Semrush Pricing and Plans in August 2026: SEO, Starter, Pro+ and Advanced Costs

Rank tracking for a client roster

Semrush meters its rank tracker two ways at once, and agencies hit both. Tracked keywords are a daily allowance: 500 on the SEO plan and Starter, 1,500 on Pro+, 5,000 on Advanced. Websites to monitor run beside that at 5, 5, 15 and 40. Every client is a website slot before a single keyword is tracked, so the roster spends the second quota even when the tracking lists are short.

The daily basis matters when you compare vendors. Plenty of rank trackers meter keywords per month; Semrush refreshes the allowance every day, which is generous for the count and unforgiving about the walls. There is no overage line anywhere. When either quota runs out, the product's answer is the next tier, and the next tier moves websites, keywords and AI prompts together whether you needed all three or not.

The practical read for an agency: count client sites first, keywords second. The site cap forces upgrades earlier than the keyword cap for most rosters, because five slots disappear fast and 500 daily keywords do not.

On the published ratesTen clients at 100 keywords each needs 1,000 daily slots and 10 site slots, past both entry caps: Pro+ at $299 a month, or $248.17 on annual. Client sixteen forces Advanced at $549.

Tracking how AI answers talk about a brand

This is the axis Semrush rebuilt its plans around. The entry SEO plan watches the space without counting it: AI sentiment monitoring, visibility reports for any domain, custom prompt monitoring, none of it with a published daily number. From Starter up the work gets counted: 50 prompts tracked daily, 100 on Pro+, 200 on Advanced, plus 300 AI visibility reports a day and one domain for brand performance from Starter.

Sizing this honestly means listing the prompts you would actually track: the brand name, the product lines, the money questions your buyers ask an assistant. Teams that start with a dozen prompts grow the list the first time a competitor shows up in an answer they thought they owned. The tier walls sit at 50 and 100, and there is no way to buy ten more prompts. The step is the whole tier, $100 a month to cross 50 and another $250 to cross 100.

On the published ratesA 60-prompt watchlist lands on Pro+ at $299 a month. The same list trimmed to 50 rides Starter at $199, which makes prompt hygiene worth exactly $100 a month.

Site audits across a portfolio

Site Audit ships on every tier, entry included, and from Starter up it is the AI-ready version. The gate on audit work is not a crawl meter inside the plans. It is the websites cap. A site has to occupy one of your monitored slots before you can audit it on a schedule, so the portfolio size is the real price of audit coverage: 5 slots on SEO and Starter, 15 on Pro+, 40 on Advanced.

Consultancies feel this differently than in-house teams. An in-house team audits one estate and never touches the wall. A consultancy that audits every prospect it pitches burns slots on sites it may never invoice, and rotating projects in and out of the monitored list is the workaround everyone lands on. It works, and it costs you the tracking history each time a slot is recycled.

On the published ratesTwelve auditable sites need the 15 slots on Pro+ at $299 a month. An estate of five or fewer audits on the $139 SEO plan and should not pay a dollar more for the privilege.

Competitor research as a team sport

Keyword research and competitor analysis are included from the first tier: basic on the SEO plan, the fuller toolset with competitor insights from Starter. The quota that matters here is not a request meter. It is the seat rule. Every tier includes one user, so research is a solo activity until the Additional Users add-on enters at $45 a month per person. Shared projects and individual logins are what the add-on buys.

The bill this produces surprises small teams. The tool reads as $199 on the pricing page and lands as $289 or more the day two analysts join, before anyone has touched a tier decision. For research-heavy teams the seat line grows faster than the subscription: each new hire is $45 or more forever, while the tier price only moves when a quota wall does. Model the headcount for the year, not the month.

On the published ratesThree researchers on Starter run $199 plus two logins from $45 each: at least $289 a month, with $90 of it being people rather than product.

White-labeled client reporting

Reporting is the quietest line on the Semrush bill because it is sold as two small add-ons rather than a tier feature. Base Report at $10 a month pulls data from 20+ Semrush tools, integrates GA and GSC, schedules sends and exports PDF. Pro Report at $20 adds the parts agencies are actually paid for: white-labeling, 20+ external integrations, AI summaries and sharing by link.

For an agency the $20 is not optional in practice. A branded PDF is table stakes on a retainer, so Pro Report attaches to the account the day the first client does. The honest way to price Semrush for client work is tier plus seats plus $20, and then the $90 Lead Generation listing only if directory placement genuinely brings you work. It buys a profile and a badge, not tooling.

On the published ratesAn agency on Pro+ with white-labeled reporting pays $299 plus $20: $319 a month before the first extra seat, and $409 with two more people at the $45 starting rate.

Every Semrush plan includes exactly one user, so this add-on is how a team exists at all. Each extra person gets an individual login and shared access to the account's projects, from $45 a month. The word from is the vendor's: no full schedule is published, which means the per-head rate you actually pay is confirmed at checkout rather than on the pricing page.

At realistic sizes this line rivals the subscription itself. Two colleagues add at least $90 a month, which is more than the $60 step from SEO to Starter and close to the $100 step from Starter to Pro+. A five-person team pays at least $180 on top of any tier, every month, and the line scales with hiring rather than with usage.

Lead Generation is a $90 a month listing product: a branded profile on Semrush Agency Partners with a verified badge on it. It exists for agencies that want to be found by the businesses browsing that directory. Nothing in your quotas, seats or tooling changes when you buy it.

The economics are simple and binary. One retainer signed through the directory pays for years of the listing, and zero retainers means $1,080 a year of pure marketing spend at the published rate. It is the only add-on here with no operational value, so it should be judged like an ad buy, on tracked referrals, not like software.

Base Report is the $10 a month reporting layer: data pulled from more than 20 Semrush tools, Google Analytics and Search Console integrations, scheduled sends and PDF export. It turns the account's data into a document a stakeholder can read without logging in.

On the bill it is noise next to the tier price, a $120 year on top of at least $1,668 of subscription. The decision is not the money; it is whether anyone outside the account needs a recurring document. In-house teams reporting upward usually do. Anyone whose stakeholders will log in and look at dashboards does not.

Pro Report is the $20 tier of the same reporting layer. Everything in Base Report, plus the four things client-facing work needs: white-labeling, more than 20 external integrations, AI summaries and report sharing by link. The branding is the real product; the rest is convenience.

Agencies should read this line as part of the subscription, because a retainer client expects the report to wear the agency's name, not Semrush's. $240 a year sits beside a Pro+ subscription of $3,588 at the monthly rate, a small line completing a large one. The only real question is Base versus Pro, and it is decided by whether the logo on the PDF is yours.