Moz ProSEO Tools

Last verified August 5, 2026Tracked since June 2026No price changes across 5 checksReviewed by

Moz Pro Pricing and Plans in August 2026: Starter, Standard, Medium, Large and Enterprise Costs

Moz Pro starts at $49 a month on Starter as of August 2026, a one-site tier the vendor barely describes. The working tiers are Standard at $99, Medium at $179 and Large at $299, or $79, $143 and $239 billed yearly, 20 percent off. Enterprise is quote only. Sites, keywords and AI prompts climb in lockstep.

The rate buys a bundle, and the bundle is the whole bill. No usage meter runs underneath and no seat sells separately: outgrow any quota and the fix is the next tier, $80 then $120 a month up. Only AI prompts and dashboards sell piecemeal, and only on Medium and Large.

This page prices every published tier: both cycles, the quota rows that end each tier, the two add-ons, and the places where the vendor prints nothing at all. Five findings fill the hidden-cost register. Across the six SEO tools we price the middle sits at $84, with the $49 entry under it. The blanks got read the same day as the rates, in August 2026.

This page prices Moz Pro, the SEO subscription sold at moz.com. Other products under the Moz name are not priced here.

Live pricing cardVerified August 5, 2026

4.4 CE score

Moz ProSEO Tools

$49-$299per plan/mo, monthly billing

$49-$239per plan/mo, billed yearly

filled dot = rate the vendor publishes · hollow dot = quote only

Rates read off moz.com's own pricing table, dated above; the 20% annual saving is the vendor's figure, not our arithmetic.

Monthly ratesAnnual rates

StarterOne site, one person, and a spec that says little more than that$49/mo

Standard3 sites and 300 keyword checks a month; no AI features at any price$99/mo

MediumAI starts here: 100 prompts, 2 dashboards, 1,500 checks, seat two$179/mo

LargeSite 11, check 1,501, prompt 101 or the third seat$299/mo

EnterprisePast 25 sites or 3 users the published rates end and the quote beginsquote only

Month to month, cancel any time. Free does not move with the cycle.

StarterOne site, one person, and a spec that says little more than that$49/mo

Standard3 sites and 300 keyword checks a month; no AI features at any price$79/mo

MediumAI starts here: 100 prompts, 2 dashboards, 1,500 checks, seat two$143/mo

LargeSite 11, check 1,501, prompt 101 or the third seat$239/mo

EnterprisePast 25 sites or 3 users the published rates end and the quote beginsquote only

The trial runs 7 days on a card; after it, the four printed tiers are the whole menu.Try Moz Pro Free

Full rate breakdown below

The three plans, the caps that end each one, and what the annual cycle saves.

Moz Pro pricing plans: $49 to $299 a month across four printed tiers

Starter, Standard, Medium and Large, plus the unpriced Enterprise

Price check · Moz ProRates verified August 5, 2026

Published ratesMoz Pro, per month

TierMonthlyAnnualWhat forces you here

Starter

$49per month

One site, one person, and a spec that says little more than that

Your lineMatches what you need

Features

1 site, Entry-level SEO features.

Standard

$99per month

$79per month

3 sites and 300 keyword checks a month; no AI features at any price

Features

1 user, 3 tracked sites, 300 tracked keywords/mo, 400K pages crawled/mo, Core SEO Features, AI Overviews by Keyword, 2 AI Content Briefs/mo.

Medium

$179per month

$143per month

AI starts here: 100 prompts, 2 dashboards, 1,500 checks, seat two

Features

2 users, 10 tracked sites, 1,500 tracked keywords/mo, 2M pages crawled/mo, All SEO Features + AI & GEO Features, 2 AI Visibility Dashboards, 100 Tracked Prompts/mo (GPT, Gemini, Google AI Mode), AI Prompt Suggestions tracking.

Large

$299per month

$239per month

Site 11, check 1,501, prompt 101 or the third seat

Features

3 users, 25 tracked sites, 3,000 tracked keywords/mo, 5M pages crawled/mo, All Medium Features + 2x higher quotas, 4 AI Visibility Dashboards, 200 Tracked Prompts/mo, AI Prompt Suggestions.

Enterprise

Not published

Past 25 sites or 3 users the published rates end and the quote begins

Features

Contact for enterprise solution.

Annual rates are the vendor's own per-month figures billed yearly; Starter prints no annual rate at all.

Vendor pricing page

Your situation

What you are on now

How you are billed

What you actually need

AI visibility tracking (GPT, Gemini, AI Mode)Sold from Medium up: 100 tracked prompts at $179 a month, never on Standard.More than 300 keyword checks a monthStandard stops at 300 checks; Medium carries 1,500, Large 3,000.More than 3 tracked sitesThe site quota goes 3, 10, 25 by tier; no per-site add-on exists.A second or third seatSeats are welded to tiers: 1 on Standard, 2 on Medium, 3 on Large.

Your line on the published rates

$49 / mo

$588 a year. Starter. monthly billing.

Moz Pro tier steps: $50, $80 and $120 a month, each one all quota

Users, tracked sites, keyword checks and prompts, all re-cut per step

Three printed steps, $50, $80 and $120 apart on monthly billing, and each one re-cuts all four quotas at once.

The moveWhat it hands youA year

01Starter to Standard

3 sites and 300 keyword checks a month; no AI features at any priceWorth itWorth it over Starter for the printed quotas alone: you know what $99 buys, which is more than the $49 tier discloses.

$948+$360 · +61%

02Standard to Medium

AI starts here: 100 prompts, 2 dashboards, 1,500 checks, seat twoWorth itWorth it the day AI visibility becomes a deliverable, or at keyword check 301; both doors open only here.

$1,716+$768 · +81%

03Medium to Large

Site 11, check 1,501, prompt 101 or the third seatWorth itWorth it at site 11 or prompt 101 when add-ons already run heavy; three prompt packs on Medium sit $60 from this whole bundle.

$2,868+$1,152 · +67%

The chart follows your billing cycle; yearly rates are the vendor's per-month figures billed annually, 20% under monthly.

What Moz Pro costs you: the bundle decides, and nothing meters after

Starter through Large, both billing cycles, and the quota that caps you

Finding

Your line matches the published rate

Your list fits Starter inside its printed quotas, no add-ons needed.

Issued against rates
verified August 5, 2026
Record CE-SEOT-2026W32-802E34

§1

What your line costs on the published rates

Moz Pro prints $49 for that line, and the quota bundle behind it is the entire product; no meter runs underneath.

five dated reads of moz.com stand behind that rate, and none of them caught a price move.

Based on

§2

Where the bill sits above the advertised rate

Nothing hides above the printed rate: no seat meter, no usage overage, and the only extras are the two AI add-ons.

Based on

§3

What is in your bill that the advertised rate does not price

Four quotas define every tier, and keyword checks run out first

The bundles are 1, 2 and 3 users, 3, 10 and 25 sites, 300, 1,500 and 3,000 keyword checks a month. The unit is checks, not keywords: a 100-keyword list tracked weekly spends 400 a month. That is how $99 buyers become $179 buyers.

Two add-ons, both AI, both gated to the upper tiers

Extra AI Visibility Dashboards run $20 each and extra tracked prompts $50 per 100, and neither is sold on Standard or Starter. The gate matters more than the price: AI tracking cannot be bolted onto the $99 tier at all.

Starter is sold with one sentence of description

The $49 tier is described as designed for individuals managing a single website, and that is the whole public feature list. No annual rate is printed for it either. Buying it means trusting a spec the vendor left mostly blank.

Based on

§4

Where your rate sits against the category

That rate lands below the $84 category median across six tools priced one way.

Moz Pro sits on both sides of the category: $49 under the $84 median at entry, and $299 past the $139 high at the top.

Based on

§5

The configuration we would sign off

Starter on annual billing is the sign-off: the flat 20% strike is the only discount this vendor prints.

Configuration we would sign off

Starter, annual, 1 tracked site · $588 a year

Take the yearly cycle unless the site is an experiment: the same bundle at 20% off is the entire optimization Moz Pro offers.

Open moz.com pricing

Based on

Which Moz Pro plan fits: sites, keyword checks and the AI gate decide

Tracked sites, keyword checks, seats and the AI gate that starts at Medium

Your case	Plan	Why this one
One person, one site, nothing elsea single small site, first paid SEO tooling, a blog that earns	Starter $49/mo, no annual rate printed	1 site and entry-level features, and that sentence is the vendor's entire public description. No keyword count, no crawl quota, no annual price. Buy it knowing the vendor publishes almost nothing else.
Small business running basic SEO, no AI trackingrank tracking a few sites, monthly audits, keyword research on a budget	Standard $99/mo, $79 on annual	3 tracked sites, 300 keyword checks a month and a 400,000-page crawl. The hard edge: no AI or GEO features exist here at any price, and 300 checks is smaller than it sounds for a healthy site.
Growing business that needs AI search visibilitytracking how a brand shows in GPT, Gemini and Google AI Mode	Medium $179/mo, $143 on annual	AI starts here: 100 tracked prompts, 2 AI Visibility Dashboards, plus 10 sites, 1,500 keyword checks and a second seat. The Most Popular badge is earned by the gate, not the quotas.
Multi-site operation or a small portfolio25 tracked sites, 3,000 keyword checks, agency-lite reporting	Large $299/mo, $239 on annual	25 tracked sites, 3,000 keyword checks, 200 prompts, 4 dashboards, 50 AI Content Briefs and the third seat. This is the last printed rate before the quote.
Agency or enterprise past the printed quotasmore than 25 sites, more than 3 users, custom terms	Enterprise quote only	No public price, no published floor, no seat rate. Published rates end at Large, so its $299 bundle is the anchor you bring to the call.

What people run on Moz Pro: five jobs priced against the quota rows

Rank tracking, AI visibility, site audits, portfolios and content briefs

Five jobs people bring to Moz Pro, each landing on the tier whose quota it exhausts first. Every figure below comes off the vendor's own pricing table.

Rank tracking, counted in monthly checks

Moz Pro meters its rank tracker in checks per month, not keywords held, and that unit decides more tiers than any feature. Standard carries 300 checks, Medium 1,500, Large 3,000. The multiplication is what buyers miss: a 100-keyword list is tiny, but tracked weekly it spends 400 checks a month and has already left the $99 tier. A daily cadence on even 50 keywords burns 1,500 and sits exactly at Medium's ceiling. The tracker itself is identical on every tier; the only thing you buy is the allowance.

Sizing is therefore a frequency decision before it is a list decision. Weekly tracking on up to 75 keywords fits Standard's 300 checks with a little headroom. Anything resembling agency cadence, daily reads on a few hundred terms, is Large arithmetic at $299, and past 3,000 checks a month the published rates simply end. There is no check pack, no overage rate, no metered bridge: the two add-ons cover prompts and dashboards, never keywords. When the allowance runs out mid-month, the choice is wait or climb.

The planning move is to write down list size times reads per month before opening the pricing page. That one product of two numbers picks the tier by itself.

On the published ratesA 100-keyword list tracked weekly spends 400 checks a month; that passes Standard's 300 and lands on Medium at $179.

AI visibility across GPT, Gemini and AI Mode

This is the job Moz Pro prices most explicitly, and the gate is absolute: AI and GEO features exist from Medium up, and Standard cannot buy them at any price. Medium at $179 includes 100 tracked prompts a month across GPT, Gemini and Google AI Mode, two AI Visibility Dashboards, and AI Prompt Suggestions tracking. Large doubles the allowances to 200 prompts and four dashboards. A prompt here is a query you watch: which answers cite you, which cite rivals, and how that shifts. One hundred prompts covers a focused brand; it does not cover a brand plus its competitors plus its category questions.

Overflow is priced in two small units. Extra prompts run $50 per 100 and extra dashboards $20 each, on the two upper tiers only. The arithmetic favors Medium longer than expected: a 400-prompt program costs $329 a month from Medium with three packs against $399 from Large with two, so Large wins that fight only through its other quotas. The dashboards flip sooner. A five-brand book on Medium is $239 with three extras, sixty dollars from Large's whole bundle. Price the pack count every quarter, because recurring packs are how a $179 line quietly becomes a $300 line.

On the published rates400 tracked prompts run $329 a month from Medium (three $50 packs) against $399 from Large (two packs); Large wins only on its other quotas.

Site audits sized by the crawl allowance

The crawl quota is the least advertised number: 400,000 pages a month on Standard, 2 million on Medium, 5 million on Large. For most small businesses 400,000 sounds infinite, and for a 5,000-page site audited weekly it genuinely is, at 20,000 pages of spend. The number stops being infinite the moment the property is an online store or a publisher. Faceted navigation, parameter URLs and pagination multiply crawlable pages far past the sitemap count, and a 150,000-page store audited weekly spends 600,000 pages a month, past Standard's entire allowance.

The tier logic follows the same lockstep as everything else here: you cannot buy crawl pages separately, so the audit habit picks the tier. Medium's 2 million covers a mid-size property on a weekly cadence with room for recrawls after fixes. Large's 5 million is portfolio scale, 25 tracked sites drawing on one monthly pool. The allowance resets with the calendar month, so a migration or redesign month that needs back-to-back full crawls deserves planning: run the big crawl early, spend the remainder on spot checks, and do not schedule two full portfolio crawls into one allowance.

Starter buyers should note the silence: no crawl figure is printed for the $49 tier at all. If auditing is any part of the job, the first tier with a published allowance is Standard.

