Updated March 2026 · Independent Analysis
Kit (ConvertKit)vsKlaviyo
Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo. Klaviyo is rated higher at 4.6/5 vs Kit (ConvertKit)'s 4.4/5.
Kit (ConvertKit)vs Klaviyo
★ 4.4/5-0.2 vs Klaviyo
Only in Kit (ConvertKit)
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Landing Pages
✓ Free planFrom $33/mo(pricier)600K+ creators users · est. 2013
Try Kit (ConvertKit) Free →
Klaviyovs Kit (ConvertKit)
★ 4.6/5+0.2 vs Kit (ConvertKit)
Only in Klaviyo
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Marketing Automation
✓ Free planFrom $20/mo(cheaper)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
Kit (ConvertKit)
4.4/5 avg
G2 Score4.4/5
Capterra Score4.7/5
G2 Rating4.4/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Free Plan
Kit (ConvertKit)Yes ✓
KlaviyoYes ✓
Feature Comparison
Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Landing Pages. Klaviyo uniquely offers Email Marketing, SMS Marketing, Marketing Automation. Both share 4 features including Segmentation, A/B Testing, API.
Feature
Kit (ConvertKit)
Klaviyo
Segmentation
✓
✓
A/B Testing
✓
✓
API
✓
✓
Templates
✓
✓
Email Broadcasts
✓
✗
Visual Automations
✓
✗
Landing Pages
✓
✗
Sign-up Forms
✓
✗
Subscriber Tagging
✓
✗
Creator Profile
✓
✗
Digital Products
✓
✗
Newsletter Referrals
✓
✗
Deliverability Reporting
✓
✗
Integrations
✓
✗
RSS-to-Email
✓
✗
Email Marketing
✗
✓
SMS Marketing
✗
✓
Marketing Automation
✗
✓
Predictive Analytics
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Customizable Templates
✗
✓
Drag Drop Editor
✗
✓
Automated Workflows
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Domain Authentication
✗
✓
Bounce Management
✗
✓
Complaint Handling
✗
✓
Open Rate Tracking
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
15
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Kit (ConvertKit) if you need:
- ✓ Email Broadcasts
- ✓ Visual Automations
- ✓ Landing Pages
- ✓ Sign-up Forms
- ✓ Subscriber Tagging
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ SMS Marketing
- ✓ Marketing Automation
- ✓ Predictive Analytics
- ✓ Product Recommendations
Pricing Comparison
Klaviyo starts at $20/mo, 39% cheaper than Kit (ConvertKit)'s $33/mo.
Kit (ConvertKit) Plans
Free tier available
Newsletter
Free- • 10K subscribers
- • Landing pages
- • Forms
CreatorBest Value
$33/mo- • 1K subs
- • Automation
- • Integrations
Pro
$66/mo- • 1K subs
- • Deliverability reporting
- • Facebook audiences
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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