What does the Moz Pro Starter plan include?

The Moz Pro Starter plan, priced at $49/month, is designed for individuals or small projects just beginning their SEO journey. It provides access for 1 user and allows you to manage 1 SEO campaign, offering essential tools for keyword tracking, site audits, and link analysis to kickstart your optimization efforts.

When should I consider upgrading my Moz Pro plan?

You'll need to upgrade when your SEO needs grow beyond your current plan's limits. If you require more than 1 campaign, you'd upgrade from Starter ($49/mo) to Standard ($99/mo). For teams needing multiple users or more than 3 campaigns, the Medium plan ($179/mo) supports 2 users and 10 campaigns, providing significantly expanded capacity for larger projects.

Is there a discount for choosing annual billing over monthly?

Moz Pro offers a significant discount when you opt for annual billing. While monthly plans provide flexibility, committing to an annual subscription typically saves you around 20% compared to paying month-to-month. For instance, an annual Standard plan would be more cost-effective than twelve separate $99 monthly payments, making it a worthwhile investment for long-term users.

How does Moz Pro's pricing scale for growing teams?

Moz Pro scales by offering tiered plans with increasing user and campaign allowances. The Starter and Standard plans are for 1 user. If your team grows to require more than one user, you'll need to upgrade to the Medium plan ($179/mo), which includes 2 users and supports up to 10 campaigns. For larger teams, higher-tier plans beyond Medium would offer even more user seats and campaign capacity.

Does Moz Pro offer special discounts for startups, nonprofits, or students?

While our standard pricing is competitive, Moz Pro does not currently offer specific, publicly advertised discounts for startups, nonprofits, or students. However, we understand unique circumstances arise. We encourage organizations with specific needs to contact our sales team directly to discuss potential options or explore if any tailored solutions might be available.

What are the hidden costs of Moz Pro beyond the subscription price?

Beyond the Moz Pro subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does Moz Pro charge for implementation or setup?

Moz Pro may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is Moz Pro pricing stable or does it change frequently?

Moz Pro pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Home›SEO Tools›Moz Pro›Pricing

Moz Pro Pricing Plans and Tiers 2026

An all-in-one SEO software suite for tracking rankings, analyzing backlinks, and optimizing on-page content with proprietary metrics.

SEO ToolsFlat RatePrice verified May 21, 2026From $99/mo

·4 plans·★★★★☆4.3/5 G2

Full Review →

Alternatives to Moz Pro →Compare with others →

Plans Analysis Worth It?True Cost Price History Alternatives FAQ Sources

All Plans & Pricing

High confidence· Verified May 21, 2026

30-day free trial · Medium plan

Standard

$99/mo

Best for: professional teams

✓3 Campaigns
✓300 Tracked Keywords
✓150 Keyword Queries per month
✓20,000 Backlink Queries per month
✓1 User Seat
✓MozBar Premium access

Start Plan →

Medium

$179/mo

Best for: professional teams

✓10 Campaigns
✓1,500 Tracked Keywords
✓5,000 Keyword Queries per month
✓50,000 Backlink Queries per month
✓2 User Seats
✓Branded reports

Start Plan →

Large

$299/mo

Best for: professional teams

✓25 Campaigns
✓3,000 Tracked Keywords
✓15,000 Keyword Queries per month
✓125,000 Backlink Queries per month
✓3 User Seats
✓Branded reports

Start Plan →

Premium

$599/mo

Best for: professional teams

✓50 Campaigns
✓4,500 Tracked Keywords
✓30,000 Keyword Queries per month
✓500,000 Backlink Queries per month
✓5 User Seats
✓Dedicated onboarding

Start Plan →

Pricing Analysis

Overview

Starter at $99/mo is the cheapest credible all-in-one SEO suite available. Medium at $179/mo adds more tracked keywords and campaigns. Large at $299/mo is for mid-size agencies.

Cost Per User

Standard$99/mo

Flat rate: cost doesn't scale with team size

Medium$179/mo

Flat rate: cost doesn't scale with team size

Large$299/mo

Flat rate: cost doesn't scale with team size

Premium$599/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

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Reasonable for solo consultants who need rank tracking and basic link data without the $129 entry cost of Ahrefs Lite.

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Needed when you are tracking more than 300 keywords or running campaigns for multiple clients at the same time.

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Hard to justify at this price. Semrush Guru at $249/mo is a better deal for mid-size agencies that need more modern tooling.

vs. Category Average

Moz Pro$99/mo

Category avg$59/mo

68% above the seo tools average

Our Verdict

At $99/mo it undercuts Ahrefs Lite ($129) and Semrush Pro ($139), but you trade data freshness and feature depth for the lower price. It is a fair deal at Starter, not above.

Is Moz Pro Worth the Price?

Strengths

5 points

1Pioneered Domain Authority (DA), a key industry-standard metric
2Intuitive UI and helpful 'Moz Recommends' simplify SEO for beginners
3Excellent keyword prioritization with Difficulty & Opportunity scores
4Robust on-page SEO grader with actionable, specific recommendations
5Integrated local rank tracking for specific city or postal code SERPs

Considerations

5 points

1Link index is smaller and updates slower than Ahrefs or Semrush
2Keyword research volume data can be less accurate than competitors
3Lacks the broad feature set of Semrush (e.g., PPC, content marketing tools)
4API access and white-label reports are restricted to expensive higher-tier plans
5Moz Local for citation management is a separate, additional subscription

Ideal For

SMBs & SEO beginners

Which plan fits you

Starter $99/mo, Reasonable for solo consultants who need rank tracking and basic link data without the $129 entry cost of Ahrefs Lite.

Medium $179/mo, Needed when you are tracking more than 300 keywords or running campaigns for multiple clients at the same time.

Large $299/mo, Hard to justify at this price.

Pricing Takeaway

★ 4.3/5

At $99/mo it undercuts Ahrefs Lite ($129) and Semrush Pro ($139), but you trade data freshness and feature depth for the lower price. It is a fair deal at Starter, not above.

68% above category avgCategory avg: $59/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for Moz Pro typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation