What is the difference between the Free plan and the paid Basic or Professional plans?

The Free plan gives you a taste of SpyFu with limited daily searches and basic competitor data. Upgrading to the Basic plan ($39/mo) unlocks unlimited searches and 6 months of historical data. If you need deep historical insights, the Professional plan ($79/mo) provides 15 years of history and 500 sales leads per month, allowing you to run comprehensive, unrestricted competitor campaigns.

When should I upgrade from the Basic plan to the Professional plan?

You should upgrade to the Professional plan ($79/mo) when 6 months of historical data is no longer enough to track long-term SEO trends. If your team needs to analyze seasonal keyword shifts over years, or if you require outbound sales capabilities like our 500 leads per month feature to pitch prospects, the Professional plan is the right choice.

Does SpyFu offer annual billing, and is the discount worth it?

We offer annual billing options for both our $39/mo Basic and $79/mo Professional plans. Choosing annual billing saves you up to 25% compared to paying monthly. If you plan to use SpyFu for ongoing SEO monitoring, competitor tracking, or monthly reporting, the annual discount offers significant savings and ensures uninterrupted access to your data.

How does SpyFu's pricing scale if I need to add more team members?

Our Basic plan ($39/mo) is designed for single users. If you have a growing team, upgrading to the Professional plan ($79/mo) is the most cost-effective way to scale. It includes multiple user logins and API access, allowing your entire team to run unlimited searches and export reports without paying for individual individual seats.

Does SpyFu offer special discounts for startups, nonprofits, or students?

While we do not offer permanent student or startup discounts, our Free plan is always available for basic learning. For organizations on a tight budget, our Basic plan at $39/mo provides full, unlimited search capabilities at one of the lowest price points in the SEO industry. We also recommend our annual plans for the steepest upfront discount.

What are the hidden costs of SpyFu beyond the subscription price?

Beyond the SpyFu subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does SpyFu charge for implementation or setup?

SpyFu may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is SpyFu pricing stable or does it change frequently?

SpyFu pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Home›SEO Tools›SpyFu›Pricing

SpyFu Pricing Plans and Tiers 2026

Competitor keyword research tool showing every keyword a domain has ranked for organically or purchased in Google Ads.

SEO ToolsFreemiumPrice verified May 14, 2026From $39/moFree plan ✓

·4 plans·★★★★☆4.4/5 G2

Full Review →

Alternatives to SpyFu →Compare with others →

Plans Analysis Worth It?True Cost Price History Alternatives FAQ Sources

All Plans & Pricing

Medium confidence· Verified May 21, 2026

Free

Best for: individuals & small teams

✓10 search results per query
✓Basic domain overview
✓Limited keyword research
✓3 PDF report exports

Get Started Free →

Basic

$39/mo

Best for: professional teams

✓Unlimited search results
✓5,000 tracked keywords
✓10,000 top list results
✓250 sales leads & domain contacts
✓250 domain SEO reports
✓6 months historical data

Start Plan →

Professional

$79/mo

Best for: professional teams

✓Unlimited search results
✓15,000 tracked keywords
✓50,000 top list results
✓500 sales leads & domain contacts
✓500 domain SEO reports
✓10,000 API rows returned
✓Custom branding reports
✓15+ years historical data

Start Plan →

Team

$299/mo

Best for: professional teams

✓5 user logins
✓Unlimited search results
✓40,000 tracked keywords
✓75,000 top list results
✓2,000 sales leads & domain contacts
✓Custom branding reports
✓API access

Start Plan →

Pricing Analysis

Overview

Basic plan at $39/mo covers most individual users. Professional at $79/mo adds API access and 15 years of history. Both are significantly cheaper than Semrush ($129/mo) or Ahrefs ($99/mo).

Cost Per User

Basic$39/mo

Flat rate: cost doesn't scale with team size

Professional$79/mo

Flat rate: cost doesn't scale with team size

Team$299/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

vs. Category Average

SpyFu$39/mo

Category avg$68/mo

43% below the seo tools average

Our Verdict

Basic plan at $39/mo covers most individual users. Professional at $79/mo adds API access and 15 years of history. Both are significantly cheaper than Semrush ($129/mo) or Ahrefs ($99/mo).

Is SpyFu Worth the Price?

Strengths

3 points

115+ years of historical keyword data no other tool matches
2Best competitor PPC research with ad copy history and spend estimates
3Significantly cheaper than Semrush or Ahrefs for similar competitor intelligence

Considerations

2 points

1Backlink index is smaller and less fresh than Ahrefs or Majestic
2No content optimization or on-page SEO tools

Ideal For

PPC teams researching competitor ad strategies

Pricing Takeaway

★ 4.4/5

Basic plan at $39/mo covers most individual users. Professional at $79/mo adds API access and 15 years of history. Both are significantly cheaper than Semrush ($129/mo) or Ahrefs ($99/mo).

43% below category avgCategory avg: $68/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for SpyFu typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations