Loops Per-Contact Tiers & True Monthly Cost: 2026 Guide

Loops prices purely by subscribed-contact count, with every feature included on every tier. The free plan covers 1,000 contacts, Starter is $49 for up to 5,000, Growth is $99 for 10,000, and Pro is $199 for 25,000, all with unlimited sends. Enterprise, above 100,000 contacts, is a custom quote. There are no per-seat or per-send charges on paid plans, so the figure that drives your bill is simply the size of your stored list. Inactive contacts stay in your band until you delete them. Budget from the band your real contact count lands in, not the entry figure.

For a small start, yes, but it has two firm limits. The free plan carries 1,000 contacts and the full product, which is generous on features. But it caps you at 4,000 combined sends a month and stamps a Powered by Loops footer on your emails. Four thousand sends is about a weekly email to 1,000 contacts, so an active newsletter or a product firing transactional emails outgrows it quickly. When you hit the send cap or want to drop the footer, Starter at $49 is the only step up. There is no cheaper paid tier between free and it.

Because your subscribed-contact count crossed a band. Loops prices by contacts, so the $49, $99, and $199 tiers correspond to 5,000, 10,000, and 25,000 contacts, and passing one of those thresholds moves you up. Inactive and unsubscribed contacts remain in your count until you delete them. So a list that fills with dead weight climbs a band on its own, even though sends are unlimited and never add to the bill. Pruning dormant contacts ahead of your billing date can pull you back to a cheaper band. Every feature is already included on the tier below, so you lose nothing by dropping down.

Very little, which is part of its appeal, but the model has edges. There are no per-seat or per-send fees on paid plans, and sends are unlimited, so volume never adds to the bill. The costs to watch are structural instead. First, the contact bands themselves, which climb from $49 to $199 as your list grows. Second, the free plan's 4,000-send cap and Powered by Loops footer, which push active users to pay. Third, the lack of any annual discount, so month-to-month is the only option. Enterprise above 100,000 contacts is a separate custom quote.

No. Loops charges monthly only, with no yearly plan and nothing to prepay. So you cannot lock a lower rate by paying a year ahead, unlike rivals that hand out roughly two months free. The upside is freedom to leave: no contract, no lock-in, cancel whenever it suits you. The downside is that the band price is simply what you owe, with no percentage to trim. The real savings sit elsewhere. Keep the list lean to hold a lower band, and negotiate the custom Enterprise tier once your list is large.

On paid plans, yes. Every paid Loops band, Starter through Pro and Enterprise, includes unlimited marketing and transactional email sends, so your sending frequency has no effect on the bill. Only your subscribed-contact count sets the price. The exception is the free plan, which caps combined sends at 4,000 a month. For a product that fires a lot of transactional email, unlimited sending is a genuine advantage, since many rivals meter sends and charge per message on top of a plan. Consolidating high send volume into Loops can work out cheaper than a metered competitor, provided your contact count sits in a reasonable band.

Yes, it is one of its strengths. Loops is built API-first for product and SaaS teams, and it handles marketing and transactional email together, with unlimited sends on every paid band. So a product firing password resets, receipts, and onboarding sequences is not metered on volume, only on its contact count. That suits high-send, product-led accounts that would pay per message elsewhere. The trade-off is the contact-band pricing, which can be expensive if you store a large list, and the monthly-only billing. For a team that wants marketing and transactional email in one API-driven tool, Loops is a strong fit.

It depends on your contacts and your sending. At $49, Starter covers 5,000 contacts with every feature and unlimited sends, which is fair for an active product or newsletter that would otherwise pay a metered rival for volume. For a small, light sender, $49 is a high floor with no cheaper paid tier beneath it. The number to watch is your contact count, since the price climbs to $199 by 25,000 contacts. If you value unlimited sending and a clean API, Loops earns the rate. If you mostly send a simple newsletter, a cheaper contact-priced tool will carry the same list for less.