On the published ratesA 150,000-page store audited weekly spends 600,000 pages a month; that passes Standard's 400,000 and lands on Medium at $179.

Portfolio tracking across tracked-site quotas

The tracked-site quota runs 3, 10, 25 across the printed tiers, and it is the least negotiable number Moz Pro publishes: no per-site add-on exists, so site eleven forces Large exactly as site four forces Medium. For a freelancer with a handful of clients, Standard's three slots disappear on day one, since your own site takes one. The practical entry for anyone running client work is Medium's ten, and a real portfolio operation lives on Large's 25. Past that, the published rates stop and Enterprise begins, unpriced.

What makes the site quota expensive is that it never travels alone. Ten sites share Medium's 1,500 monthly keyword checks, which is 150 per site on an even split, roughly 35 keywords tracked weekly each. They also share the 2-million-page crawl pool and the two dashboards. A portfolio that is heavy on any one axis, one huge site, one keyword-hungry client, unbalances the whole bundle and drags the tier up for everyone. The seat row compounds it: two users on Medium, three on Large, so portfolio scale and team scale climb the same tiers whether both need to or not.

The yearly cycle softens the arithmetic without changing it: Large falls to $239 a month billed annually, the vendor's flat 20 percent. For a stable portfolio that discount is the one lever worth pulling.

On the published ratesEleven tracked sites pass Medium's 10-site quota and force Large at $299 a month, where 25 slots and 3,000 checks wait.

Content briefs on the AI allowance

AI Content Briefs are the writing-side allowance: 2 a month on Standard, 10 on Medium, 50 on Large. The spread is the steepest Moz Pro publishes, a 25-fold climb across a 3-fold price range, which tells you who each tier is for. Standard's two briefs are a sample, enough to decide whether the format helps. Medium's ten supports a real publishing calendar of two or three researched pieces a week. Large's fifty is content-operation scale, where briefs feed a team of writers rather than one.

There is no brief pack. Unlike prompts and dashboards, briefs cannot be bought separately at any price, so a content team that outgrows ten briefs a month is buying Large's whole bundle at $299 whether it needs 25 sites or not. That makes briefs worth checking against the rest of your quota profile before they become the binding constraint. A small team publishing daily but tracking one site is exactly the buyer these tiers squeeze: brief demand says Large, everything else says Medium, and the published tiers offer nothing in between.

The briefs also mark where AI value actually sits across the printed tiers. Standard's two exist mostly to be outgrown, and the jump from 10 to 50 at the top is the vendor's clearest statement about which buyer each tier was built for. Read your monthly publishing count against those three numbers first.

On the published ratesBrief eleven in a month passes Medium's allowance of 10; the only printed fix is Large at $299, which carries 50.

Moz Pro cost by team size: three seats is the ceiling below a quote

Seats per tier, the missing per-seat add-on, and the fourth person

3 tracked sites

Standard, annual

$948 /year

$79 × 12, tracked sites included$948

Monthly billing instead+$240

Solo: Standard at $99 a month covers 3 sites; take Starter only if one site is truly the whole job.

10 tracked sites

Medium, annual

$1,716 /year

$143 × 12, tracked sites included$1,716

Monthly billing instead+$432

A duo lands on Medium at $179, because seat two does not exist any cheaper on any published tier.

25 tracked sites

Large, annual

$2,868 /year

$239 × 12, tracked sites included$2,868

Monthly billing instead+$720

Three seats is Large at $299, and person four has no printed price: that conversation is the quote.

Seats are not sold separately at any price; the seat column is the tier itself, one, two or three, and then a quote.

Moz Pro Enterprise pricing: no public rate above Large's $299 a month

Enterprise terms, the missing floor, seat rate and quota schedule

The quote begins where the printed rates end: past 25 tracked sites, past 3,000 monthly keyword checks, past the third seat. Nothing about its pricing is public.

What the quote buys over Large

Scale past Large's printed quotas: more than 25 tracked sites and more than 3,000 monthly keyword checks
Seats beyond the third, which no printed tier sells at any price
Terms for agencies and enterprise-level businesses, the vendor's own stated audience for the tier

What the quote does not tell you in advance

No annual rate is printed for Starter; the 20% strike starts at Standard.
No feature list is published for Starter beyond one sentence about single-site individuals.
No Enterprise floor, seat rate or quota schedule is printed anywhere.

The number to bring to the call

Large at $299 a month is your anchor: 25 sites, 3,000 checks, 200 prompts, 3 users, in print. Open the call with that tier and make the quote justify every dollar above it, seat pricing first.

Request a quote from moz.com

Moz Pro hidden costs: five findings, two where the vendor prints nothing

Starter's missing spec, the AI gate, welded seats, prompt packs, the quote

R-1

Price check history

Each read of the published rates is on the record with its date. Across 5 of them the three plans held.

June 24, 2026Rates read from the vendor’s pricing page.vendor pricing page

June 28, 2026Rechecked against the vendor. No change on any tier.vendor pricing page

July 4, 2026Checked by hand against the vendor’s page.vendor pricing page

July 8, 2026Rechecked against the vendor. No change on any tier.vendor pricing page

August 5, 2026Our catalog record corrected against the vendor’s published table. Vendor prices unchanged.Rev CE-SEOT-2026W32-802E34

Starter, annual$49Held across 5 of 5 checks

Large, annual$239Held across 5 of 5 checks

Plan lineup5 tiersUnchanged

Price & Data Intelligence SyncLast verified August 5, 2026 · CE-SEOT-2026W32-802E34 · Confidence 85%✓ Pricing updated

We watched from spring 2026 onward and claim nothing about the years before that. five reads, no movement.

R-2

Where this rate sits in the category

six seo tools tools priced by one method. Entry rates run $29 to $139 a month, and the middle sits at $84.

low $29

median $84

high $139

Moz Pro $49

Large $299

your rate $49

Every calibration point was read the same way and on the same pass, August 2026.

The register

Five charges that sit outside the advertised rate

Sorted by how much each one adds once the site is live.

R-3

Starter is sold on one sentence

The $49 tier is described as designed for individuals managing a single website, and that is the entire public feature list. No annual rate is printed for it either, so the 20 percent yearly cut starts one tier up. What Starter includes beyond 1 site is not published, and we will not guess.

Weight high

R-4

The AI gate sits between $99 and $179

Standard has no AI or GEO features and cannot add them: the two AI add-ons are sold on Medium and Large only. A Standard buyer who wants prompt tracking faces an $80 monthly jump for one feature family. There is no smaller door.

Weight high

R-5

Seats are welded to tiers

One user on Standard, two on Medium, three on Large, and no per-seat add-on exists at any price. Person four is not an upsell, it is a quote. Teams should read the seat row before the feature rows.

Weight medium

R-6

Prompt packs reprice Medium and Large

Extra tracked prompts cost $50 per 100. Medium includes 100 and Large 200, so a 400-prompt workload runs $329 a month from Medium and $399 from Large at the published rates. Recurring packs are a tier signal: past a few, the bundle math flips.

Weight medium

R-7

Enterprise prints nothing

No rate, no seat price, no quota schedule. The last public number the vendor prints is Large at $299 a month, 25 sites, 3,000 keyword checks. Everything above it is negotiated blind unless you anchor on that tier.

Weight medium

R-8

What moz.com leaves unprinted

Three blanks in the vendor's own pricing table, each one a fact a buyer would want first; we note them rather than fill them.

01No annual rate is printed for Starter; the 20% strike starts at Standard.
02No feature list is published for Starter beyond one sentence about single-site individuals.
03No Enterprise floor, seat rate or quota schedule is printed anywhere.

Moz Pro billing and commitment terms

Tracked site	A property under monitoring. The quota is 3 on Standard, 10 on Medium, 25 on Large; there is no per-site add-on.
Keyword checks	The monthly ranking allowance: 300, 1,500 or 3,000 by tier. List size times check frequency is what spends it.
Tracked prompts	AI answer queries monitored across GPT, Gemini and Google AI Mode. 100 a month on Medium, 200 on Large, $50 per extra 100.
AI Visibility Dashboard	The per-brand AI visibility view. 2 included on Medium, 4 on Large, extras $20 each; not available below Medium.
AI Content Briefs	Monthly brief allowance: 2 on Standard, 10 on Medium, 50 on Large.
Annual billing	A flat 20 percent off Standard, Medium and Large, billed yearly as per-month rates of $79, $143 and $239. Starter has no printed annual rate.

Moz Pro add-ons: $20 dashboards and $50 prompt packs, two tiers only

Extra AI dashboards, extra tracked prompts, and the tiers that allow them

The add-on menu is two lines long, both AI, both gated: nothing else in the bundle is sold separately, at any price.

Additional AI Visibility Dashboards

$20 each

An AI Visibility Dashboard is the per-brand view of the AI tracking data: one brand or site, its prompts, its citations, its movement across GPT, Gemini and Google AI Mode. Medium includes two dashboards and Large four, and extras cost $20 each a month. The unit matters for anyone watching more than their own brand, because a competitor tracked properly wants its own dashboard, and so does each client.

At realistic volume the math converges on the tier steps fast. A five-brand book on Medium runs the two included plus three extras, $239 a month total, which sits $60 from Large's $299 with four dashboards, double prompts, and every other quota doubled too. One extra dashboard is easy money; three is a tier decision wearing a small price tag.

Worth it whenWorth it at one extra brand, when nothing else about Large tempts you yet.

Skip it whenSkip stacking three or more; at that point the Large bundle costs almost the same and doubles everything.

Additional Prompts Tracked

$50 per 100 prompts

Extra tracked prompts sell at $50 per 100, on Medium and Large only, extending the included 100 and 200 a month. A prompt is a standing query you monitor across the three engines, and programs grow by asking more questions: category prompts, competitor prompts, purchase-intent phrasings. The included hundred covers a focused brand; a program with ambitions spends past it quickly.

The packs reward staying on Medium longer than intuition suggests. At 400 prompts, Medium with three packs is $329 a month against Large with two packs at $399, because the bigger tier's included 200 costs $120 of tier jump to reach. What the packs cannot do is fix anything else: a program that needs more prompts and more sites or seats should stop stacking $50 steps and buy the tier, because recurring packs are the vendor's way of telling you the bundle is wrong.

Worth it whenWorth it while the overflow is a few hundred prompts and every other Medium quota still fits.

Skip it whenSkip it when prompt demand grows monthly alongside sites or seats; that pattern is a tier signal, and past Large it is the quote.

Both add-ons require Medium or Large. Standard and Starter cannot buy them, which makes the $99 tier a hard ceiling for AI work.

Moz Pro vs Semrush, SpyFu and Mangools: three jobs on the record

Link data, crawl budget and keyword caps across all four tools

Three jobs priced off the four printed tiers. Where the rival column is thin, it says so instead of guessing.

The job	Moz Pro	The rival	Our verdict on this job
Standing up AI visibility tracking for one brandTracked prompts across GPT, Gemini and Google AI Mode, plus a per-brand dashboard; on Moz Pro this is a printed line item.	Medium $179/mo= $179 a month for youMedium sells the job at $179 a month: 100 prompts, 2 dashboards, prompt suggestions included.	Semrush We hold Semrush's entry rate; its AI tracking terms are not on file, so no line to print.	Moz Pro, on printed termsMoz Pro prices this job in public, which is the rarity. $179 is a real number you can budget against.
Watching 1,000 keywords a month across two sitesThe unit that matters is checks per month, and list size times frequency is what spends it.	Medium $179/mo= $179 a month for youMedium at $179 holds it with room: 1,500 monthly checks, 10 tracked sites. Standard's 300 is long gone.	SpyFu We have SpyFu's entry rate on file and nothing about its keyword allowance; the cap comparison happens in writing, not here.	Split: caps decideFour figures of keyword checks is $179 territory here. Get the rival's cap in writing before calling it cheaper.
Auditing a million-page site every monthCrawl allowances pick the tier: 400,000 pages a month on Standard, 2 million on Medium, 5 million on Large.	Medium $179/mo= $179 a month for youStandard cannot finish the crawl. Medium at $179 covers it twice over at 2 million pages a month.	Mangools Mangools sits below Moz Pro at entry, and its crawl quotas are not published.	Moz Pro, if the crawl mattersThe crawl quota, not the headline rate, decides this one: a million-page habit is Medium money on Moz Pro.

Cheaper at entry than Moz Pro on the rates we track

Semrush

4.6 of 5

$139 /mo

The other full-suite name shoppers weigh here; its entry rate is published, its quota schedule is not.

SpyFu

4.7 of 5

$39 /mo

Built around competitor research; whether its allowances match Moz Pro's printed quotas is not published.

Mangools

4.8 of 5

$30.50 /mo

On file at entry rate only; no crawl or keyword terms recorded to line up against Moz Pro's quotas.

Ahrefs

4.7 of 5

$129 /mo

Ahrefs includes one seat and meters overruns automatically; nothing in Moz Pro's published plans ever bills by usage.

Switching to Moz Pro from Semrush, SpyFu or Mangools: most land on $99 or $179

Keyword checks, tracked sites and the tier each old setup lands on

Three arrivals, priced from the Moz Pro side: which quota your old setup maps onto, and what the first bill is.

Coming from

Semrush

First bill: $99 on Standard or $179 on Medium, month to month; the flat 20% annual cut can wait until the fit is proven.

