Updated March 2026 · Independent Analysis
ActiveCampaignvsKlaviyo
ActiveCampaign starts at $15/mo, 25% cheaper than Klaviyo's $20/mo. Both rated 4.5/5 by users.
ActiveCampaignvs Klaviyo
★ 4.5/5-0.1 vs Klaviyo
Only in ActiveCampaign
- ✦ CRM & Sales
- ✦ Landing Pages
- ✦ Forms
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →
Klaviyovs ActiveCampaign
★ 4.6/5+0.1 vs ActiveCampaign
Only in Klaviyo
- ✦ Predictive Analytics
- ✦ A/B Testing
- ✦ Product Recommendations
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
ActiveCampaign
4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
ActiveCampaign uniquely offers CRM & Sales, Landing Pages, Forms. Klaviyo uniquely offers Predictive Analytics, A/B Testing, Product Recommendations. Both share 8 features including Email Marketing, Marketing Automation, Segmentation.
Feature
ActiveCampaign
Klaviyo
Email Marketing
✓
✓
Marketing Automation
✓
✓
Segmentation
✓
✓
Lead Scoring
✓
✓
SMS Marketing
✓
✓
Reporting
✓
✓
Automated Workflows
✓
✓
Email List Cleaning
✓
✓
CRM & Sales
✓
✗
Landing Pages
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Dynamic Content
✓
✗
Email Client Preview
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Email Templates
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Mobile Optimization
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Predictive Analytics
✗
✓
A/B Testing
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Templates
✗
✓
API
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
48
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose ActiveCampaign if you need:
- ✓ CRM & Sales
- ✓ Landing Pages
- ✓ Forms
- ✓ Conditional Content
- ✓ Split Testing
Choose Klaviyo if you need:
- ✓ Predictive Analytics
- ✓ A/B Testing
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
- ✓ Customer Profiles
Pricing Comparison
ActiveCampaign starts at $15/mo, 25% cheaper than Klaviyo's $20/mo.
ActiveCampaign Plans
Paid plans only
StarterBest Value
$15/mo- • 1000 contacts
- • 1 user
- • Email campaigns
Plus
$49/mo- • 1000 contacts
- • 3 users
- • Landing pages
- • CRM
Pro
$79/mo- • 1000 contacts
- • 5 users
- • Predictive sending
Enterprise
$145/mo- • 1000 contacts
- • 10 users
- • Custom reporting
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
🔔 Get notified when prices change
❓ Frequently Asked Questions
Was this comparison helpful?
📬 Stay updated on SaaS pricing changes
Get notified when tools update their pricing or features