AWeber vs Omnisend
- ✦ Email Campaigns
- ✦ Sign-up Forms
- ✦ Email Templates
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Push Notifications
AWeber and Omnisend are both Email Marketing tools. AWeber starts at $15/mo, Omnisend at $16/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose AWeber vs Omnisend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Sign-up Forms capture custom fields like budget tier and use case, splitting leads by intent - enterprise prospects enter executive playbooks, startups get freemium onboarding.
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
AWeber Plans
Free tier available
Free
Free- ✓Up to 500 subscribers
- ✓1 email list
- ✓1 landing page
- ✓1 email automation
- ✓Drag-and-drop email builder
Lite
$15/moBest for: Good starting point at $150/mo annual: 1 list, 3 automations, AI subject line tool, basic ecommerce (1% fee)
- ✓Up to 500 subscribers (pricing scales with list size)
- ✓1 email list
- ✓3 landing pages
- ✓3 email automations
- ✓3 user accounts
Plus
$30/moBest for: Best value: unlimited everything, behavioral automation, advanced analytics, 0.6% ecommerce fee, remove branding
- ✓Unlimited subscribers (pricing scales with list size)
- ✓Unlimited email lists
- ✓Unlimited landing pages
- ✓Unlimited email automations
- ✓Remove AWeber branding
Unlimited
$899/mo- ✓Over 100,000 subscribers
- ✓Fixed pricing (no scaling fees)
- ✓Dedicated IP address
- ✓Personalized account manager
- ✓Advanced deliverability consulting
Omnisend Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 60 SMS
- ✓Automation workflows
- ✓Segmentation
- ✓Popups & Forms
- ✓A/B testing
- ✓24/7 live chat & email support
Standard
$16/moBest for: 500 contacts, 6000 emails/mo, Unlimited push
- ✓Unlimited web push notifications
- ✓Automation workflow splits
- ✓Automation & performance reports
- ✓Branding removal
- ✓Customer Success Manager (for plans $400+/month)
Pro
$59/moBest for: 2500 contacts, Unlimited emails, Advanced reporting
- ✓Unlimited emails
- ✓Unlimited web push notifications
- ✓Advanced reporting
- ✓Priority support
- ✓Dedicated support
Custom
Contact Sales- ✓Dedicated customer success manager
- ✓Dedicated support
- ✓SLA-backed deliverability
- ✓Migration support
Capability Breakdown
2 differences found across 18 standardized features
- •Email Campaigns
- •Automation
- •Landing Pages
- •Sign-up Forms
- •Email Templates
- •Drag-and-Drop Builder
- •A/B Testing
- •Analytics
- •Segmentation
- •RSS-to-Email
- •Integrations
- •AMP for Email
- •Web Push
- •E-Commerce
- •Canva Integration
- •Email marketing
- •Drag-and-drop email builder
- •Email automations
- •AI subject line assistant
- •AMP emails
- •RSS to email
- •Email split testing
- •Landing page builder
- •Signup forms
- •Behavioral automation
- •Web push notifications
- •Ecommerce (sell products)
- •Email sales tracking
- •Webpage tracking
- •Advanced analytics
- •Facebook pixel integration
- •Shopify integration
- •WooCommerce integration
- •PayPal integration
- •Dynamic content
- •Done-for-you setup service
- •Email Marketing
- •SMS Marketing
- •Push Notifications
- •Automation
- •Segmentation
- •Product Picker
- •Product Recommendations
- •Forms & Pop-ups
- •Landing Pages
- •A/B Testing
- •Analytics
- •Shopify Integration
- •WooCommerce
- •Templates
- •Campaign Booster
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Free plan available
- +Multiple pricing tiers (4 plans) to match different needs
- +Combines email, SMS, and push notifications in single automation workflows
- +Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- +Generous free plan with all core features, including automation
- +Unique product picker for easily adding items to emails
- +Built-in audience segmentation based on shopping behavior
- −Reporting and analytics are less advanced than some enterprise-level competitors
- −Limited design flexibility in the email editor compared to dedicated builders
- −Steep price jump when contact list grows, especially on the Pro plan
- −The user interface can feel cluttered and has a moderate learning curve
- −SMS credits are an additional cost on top of the monthly subscription fee
At a Glance
Recent Price History
Omnisend added a new "Custom" plan (Custom pricing)
Plan added · Jun 2, 2026
AWeber raised "Plus" from $20 to $30/mo (50%)
Price change · May 21, 2026
AWeber raised "Lite" from $12.5 to $15/mo (20%)
Price change · May 21, 2026
AWeber removed the "Done For You" plan
Plan removed · May 21, 2026
AWeber added a new "Unlimited" plan at $899/mo
Plan added · May 21, 2026
AWeber added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · AWeber
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-15)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.2/5 · 649 reviews
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Sources & Data Trail · Omnisend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,185 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews