Semrush Pricing: Plans & Cost Calculator 2026
Guru at $139/mo is the most popular of Semrush's 3 paid plans, which range up to $499/mo and include a free tier.
Semrush plans and pricing
Pro
$139/moBest for: Beginners and individual projects
- ✓Up to 5 websites to monitor
- ✓Keyword research tools
- ✓Competitor analysis tools
- ✓Position Tracking
- ✓Backlinks
Guru
$249/moBest for: Small businesses
- ✓Up to 15 websites to monitor
- ✓Historical data
- ✓Multi-location and device data
- ✓Content optimization tools
- ✓1,500 keywords to track daily
Semrush pricing: the quick answer
Semrush has three public flat plans plus custom Enterprise as of July 8, 2026, no free plan: Pro at $139/mo, Guru at $249/mo, Business at $499/mo. Annual billing trims up to 17%, dropping those to $117.33, $208.33, and $416.66 a month. Pro covers 5 projects and 500 daily keywords, Guru 15 and 1,500, Business 40 and 5,000 plus API access. The line most people miss is seats: extra users start at $45/mo on Pro, $80 on Guru, and $100 on Business.
- Pro$139/mo
- Guru$249/mo
- Business$499/mo
- Enterprise/CustomCustom
At $139/mo to start, Semrush sits 184% above the $49/mo median across 7 seo tools tools we track.
Semrush cost calculator
What Semrush really costs
Every plan price is for one seat. The extras that inflate a Semrush bill are the per-user add-ons and the tools that only exist on the higher tiers.
Pricing Expert Take
Independent analysis · Semrush
Value Analysis
Semrush is the market leader and priced like it. Pro is $139/mo for 5 projects and 500 daily keywords, Guru is $249/mo for 15 and 1,500 plus historical data, and Business is $499/mo for 40 projects, 5,000 keywords, and API access. Annual billing saves up to 17%, so those become $117.33, $208.33, and $416.66 a month. The entry price is reasonable for what Pro does; the pain is the jump to Guru and Business when you need historical data or the API, which pushes you well above what most all-in-one rivals charge.
Hidden Costs
- Per-seat add-ons: Every plan is single-user. Extra seats run $45/mo on Pro, $80 on Guru, and $100 on Business, so a small team's real cost is far above the sticker.
- API locked to Business: There is no API on Pro or Guru, so needing it forces a jump to $499/mo regardless of what else you use.
- Optional add-ons: Lead Generation is $90/mo and the Base Report is $10/mo, small individually but they stack on agency accounts.
Red Flags
The recurring complaint is not the price list, it is the billing experience. Users report hard-to-cancel trials and surprise charges.
"charged me $211 using deceptive dark patterns to prevent trial cancellation."
"the monthly pricing is starting to feel hard to manage."
Based on analysis of recent Reddit and G2 discussions.
Green Wins
What you pay for is depth and breadth few tools match.
- Unrivaled competitor analysis across paid and organic search
- Huge keyword database with deep filtering
- Content marketing platform and SEO writing assistant built in
"Users consistently praise Semrush for its comprehensive SEO insights and user-friendly interface"
G2
"Semrush is worth it"
Verdict
Freelancers and small agencies should start on Pro at $139/mo; growing teams that need historical data move to Guru at $249/mo. Before committing, count your seats, because the per-user fees can quietly double the bill. If the monthly cost or seat pricing does not fit, SE Ranking covers most of the same ground for less.
Semrush price history
Cheaper SEO Tools tools
Frequently asked questions
How does Semrush pricing compare?
See how Semrush's 4 pricing plans stack up against similar SEO Tools tools.
Research Reports
Sources & Data Trail · Semrush
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-08)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.5/5 · 3,382 reviews
- 4.Capterra·Capterra verified user reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews