Updated March 2026 · Independent Analysis
KlaviyovsOmnisend
Omnisend starts at $16/mo, 20% cheaper than Klaviyo's $20/mo. Both rated 4.6/5 by users.
Klaviyovs Omnisend
★ 4.6/5
Only in Klaviyo
- ✦ Marketing Automation
- ✦ Predictive Analytics
- ✦ Customer Profiles
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
Omnisendvs Klaviyo
★ 4.6/5
Only in Omnisend
- ✦ Push Notifications
- ✦ Automation
- ✦ Product Picker
✓ Free planFrom $16/mo(cheaper)100K+ e-commerce brands users · est. 2014
Try Omnisend Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Omnisend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Klaviyo uniquely offers Marketing Automation, Predictive Analytics, Customer Profiles. Omnisend uniquely offers Push Notifications, Automation, Product Picker. Both share 8 features including Email Marketing, SMS Marketing, Segmentation.
Feature
Klaviyo
Omnisend
Email Marketing
✓
✓
SMS Marketing
✓
✓
Segmentation
✓
✓
A/B Testing
✓
✓
Product Recommendations
✓
✓
Forms & Pop-ups
✓
✓
Shopify Integration
✓
✓
Templates
✓
✓
Marketing Automation
✓
✗
Predictive Analytics
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Flow Builder
✓
✗
API
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Customizable Templates
✓
✗
Drag Drop Editor
✓
✗
Automated Workflows
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Domain Authentication
✓
✗
Bounce Management
✓
✗
Complaint Handling
✓
✗
Open Rate Tracking
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Push Notifications
✗
✓
Automation
✗
✓
Product Picker
✗
✓
Landing Pages
✗
✓
Analytics
✗
✓
WooCommerce
✗
✓
Campaign Booster
✗
✓
Total Features
41
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Customer Profiles
- ✓ Reporting
- ✓ Flow Builder
Choose Omnisend if you need:
- ✓ Push Notifications
- ✓ Automation
- ✓ Product Picker
- ✓ Landing Pages
- ✓ Analytics
Pricing Comparison
Omnisend starts at $16/mo, 20% cheaper than Klaviyo's $20/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
Omnisend Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 60 SMS
StandardBest Value
$16/mo- • 500 contacts
- • 6000 emails/mo
- • Unlimited push
Pro
$59/mo- • 2500 contacts
- • Unlimited emails
- • Advanced reporting
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