Loops Review: Features, Pricing & Integrations 2026
SaaS teams use Loops to trigger transactional and marketing emails from product events. Plans run from free to $199/mo.
Expert Analysis of Loops
Loops keeps a rare flat shape: no per-seat or per-send charge on its paid plans, with transactional email included rather than metered apart. The limit is focus. It is built for SaaS product and lifecycle mail, not the newsletter writer.
Oleh KemFounder & Lead AnalystSend Transactional Emails from One Platform
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
Map In-App Actions to Email Triggers Live
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
Build Complex Sequences in a Visual Editor
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
Showing 3 of 5 plans. See all plans & API pricing →
Prices last verified July 8, 2026
Monitored Plans & Rates
2 price changes recordedComparEdge is tracking Loops pricing: Change DetectedChangelog
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
The Final Verdict: Is Loops Right for You?
Strong email marketing choice for Early-stage & growth SaaS companies - 4.9/5 rating, 15 features, free to start.
Top Pros
- Unified platform for marketing, transactional, and product emails
- Audience segmentation based on real-time product events
- Built-in visual editor for React-based email templates (LoopsUI)
Watch Out For
- Lacks advanced A/B testing features beyond subject lines
- No built-in landing page or form builder functionality
Oleh KemFounder & Lead AnalystExpert verified·Updated July 8, 2026·Our methodologyFrequently Asked Questions About Loops
Explore More Email Marketing Tools for 2026
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Website | Official vendor website | — |
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| G2 | G2 verified user reviews · 4.8/5 · 41 reviews | — |
| Capterra | Capterra verified user reviews · 4.8/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Loops pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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