry

Framer matches this rate and comes from prototyping rather than publishing, so interaction and motion feel native in it. Tilda animates a scroll well. Framer animates a thing you can click, and the difference shows the moment a page becomes an interface.

Webflow

Limited Seat$15/mo+$0 vs entry

Webflow sits level with this entry and sells the opposite philosophy. A real canvas, a real CMS, and an expectation that the person at the keyboard knows layout. It rewards a designer and punishes everyone else, which is exactly the trade Tilda declines to make.

Unicorn Platform

Maker$14/mo-$1 vs entry

Unicorn Platform opens at $14, $1 below this door, with components aimed squarely at software companies: pricing sections, changelogs, help centres. Narrower than Tilda's catalogue and better fitted if what you are launching is a product rather than a piece.

People leave Tilda when a second person needs to edit, when the shop grows past a light checkout, or when the account runs out of websites. Complaints about how the pages looked are not what ends a Tilda subscription. The rivals below win on team structure and on commerce, and they concede the design floor. The full ranking sits on the website builders category page.

Is Tilda worth it in 2026: our verdict on the block-based page builder

Verdict · Tilda · August 2026★★★★★★★★★★CE 4.7/5

Tilda asks $10 a month for a site with your own domain, and the twenty-one builders we price sit at a $19 middle. That is half the category. The product is not obviously worse for it, and what it costs you is reach: one website per subscription until $20, where five arrive at once.

The catch is what the free tier teaches you. Fifty pages feel generous while a site is an idea. They stop feeling generous the week it becomes real. Buy Personal when the domain matters, buy Business at the second site, and export the code before you plan to leave.

what drives this invoice

• how many sites the account has to hold: one at $10, five at $20, and nothing published above five.
• the billing cycle: monthly adds 33 percent on Personal and 20 percent on Business, which is the widest gap Tilda publishes.

when not to buy Tilda

• You are selling products rather than describing them: Shopify enters at $5 a month and is built around the checkout.
• The site needs several editors with their own accounts: Tilda sells an account, not seats, and sharing a single account is not access control.
• You expect to leave for a framework later: code export lives on Business at $20, so the exit costs double the entry.
• You need more than five sites under one bill: Business stops at five and nothing above it is published.

what it does well

• Somebody who has never opened a design tool can assemble a page here that still holds together, because the library did the spacing and the type.
• Zero Block is a real canvas rather than a code window, which means the escape from the catalogue does not require a developer.
• Source export exists at all, which almost nothing else in this class offers, and it turns leaving into a file transfer rather than a rebuild.
• A permanent free tier, big enough to finish a small site, means the product can be judged properly before any money moves.
• Animation and the editorial layouts are standard equipment here, not an upgrade, which is why long scrolling stories keep landing on it.

where it gets in the way

• No seats and no user list, so a studio shares one account and access control comes down to whoever knows its password.
• One website per subscription until the upper tier, which is the wall most accounts hit before any other.
• Source export lives on the dearer tier, so the ability to leave is priced at double the entry rate.
• The store is light. Stock levels, variants and fulfilment are past what this product is built to carry.
• Six developer rows in the vendor's comparison table carry no tier at all, and our capture could not resolve which plan grants them.
• The vendor warns that a lapsed subscription costs you access, and publishes no detail about what that means in practice.

The figures again

• Entry $15/mo, $10 on annual billing · verified August 7, 2026
• Number 8 of 22 by entry rate, $0 over Framer and $1 under Super
• Both cycles, both upgrades and what the free tier actually allows are worked through on what a year of Tilda comes to

the rate tableBoth tiers and both cycles, with the monthly premium and the two upgrade steps set out against what each one buys.total costWhat a Tilda site costs across a year once the domain and the second website are counted alongside the subscription.moving inWhat comes across when a site moves onto Tilda from another builder, and which parts have to be rebuilt block by block.searchHow pages built from blocks behave in search, what the platform handles by default and where the heavy pages hurt.

signed Oleh Kemmethod: live price list, dated recordverified August 7, 2026tracked since June 2026