CRM Software
CRM Software 2026: 18 Tools From Free to Enterprise
Full comparison of 18 CRM tools — pricing, ratings, free plans, and ideal use cases.
18CRM Tools
7Have Free Plan
$12Cheapest Paid
4.8Top Rating
Updated April 26, 2026
We analyzed 18 CRM platforms to help you find the right fit — from solo freelancers on free plans to enterprise sales teams needing deep customization.
Key Finding: 7 of 18 CRM tools have free plans — you can test most options before spending a penny. Start free, upgrade when you hit limits.
All 18 CRM Tools Ranked
| # | CRM | Rating | Free Plan | Starting Price | Best For |
|---|---|---|---|---|---|
| 1 | Less Annoying CRM | ★★★★½ 4.8 | $15/mo | Search 2,000 Contacts in Seconds | |
| 2 | Attio | ★★★★½ 4.8 | $34/mo | Surface Hidden Buying Connections | |
| 3 | Close | ★★★★½ 4.7 | $49/mo | High-Volume Outreach via Predictive Dialing | |
| 4 | monday CRM | ★★★★½ 4.7 | $12/mo | Instant Lead Routing via Custom Rules | |
| 5 | Folk | ★★★★½ 4.7 | $24/mo | Enrich Prospect Data in One Gmail Click | |
| 6 | Capsule CRM | ★★★★½ 4.6 | $21/mo | Segment Leads by Tag Without Manual Sorting | |
| 7 | HubSpot | ★★★★½ 4.5 | $20/mo | Launch Email Campaigns Without Code | |
| 8 | Freshsales | ★★★★½ 4.5 | $11/mo | AI Lead Scoring for Inbound Volume | |
| 9 | Copper | ★★★★½ 4.5 | $12/mo | Auto-Capture Gmail Contacts Into Pipeline | |
| 10 | Streak | ★★★★½ 4.5 | $15/mo | Personalized Gmail Outreach at Scale | |
| 11 | Salesforce | ★★★★½ 4.4 | $25/mo | Map Every Stakeholder in a Deal | |
| 12 | Pipedrive | ★★★★½ 4.4 | $14/mo | Spot Pipeline Bottlenecks Instantly | |
| 13 | Nutshell | ★★★★☆ 4.3 | $19/mo | Automate Follow-Ups from Stage Changes | |
| 14 | Zendesk Sell | ★★★★☆ 4.3 | $25/mo | Revive Stalled Deals With Sequences | |
| 15 | Zoho CRM | ★★★★☆ 4.2 | $20/mo | Score and Route Leads Automatically | |
| 16 | Keap | ★★★★☆ 4.2 | $299/mo | Onboard New Clients via SMS and Email | |
| 17 | Insightly | ★★★★☆ 4.1 | $29/mo | Attach Projects Directly to Won Deals | |
| 18 | SugarCRM | ★★★½☆ 3.8 | $19/mo | Predict Win Rates Before Deals Close |
Top 5 CRM Tools — Detailed Reviews
1. Less Annoying CRM ★★★★½ 4.8/5
Simple, affordable CRM built specifically for small businesses
Pros
- Affordable starting at $15/mo
- Highly rated (4.9/5 on G2)
- 15 key features including Contact Management and Pipeline Management
Cons
- No free plan available
- Learning curve for advanced CRM features
2. Attio ★★★★½ 4.8/5
Next-generation CRM built for modern teams with powerful data model
Pros
- Free plan available
- Highly rated (4.8/5 on review platforms)
- 15 key features including Relationship Intelligence and Custom Objects
Cons
- Learning curve for advanced CRM features
- Some advanced features locked behind higher tiers
3. Close ★★★★½ 4.7/5
CRM built for inside sales teams with built-in calling and email
Pros
- Highly rated (4.7/5 on review platforms)
- 15 key features including Built-in Calling and Email Sequences
- Multiple pricing tiers (3 plans) to match different needs
Cons
- Higher price point (from $49/mo)
- No free plan available
4. monday CRM ★★★★½ 4.7/5
Flexible CRM built on top of monday.com work management platform
Pros
- Affordable starting at $12/mo
- Highly rated (4.6/5 on G2)
- 15 key features including Visual Pipeline and Contact Management
Cons
- No free plan available
- Learning curve for advanced CRM features
5. Folk ★★★★½ 4.7/5
Lightweight CRM for building relationships and managing outreach
Pros
- Free plan available
- Competitive pricing from $20/mo
- Highly rated (4.7/5 on review platforms)
Cons
- Learning curve for advanced CRM features
- Some advanced features locked behind higher tiers
Best Free CRM Options
⭐ TOP FREE
Attio
Free forever
- Relationship Intelligence
- Custom Objects
- Advanced Lists
Capsule CRM
Free forever
- Contact Management
- Sales Pipeline
- Task Management
HubSpot
Free forever
- Contact Management
- Deal Pipeline
- Email Marketing
Freshsales
Free forever
- Contact Management
- Deal Management
- AI Lead Scoring
Compare CRM Tools
Feature matrix, radar charts, and live pricing for all 18 CRMs:
FAQ
What is the best CRM software in 2026?
Based on user ratings, Less Annoying CRM (4.8/5) leads our CRM comparison. For small businesses, free options like HubSpot, Zoho CRM, and Freshsales are excellent starting points.
What CRM has the best free plan?
HubSpot offers one of the most generous free CRM plans with unlimited users and contacts. Zoho CRM Free supports 3 users. Freshsales Free is also strong for small teams.
When should a business switch from spreadsheets to a CRM?
When you have more than 50 active deals/contacts, a dedicated CRM pays off. The average CRM user reports 30-40% improvement in deal close rates.
What is the cheapest paid CRM?
Among our tracked tools, monday CRM starts at $12/month.
Tags
CRMHubSpotSalesforceSales ToolsSaaS
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