What is Moz Pro: Domain Authority, rank tracking and site crawls

Moz Pro is the SEO subscription sold by Moz, which started in Seattle in 2004 as SEOmoz under Rand Fishkin and Gillian Muessig. Its core metric is Domain Authority, a score from 1 to 100 that estimates how likely a domain is to rank, and it is quoted across the industry by people who have never used the product. The subscription covers rank tracking, site crawls, keyword research and link data, and the plans differ mainly by the number of tracked websites, from one on the entry plan to twenty-five at the top, and by monthly crawl budget. Local listing management, enterprise rank tracking and the data API are sold separately under the same brand.

One metric carries the brand, and it also attracts the criticism. Moz gets judged on a score it invented, which is an odd fate for a subscription that measures four other things competently.

So the published shape ends there. The four printed tiers, the annual figures and the quote tier sit on the full Moz Pro pricing breakdown.

Moz Pro features by plan: link data, crawls and AI visibility

Two things separate this product from the rest of the strip, and both are visible in the grid. Keyword tracking is counted per month rather than per day, and users arrive with the tier instead of being sold beside it.

Slide the grid sideways. The capability column stays put.

The score everyone quotes is worth understanding before it is used. Domain Authority is Moz's own prediction of ranking strength on a hundred point scale, calculated from the link graph its crawler builds, and it belongs to Moz rather than to Google. Two working uses survive that caveat. Compare a shortlist of link prospects against each other, since the score is consistent within one index even when its absolute value means nothing outside it. Then watch your own number against the three or four sites you actually compete with, because a gap that widens over two quarters means more than any one measurement.

Where the platform gives ground is depth. The crawl budget is generous and the interface is the calmest in the category, but link discovery is thinner than what the two dearest rivals hold, and the keyword allowance refills monthly rather than daily. For a marketer running three sites that difference never surfaces. For an agency auditing on Monday and reporting on Friday it surfaces in the first week.

Moz Pro limits: tracked sites, monthly keywords and included users

The tier is chosen by whichever ceiling you meet first, and here there are four of them. Sites, keywords, crawl budget and people. The last one behaves differently than it does anywhere else on this strip.

Read together, the ceilings describe a product built for planned work rather than for daily firefighting. Monthly counters, generous crawls and people included. The place it stops fitting is the agency case, where sites and headcount rise together and the tiers answer both with the same jump.

One lever moves the rate at all, and it is the calendar. Committing to a year takes $99 to $79, $179 to $143 and $299 to $239, a fifth off in each case. The $49 tier is the exception and publishes no annual rate at all, which fits its status as a footnote plan rather than part of the main table.

Moz Pro in 2026: AI answer tracking arrives as a metered quota

Nothing on our record shows a rate moving this year. What moved is what the money buys: the platform now measures answer engines, and it meters that measurement.

What the vendor chose to meter is the useful read here. Rank tracking stayed a flat monthly allowance, and answer engine coverage did not: it arrived counted, with a published price per unit above the included amount. That is the part of the invoice most likely to move next year, and the part worth watching before it does.

Who should use Moz Pro: small teams, in-house marketers and agencies

Five setups priced against the published tiers. Each lists what it needs, the rate that produces and the ceiling it meets first. No seat arithmetic appears here for a reason: this vendor includes people in the tier.

One habit runs through all of it. Moz Pro prices capacity generously and headcount kindly, then asks a premium for the depth its dearest rivals lead on. Teams that report on a monthly cadence get more here for $179 than the strip average suggests. Teams that live in daily rank movement are buying the wrong shape.

Moz Pro alternatives: Ahrefs, Mangools, SpyFu, SE Ranking, SISTRIX and Semrush

This door sits in the middle of the strip, with rivals on both sides of it. The spread runs $29 to $139, which puts the median at $84. Three of the six open between $29 and $39, then the strip goes quiet until $129. The strip is two markets: cheap focused tools under fifty dollars, and platforms from a hundred and twenty nine up.

Semrush

SEO$139/mo+$90 vs entry

The broadest platform on the strip at $90 above this door, covering paid search and content work that Moz leaves alone. It also charges $45 for each extra person, so a three person team narrows that gap considerably.

SISTRIX

Start$137.49/mo+$88.49 vs entry

A regional specialist rather than a replacement. Its visibility index for German and EU markets is why anyone buys it, it bills in euros plus tax, and it runs no annual discount at all.

SE Ranking

Core$129/mo+$80 vs entry

Close in shape and cheaper than the platform tier here, with white labeling sold separately in an agency pack. Agencies compare these two more often than the price difference suggests, because both aim at the same reporting rhythm.

SpyFu

Basic$39/mo-$10 vs entry

Advertising research, not organic depth. It sits $10 under this door and answers a different question: what a competitor has been paying for and for how long.

Mangools

Basic$30.50/mo-$18.50 vs entry

The tool a solo marketer buys when even Standard is more than the work needs. Keyword research and light tracking at $30.50, with none of the crawl budget that justifies Moz Pro's middle tiers.

Ahrefs

Starter$29/mo-$20 vs entry

The tool people leave for when link depth becomes the job. It opens cheaper at $29, though its own working tier costs more than that, and every extra colleague is billed on top. What it buys is a larger index and daily counters.

What people trade when they leave is clear enough. The cheap side buys one job well: keyword research at $30.50, competitor ad research at $39. The dear side buys breadth and daily counters at $129 and up. Moz Pro sits between them and wins on the two things neither side advertises, a crawl budget that does not run out and colleagues who do not cost extra. Anyone who moves away is usually chasing link index depth or daily tracking, and both of those live at the top of the strip. The full ranking sits on the seo tools category page.

Is Moz Pro worth it in 2026: our verdict on the Domain Authority tool

Verdict · Moz Pro · August 2026★★★★★★★★★★CE 4.4/5

Across the six SEO tools we price Moz Pro enters at $49 against an $84 median, and its price list is unusually legible: four printed rates, a flat 20 percent annual cut, no usage meter hiding underneath. What that list will not do is flex. Four quotas move in lockstep, seats top out at three, and the only piecemeal capacity is $20 dashboards and $50 prompt packs, sold on the upper two tiers only.

Read it this way: this is quota pricing sold with a straight face, and it punishes the in-between buyer. One site fits $49, a brand doing AI visibility work fits $179, but a $99 Standard customer who wants one taste of prompt tracking has no path except the $80 jump. Decide the AI question first. Every other quota can be sized from your own workload.

what drives this invoice

• the ai gate: prompts and dashboards exist from Medium up; Standard cannot buy them at any price.
• quota lockstep: users 1, 2, 3; sites 3, 10, 25; keyword checks 300, 1,500, 3,000 a month; nothing sold singly except prompts and dashboards.
• the cycle: annual billing takes a flat 20 percent off Standard, Medium and Large; Starter prints no annual rate at all.
• the blanks: no public feature list for Starter, no public price for Enterprise.

when not to buy Moz Pro

• You want AI visibility on a $99 budget: it starts at $179, and no add-on bridges the gap.
• You are four people: published seats stop at three, and the next one is a quote conversation.
• You need more than 3,000 keyword checks a month: past Large the published rates stop.
• You want to know what $49 buys before paying: the vendor publishes one sentence about Starter.

what it does well

• Domain Authority is the one metric outside this product that people quote without explaining, which makes reporting to a non specialist far easier.
• Colleagues are included in the tier rather than priced per seat: one, two and three people as the price rises.
• Crawl budgets run from 400,000 to five million pages a month, which is generous for the money at the middle of this strip.
• Annual billing takes a fifth off every paid tier, so $99 becomes $79 and $299 becomes $239.
• Answer engine coverage carries published counts, at 100 and 200 monitored prompts a month rather than an unnumbered promise.

where it gets in the way

• Link discovery is thinner than what the two dearest rivals hold, and that gap is the usual reason people leave.
• Keyword tracking refills monthly, so daily rank watching is not a tier away, it is a different product.
• The subscription has no free tier, only a trial on the middle plan, though the vendor's free tools sit outside it.
• The printed tiers include at most three people, and a fourth colleague means the quote tier.
• AI dashboards and monitored prompts are metered above the included amount, at $20 and $50 per hundred.
• The $49 single site tier is kept off the main table, so most comparisons quote a higher entry than the vendor actually publishes.

The price, in short

• Entry $49/mo · verified August 5, 2026
• Number 4 of 7 by entry rate, $10 over SpyFu and $80 under SE Ranking
• The four published tiers, their annual figures and the quote tier are laid out on our Moz Pro pricing breakdown

Go deeper · plans and ratesThe four published tiers with their annual figures, the single site tier kept off the main table, and what the quote tier is asked to cover

signed Oleh Kemmethod: vendor pricing table, quota rows read line by lineverified August 5, 2026tracked since June 2026