What are Drip pros and cons?

Pros: Strong user ratings (4.4/5); 15 key features including Email Marketing and Automation Workflows; API access for custom integrations; AI-powered features built in; Workflow automation capabilities. Cons: Higher price point (from $39/mo); No free plan available; Email deliverability depends on list hygiene; Limited plan options.

What are the best Drip alternatives?

Some of the best alternatives to Drip include Mailchimp, Kit (ConvertKit), ActiveCampaign. You can compare them side-by-side on our alternatives page.

Is Drip good for small business?

Drip is a solid option for small businesses. It offers Email Marketing and Automation Workflows that help teams collaborate and grow. Plans start at $39/mo.

Drip

email marketingBest for: Mid-size Teams

Marketing automation designed for e-commerce brands

★★★★☆

4.4G2

Founded 201330K+ brands users

Try Drip Now →

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$39/mo

Starting Price

4.4/5

G2 Rating

30K+ brands

Users

Free Trial

Quick Verdict

One of the most capable email marketing platforms starting at $39/mo, trusted by Mid-size Teams.

4.4G2 Rating

Best for: Mid-size Teams From $39/mo

Top Pros

Strong user ratings (4.4/5)
15 key features including Email Marketing and Automation Workflows
API access for custom integrations

Watch Out For

Higher price point (from $39/mo)
No free plan available

Pros

+Strong user ratings (4.4/5)
+15 key features including Email Marketing and Automation Workflows
+API access for custom integrations
+AI-powered features built in
+Workflow automation capabilities

Cons

-Higher price point (from $39/mo)
-No free plan available
-Email deliverability depends on list hygiene
-Limited plan options

Drip Pricing Plans

Email$39/mo

✓2500 contacts
✓Unlimited emails
✓All features included

View full pricing on Drip →

Key Features

✓Email Marketing

✓Automation Workflows

✓Segmentation

✓Personalization

✓On-site Campaigns

✓Forms & Pop-ups

✓Revenue Attribution

✓A/B Testing

✓Product Recommendations

✓Shopify Integration

✓WooCommerce Integration

✓Visual Builder

✓Analytics

✓API

✓SMS Integration

Video Review

Drip - Demo & Review

Click to play

YouTube

About Drip

Drip is a powerful marketing automation platform that helps businesses personalize their customer interactions and boost conversions. It's best suited for e-commerce companies, bloggers, and small to medium-sized businesses looking to streamline their marketing efforts. One of Drip's key strengths is its ability to create highly targeted campaigns using its robust segmentation and tagging features. Additionally, its visual workflow editor makes it easy to design and automate complex marketing processes. However, one weakness of Drip is its steep learning curve, which can be overwhelming for users without prior experience in marketing automation. Despite this, Drip's excellent customer support and extensive resources help mitigate this issue, making it a great choice for businesses willing to invest time in mastering its capabilities. Overall, Drip is a solid choice for businesses seeking to take their marketing to the next level.

Expert Take

For Mid-size Teams evaluating email marketing options, Drip consistently earns its place on shortlists - 15 features with standout capabilities like Email Marketing, Automation Workflows, Segmentation cover the essentials without unnecessary bloat, and $39/mo makes it easy to justify. Its 4.4/5 rating reflects a product that's been refined through real-world feedback. It's not the flashiest option, but it's one of the most dependably good ones.

- ComparEdge Editorial Team