Omnisend Review: Features, Pricing & Integrations 2026
Rated 4.6/5 by 1,185+ users, Omnisend starts free and scales to $41.3/mo. It unifies email, SMS, and push workflows for e-commerce shops.
Expert Analysis of Omnisend
Omnisend works well when Shopify merchants need to launch multichannel email and SMS campaigns without technical skills. The friction starts when you require advanced email design flexibility, encounter image resizing difficulties in the pop-up builder, or experience incomplete customer order data synchronization. Before buying, compare vs Klaviyo, which offers more advanced personalization and data handling despite its higher price tag.
Oleh KemFounder & Lead AnalystRecover Carts with SMS-First Automation
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
Insert SKUs Matching Past Purchase History
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
Route Sign-ups to SMS or Email by Segment
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
Free
FreeBest for: Getting started / testing email marketing
- ✓500 monthly emails
- ✓250 contacts
- ✓500 Web Push notifications
- ✓all features incl SMS/push/Google Customer Match/Facebook Custom Audiences (only caps = 500 emails/250 contacts)
Prices last verified July 16, 2026
Monitored Plans & Rates
2 price changes recordedComparEdge is tracking Omnisend pricing: Change DetectedChangelog
Omnisend "Standard" price changed from $16/mo to $11.2/mo
Omnisend "Pro" price changed from $59/mo to $41.3/mo
Plan Structure Changes
The Final Verdict: Is Omnisend Right for You?
One of the most capable email marketing platforms available for free, trusted by E-commerce SMBs & marketing teams.
Top Pros
- Combines email, SMS, and push notifications in single automation workflows
- Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- Generous free plan with all core features, including automation
Watch Out For
- Reporting and analytics are less advanced than some enterprise-level competitors
- Limited design flexibility in the email editor compared to dedicated builders
Oleh KemFounder & Lead AnalystExpert verified·Updated July 16, 2026·Our methodologyFrequently Asked Questions About Omnisend
Explore More Email Marketing Tools for 2026
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Website | Official vendor website | — |
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| G2 | G2 verified user reviews · 4.6/5 · 1,185 reviews | — |
| Capterra | Capterra verified user reviews · 4.7/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this Omnisend pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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