Kit (ConvertKit) vs Klaviyo
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Landing Pages
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Marketing Automation
Kit (ConvertKit) and Klaviyo are both Email Marketing tools. Kit (ConvertKit) starts at $39/mo, Klaviyo at $20/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Kit (ConvertKit) vs Klaviyo
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Subscriber Tagging groups readers by content clicks; Visual Automations assign each segment its own Email Broadcast cadence, reducing unsubscribes by 30-40% compared to full-list.
Segmentation separates SMS-opted contacts from email-only subscribers, routing each into distinct welcome flows where SMS sequences average 45-60% open rates.
Digital Products sells downloads and courses directly to subscribers; Segmentation then moves buyers out of pre-purchase nurture and into onboarding the moment payment completes.
Creator Profile gates exclusive essays and early access behind a Sign-up Form; Subscriber Tagging then marks each subscriber as premium and triggers bonus content delivery.
Segmentation flags subscribers inactive 60+ days; Visual Automations fire a 3-email re-engagement sequence before removal, keeping deliverability above 98% without manual list.
Predictive Analytics identifies customers about to churn, automatically triggering personalized SMS + email win-back sequences before they go dormant.
A/B test the Product Recommendations engine across carousel layouts and email positions to isolate which variants lift average order value by 3-5%.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Kit (ConvertKit) Plans
Free tier available
Newsletter
FreeBest for: This free plan is ideal for beginners to start building an audience and sending basic emails
- ✓Unlimited landing pages
- ✓Unlimited forms
- ✓Unlimited broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products
Creator
$39/moBest for: At $39/mo, this plan is best for growing creators needing advanced automation, integrations, and migration services
- ✓All Newsletter features
- ✓Unlimited visual automation funnels
- ✓Automated email sequences
- ✓Free migration from another tool
Creator Pro
$79/moBest for: Priced at $79/mo, Creator Pro suits established creators requiring advanced reporting, subscriber scoring, and priority support
- ✓All Creator features
- ✓Advanced reporting
- ✓Subscriber scoring
- ✓Facebook custom audiences
Klaviyo Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 150 SMS
- ✓Up to 250 contacts
- ✓500 emails/month
- ✓150 SMS credits/month
- ✓Email support (60 days)
- ✓Basic reporting
Best for: 251-500 contacts, 5000 emails/mo
- ✓Unlimited emails
- ✓Contact-based pricing
- ✓Segmentation
- ✓A/B testing
- ✓Advanced analytics
Email & SMS
$35/moBest for: 251-500 contacts, 5000 emails/mo, 1250 SMS
- ✓Everything in Email
- ✓SMS & MMS marketing
- ✓2,800 SMS credits base
- ✓Mobile push notifications
- ✓RCS messaging
Enterprise
Contact Sales- ✓Custom pricing
- ✓Dedicated account manager
- ✓Custom integrations
- ✓SLA
- ✓Enterprise security
Capability Breakdown
6 differences found across 18 standardized features
- •Email Broadcasts
- •Visual Automations
- •Landing Pages
- •Sign-up Forms
- •Subscriber Tagging
- •Segmentation
- •Creator Profile
- •Digital Products
- •Newsletter Referrals
- •A/B Testing
- •Deliverability Reporting
- •Integrations
- •API
- •Templates
- •RSS-to-Email
- •Email Marketing
- •SMS Marketing
- •Marketing Automation
- •Segmentation
- •Predictive Analytics
- •A/B Testing
- •Product Recommendations
- •Forms & Pop-ups
- •Customer Profiles
- •Reporting
- •Shopify Integration
- •Flow Builder
- •Templates
- •API
- •Reviews
- •Personalization Tools
- •Customizable Templates
- •Drag Drop Editor
- •Automated Workflows
- •Customer Journey Mapping
- •Real Time Reporting
- •Email List Cleaning
- •Spam Filter Management
- •Domain Authentication
- •Bounce Management
- •Complaint Handling
- •Open Rate Tracking
- •Click Through Analysis
- •Conversion Rate Optimization
- •ROI Calculation
- •Campaign Scheduling
- •Triggered Emails
- •Abandoned Cart Reminders
- •Browse Abandonment Emails
- •Win Back Campaigns
- •Lead Scoring
- •Customer Lifecycle Management
- •Preference Center
- •Subscription Management
- •Content Library
- •Dynamic Content Blocks
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Creator-focused features like paid newsletters and digital product sales
- +Powerful, tag-based subscriber segmentation for targeted campaigns
- +Visual automation builder is intuitive for creating complex funnels
- +Excellent deliverability rates specifically for creator content
- +Generous free plan for up to 1,000 subscribers with landing pages
- −Limited A/B testing capabilities beyond subject lines
- −Email template editor is basic, lacking advanced design options
- −Pricing becomes expensive as your subscriber list grows
- −No built-in CRM functionality for advanced sales tracking
- −Reporting and analytics are less detailed than competitor platforms
- +Free plan available
- +Competitive pricing from $20/mo
- +Multiple pricing tiers (3 plans) to match different needs
At a Glance
Recent Price History
Kit (ConvertKit) raised "Creator Pro" from $59/mo to $79/mo (+34%)
Price change · May 30, 2026
Kit (ConvertKit) raised "Creator" from $29/mo to $39/mo (+34%)
Price change · May 30, 2026
Klaviyo added a new "Enterprise" plan (Custom pricing)
Plan added · May 26, 2026
Kit (ConvertKit) lowered "Creator" from $33 to $29/mo (12%)
Price change · May 21, 2026
Kit (ConvertKit) removed the "Pro" plan
Plan removed · May 21, 2026
Kit (ConvertKit) added a new "Creator Pro" plan at $59/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Kit (ConvertKit)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 11 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Klaviyo
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-26)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,349 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews