Drip vs Kit (ConvertKit)
- ✦ Email Marketing
- ✦ Automation Workflows
- ✦ Personalization
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Landing Pages
Drip and Kit (ConvertKit) are both Email Marketing tools. Drip starts at $39/mo, Kit (ConvertKit) at $39/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Drip vs Kit (ConvertKit)
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Automation Workflows trigger 48 hours after purchase, using Revenue Attribution to identify which product bundles drive the highest AOV lift per email.
Personalization rules flag repeat buyers inactive 60+ days, auto-triggering win-back sequences with dynamic recommendations based on purchase history.
Subscriber Tagging groups readers by content clicks; Visual Automations assign each segment its own Email Broadcast cadence, reducing unsubscribes by 30-40% compared to full-list.
Digital Products sells downloads and courses directly to subscribers; Segmentation then moves buyers out of pre-purchase nurture and into onboarding the moment payment completes.
Creator Profile gates exclusive essays and early access behind a Sign-up Form; Subscriber Tagging then marks each subscriber as premium and triggers bonus content delivery.
Segmentation flags subscribers inactive 60+ days; Visual Automations fire a 3-email re-engagement sequence before removal, keeping deliverability above 98% without manual list.
Pricing Comparison & PlansHigh· Verified May 30, 2026
Drip Plans
Paid plans only
Best for: For $39/mo, you get unlimited email sends for up to 2,500 contacts and onsite campaigns
- ✓Up to 2,500 contacts
- ✓Unlimited email sends
- ✓Onsite campaigns (popups and forms)
- ✓Behavior and event tracking
- ✓Multi-channel automation workflows
Enterprise
Contact Sales- ✓Over 170,000 contacts
- ✓Dedicated account manager
- ✓Deliverability consultations
- ✓Custom sending IP
- ✓Enhanced support SLAs
Kit (ConvertKit) Plans
Free tier available
Newsletter
FreeBest for: This free plan is ideal for beginners to start building an audience and sending basic emails
- ✓Unlimited landing pages
- ✓Unlimited forms
- ✓Unlimited broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products
Creator
$39/moBest for: At $39/mo, this plan is best for growing creators needing advanced automation, integrations, and migration services
- ✓All Newsletter features
- ✓Unlimited visual automation funnels
- ✓Automated email sequences
- ✓Free migration from another tool
Creator Pro
$79/moBest for: Priced at $79/mo, Creator Pro suits established creators requiring advanced reporting, subscriber scoring, and priority support
- ✓All Creator features
- ✓Advanced reporting
- ✓Subscriber scoring
- ✓Facebook custom audiences
Capability Breakdown
5 differences found across 18 standardized features
- •Email Marketing
- •Automation Workflows
- •Segmentation
- •Personalization
- •On-site Campaigns
- •Forms & Pop-ups
- •Revenue Attribution
- •A/B Testing
- •Product Recommendations
- •Shopify Integration
- •WooCommerce Integration
- •Visual Builder
- •Analytics
- •API
- •SMS Integration
- •Email Broadcasts
- •Visual Automations
- •Landing Pages
- •Sign-up Forms
- •Subscriber Tagging
- •Segmentation
- •Creator Profile
- •Digital Products
- •Newsletter Referrals
- •A/B Testing
- •Deliverability Reporting
- •Integrations
- •API
- •Templates
- •RSS-to-Email
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +API access for custom integrations
- +AI-powered features built in
- +Workflow automation capabilities
- −Higher price point (from $39/mo)
- +Creator-focused features like paid newsletters and digital product sales
- +Powerful, tag-based subscriber segmentation for targeted campaigns
- +Visual automation builder is intuitive for creating complex funnels
- +Excellent deliverability rates specifically for creator content
- +Generous free plan for up to 1,000 subscribers with landing pages
- −Limited A/B testing capabilities beyond subject lines
- −Email template editor is basic, lacking advanced design options
- −Pricing becomes expensive as your subscriber list grows
- −No built-in CRM functionality for advanced sales tracking
- −Reporting and analytics are less detailed than competitor platforms
At a Glance
Recent Price History
Kit (ConvertKit) raised "Creator Pro" from $59/mo to $79/mo (+34%)
Price change · May 30, 2026
Kit (ConvertKit) raised "Creator" from $29/mo to $39/mo (+34%)
Price change · May 30, 2026
Drip added a new "Enterprise" plan
Plan added · May 21, 2026
Kit (ConvertKit) lowered "Creator" from $33 to $29/mo (12%)
Price change · May 21, 2026
Kit (ConvertKit) removed the "Pro" plan
Plan removed · May 21, 2026
Kit (ConvertKit) added a new "Creator Pro" plan at $59/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Drip
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 474 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Kit (ConvertKit)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 11 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews