ComparEdge
Loops - email marketing software
★★★★★ 4.8 G2

Loops Review: Features, Pricing & Integrations 2026

SaaS teams use Loops to trigger transactional and marketing emails from product events. Rated 4.8/5 on G2, plans run from free to $199/mo.

Email MarketingBest for: Early-stage & growth SaaS companiesFree plan ✓From $49/moWeb

Expert Analysis of Loops

Expert Take

Loops works well when SaaS teams need to unify marketing, transactional, and event-based product emails using React-based templates. The friction starts when you need to build native landing pages or run advanced A/B testing beyond basic subject lines. Before buying, compare vs MailerLite, which offers built-in form and landing page builders that Loops lacks.

·Oleh KemOleh KemFounder & Lead Analyst

Loops Vendor Lock-In Score


Send Transactional Emails from One Platform

Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.

Map In-App Actions to Email Triggers Live

Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.

Build Complex Sequences in a Visual Editor

Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.



Loops Price History

2 price changes recorded
FreeFreeStarter$49/moGrowth-34%$99/moPro-67%$199/moEnterpriseCustom

ComparEdge is tracking Loops pricing: Change DetectedChangelog

EventBeforeAfterΔ
May 30, 2026

Loops lowered "Pro" from $599/mo to $199/mo (-67%)

599199-67%
May 30, 2026

Loops lowered "Growth" from $149/mo to $99/mo (-34%)

14999-34%

Plan Structure Changes

+
Plan added:Enterprise
May 21, 2026

The Final Verdict: Is Loops Right for You?

Quick Verdict

Strong email marketing choice for Early-stage & growth SaaS companies - 4.8/5 rating, 15 features, free to start.

4.8G2 Rating
Best for: Early-stage & growth SaaS companies From $49/mo

Top Pros

  • Unified platform for marketing, transactional, and product emails
  • Audience segmentation based on real-time product events
  • Built-in visual editor for React-based email templates (LoopsUI)

Watch Out For

  • Lacks advanced A/B testing features beyond subject lines
  • No built-in landing page or form builder functionality

Expert analysis by Oleh KemOleh KemFounder & Lead AnalystExpert verified·Updated May 30, 2026·Our methodology
Price & Data Intelligence SyncLast verified: May 30, 2026 · CE-EMAIL-2026W21-B3706E · ✓ Pricing updated May 30, 2026
Up to date

Frequently Asked Questions About Loops


Sources & Data Trail · Loops

  1. 1.Official Website·Official vendor website
  2. 2.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
  3. 3.G2·G2 verified user reviews · 4.8/5 · 41 reviews
  4. 4.Capterra·Capterra verified user reviews · 4.8/5
  5. 5.TrustRadius·TrustRadius verified reviews
  6. 6.PeerSpot·PeerSpot enterprise peer reviews