★★★★★ 4.7 CE

SpyFu Pricing: Plans & Cost Calculator 2026

Unusually cheap for SEO tools, SpyFu starts at $39/mo with unlimited search results, while the $59/mo Pro plan adds 15 years of historical data.

SEO ToolsflatPrice verified todayFrom $39/mo Free plan ✓

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SpyFu plans and pricing

High· Verified July 8, 2026

Basic

$39/mo

monthlyor$351/yrsave 25%

Best for: Individuals needing core competitor research

✓10k row search results
✓10k row data exports
✓1 Live Site tracking project
✓10+ years historical data
✓RivalFlow 0 sites

View on vendor site

Pro + AI

$59/mo

monthlyor$1071/yr

Best for: Professionals needing unlimited data + AI tools

✓Unlimited search results
✓Unlimited data exports
✓10 Live Site tracking projects
✓10+ years historical data
✓RivalFlow (1 site)

View on vendor site

Team / Agency

$249/mo

monthlyor$2241/yrsave 25%

Best for: Agencies needing multi-site tracking and unlimited projects

✓Unlimited search results
✓Unlimited data exports
✓Unlimited Live Site tracking
✓10+ years historical data
✓RivalFlow (5 sites)

View on vendor site

SpyFu pricing: the quick answer

Quick answerLast verified: July 8, 2026High

SpyFu runs three flat plans as of July 8, 2026 and no free tier: Basic at $39/mo, Pro + AI at $119/mo, and Team / Agency at $249/mo. Pro + AI advertises a $59 first month, but that is a one-time promo that reverts to $119, so budget on $119/mo. Annual billing gives three months free, roughly 25% off, bringing Basic to about $29.25 a month. Basic is single-user; Pro + AI adds unlimited searches and API access; Team / Agency covers 5 seats, with extra seats at $30 each.

Basic$39/mo
Pro + AI$59/mo
Team / Agency$249/mo

Run your numbers in the cost calculator: pick a plan and compare monthly against annual billing.

Free tier

Yes

Billing model

flat

Cheapest paid

$39/mo

Annual discount

Save ~25%

At $39/mo to start, SpyFu sits 67% below the $119/mo median across 7 seo tools tools we track.

SpyFu cost calculator

What SpyFu really costs

What sits on top of the plan fee

The sticker prices are clean, but two things move the real cost: the promo rate that expires and the API that bills past its included credit.

Pro + AI promo that reverts

Pro + AI is advertised at $59 for the first month, then it jumps to $119/mo. That is a $60 monthly increase after 30 days, so a year of Pro + AI is roughly $59 plus 11 months at $119, not 12 months at $59. Budget on the $119 rate and treat the first month as a one-off discount, not the price.

$59 first month, then $119/mo

Extra user seats

Pro + AI is single-user, and each additional login is $30/mo. A three-person team on Pro + AI pays $119 plus 2 times $30, so $179 a month. Team / Agency includes 5 seats at $249, which works out cheaper than stacking seats on Pro + AI once you pass four people.

$30/user/mo (Pro + AI)

API overage past the included credit

API access comes with a monthly credit, $40 on Pro + AI and $100 on Team / Agency, but the API bills pay-as-you-go per row beyond that. Heavy programmatic pulls run over the credit and add usage charges the plan price does not cover, so anyone scripting large exports should model the per-row cost before committing.

PAYG per row over the $40 / $100 credit

Pricing Expert Take

Independent analysis · SpyFu

Verified Pricing Data

Value Analysis

$39/mo67% below median

Category median: $119/moBased on 7 products in this category

SpyFu is the aggressive budget pick. Basic is $39/mo for 10,000 searches and exports and a single seat, Pro + AI is $119/mo for unlimited searches, API access, and AI tools, and Team / Agency is $249/mo for 5 seats and unlimited projects. Annual billing hands you three months free, about 25% off, dropping Basic to roughly $29.25/mo. Watch the Pro + AI headline: the $59 it advertises is a first-month promo that reverts to $119, so the real second-tier price is $119, not $59. For competitor PPC research and raw historical data the value is genuinely hard to beat; for modern SEO auditing the depth trails the premium suites.

Hidden Costs

The $59 promo expires: Pro + AI is $59 for month one, then $119/mo. Budget on $119 or the second invoice will surprise you.
Per-seat fees on Pro + AI: Extra logins are $30/mo each, so a small team either pays per seat or jumps to Team / Agency's 5 included seats.
API is pay-as-you-go over the credit: Included API credit is $40/mo (Pro + AI) or $100/mo (Team / Agency); beyond that the API bills per row, so heavy usage adds charges the plan does not cover.

Red Flags

Users raise both data-accuracy doubts and billing complaints, so go in with eyes open on cancellations.

"Do some research on their name with 'scam' and check their Better Business Bureau complaints"
Reddit

"Spyfu user here. It's good, I'd only use it for PPC though."
Reddit

Based on analysis of recent Reddit and G2 discussions.

Green Wins

The pull is cheap, deep competitive data.

Over a decade of historical keyword data few tools match
Strong competitor PPC research with ad-copy history and spend estimates
Much cheaper than Semrush or Ahrefs for similar competitor intelligence

"SpyFu is $39 all-you-can eat. You can research as many domains and urls"
Reddit

"SpyFu is a great option for lower budgets"
G2

Verdict

If your focus is PPC competitor research on a tight budget, Basic at $39/mo is unbeatable value. Agencies wanting white-label reporting and multiple seats fit Team / Agency at $249/mo. Just price Pro + AI at its real $119/mo, not the $59 teaser, and if you need modern SEO analytics with real depth, Semrush is the tool to compare against.

ComparEdge EditorialUpdated: July 8, 2026