Five jobs people put on SE Ranking, and the plan each one lands on once the quotas speak.
Daily rank tracking on lists that would break a monthly meter
The quota that defines this platform is daily. Core checks 2,000 keywords every day across the major search engines, Growth checks 5,000, and both do it inside the flat rate rather than on a per-check meter. That shape matters to anyone who has run a rank tracker on a monthly allowance: a 2,000-keyword list checked daily is 60,000 position reads a month, and cards that meter monthly price that appetite as a much bigger conversation. Here it is the entry tier's included behaviour. The same projects feed the audit and research modules without separate billing, so the tracker is the spine of the account rather than a bolted-on meter.
The wall is exact. Keyword 2,001 on Core has three answers: trim the list, buy a capacity block from $22.40 a month on the annual cycle, or take Growth. The block suits a small overshoot. A list that has genuinely grown belongs on Growth, because the $120 a month step on annual also brings 30 projects, three seats, 250 daily prompts and the 2 million page audit ceiling. Agencies splitting tracking across ten client projects tend to hit the project wall and the keyword wall in the same quarter, which is exactly how these two tiers are built.
On the published ratesCore holds 2,000 daily keywords at $129 a month; keyword 2,001 costs a block from $22.40 on annual, or the $120 a month step to Growth.
Agency work: ten client projects on Core, thirty on Growth
Projects are the agency meter here. A project is one tracked website with its keywords, audits and reports, so ten on Core maps cleanly onto a ten-client book at $129 a month. Research does not count against it: keyword, competitor and backlink research queries are unlimited on every tier, which means pitching a prospect costs nothing but the hour. The quiet limit is people. Core includes one manager seat, which suits a solo operator and nobody else. The second person in the account is a $16 a month line, and a delivery team of three is native to Growth rather than an add-on arrangement.
White label changes the arithmetic. The Agency Pack at $69 a month adds 30 projects, 30 client seats, the white-label platform and reporting, scheduled reports with AI summaries, a listing in the Agency Catalog and the Lead Generator. It sells on annual billing only. An agency choosing between monthly flexibility and branded client reporting cannot have both, and that constraint belongs in the plan before the first client ever sees a dashboard. On annual Core the full setup runs $103.20 plus $69 a month.
On the published ratesTen clients fit Core at $129; the eleventh forces Growth at $279, and white label adds $69 on the annual cycle only, $172.20 a month all in on Core.
Site audits sized by crawl budget, 250,000 pages against 2 million
The audit module is priced by pages crawled per month: 250,000 on Core, 2 million on Growth. For most single sites the entry budget is generous, and a 5,000-page site can be re-audited daily without touching the ceiling. The budget is monthly and shared across projects, which is where agencies feel it first. Ten client sites re-crawled weekly eat 250,000 pages far faster than one large site audited monthly, so the same quota reads differently depending on the book of work behind it. One deep crawl plus weekly spot checks is the pattern that fits Core.
E-commerce is the classic tier-forcer. A catalog site with 400,000 URLs cannot complete a full crawl on Core at any schedule, and no per-page top-up is published: audit capacity moves only with the tier. Growth's 2 million pages turn the same catalog into a weekly habit. Page changes monitoring rides along on Growth, which suits sites whose templates shift under them. Size the crawl before choosing the tier, because the audit ceiling is the one quota here with no block to buy.
On the published ratesA 400,000-URL site overruns Core's 250,000-page monthly budget at $129; Growth's 2 million pages cost $279 a month, or $223.20 on annual.
AI visibility: watching AI Overviews and chat answers like rankings
SE Ranking treats AI answers as a surface to track. The plans include prompt tracking, 100 prompts a day on Core and 250 on Growth, plus GEO research across 5 and 15 domains respectively. A prompt is a query watched in AI results the way a keyword is watched in blue links. For a brand asking whether ChatGPT or AI Overviews mention it at all, the included allowance answers the question without a separate purchase, and the daily reset produces trend lines rather than snapshots.
The serious version is the AI Search add-on at $89 a month, or $71.20 on the annual cycle. It carries 200 prompts, the AI Results Tracker across AI Overviews, AI Mode, Perplexity and ChatGPT, and unlimited AI competitor research. Teams selling AI visibility as a client deliverable should price it into the retainer from the start rather than discover it mid-quarter. It is the second-largest line in the add-on table, and unlike the Agency Pack it attaches to either billing cycle, so it never dictates how the subscription is paid.
On the published ratesCore plus AI Search is $218 a month at the published rates, or $174.40 per month with both on the annual cycle.
Content production: 25 articles a month before the meter starts
The content module is quota-priced like everything else: 25 articles a month on Core, 50 on Growth. For a site publishing twice a week the entry allowance is roomy. For an agency running calendars across ten clients it is three articles per client per month, a different proposition, and the shared pool means one heavy client can starve the rest. The module sits inside the subscription, so the first 25 pieces cost nothing at the margin, which is exactly what makes the 26th surprising.
Past the allowance, extra article capacity starts at $39.20 a month, the third-largest recurring charge SE Ranking sells, after the Agency Pack and AI Search. The alternative is the tier step: Growth doubles the allowance to 50 while multiplying the tracking and audit quotas at the same time. A team buying article blocks on Core while also bumping the keyword quota is usually a Growth customer paying retail for the pieces. Recount usage across all the modules once a quarter and re-answer the tier question, because these two tiers are designed to be outgrown in several places at once.
On the published rates25 articles ride inside Core's $129; article 26 starts a block from $39.20 a month, and Growth's 50 arrive with the $150 monthly step.