Moz Pro Pricing: Plans & Cost Calculator 2026
The Standard plan at $49/mo is Moz Pro's most popular option, with four paid tiers ranging from $49 to $299/mo and no free version.
Moz Pro plans and pricing
Starter
$49/moBest for: Individuals managing a single website
- ✓Keyword Explorer for keyword research
- ✓Rank tracking with Moz campaigns
- ✓Site Crawl for technical SEO audits
- ✓Link Explorer backlink data
Standard
$99/moBest for: Small businesses needing basic SEO
- ✓1 user
- ✓3 tracked sites
- ✓300 tracked keywords/mo
- ✓400K pages crawled/mo
- ✓Core SEO Features
Medium
$179/moBest for: Growing businesses needing SEO + AI Search/GEO tools
- ✓2 users
- ✓10 tracked sites
- ✓1,500 tracked keywords/mo
- ✓2M pages crawled/mo
- ✓All SEO Features + AI & GEO Features
Moz Pro pricing: the quick answer
Moz Pro has five tiers as of July 8, 2026 and no free plan: Starter at $49/mo, Standard at $99/mo, Medium at $179/mo, Large at $299/mo, and a custom Enterprise. Annual billing shaves 20% off the middle tiers, dropping Standard to $79, Medium to $143, and Large to $239 a month. The Medium plan is the Most Popular one, with 2 users and 1,500 keywords. Watch the AI extras: added Visibility Dashboards run $20 each and extra tracked prompts cost $50 per 100 on Medium and Large.
- Starter$49/mo
- Standard$99/mo
- Medium$179/mo
- Large$299/mo
- EnterpriseCustom
At $49/mo to start, Moz Pro sits 59% below the $119/mo median across 7 seo tools tools we track.
Moz Pro cost calculator
What Moz Pro really costs
The flat tier prices cover a fixed quota of dashboards and tracked prompts. Once you lean on the AI search features and blow past those caps, Moz sells the extra capacity by the unit.
Pricing Expert Take
Independent analysis · Moz Pro
Value Analysis
Moz Pro sits right at the category middle with its $179/mo Medium plan, but the cheaper tiers are tight. Starter is $49/mo for a single site and Standard is $99/mo for 3 tracked sites and 300 keywords, and you climb to Medium mostly to get the AI search and GEO tooling plus real keyword capacity. Annual billing trims 20% off the middle, so Standard is $79, Medium $143, and Large $239 a month. Large runs $299/mo for 25 sites and 3,000 keywords. It is a fair deal at Standard for a small site, weaker value once you are paying Medium money for quotas competitors bundle lower down.
Hidden Costs
- AI dashboards billed per unit: Beyond the 2 (Medium) or 4 (Large) included, each extra AI Visibility Dashboard is $20/mo. Track a handful of brands and this quietly adds $60 to $80 a month.
- Prompt tracking overage: Included prompts are 100 (Medium) or 200 (Large); more cost $50 per 100. Heavy AI-search monitoring can double the effective plan cost.
- The real floor is $99, not $49: Starter's $49/mo tier only covers one site and does not appear on the main pricing cards, so most buyers actually start at Standard.
Red Flags
Users repeatedly say the data limits feel thin for the price, and Moz's own free tools blunt the case for the entry tiers.
"It's more limited at the same relative pricing."
"Mozbar, a free chrome extension which has lots of valuable information, no Moz Pro account needed."
Based on analysis of recent Reddit and G2 discussions.
Green Wins
Moz's edge is approachability and the metric it made standard.
- Pioneered Domain Authority, still an industry-standard reference metric
- Clean interface and Moz Recommends make it forgiving for beginners
- Strong keyword prioritization through the Difficulty and Opportunity scores
"Moz Pro offers one of the most intuitive interfaces in the SEO space"
G2
"Currently we pay $149 a month for Moz pro medium"
Verdict
Single-site owners can live on Starter or Standard, but the auditing and AI tools most people want start at Medium, and by then you are paying $179/mo before add-ons. If the AI dashboards and prompt overages push you higher, price a more feature-dense option like SE Ranking before committing, since Moz's per-unit extras stack faster than they look.
Moz Pro price history
Cheaper SEO Tools tools
Frequently asked questions
How does Moz Pro pricing compare?
See how Moz Pro's 5 pricing plans stack up against similar SEO Tools tools.
Research Reports
Sources & Data Trail · Moz Pro
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-08)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.3/5 · 608 reviews
- 4.Capterra·Capterra verified user reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews