Brevo (Sendinblue) vs Omnisend
- ✦ Email Campaigns
- ✦ WhatsApp Campaigns
- ✦ Marketing Automation
- ✦ Email Marketing
- ✦ Push Notifications
- ✦ Automation
Brevo (Sendinblue) and Omnisend are both Email Marketing tools. Brevo (Sendinblue) starts at $9/mo, Omnisend at $16/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Brevo (Sendinblue) vs Omnisend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Marketing Automation sends email first, then fires SMS to non-openers within 24 hours - built natively so hybrid sequences require no webhooks or additional third-party platforms.
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
Transactional Email routes receipts and shipping updates through a dedicated pipeline, keeping sender reputation isolated from promotional campaign sends during high-volume.
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Brevo (Sendinblue) Plans
Free tier available
Free
FreeBest for: Ideal for individuals or small businesses just starting with email marketing
- ✓Up to 300 emails/day
- ✓Unlimited contacts (up to 100k storage)
- ✓Basic email & SMS campaigns
- ✓AI content generator
- ✓Basic automation
Starter
$9/moBest for: Good for small businesses needing basic email campaigns and marketing automation
- ✓No daily sending limit
- ✓Email templates
- ✓Segmentation
- ✓Forms
- ✓Basic reporting
Standard
$18/moBest for: Suitable for growing businesses requiring advanced segmentation, A/B testing, and multi-user access
- ✓Marketing automation
- ✓Advanced reporting
- ✓AI send-time optimization
- ✓1 landing page
- ✓Up to 3 users (first seat included)
Professional
$499/moBest for: Designed for large businesses and agencies needing high-volume sending, dedicated IP, and advanced analytics
- ✓Popups
- ✓Web push notifications
- ✓WhatsApp campaigns
- ✓Contact scoring
- ✓Multi-user access (10 seats)
Enterprise
Contact SalesBest for: very large organizations with unique requirements, high sending volumes, and custom integrations
- ✓Dedicated account manager
- ✓Sub-accounts
- ✓Custom integrations
- ✓Loyalty engine
- ✓Advanced security
Omnisend Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 60 SMS
- ✓Automation workflows
- ✓Segmentation
- ✓Popups & Forms
- ✓A/B testing
- ✓24/7 live chat & email support
Standard
$16/moBest for: 500 contacts, 6000 emails/mo, Unlimited push
- ✓Unlimited web push notifications
- ✓Automation workflow splits
- ✓Automation & performance reports
- ✓Branding removal
- ✓Customer Success Manager (for plans $400+/month)
Pro
$59/moBest for: 2500 contacts, Unlimited emails, Advanced reporting
- ✓Unlimited emails
- ✓Unlimited web push notifications
- ✓Advanced reporting
- ✓Priority support
- ✓Dedicated support
Custom
Contact Sales- ✓Dedicated customer success manager
- ✓Dedicated support
- ✓SLA-backed deliverability
- ✓Migration support
Capability Breakdown
2 differences found across 18 standardized features
- •Email Campaigns
- •SMS Marketing
- •WhatsApp Campaigns
- •Marketing Automation
- •Transactional Email
- •CRM
- •Landing Pages
- •Sign-up Forms
- •Segmentation
- •Chat
- •Facebook Ads
- •Reporting
- •Templates
- •API
- •Integrations
- •Email Marketing
- •SMS Marketing
- •Push Notifications
- •Automation
- •Segmentation
- •Product Picker
- •Product Recommendations
- •Forms & Pop-ups
- •Landing Pages
- •A/B Testing
- •Analytics
- •Shopify Integration
- •WooCommerce
- •Templates
- •Campaign Booster
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Generous free plan with 300 emails/day and unlimited contacts
- +Transactional emails (SMTP) included in all plans, even free
- +Combines email, SMS, chat, and landing pages in one platform
- +Advanced automation workflows available on lower-priced tiers
- +Pay-as-you-go credits for email and SMS offer great flexibility
- −Free and Starter plans include Brevo branding on emails
- −Email editor can feel clunky and less intuitive than competitors
- −Reporting and analytics are less advanced than dedicated tools
- −A/B testing is limited to subject lines on lower-tier plans
- −Slower email delivery speeds reported compared to top rivals
- +Combines email, SMS, and push notifications in single automation workflows
- +Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- +Generous free plan with all core features, including automation
- +Unique product picker for easily adding items to emails
- +Built-in audience segmentation based on shopping behavior
- −Reporting and analytics are less advanced than some enterprise-level competitors
- −Limited design flexibility in the email editor compared to dedicated builders
- −Steep price jump when contact list grows, especially on the Pro plan
- −The user interface can feel cluttered and has a moderate learning curve
- −SMS credits are an additional cost on top of the monthly subscription fee
At a Glance
Recent Price History
Omnisend added a new "Custom" plan (Custom pricing)
Plan added · Jun 2, 2026
Brevo (Sendinblue) added a new "Professional" plan at $499/mo
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Enterprise" plan (Custom pricing)
Plan added · May 29, 2026
Brevo (Sendinblue) added a new "Standard" plan at $18/mo
Plan added · May 29, 2026
Brevo (Sendinblue) removed the "Brevo Plus" plan
Plan removed · May 29, 2026
Brevo (Sendinblue) removed the "Business" plan
Plan removed · May 29, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Brevo (Sendinblue)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-29)
- 2.Official Website·Official vendor website
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Sources & Data Trail · Omnisend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,185 reviews
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