ComparEdge/ActiveCampaign vs Drip
Try ActiveCampaignTry Drip
ComparEdge
Home›ActiveCampaign vs Drip
Updated March 2026 · Independent Analysis

ActiveCampaignvsDrip

ActiveCampaign starts at $15/mo, 62% cheaper than Drip's $39/mo. Both rated 4.5/5 by users.

ActiveCampaign logo
ActiveCampaignvs Drip
★ 4.5/5+0.1 vs Drip
Only in ActiveCampaign
  • ✦ Marketing Automation
  • ✦ CRM & Sales
  • ✦ Landing Pages
From $15/mo(cheaper)180K+ customers users · est. 2003
Try ActiveCampaign Free →
Drip logo
Dripvs ActiveCampaign
★ 4.4/5-0.1 vs ActiveCampaign
Only in Drip
  • ✦ Automation Workflows
  • ✦ Personalization
  • ✦ On-site Campaigns
From $39/mo(pricier)30K+ brands users · est. 2013
Try Drip Free →

Ratings Breakdown

ActiveCampaign logo

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Drip logo

Drip

4.4/5 avg
G2 Score4.4/5
Capterra Score4.4/5
G2 Rating4.4/5

Quick Stats

Avg Rating
ActiveCampaign4.5/5
Drip4.4/5
🏆 ActiveCampaign wins
Starting Price
ActiveCampaign$15/mo
Drip$39/mo
🏆 ActiveCampaign wins
Features
ActiveCampaign48
Drip15
🏆 ActiveCampaign wins
Free Plan
ActiveCampaignNo
DripNo

Feature Comparison

ActiveCampaign uniquely offers Marketing Automation, CRM & Sales, Landing Pages. Drip uniquely offers Automation Workflows, Personalization, On-site Campaigns. Both share 2 features including Email Marketing, Segmentation.

Feature
ActiveCampaign
Drip
Email Marketing
✓
✓
Segmentation
✓
✓
Marketing Automation
✓
✗
CRM & Sales
✓
✗
Landing Pages
✓
✗
Forms
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
SMS Marketing
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Automated Workflows
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Dynamic Content
✓
✗
Email Client Preview
✓
✗
Email List Cleaning
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Email Templates
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Mobile Optimization
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Automation Workflows
✗
✓
Personalization
✗
✓
On-site Campaigns
✗
✓
Forms & Pop-ups
✗
✓
Revenue Attribution
✗
✓
A/B Testing
✗
✓
Product Recommendations
✗
✓
Shopify Integration
✗
✓
WooCommerce Integration
✗
✓
Visual Builder
✗
✓
Analytics
✗
✓
API
✗
✓
SMS Integration
✗
✓
Total Features
48
15

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • ✓ Marketing Automation
  • ✓ CRM & Sales
  • ✓ Landing Pages
  • ✓ Forms
  • ✓ Conditional Content
Try ActiveCampaign Free →
Choose Drip if you need:
  • ✓ Automation Workflows
  • ✓ Personalization
  • ✓ On-site Campaigns
  • ✓ Forms & Pop-ups
  • ✓ Revenue Attribution
Try Drip Free →

Pricing Comparison

ActiveCampaign starts at $15/mo, 62% cheaper than Drip's $39/mo.

ActiveCampaign logo

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
Drip logo

Drip Plans

Paid plans only

EmailBest Value
$39/mo
  • • 2500 contacts
  • • Unlimited emails
  • • All features included
Full Drip pricing breakdown →
🔔 Get notified when prices change

❓ Frequently Asked Questions

Was this comparison helpful?
📬 Stay updated on SaaS pricing changes
Get notified when tools update their pricing or features

🔗 Related Comparisons

ActiveCampaign vs Mailchimp →ActiveCampaign vs Kit (ConvertKit) →ActiveCampaign vs Brevo (Sendinblue) →Drip vs Klaviyo →Drip vs AWeber →Drip vs GetResponse →ActiveCampaign Alternatives →Drip Alternatives →