★★★★★ 4.5 CE

Shopify Pricing: Plans & Cost Calculator 2026

Basic at $39 a month is the most-used tier, with prices spanning $5 to $2,300 a month, from the Starter link-in-bio plan up to Shopify Plus.

Website BuildersflatPrice verified July 8, 2026

Plans & Tiers Quick Answer Calculator Hidden Costs Cost Analysis History Alternatives FAQ Sources Explore

Shopify plans and pricing

High· Verified July 8, 2026

Interactive calculator

Billing surface

Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.

$79Grow · effective monthly, billed annually

Plan

Starter

Ideal for selling via social media or messaging apps with basic product links

$5/mo

Create checkout links

Sell on social media (Instagram, TikTok, WhatsApp)

Sell in physical locations

Mini store with Spotlight theme

Display product catalog

Choose Starter

Plan

Basic

Solo entrepreneurs

$29/mo

$39 /mosave 26%

Fully-functional website

Access to theme library

10 inventory locations

Shipping discounts up to 77%

Dropship with Shopify Collective

More third-party app integrations

Choose Basic

Grow

Small teams

$79/mo

$105 /mosave 25%

5 staff accounts

Lower transaction fees

Higher shipping discounts (up to 88%)

Shipping insurance for US merchants ($5,000)

USPS Priority Mail Cubic pricing for US merchants

Access to international sales tools

Standard reporting tools

Choose Grow

Plan

Advanced

Global reach

$299/mo

$399 /mosave 25%

For international selling

Advanced reporting

Lower transaction fees

15 staff accounts

Advanced analytics

Choose Advanced

Plan

Shopify Plus

Complex businesses

$2,300/mo

$2,300 /mo

Full checkout customization (Checkout Extensibility)

Up to 10 expansion stores

Unlimited staff accounts

Shopify Flow for automation

Native B2B wholesale channel

Dedicated support

Shopify Audiences for ad targeting

200 inventory locations

Choose Shopify Plus

Shopify pricing: the quick answer

Quick answerHigh· Verified July 8, 2026

Shopify starts at $5/mo for the Starter link-in-bio plan, then $39/mo for Basic, $105/mo for Grow, and $399/mo for Advanced as of July 8, 2026, with Shopify Plus opening at $2,300/mo. Pay annually and Basic drops to $29/mo, Grow to $79, Advanced to $299. The plan fee is only half of it: pay through a third-party processor instead of Shopify Payments and Shopify adds a transaction fee of 2 percent on Basic, 1 percent on Grow, 0.6 percent on Advanced, and 0.2 percent on Plus. Use Shopify Payments and those fees disappear.

Starter$5/mo
Basic$39/mo
Grow$105/mo
Advanced$399/mo
Shopify Plus$2300/mo

Run your numbers in the cost calculator: pick a plan and compare monthly against annual billing.

Free tier

Billing model

flat

Cheapest paid

$5/mo

Annual discount

Save ~26%

At $5/mo to start, Shopify sits 74% below the $19.50/mo median across 22 website builders tools we track.

Shopify cost calculator

Shopify Hidden Costs & Pitfalls

What sits on top of the plan fee

Shopify's real cost is the plan fee plus what it skims on sales. The percentages change with your tier, and one big line item hides in the Plus contract.

Third-party payment fees scale with your plan

Route payments through an outside gateway and Shopify charges 2 percent on Basic, 1 percent on Grow, 0.6 percent on Advanced, and 0.2 percent on Plus. On a store doing $20,000 a month, that 2 percent Basic fee is $400 monthly, which dwarfs the $39 plan price. Switching to Shopify Payments removes the fee entirely, so the tier upgrade is really a bet on fee savings versus its cost.

2% / 1% / 0.6% / 0.2%

Plus flips to a revenue cut at scale

Shopify Plus starts at $2,300/mo, but once your store crosses $800,000 in monthly GMV the price switches to 0.35 percent of revenue, capped at $40,000/mo. A merchant doing $2 million a month therefore pays $7,000 in platform fees, not the $2,300 sticker, so model the revenue percentage before assuming the base rate.

0.35% of GMV over $800K/mo

Apps are a standing monthly expense

Core storefront features like reviews, upsells, or advanced email often live in paid apps rather than the base plan, and many charge by your order volume or plan tier. Budget a recurring app line on top of the subscription; it is common for it to rival the plan fee itself once a store is running seriously.

rate not published

The renewal jump, credit expiry and every discount worth having are in the Shopify true cost guide, with an email generator for negotiating team and enterprise rates.

Shopify Cost Analysis

Shopify pricing, read against its live plans and category

Checked against current plan data

Positioning

$5/moentry price

74% below the category median

low $0.75median $19.50 · n=22high $97

Shopify's ladder runs Starter $5/mo, Basic $39/mo, Grow $105/mo, Advanced $399/mo, and Plus from $2,300/mo (annual billing cuts Basic to $29, Grow to $79, Advanced to $299). Starter is a link-in-bio tool, not a store; a real storefront begins at Basic. The pricing looks mid-range until you add the transaction fees, which is where Shopify actually makes its money on merchants who do not use Shopify Payments. For a serious e-commerce operation the platform is worth it, but treat the plan fee as a down payment, not the total.

Cost drivers

1Third-party payment fees run 2% (Basic), 1% (Grow), 0.6% (Advanced), and 0.2% (Plus) when you do not use Shopify Payments. On a $20,000/month store, the 2% Basic fee is $400/month, far above the plan price.
2Plus converts to 0.35% of GMV above $800,000/month, capped at $40,000/month, so high-volume stores pay well past the $2,300 sticker.
3Apps are a recurring cost. Many storefront and marketing features live in paid apps that bill by plan or order volume.

Watch-outs

Merchants cite rising app costs and the transaction fees eating margins when they do not use Shopify Payments.

Strengths

Shopify Payments removes the third-party transaction fee entirely, which is the single biggest lever on your effective cost.
The app ecosystem and unified online plus in-person POS are genuinely deep, and the checkout is among the best in the market.

Editor’s take

New sellers should start on Basic at $39/mo and use Shopify Payments so the transaction fee never applies. Scaling brands upgrade to Grow or Advanced only when the fee saving beats the price gap, which is a calculation, not a feeling. If monthly app fees and per-plan pricing feel heavy for a simpler site, Wix is a lighter alternative.

Oleh KemFounder & Lead Analyst

ComparEdge EditorialUpdated: July 8, 2026

Shopify price history

Price & Data Intelligence SyncLast verified: July 8, 2026 · CE-WEBSIT-2026W22-7B1934 · ✓ Pricing updated

Up to date

Cheaper Website Builders tools

Webnode

Best Website Builders Tools Ranked

Frequently asked questions

Sources & verification

Verified by ComparEdgeMethod: Vendor docs, official pages, and selected independent sources

Source	What was checked	Last checked
Official Pricing Page	Source of verified tiers	July 8, 2026
Official Website	Official vendor website	—
G2	G2 verified user reviews · 4.4/5 · 5,096 reviews	—
Capterra	Capterra verified user reviews · 4.5/5	—
TrustRadius	TrustRadius verified reviews	—
PeerSpot	PeerSpot enterprise peer reviews	—

Every fact on this Shopify pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.