Brevo Pricing: Plans & Cost Calculator 2026
Starter at $9/mo is the go-to choice for most users, with 5 plans ranging from free to $499/mo to scale your email marketing.
Brevo plans and pricing
Billing surface
Pick a plan, set your seat count and switch billing to see the running total. The full breakdown lives in the calculator below.
Free
individuals and solopreneurs building an online presence
Starter
single users starting with email and multi-channel marketing
Standard
small businesses ready to automate and test campaigns
Professional
teams leveraging data and AI to drive growth across channels
Enterprise
companies with 1M+ contacts needing custom solutions & full data control
Brevo pricing: the quick answer
Brevo runs from free to $499 per month as of July 10, 2026: a free forever plan capped at 300 emails a day, then Starter at $9/mo, Standard at $18/mo, and Professional at $499/mo, with a custom Enterprise tier above. Annual billing takes 10 percent off, so Starter is $8.08/mo and Standard $16.17/mo. The pricing meters email volume, not contacts, which is the whole pitch: you can store a huge list and pay for what you send. Starter starts at 5,000 emails a month; Professional jumps because it starts at 150,000 and bundles WhatsApp, popups, and 10 user seats.
- FreeFree
- Starter$9/mo
- Standard$18/mo
- Professional$499/mo
- EnterpriseCustom
At $9/mo to start, Brevo sits 40% below the $15/mo median across 18 email marketing tools we track.
Brevo cost calculator
Brevo Hidden Costs & Pitfalls
Brevo prices by how much you send, not how many contacts you keep, so the plan tier tracks email volume. The costs that surprise people sit next to that: the CRM is a separate product, and the leap to Professional is a volume jump, not just a feature jump.
Brevo pricing, read against its live plans and category
Positioning
Brevo disrupts the email marketing space by charging based on email volume rather than contact list size, offering a highly competitive entry point compared to the category median of $30/mo. The Starter plan at $9/mo and the Standard plan at $18/mo provide exceptional value for businesses with large contact lists but low sending frequencies. However, the massive price jump to the Professional plan at $499/mo represents a steep premium for advanced automation and multi-user access.
Cost drivers
- 1Multi-user seat limitations, with the Standard plan capping access at 3 users (first seat included) and requiring paid upgrades for additional team members.
- 2Overage fees and volume-based tier jumps if monthly email sending limits are exceeded.
- 3Premium channel add-ons, as features like WhatsApp campaigns and advanced push notifications are locked behind the expensive Professional tier.
Watch-outs
Users report frustration with sudden pricing tier adjustments when their sending needs scale, finding the transition from cheap entry-level plans to high-volume sending unexpectedly expensive. Some legacy users feel priced out after recent restructuring.
Strengths
The Starter plan at $9/mo offers generous free plan with 300 emails/day and unlimited contacts.
- Generous free plan with 300 emails/day and unlimited contacts
- Transactional emails (SMTP) included in all plans, even free
- Combines email, SMS, chat, and landing pages in one platform
What users say
“why is emailing so expensive”
“Brevo (Sendinblue ): great value for SMEs, strong SMS and GDPR focus.”
Editor’s take
The Starter and Standard plans are ideal for growing businesses with massive contact lists who send occasional newsletters. For advanced automation and multi-user setups without the $499/mo Professional price tag, consider ActiveCampaign at $30/mo as a more balanced alternative.
Oleh KemFounder & Lead AnalystBrevo price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.5/5 · 2,561 reviews | — |
| Capterra | Capterra verified user reviews · 4.5/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Brevo pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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