Drip vs Omnisend
- ✦ Automation Workflows
- ✦ Personalization
- ✦ On-site Campaigns
- ✦ SMS Marketing
- ✦ Push Notifications
- ✦ Automation
Drip and Omnisend are both Email Marketing tools. Drip starts at $39/mo, Omnisend at $16/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Drip vs Omnisend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Automation Workflows trigger 48 hours after purchase, using Revenue Attribution to identify which product bundles drive the highest AOV lift per email.
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
Personalization rules flag repeat buyers inactive 60+ days, auto-triggering win-back sequences with dynamic recommendations based on purchase history.
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Drip Plans
Paid plans only
Best for: For $39/mo, you get unlimited email sends for up to 2,500 contacts and onsite campaigns
- ✓Up to 2,500 contacts
- ✓Unlimited email sends
- ✓Onsite campaigns (popups and forms)
- ✓Behavior and event tracking
- ✓Multi-channel automation workflows
Enterprise
Contact Sales- ✓Over 170,000 contacts
- ✓Dedicated account manager
- ✓Deliverability consultations
- ✓Custom sending IP
- ✓Enhanced support SLAs
Omnisend Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 60 SMS
- ✓Automation workflows
- ✓Segmentation
- ✓Popups & Forms
- ✓A/B testing
- ✓24/7 live chat & email support
Standard
$16/moBest for: 500 contacts, 6000 emails/mo, Unlimited push
- ✓Unlimited web push notifications
- ✓Automation workflow splits
- ✓Automation & performance reports
- ✓Branding removal
- ✓Customer Success Manager (for plans $400+/month)
Pro
$59/moBest for: 2500 contacts, Unlimited emails, Advanced reporting
- ✓Unlimited emails
- ✓Unlimited web push notifications
- ✓Advanced reporting
- ✓Priority support
- ✓Dedicated support
Custom
Contact Sales- ✓Dedicated customer success manager
- ✓Dedicated support
- ✓SLA-backed deliverability
- ✓Migration support
Capability Breakdown
5 differences found across 18 standardized features
- •Email Marketing
- •Automation Workflows
- •Segmentation
- •Personalization
- •On-site Campaigns
- •Forms & Pop-ups
- •Revenue Attribution
- •A/B Testing
- •Product Recommendations
- •Shopify Integration
- •WooCommerce Integration
- •Visual Builder
- •Analytics
- •API
- •SMS Integration
- •Email Marketing
- •SMS Marketing
- •Push Notifications
- •Automation
- •Segmentation
- •Product Picker
- •Product Recommendations
- •Forms & Pop-ups
- •Landing Pages
- •A/B Testing
- •Analytics
- •Shopify Integration
- •WooCommerce
- •Templates
- •Campaign Booster
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +API access for custom integrations
- +AI-powered features built in
- +Workflow automation capabilities
- −Higher price point (from $39/mo)
- +Combines email, SMS, and push notifications in single automation workflows
- +Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- +Generous free plan with all core features, including automation
- +Unique product picker for easily adding items to emails
- +Built-in audience segmentation based on shopping behavior
- −Reporting and analytics are less advanced than some enterprise-level competitors
- −Limited design flexibility in the email editor compared to dedicated builders
- −Steep price jump when contact list grows, especially on the Pro plan
- −The user interface can feel cluttered and has a moderate learning curve
- −SMS credits are an additional cost on top of the monthly subscription fee
At a Glance
Recent Price History
Omnisend added a new "Custom" plan (Custom pricing)
Plan added · Jun 2, 2026
Drip added a new "Enterprise" plan
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Drip
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 474 reviews
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Sources & Data Trail · Omnisend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,185 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews