Shopify Pricing: Plans & Features 2026
Basic at $39/mo is the most popular of Shopify's 4 core plans, which range from $5 to $2300/mo for complete e-commerce scaling.
Shopify Plans & Tiers Explained
Starter
$5/moBest for: Ideal for selling via social media or messaging apps with basic product links
- ✓Sell via social media and messaging apps
- ✓Shareable product links
- ✓Display product catalog on basic storefront
- ✓Sell unlimited products on existing website
- ✓Sell in physical locations via POS hardware
Basic
$39/moBest for: new online businesses needing a full store, blog, and basic reporting
- ✓Fully customizable online store
- ✓Unlimited products
- ✓Blog functionality
- ✓Ecommerce task automation tools
- ✓Shipping discounts up to 77%
Grow
$105/moBest for: Suited for growing businesses requiring more staff accounts and advanced reporting
- ✓All Basic features
- ✓5 staff accounts
- ✓Lower transaction fees
- ✓Shipping discounts up to 88%
- ✓Shipping insurance for US merchants ($5,000)
Advanced
$399/moBest for: Designed for larger businesses needing comprehensive reporting, lower transaction fees, and international selling tools
- ✓All Grow features
- ✓Deeper reporting
- ✓More automation options
- ✓Advanced capabilities
- ✓International selling
Plus
$2300/moBest for: For high volume enterprises requiring custom solutions, dedicated support, and advanced automation
- ✓Enterprise-level solutions
- ✓Unlimited staff accounts
- ✓International selling
- ✓Standard pricing for 'standard' setups and integrations
- ✓Negotiable variable fee based on monthly sales
Pricing Expert Take
Independent analysis · Shopify
Value Analysis
Despite a $5/mo Starter plan, Shopify's Basic plan jumps to $39/mo, a significant increase for core e-commerce features. While the $5/mo Starter plan offers a cheap way to sell via social links, true e-commerce operations require the Basic plan or the $105/mo Grow plan to access critical features like shipping discounts and international sales tools. For high-volume merchants, the steep $2300/mo Plus plan is only worth the investment if your sales volume justifies the high flat fee to lower your transaction costs.
Hidden Costs
- App subscription add-ons required for basic storefront customizations and marketing tools
- High international transaction fees, which can reach up to 5.6% per transaction on the Basic plan for Canadian merchants selling globally
- Escalating app costs that charge based on your store's usage tiers or order volume
Red Flags
Merchants report that Shopify's base subscription prices jump significantly after introductory promotional periods end, forcing a tough decision once your store is already built. Additionally, transaction fees eat heavily into margins if you do not use Shopify Payments, and international shipping cost calculations frequently cause customer support disputes.
"If i sell a $100 item, on average shopify takes 5.6%."
"Many apps on Shopify charge based on your plan or usage."
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The Starter plan at $5/mo offers extensive app ecosystem (8,000+) for limitless customization.
- Extensive app ecosystem (8,000+) for limitless customization
- Integrated Shopify Payments simplifies checkout and reduces fees
- Shopify POS unifies online and in-person retail sales seamlessly
- Extensive app ecosystem (8,000+) for limitless customization
- Integrated Shopify Payments simplifies checkout and reduces fees
- Shopify POS unifies online and in-person retail sales seamlessly
"Users consistently praise Shopify for its ease of use and powerful integrations"
G2
"Users consistently praise Shopify Plus for its scalability and reliability"
G2
"User-Friendly and Easy to Use: Many users have praised Shopify Plus for being very"
TrustRadius
"Users consistently praise Shopify for its ease of use and powerful integrations"
G2
"Users consistently praise Shopify Plus for its scalability and reliability"
G2
"User-Friendly and Easy to Use: Many users have praised Shopify Plus for being very"
TrustRadius
User Voices
"Shopify has been the gold standard... But i’m sick of how expensive it is."
"After switching to WooCommerce, I don't find it less expensive than Shopify."
"Shopify Plus is for those doing sales volume that justifies paying the fee."
Verdict
Sellers just starting out should stick to the $39/mo Basic plan, while scaling brands with international traffic will need the $105/mo Grow plan to keep transaction fees manageable. If you want to avoid high monthly app fees and prefer a platform with built-in creative design features, consider Wix at $29/mo as a more budget-friendly alternative.
How Does Shopify Pricing Compare?
Overview
Shopify pricing starts at $5/month for Starter, scaling to $2300/month for Plus. Key plans include Basic ($39/month), Grow ($105/month), and Advanced ($399/month), supporting various business sizes.
Cost Per User
Which Plan Is Right for You?
Ideal for selling via social media or messaging apps with basic product links. This plan is perfect for beginners or those with minimal ecommerce needs.
Best for new online businesses needing a full store, blog, and basic reporting. It provides essential tools to launch and manage an ecommerce presence.
Suited for growing businesses requiring more staff accounts and advanced reporting. This plan helps scale operations with enhanced analytics and management features.
Designed for larger businesses needing comprehensive reporting, lower transaction fees, and international selling tools. It offers robust features for complex ecommerce operations.
For high volume enterprises requiring custom solutions, dedicated support, and advanced automation. This plan provides a highly scalable and customizable platform.
vs. Category Average
84% below the website builders average
Our Verdict
Shopify costs $5–$2300/mo as of May 29, 2026, with 5 plans.
Shopify is the most complete e-commerce platform in its category. With the free Agentic plan as an entry point and Basic at $39/mo (yearly), it is accessible for new merchants. The jump to Advanced ($399/mo) is steep but comes with meaningful feature upgrades. For merchants using Shopify Payments, transaction fees disappear entirely, making the effective cost lower than the sticker price suggests. Compare against Webflow ($23/mo) for design-first stores or WooCommerce (free, self-hosted) if you want full ownership.
Is Shopify Worth the Price?
Strengths
- 1Extensive app ecosystem (8,000+) for limitless customization
- 2Integrated Shopify Payments simplifies checkout and reduces fees
- 3Shopify POS unifies online and in-person retail sales seamlessly
- 4Robust, scalable infrastructure handles high-traffic sales events
- 5Shopify Shipping offers discounted rates with major carriers
Considerations
- 1Transaction fees (0.5-2%) apply if not using Shopify Payments
- 2Limited native features require paid apps for advanced functionality
- 3Basic blogging and content marketing (SEO) tools are weak
- 4Product variant limit (100 per product) can be restrictive
- 5Customization requires knowledge of Shopify's 'Liquid' code
Ideal For
Ambitious DTC brands & retailers
Which plan fits you
Pricing Takeaway
★ 4.4/5Shopify is the most complete e-commerce platform in its category. With the free Agentic plan as an entry point and Basic at $39/mo (yearly), it is accessible for new merchants. The jump to Advanced ($399/mo) is steep but comes with meaningful feature upgrades. For merchants using Shopify Payments, transaction fees disappear entirely, making the effective cost lower than the sticker price suggests. Compare against Webflow ($23/mo) for design-first stores or WooCommerce (free, self-hosted) if you want full ownership.
What Does Shopify Actually Cost You?
List price covers the subscription. Total cost of ownership for Shopify typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
Shopify Pricing History
Frequently Asked Questions
How does Shopify pricing compare?
See how Shopify's 5 pricing plans stack up against similar Website Builders tools.
Research Reports
Sources & Data Trail · Shopify
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.4/5 · 5,096 reviews
- 4.Capterra·Capterra verified user reviews · 4.5/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews