Omnisend Review: Features, Pricing & Integrations 2026
Rated 4.6/5 by 1,185+ users, Omnisend starts free and scales to $41.3/mo. It unifies email, SMS, and push workflows for e-commerce shops.
Expert Analysis of Omnisend
Omnisend sizes its email allowance at roughly a dozen sends per contact each cycle, a cap heavy senders can hit, and meters SMS separately on top. Built for retail, it lands email, SMS and push in one automation flow at a low contact-priced entry.
Oleh KemFounder & Lead AnalystRecover Carts with SMS-First Automation
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
Insert SKUs Matching Past Purchase History
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
Route Sign-ups to SMS or Email by Segment
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
Free
FreeBest for: Getting started / testing email marketing
- ✓500 monthly emails
- ✓250 contacts
- ✓500 Web Push notifications
- ✓all features incl SMS/push/Google Customer Match/Facebook Custom Audiences (only caps = 500 emails/250 contacts)
Prices last verified July 16, 2026
Monitored Plans & Rates
2 price changes recordedComparEdge is tracking Omnisend pricing: Change DetectedChangelog
Omnisend "Standard" price changed from $16/mo to $11.2/mo
Omnisend "Pro" price changed from $59/mo to $41.3/mo
Plan Structure Changes
The Final Verdict: Is Omnisend Right for You?
One of the most capable email marketing platforms available for free, trusted by E-commerce SMBs & marketing teams.
Top Pros
- Combines email, SMS, and push notifications in single automation workflows
- Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- Generous free plan with all core features, including automation
Watch Out For
- Reporting and analytics are less advanced than some enterprise-level competitors
- Limited design flexibility in the email editor compared to dedicated builders
Oleh KemFounder & Lead AnalystExpert verified·Updated July 16, 2026·Our methodologyFrequently Asked Questions About Omnisend
Explore More Email Marketing Tools for 2026
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Website | Official vendor website | — |
| Official Pricing Page | Source of verified tiers | July 16, 2026 |
| G2 | G2 verified user reviews · 4.6/5 · 1,185 reviews | — |
| Capterra | Capterra verified user reviews · 4.7/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
Every fact on this Omnisend pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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