AI tracking does not carry over by default: here it starts at Medium, and Standard cannot add it at any price.

Count tracked keywords times check frequency first; 300 checks a month on Standard is smaller than it sounds.
Rebuild projects as tracked sites against the 3, 10 or 25 quota instead of mirroring the old structure.
Trial the fit for 7 days on a card, then pick the cycle; yearly billing takes 20% off the three main tiers.

Coming from

SpyFu

The entry math changes: $49 buys one site on a thin spec, and the working tier for most arrivals is Standard at $99.

The keyword allowance is monthly. A migration month that front-loads checks eats 300 fast on Standard.

List every domain you actually track; the 3-site quota on Standard decides the tier faster than any feature.
Run competitor research inside the trial window and size the real check count from that week.
Skip Starter unless one site is the entire practice; its public description is one sentence long.

Coming from

Mangools

Moving upmarket: the published rates run $49 to $299 a month, and the jump you will feel is $99 to $179, the day AI answers start mattering.

Two quotas gate the AI features: 100 prompts and 2 dashboards on Medium. More of either is $50 and $20 steps, not a new tier.

Start on Standard at $99 only if AI visibility is genuinely out of scope for the work.
Size prompt volume before choosing: 100 on Medium, 200 on Large, then $50 per extra hundred.
Once the tier settles, take the yearly cycle: $143 against $179 on Medium is the vendor's own strike.

Moz Pro pricing verdict: legible rates, rigid quotas, one AI gate

Lockstep quotas, the three-seat ceiling and the AI gate at Medium

VerdictMethod: vendor pricing table, quota rows read line by line

Oleh Kem

Founder & Lead Analyst

ComparEdge editorial

Profile Method Record

Updated August 9, 2026

User signal

The tier axis is quota, and buyers feel it as arithmetic: users go 1, 2, 3 while keyword checks go 300, 1,500, 3,000, so teams outgrow seats long before data.

ComparEdge rating

4.4 of 5

Across the six SEO tools we price Moz Pro enters at $49 against an $84 median, and its price list is unusually legible: four printed rates, a flat 20 percent annual cut, no usage meter hiding underneath. What that list will not do is flex. Four quotas move in lockstep, seats top out at three, and the only piecemeal capacity is $20 dashboards and $50 prompt packs, sold on the upper two tiers only.

Read it this way: this is quota pricing sold with a straight face, and it punishes the in-between buyer. One site fits $49, a brand doing AI visibility work fits $179, but a $99 Standard customer who wants one taste of prompt tracking has no path except the $80 jump. Decide the AI question first. Every other quota can be sized from your own workload.

D1The AI gate. prompts and dashboards exist from Medium up; Standard cannot buy them at any price.

D2Quota lockstep. users 1, 2, 3; sites 3, 10, 25; keyword checks 300, 1,500, 3,000 a month; nothing sold singly except prompts and dashboards.

D3The cycle. annual billing takes a flat 20 percent off Standard, Medium and Large; Starter prints no annual rate at all.

D4The blanks. no public feature list for Starter, no public price for Enterprise.

You want AI visibility on a $99 budgetit starts at $179, and no add-on bridges the gap.
You are four peoplepublished seats stop at three, and the next one is a quote conversation.
You need more than 3,000 keyword checks a monthpast Large the published rates stop.
You want to know what $49 buys before payingthe vendor publishes one sentence about Starter.

Check the rate on moz.com

Moz Pro pricing questions: trials, quotas, add-ons and the quote

Overage, annual billing, Starter's contents, extra users and dashboards

13.1How much does Moz Pro cost per month?

Four printed rates: Starter $49, Standard $99, Medium $179, Large $299, all monthly. Annual billing cuts the three main tiers by a flat 20 percent, to $79, $143 and $239 a month billed yearly; Starter has no printed annual rate. Enterprise is quote only. The spread is honest: what moves between tiers is quota, not features, with one exception, the AI tooling that begins at Medium.

13.2Does Moz Pro have a free trial?

Yes, 7 days on our record, with a card required up front. The trial button sits on Medium, which is also the tier worth trialing: it is where the AI features live and where most buyers land. Put the trial week to work sizing your two real quotas, keyword checks and tracked sites, because those decide the tier faster than any feature tour.At 1 tracked site the step from Starter to Large costs $2,280 a year.

13.3What does the $49 Moz Pro Starter plan include?

One tracked site and entry-level SEO features. That is the complete published answer: the vendor's page describes Starter in a single sentence about individuals managing a single website, with no keyword count, no crawl quota and no annual rate. The absence is worth more than a guess. If your work fits inside a spec that thin, fine; if you need to know a number first, start the comparison at Standard, where the quotas are printed.

13.4Is Moz Pro annual billing worth it?

It is the only discount Moz Pro publishes, and it is flat: 20 percent off Standard, Medium and Large. Medium drops from $179 to $143 a month, a $36 monthly difference, and the quotas do not change with the cycle. The decision is commitment, not math. Take a monthly cycle through your first quota month, then switch once the tier is proven right.

13.5How much do extra AI prompts cost on Moz Pro?

$50 per 100 tracked prompts, sold on Medium and Large only. Medium includes 100 a month and Large 200, across GPT, Gemini and Google AI Mode. The arithmetic gets interesting at volume: 400 prompts costs $329 a month from Medium with three packs, and $399 from Large with two. The bigger tier only wins that comparison through its other quotas, not through prompt price.

13.6Can I add more users to Moz Pro?

No. Seats are fixed per tier, 1 on Standard, 2 on Medium, 3 on Large, and no per-seat add-on is printed anywhere. A fourth user means Enterprise, which has no published price. If seats are your binding constraint, anchor the quote conversation on Large's $299 bundle and get the per-seat term in writing.

13.7What is the difference between Moz Pro Standard and Medium?

$80 a month, and one gate. Medium at $179 carries the entire AI and GEO feature set, 100 tracked prompts, 2 AI Visibility Dashboards and prompt suggestion tracking, none of which Standard can buy at any price. The quotas also multiply: 10 tracked sites against 3, 1,500 keyword checks against 300, 2 million crawled pages against 400,000, and a second seat. Standard at $99 is for SEO work that genuinely does not touch AI answers.

13.8How much is Moz Pro Enterprise?

There is no published price, floor or quota schedule; the pricing table says contact sales and stops. The negotiating anchor is the last printed tier: Large at $299 a month buys 25 sites, 3,000 keyword checks, 200 prompts and 3 seats. Bring your site count and seat count to the call, because those two are what the printed tiers ran out of.

13.9Is Moz Pro worth it?

At $99 on Standard it is a fair rate for straight SEO on a few sites, landing a little above the $84 median of the six tools on this page. The worth question really lives at $179: Medium is where the AI visibility tooling starts, and no cheaper door exists. Worth it if AI answers matter to your traffic; not worth it if you only need rank tracking, where Standard or a budget rival covers the job.

13.10How many keywords can I track on Moz Pro?

300 checks a month on Standard, 1,500 on Medium, 3,000 on Large; Starter prints no number. Note the unit: these are monthly check allowances, so a 100-keyword list tracked weekly spends 400 checks a month and already outgrows Standard. Count list size times frequency before picking the tier, not list size alone.

13.11What are AI Visibility Dashboards and what do extras cost?

The dashboard is Moz Pro's per-brand view of visibility in AI answers, fed by the tracked prompts. Medium includes 2, Large includes 4, and extras run $20 each a month on those two tiers only. A five-brand book on Medium is 2 included plus 3 extras, $239 a month total, which is $60 short of Large with its doubled prompts and sites. Past two or three extras, price the tier jump instead.

13.12Does Moz Pro charge overage fees?

Moz Pro publishes none. There is no metered overage rate for keywords, crawls or sites; quotas are ceilings, and capacity is bought as a tier or as the two AI add-ons. That cuts both ways: no surprise invoice, and no small paid bridge when one quota runs out mid-month either.

Moz Pro pricing sources: the vendor table, dated and held to five reads

The moz.com pricing table, read for rates, quotas and the two add-ons

Three documents, and what each one was read for.

moz.com/pricingThe four priced tiers on both cycles, every quota row, and both AI add-on rates
ComparEdge open pricing dataEntry rates for the SEO tools Moz Pro is shortlisted against
our dated price recordEvery dated check recorded against this product

Last verified August 5, 2026. Rates change without notice, so confirm at moz.com/pricing before you commit.

ComparEdge is an independent platform and is not affiliated with Moz Pro. We take no payment for placement and no payment from the vendors we check. Rates change without notice, which is exactly why we date every read and keep the ones that came before.

Where next: the Moz Pro review and the rankings, built on one price book

The Moz Pro guide, the SEO tools ranking and the dated changelog

Looking for what each plan actually includes? The Moz Pro review goes through the tiers feature by feature. Want every rival in this category priced the same way? The SEO Tools rankings price them all by one method. Still weighing another option? The alternatives page puts Moz Pro next to each of them.

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