Updated March 2026 · Independent Analysis
DripvsKit (ConvertKit)
Kit (ConvertKit) starts at $33/mo, 15% cheaper than Drip's $39/mo. Both rated 4.4/5 by users.
Dripvs Kit (ConvertKit)
★ 4.4/5
Only in Drip
- ✦ Email Marketing
- ✦ Automation Workflows
- ✦ Personalization
From $39/mo(pricier)30K+ brands users · est. 2013
Try Drip Free →
Kit (ConvertKit)vs Drip
★ 4.4/5
Only in Kit (ConvertKit)
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Landing Pages
✓ Free planFrom $33/mo(cheaper)600K+ creators users · est. 2013
Try Kit (ConvertKit) Free →Ratings Breakdown
Drip
4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
G2 Rating4.4/5
Kit (ConvertKit)
4.4/5 avg
G2 Score4.4/5
Capterra Score4.7/5
G2 Rating4.4/5
Quick Stats
Feature Comparison
Drip uniquely offers Email Marketing, Automation Workflows, Personalization. Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Landing Pages. Both share 3 features including Segmentation, A/B Testing, API.
Feature
Drip
Kit (ConvertKit)
Segmentation
✓
✓
A/B Testing
✓
✓
API
✓
✓
Email Marketing
✓
✗
Automation Workflows
✓
✗
Personalization
✓
✗
On-site Campaigns
✓
✗
Forms & Pop-ups
✓
✗
Revenue Attribution
✓
✗
Product Recommendations
✓
✗
Shopify Integration
✓
✗
WooCommerce Integration
✓
✗
Visual Builder
✓
✗
Analytics
✓
✗
SMS Integration
✓
✗
Email Broadcasts
✗
✓
Visual Automations
✗
✓
Landing Pages
✗
✓
Sign-up Forms
✗
✓
Subscriber Tagging
✗
✓
Creator Profile
✗
✓
Digital Products
✗
✓
Newsletter Referrals
✗
✓
Deliverability Reporting
✗
✓
Integrations
✗
✓
Templates
✗
✓
RSS-to-Email
✗
✓
Total Features
15
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Drip if you need:
- ✓ Email Marketing
- ✓ Automation Workflows
- ✓ Personalization
- ✓ On-site Campaigns
- ✓ Forms & Pop-ups
Choose Kit (ConvertKit) if you need:
- ✓ Email Broadcasts
- ✓ Visual Automations
- ✓ Landing Pages
- ✓ Sign-up Forms
- ✓ Subscriber Tagging
Pricing Comparison
Kit (ConvertKit) starts at $33/mo, 15% cheaper than Drip's $39/mo.
Drip Plans
Paid plans only
EmailBest Value
$39/mo- • 2500 contacts
- • Unlimited emails
- • All features included
Kit (ConvertKit) Plans
Free tier available
Newsletter
Free- • 10K subscribers
- • Landing pages
- • Forms
CreatorBest Value
$33/mo- • 1K subs
- • Automation
- • Integrations
Pro
$66/mo- • 1K subs
- • Deliverability reporting
- • Facebook audiences
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