What does the Semrush Pro plan include?

The Semrush Pro plan, priced at $139.95/month, is our entry-level offering designed for freelancers and small in-house teams. It provides essential SEO tools, allowing you to manage up to 5 projects and track 500 keywords. This plan is ideal for foundational keyword research, site audits, and competitor analysis to kickstart your digital marketing efforts.

When should I consider upgrading from the Pro plan to Guru or Business?

You should upgrade when your needs exceed the Pro plan's limits of 5 projects and 500 keywords. The Guru plan ($249.95/month) offers 15 projects and 1,500 keywords, suitable for growing agencies or larger teams with more extensive content marketing needs. For enterprise-level operations requiring 40 projects and 5,000 keywords, the Business plan ($499.95/month) is recommended.

Is choosing annual billing for Semrush worth the discount?

Opting for annual billing typically offers significant savings compared to monthly payments. While specific discount percentages vary, you can often save up to 17% annually, effectively getting two months free. For example, a Pro plan at $139.95/month would be substantially cheaper over a year with an annual commitment, making it a cost-effective choice for long-term users.

How does Semrush pricing scale for growing teams?

Semrush plans scale by offering increased project and keyword tracking limits, which directly supports larger teams and more extensive operations. The Pro plan ($139.95/month) is for individuals or small teams, while Guru ($249.95/month) and Business ($499.95/month) plans provide significantly more resources (15-40 projects, 1.5k-5k keywords) to accommodate the demands of growing agencies or enterprise-level marketing departments. Additional user seats can often be added as an extra.

Does Semrush offer special discounts for startups, nonprofits, or students?

Semrush occasionally offers special programs or discounts for specific groups like startups, educational institutions, or non-profit organizations. These offers are not always publicly advertised and may require direct inquiry or application. We recommend contacting our sales team or checking our official website for any current eligibility requirements and available discount opportunities.

What are the hidden costs of Semrush beyond the subscription price?

Beyond the Semrush subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does Semrush charge for implementation or setup?

Semrush may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is Semrush pricing stable or does it change frequently?

Semrush pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Home›SEO Tools›Semrush›Pricing

Semrush Pricing Plans and Tiers 2026

An all-in-one suite for SEO, content marketing, competitor research, PPC, and social media marketing.

SEO ToolsFreemiumPrice verified May 21, 2026From $139.95/moFree plan ✓

·4 plans·★★★★★4.5/5 G2

Full Review →

Alternatives to Semrush →Compare with others →

Plans Analysis Worth It?True Cost Price History Alternatives FAQ Sources

All Plans & Pricing

High confidence· Verified May 21, 2026

7-day free trial · Pro plan

Free

Best for: individuals & small teams

✓1 project
✓10 searches per day in Domain and Keyword Analytics
✓Track up to 10 keywords in Position Tracking
✓Audit up to 100 pages per month with Site Audit
✓1 scheduled PDF report

Get Started Free →

Pro

$139.95/mo

Best for: professional teams

✓5 projects
✓500 keywords to track
✓10,000 results per report
✓SEO, PPC, and competitor research tools
✓Site Audit (100,000 pages per month)
✓Keyword, domain, and backlink analytics

Start Plan →

Guru

$249.95/mo

Best for: professional teams

✓15 projects
✓1,500 keywords to track
✓30,000 results per report
✓Historical data
✓Content Marketing Platform
✓Google Looker Studio integration
✓Site Audit (300,000 pages per month)

Start Plan →

Business

$499.95/mo

Best for: professional teams

✓40 projects
✓5,000 keywords to track
✓50,000 results per report
✓API access
✓Share of Voice metric
✓PLA (Product Listing Ads) research
✓Site Audit (1,000,000 pages per month)

Start Plan →

Pricing Analysis

Overview

Pro at $139/mo covers solo users and small teams. Guru at $249/mo unlocks historical data, content tools, and multi-user collaboration. Business at $499/mo is for enterprise API and white-label needs.

Cost Per User

Pro$139.95/mo

Flat rate: cost doesn't scale with team size

Guru$249.95/mo

Flat rate: cost doesn't scale with team size

Business$499.95/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

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Fine for solo SEOs doing keyword research and basic audits. You will hit the 5-project limit fast if you work across multiple client sites.

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Required for historical data access and the Content Marketing Toolkit. Agencies billing clients should go here from day one.

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Only makes sense for enterprise teams needing white-label reporting and API access at volume. Most shops never need this tier.

vs. Category Average

Semrush$139.95/mo

Category avg$53/mo

164% above the seo tools average

Our Verdict

Expensive compared to Ahrefs Lite at $129/mo, but Semrush bundles more marketing tooling outside pure SEO. The price is justified when the whole team actually uses it.

Is Semrush Worth the Price?

Strengths

5 points

1Unrivaled competitor analysis for paid and organic search
2Massive keyword database (26B+) with deep filtering options
3Integrated Content Marketing Platform with SEO writing assistant
4Powerful backlink analytics and gap analysis tools
5Comprehensive local SEO features including listing management

Considerations

5 points

1Steep learning curve due to the sheer number of tools and reports
2High starting price makes it inaccessible for freelancers or small sites
3Project limits and keyword tracking caps on lower-tier plans are restrictive
4Mobile app has significantly limited functionality vs. desktop
5Data accuracy for very low-volume keywords can be inconsistent

Ideal For

Agencies & in-house marketing teams

Which plan fits you

Pro $139/mo, Fine for solo SEOs doing keyword research and basic audits.

Guru $249/mo, Required for historical data access and the Content Marketing Toolkit.

Business $499/mo, Only makes sense for enterprise teams needing white-label reporting and API access at volume.

Pricing Takeaway

★ 4.5/5

Expensive compared to Ahrefs Lite at $129/mo, but Semrush bundles more marketing tooling outside pure SEO. The price is justified when the whole team actually uses it.

164% above category avgCategory avg: $53/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for Semrush typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation