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Updated yesterday · Independent Analysis
Copper vs Folk
Capability Overview
Coppervs Folk
4.5G2-0.2 vs Folk
Only in Copper
- ✦ Google Workspace Integration
- ✦ Pipeline Management
- ✦ Email Tracking
From $29/mo(cheaper)30K+ companies users · est. 2013
Folkvs Copper
4.7G2+0.2 vs Copper
Only in Folk
- ✦ Pipeline View
- ✦ Email Sequences
- ✦ Enrichment
✓ Free planFrom $30/mo(pricier)3K+ companies users · est. 2020
Quick VerdictIndependent Analysis
Copper and Folk are both CRM tools. Copper starts at $29/mo, Folk at $30/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Copper vs Folk
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Auto-Capture Gmail Contacts Into Pipeline
Copper
Auto-Capture Gmail Contacts Into Pipeline
Copper automatically syncs Gmail threads as deal activity and creates tasks inline, so sales reps build complete pipelines without leaving their inbox or manually entering data.
Folk
Enrich Prospect Data in One Gmail Click
Chrome Extension adds job title, company, and social profile data to any Gmail contact in one click, cutting per-prospect research from 8 minutes to under 2 without switching tabs.
Scenario: Map Stakeholders Across Complex Deals
Copper
Map Stakeholders Across Complex Deals
Contact Management tracks roles, interactions, and Custom Fields like budget authority for every stakeholder in a deal, so no key contact is missed across 15+ person buying.
Folk
Single Contact Record Across All Threads
Contact Management keeps all emails, calls, and notes under one record, with Custom Fields for budget and next steps so AE handoffs from SDR never lose deal context.
Copper Unique Strength
Spot Stalled Pipeline Deals Instantly
Reporting dashboards surface blocked deals, aging opportunities, and at-risk revenue so pipeline reviews focus on specific prospects instead of broad metrics or exported.
→ Choose Copper if this scenario applies to you. Folk doesn't offer a comparable solution.
Copper Unique Strength
Separate Deals by Stage in Agency Pipelines
Pipeline Management supports custom stages like Discovery, Proposal, and Onboarding, so agency handoffs from sales to delivery happen at exactly the right moment without context.
→ Choose Copper if this scenario applies to you. Folk doesn't offer a comparable solution.
Folk Unique Strength
Launch Cold Sequences by Vertical or Role
Email Sequences personalize outreach by Tags & Lists - industry, function, or tier - with open rates and replies tracked per sequence, so messaging iterates fast without marketing ops.
→ Choose Folk if this scenario applies to you. Copper doesn't offer a comparable solution.
Folk Unique Strength
Account-Based Outreach Without a Marketer
Tags & Lists split contacts by revenue tier or partnership stage, then targeted Email Sequences reach each segment - no dedicated marketer needed to manage the lists or cadences.
→ Choose Folk if this scenario applies to you. Copper doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
Copper Plans
Paid plans only
Basic
$29/user/momonthlyor$276/yrsave 21%
Best for: Flexible pipelines, team collaboration
- ✓2,500 contacts
- ✓Task automation
- ✓Pipelines
- ✓Project Management
- ✓Contact enrichment
View on vendor site
MOST POPULARProfessional
$69/user/momonthlyor$708/yrsave 14%
Best for: Revenue tracking, workflows, bulk email
- ✓15,000 contacts
- ✓Everything in Basic +: Workflow automation
- ✓Bulk email
- ✓Reporting
- ✓Integrations
View on vendor site
Business
$134/user/momonthlyor$1188/yrsave 26%
Best for: Full-featured, custom analytics, unlimited
- ✓Unlimited contacts
- ✓Everything in Professional +: Email series
- ✓Custom reports
- ✓Multi-currency
- ✓Premium support (seat minimums apply)
View on vendor site
Folk Plans
Free tier available
MOST POPULAR
Standard
$30/user/momonthlyor$288/yrsave 20%
Best for: CRM basics
- ✓Unlimited contacts
- ✓Pipeline management
- ✓Email campaigns
- ✓AI Assistants
- ✓LinkedIn extension
View on vendor site
Premium
$60/user/momonthlyor$576/yrsave 20%
Best for: Advanced teams
- ✓All Standard features
- ✓Custom objects & Deals
- ✓Email sequences
- ✓Advanced roles & permissions
- ✓Dashboards
View on vendor site
Custom
$100/user/momonthlyor$960/yrsave 20%
Best for: Best suited for large enterprises with complex needs and specific requirements
- ✓All Standard & Premium features
- ✓Custom billing
- ✓Dedicated support on custom integrations
- ✓Dedicated point of contact
View on vendor site
Capability Breakdown
4 differences found across 18 standardized features
Feature
Copper
Folk
Custom Fields
✗
✓
Workflow Builder
✓
✗
Social Media Integration
✗
✓
AI Features
✗
✓
Total (raw)
22
15
Copper Features
- •Google Workspace Integration
- •Contact Management
- •Pipeline Management
- •Email Tracking
- •Task Management
- •Custom Fields
- •Reporting
- •Mobile App
- •Workflow Automation
- •Web Forms
- •API
- •Chrome Extension
- •Activity Feed
- •Tags & Filters
- •File Management
- •Sales Forecasting Tools
- •Lead Scoring System
- •Customer Journey Mapping
- •Social Media Integration
- •Phone Call Recording
- •Deal Stage Analytics
- •Meeting Scheduling Tool
Folk Features
- •Contact Management
- •Pipeline View
- •Email Sequences
- •Chrome Extension
- •Enrichment
- •Tags & Lists
- •Custom Fields
- •Shared Contacts
- •Mail Merge
- •Reporting
- •Integrations
- •Import/Export
- •Team Collaboration
- •Activity Timeline
- •Templates
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Deep, native integration lives inside Gmail and Google Calendar
- +Automatically scrapes contact info from email signatures
- +Chrome extension for prospecting on websites and LinkedIn
- +Zero-input pipeline tracking updates deals from your inbox
- +Intuitive, Google-inspired UI requires minimal training
Cons
- −Limited functionality outside the Google Workspace ecosystem
- −Reporting and analytics are basic compared to larger CRMs
- −Mobile app lacks the full functionality of the desktop version
- −Marketing automation features are minimal or require integration
- −Customization options are restricted on lower-tier plans
Pros
- +Free plan available
- +Competitive pricing from $20/mo
- +Multiple pricing tiers (4 plans) to match different needs
At a Glance
User Rating
4.5/5vs4.7/5
Copper
Folk
▲
Starting Price
$29/movs$30/mo
Copper
Folk
▲
Feature Count
22 featuresvs15 features
Copper
▲
Folk
User Base
30Kvs3K
Copper
▲
Folk
Copper · Price & Data SyncLast verified: June 28, 2026 · CE-CRM-2026W26-5C91AD · ✓ Pricing updated Jun 28, 2026
Folk · Price & Data SyncLast verified: June 28, 2026 · CE-CRM-2026W23-E2481F · ✓ Pricing updated May 30, 2026
Recent Price History
Copper
Copper removed the "Starter" plan
Plan removed · Jun 28, 2026
Copper
Copper added a new "Starter" plan at $12/user/mo
Plan added · May 30, 2026
Folk
Folk removed the "Free" plan
Plan removed · May 30, 2026
Folk
Folk raised "Premium" from $48/mo to $60/mo (+25%)
Price change · May 30, 2026
Folk
Folk raised "Standard" from $24/mo to $30/mo (+25%)
Price change · May 30, 2026
Folk
Folk updated "Custom" from Custom to $100/mo
Price change · May 30, 2026
Copper
Copper removed the "Starter" plan
Plan removed · May 21, 2026
Folk
Folk added a new "Free" plan at $0/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Copperfrom $29/mo
FolkFree · from $30/moSources & Data Trail · Copper
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
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Sources & Data Trail · Folk
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 327 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5