SpyFu Pricing: Plans & Cost Calculator 2026
Unusually cheap for SEO tools, SpyFu starts at $39/mo for Basic, while the $119/mo Pro + AI plan adds unlimited searches, API access, and 15 years of historical data.
SpyFu plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Basic
Individuals needing core competitor research
Pro + AI
Professionals needing unlimited data + AI tools
Team / Agency
Agencies needing multi-site tracking and unlimited projects
SpyFu pricing: the quick answer
SpyFu runs three flat plans and no free tier: Basic at $39/mo, Pro + AI at $119/mo, and Team / Agency at $249/mo. Pro + AI sometimes runs a discounted first month, but it reverts to $119, so budget on $119/mo. Annual billing gives three months free, roughly 25% off, bringing Basic to about $29.25 a month. Basic is single-user; Pro + AI adds unlimited searches and API access; Team / Agency covers 5 seats, with extra seats billed on top.
- Basic$39/mo
- Pro + AI$119/mo
- Team / Agency$249/mo
At $39/mo to start, SpyFu sits 56% below the $89/mo median across 6 seo tools tools we track.
SpyFu cost calculator
SpyFu Hidden Costs & Pitfalls
The sticker prices are clean, but two things move the real cost: the promo rate that expires and the API that bills past its included credit.
SpyFu pricing, read against its live plans and category
Positioning
SpyFu is the aggressive budget pick. Basic is $39/mo for 10,000 searches and exports and a single seat, Pro + AI is $119/mo for unlimited searches, API access, and AI tools, and Team / Agency is $249/mo for 5 seats and unlimited projects. Annual billing hands you three months free, about 25% off, dropping Basic to roughly $29.25/mo. Watch the Pro + AI headline: the $59 it advertises is a first-month promo that reverts to $119, so the real second-tier price is $119, not $59. For competitor PPC research and raw historical data the value is genuinely hard to beat; for modern SEO auditing the depth trails the premium suites.
Cost drivers
- 1The $59 promo expires: Pro + AI is $59 for month one, then $119/mo. Budget on $119 or the second invoice will surprise you.
- 2Per-seat fees on Pro + AI: Extra logins are $30/mo each, so a small team either pays per seat or jumps to Team / Agency's 5 included seats.
- 3API is pay-as-you-go over the credit: Included API credit is $40/mo (Pro + AI) or $100/mo (Team / Agency); beyond that the API bills per row, so heavy usage adds charges the plan does not cover.
Watch-outs
Users raise both data-accuracy doubts and billing complaints, so go in with eyes open on cancellations.
Strengths
The pull is cheap, deep competitive data.
- Over a decade of historical keyword data few tools match
- Strong competitor PPC research with ad-copy history and spend estimates
- Much cheaper than Semrush or Ahrefs for similar competitor intelligence
Editor’s take
If your focus is PPC competitor research on a tight budget, Basic at $39/mo is unbeatable value. Agencies wanting white-label reporting and multiple seats fit Team / Agency at $249/mo. Just price Pro + AI at its real $119/mo, not the $59 teaser, and if you need modern SEO analytics with real depth, Semrush is the tool to compare against.
Oleh KemFounder & Lead AnalystSpyFu price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | August 7, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.6/5 · 518 reviews | — |
| Capterra | Capterra verified user reviews · 4.5/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this SpyFu pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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