What are Omnisend pros and cons?

Pros: Free plan available; Competitive pricing from $16/mo; Highly rated (4.7/5 on review platforms); 15 key features including Email Marketing and SMS Marketing; Multiple pricing tiers (3 plans) to match different needs. Cons: Email deliverability depends on list hygiene; Some advanced features locked behind higher tiers.

How much does Omnisend cost?

Omnisend pricing: Free - Free, Standard - $16/mo, Pro - $59/mo.

What are the best Omnisend alternatives?

Some of the best alternatives to Omnisend include Mailchimp, Kit (ConvertKit), ActiveCampaign. You can compare them side-by-side on our alternatives page.

Is Omnisend good for small business?

Omnisend is accessible with a free tier, making it great for small businesses. It offers Email Marketing and SMS Marketing that help teams collaborate and grow. You can start for free and upgrade as you scale.

Omnisend

Free planemail marketingBest for: Small Teams

E-commerce email & SMS marketing automation platform

★★★★★

4.6G2

Founded 2014100K+ e-commerce brands users

Try Omnisend Free →

View Alternatives

$16/mo

Starting Price

4.6/5

G2 Rating

100K+ e-commerce brands

Users

Yes ✓

Free Trial

Quick Verdict

One of the most capable email marketing platforms available for free, trusted by Small Teams.

4.6G2 Rating

Best for: Small Teams From $16/mo

Top Pros

Free plan available
Competitive pricing from $16/mo
Highly rated (4.7/5 on review platforms)

Watch Out For

Email deliverability depends on list hygiene
Some advanced features locked behind higher tiers

Pros

+Free plan available
+Competitive pricing from $16/mo
+Highly rated (4.7/5 on review platforms)
+15 key features including Email Marketing and SMS Marketing
+Multiple pricing tiers (3 plans) to match different needs

Cons

-Email deliverability depends on list hygiene
-Some advanced features locked behind higher tiers

Omnisend Pricing Plans

FreeFree

✓250 contacts
✓500 emails/mo
✓60 SMS

Standard$16/mo

✓500 contacts
✓6000 emails/mo
✓Unlimited push

Pro$59/mo

✓2500 contacts
✓Unlimited emails
✓Advanced reporting

View full pricing on Omnisend →

Key Features

✓Email Marketing

✓SMS Marketing

✓Push Notifications

✓Automation

✓Segmentation

✓Product Picker

✓Product Recommendations

✓Forms & Pop-ups

✓Landing Pages

✓A/B Testing

✓Analytics

✓Shopify Integration

✓WooCommerce

✓Templates

✓Campaign Booster

Video Review

Omnisend - Demo & Review

Click to play

YouTube

About Omnisend

Omnisend targets e-commerce stores that want email, SMS, and push notifications coordinated in a single workflow. Pre-built automation templates cover the entire customer lifecycle - welcome series, cart abandonment, order confirmations, and re-engagement. Its product picker pulls inventory directly from Shopify or BigCommerce into email templates. Segmentation combines purchase data, browsing behavior, and campaign engagement. The split automation feature lets different customer segments receive different message sequences from the same trigger. Free plan includes 500 emails/mo. Paid plans start at $16/mo. Rated 4.5/5 on Capterra.

Expert Take

For Small Teams evaluating email marketing options, Omnisend consistently earns its place on shortlists - 15 features with standout capabilities like Email Marketing, SMS Marketing, Push Notifications cover the essentials without unnecessary bloat, and $16/mo makes it easy to justify. Its 4.6/5 rating reflects a product that's been refined through real-world feedback. It's not the flashiest option, but it's one of the most dependably good ones.

- ComparEdge Editorial Team