Updated March 2026 · Independent Analysis
KlaviyovsMailchimp
Mailchimp starts at $13/mo, 35% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.6/5 vs Mailchimp's 4.4/5.
Klaviyovs Mailchimp
★ 4.6/5+0.2 vs Mailchimp
Only in Klaviyo
- ✦ Email Marketing
- ✦ Segmentation
- ✦ Product Recommendations
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →
Mailchimpvs Klaviyo
★ 4.4/5-0.2 vs Klaviyo
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Landing Pages
- ✦ Sign-up Forms
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →Ratings Breakdown
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
Klaviyo uniquely offers Email Marketing, Segmentation, Product Recommendations. Mailchimp uniquely offers Email Campaigns, Landing Pages, Sign-up Forms. Both share 10 features including SMS Marketing, Marketing Automation, Predictive Analytics.
Feature
Klaviyo
Mailchimp
SMS Marketing
✓
✓
Marketing Automation
✓
✓
Predictive Analytics
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
Customizable Templates
✓
✓
Automated Workflows
✓
✓
Domain Authentication
✓
✓
Bounce Management
✓
✓
Open Rate Tracking
✓
✓
Email Marketing
✓
✗
Segmentation
✓
✗
Product Recommendations
✓
✗
Forms & Pop-ups
✓
✗
Customer Profiles
✓
✗
Reporting
✓
✗
Shopify Integration
✓
✗
Flow Builder
✓
✗
API
✓
✗
Reviews
✓
✗
Personalization Tools
✓
✗
Drag Drop Editor
✓
✗
Customer Journey Mapping
✓
✗
Real Time Reporting
✓
✗
Email List Cleaning
✓
✗
Spam Filter Management
✓
✗
Complaint Handling
✓
✗
Click Through Analysis
✓
✗
Conversion Rate Optimization
✓
✗
ROI Calculation
✓
✗
Campaign Scheduling
✓
✗
Triggered Emails
✓
✗
Abandoned Cart Reminders
✓
✗
Browse Abandonment Emails
✓
✗
Win Back Campaigns
✓
✗
Lead Scoring
✓
✗
Customer Lifecycle Management
✓
✗
Preference Center
✓
✗
Subscription Management
✓
✗
Content Library
✓
✗
Dynamic Content Blocks
✓
✗
Email Campaigns
✗
✓
Landing Pages
✗
✓
Sign-up Forms
✗
✓
Audience Segmentation
✗
✓
Analytics & Reporting
✗
✓
Social Media Posting
✗
✓
Customer Journeys
✗
✓
Dynamic Content
✗
✓
AI Content Generator
✗
✓
300+ Integrations
✗
✓
Surveys
✗
✓
Transactional Emails
✗
✓
Email Client Targeting
✗
✓
Advanced Filtering
✗
✓
Behavioural Triggers
✗
✓
Scoring System
✗
✓
Content Optimization
✗
✓
Mobile Optimization
✗
✓
Geo Targeting
✗
✓
Time Zone Sending
✗
✓
Contact Tagging
✗
✓
Merge Tags
✗
✓
Spam Filter Testing
✗
✓
Email Verification
✗
✓
Complaint Management
✗
✓
Click Map Tracking
✗
✓
Total Features
41
36
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ Segmentation
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
- ✓ Customer Profiles
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Landing Pages
- ✓ Sign-up Forms
- ✓ Audience Segmentation
- ✓ Analytics & Reporting
Pricing Comparison
Mailchimp starts at $13/mo, 35% cheaper than Klaviyo's $20/mo.
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
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