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Moz Pro Review: Features, Pricing & Integrations 2026
SEO beginners and in-house marketers use Moz Pro to track rankings and monitor Domain Authority. Plans run from $49 to $299/mo.
Expert Analysis of Moz Pro
Expert Take
Moz Pro works well when tracking standard organic rankings and leveraging proprietary metrics like Domain Authority. The friction starts when users hit strict keyword limits and encounter manual keyword tracking processes that hinder advanced analysis. Before buying, compare vs Semrush, which provides broader competitive depth including paid search (PPC) data that Moz Pro lacks.
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Oleh KemFounder & Lead Analyst
Oleh KemFounder & Lead AnalystMoz Pro Vendor Lock-In Score
Link Intersect to Find Domains Linking to Competitors Only
Moz Pro's Link Intersect finds domains linking to 3+ competitors but not your site, producing a prioritized outreach list of sites already predisposed to link within your space.
Keyword Priority Score Combining Volume and Competition
Moz Pro's Keyword Priority score combines search volume, difficulty, and CTR opportunity into a single actionable number, simplifying keyword triage for content teams who struggle to weigh competing metrics.
Site Crawl With Actionable Issue Prioritization by Impact
Moz Pro's site crawl categorizes technical issues by impact level, letting SEOs fix the 20% of issues driving 80% of ranking impact first rather than working through a flat list of errors.
Standard
$99/momonthlyor$948/yrsave 20%
Best for: Small businesses needing basic SEO
- ✓1 user
- ✓3 tracked sites
- ✓300 tracked keywords/mo
- ✓400K pages crawled/mo
- ✓Core SEO Features
View on vendor site
MOST POPULARMedium
$179/momonthlyor$1716/yrsave 20%
Best for: Growing businesses needing SEO + AI Search/GEO tools
- ✓2 users
- ✓10 tracked sites
- ✓1,500 tracked keywords/mo
- ✓2M pages crawled/mo
- ✓All SEO Features + AI & GEO Features
View on vendor site
Starter
$49/moBest for: Individuals managing a single website
- ✓1 site
- ✓entry-level SEO features
View on vendor site
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Prices last verified June 28, 2026
Moz Pro Price History
Currently TrackingComparEdge is tracking Moz Pro pricing. No price changes recorded. Plan structure changes detected: 4 plans added, 2 plans removed.
Plan Structure Changes
View all 6 →+
Plan added:Enterprise
Jun 28, 2026−
Plan removed:Premium
Jun 28, 2026+
Plan added:Starter
May 30, 2026−
Plan removed:Starter
May 21, 2026+
Plan added:Premium
May 21, 2026The Final Verdict: Is Moz Pro Right for You?
Quick Verdict
A top-rated seo tools tool with 15 features - excellent for SMBs & SEO beginners.
4.4Editorial rating
Best for: SMBs & SEO beginners From $49/mo
Top Pros
- Pioneered Domain Authority (DA), a key industry-standard metric
- Intuitive UI and helpful 'Moz Recommends' simplify SEO for beginners
- Excellent keyword prioritization with Difficulty & Opportunity scores
Watch Out For
- Link index is smaller and updates slower than Ahrefs or Semrush
- Keyword research volume data can be less accurate than competitors
Expert analysis by Oleh KemFounder & Lead AnalystExpert verified·Updated July 1, 2026·Our methodology
Oleh KemFounder & Lead AnalystExpert verified·Updated July 1, 2026·Our methodologyPrice & Data Intelligence SyncLast verified: June 28, 2026 · CE-SEO-2026W26-3EC8FF · ✓ Pricing updated Jun 28, 2026
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Sources & Data Trail · Moz Pro
- 1.Official Website·Official vendor website
- 2.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 3.G2·G2 verified user reviews · 4.3/5 · 608 reviews
- 4.Capterra·Capterra verified user reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews