Updated March 2026 · Independent Analysis
DripvsOmnisend
Omnisend starts at $16/mo, 59% cheaper than Drip's $39/mo. Omnisend is rated higher at 4.6/5 vs Drip's 4.4/5.
Dripvs Omnisend
★ 4.4/5-0.2 vs Omnisend
Only in Drip
- ✦ Automation Workflows
- ✦ Personalization
- ✦ On-site Campaigns
From $39/mo(pricier)30K+ brands users · est. 2013
Try Drip Free →
Omnisendvs Drip
★ 4.6/5+0.2 vs Drip
Only in Omnisend
- ✦ SMS Marketing
- ✦ Push Notifications
- ✦ Automation
✓ Free planFrom $16/mo(cheaper)100K+ e-commerce brands users · est. 2014
Try Omnisend Free →Ratings Breakdown
Drip
4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
G2 Rating4.4/5
Omnisend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. Omnisend uniquely offers SMS Marketing, Push Notifications, Automation. Both share 7 features including Email Marketing, Segmentation, Forms & Pop-ups.
Feature
Drip
Omnisend
Email Marketing
✓
✓
Segmentation
✓
✓
Forms & Pop-ups
✓
✓
A/B Testing
✓
✓
Product Recommendations
✓
✓
Shopify Integration
✓
✓
Analytics
✓
✓
Automation Workflows
✓
✗
Personalization
✓
✗
On-site Campaigns
✓
✗
Revenue Attribution
✓
✗
WooCommerce Integration
✓
✗
Visual Builder
✓
✗
API
✓
✗
SMS Integration
✓
✗
SMS Marketing
✗
✓
Push Notifications
✗
✓
Automation
✗
✓
Product Picker
✗
✓
Landing Pages
✗
✓
WooCommerce
✗
✓
Templates
✗
✓
Campaign Booster
✗
✓
Total Features
15
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Drip if you need:
- ✓ Automation Workflows
- ✓ Personalization
- ✓ On-site Campaigns
- ✓ Revenue Attribution
- ✓ WooCommerce Integration
Choose Omnisend if you need:
- ✓ SMS Marketing
- ✓ Push Notifications
- ✓ Automation
- ✓ Product Picker
- ✓ Landing Pages
Pricing Comparison
Omnisend starts at $16/mo, 59% cheaper than Drip's $39/mo.
Drip Plans
Paid plans only
EmailBest Value
$39/mo- • 2500 contacts
- • Unlimited emails
- • All features included
Omnisend Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 60 SMS
StandardBest Value
$16/mo- • 500 contacts
- • 6000 emails/mo
- • Unlimited push
Pro
$59/mo- • 2500 contacts
- • Unlimited emails
- • Advanced reporting
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