What are Loops pros and cons?

Pros: Free plan available; Highly rated (4.8/5 on review platforms); 15 key features including Marketing Emails and Transactional Emails; Multiple pricing tiers (4 plans) to match different needs; API access for custom integrations. Cons: Email deliverability depends on list hygiene; Some advanced features locked behind higher tiers.

How much does Loops cost?

Loops pricing: Free - Free, Starter - $49/mo, Growth - $149/mo, Pro - $599/mo.

What are the best Loops alternatives?

Some of the best alternatives to Loops include Mailchimp, Kit (ConvertKit), ActiveCampaign. You can compare them side-by-side on our alternatives page.

Is Loops good for small business?

Loops is accessible with a free tier, making it great for small businesses. It offers Marketing Emails and Transactional Emails that help teams collaborate and grow. You can start for free and upgrade as you scale.

Loops

Free planemail marketingBest for: Mid-size Teams

Email for SaaS - marketing, transactional, and product emails

★★★★★

4.8G2

Founded 20225K+ SaaS companies users

Try Loops Free →

View Alternatives

$49/mo

Starting Price

4.8/5

G2 Rating

5K+ SaaS companies

Users

Yes ✓

Free Trial

Quick Verdict

Strong email marketing choice for Mid-size Teams - 4.8/5 rating, 15 features, free to start.

4.8G2 Rating

Best for: Mid-size Teams From $49/mo

Top Pros

Free plan available
Highly rated (4.8/5 on review platforms)
15 key features including Marketing Emails and Transactional Emails

Watch Out For

Email deliverability depends on list hygiene
Some advanced features locked behind higher tiers

Pros

+Free plan available
+Highly rated (4.8/5 on review platforms)
+15 key features including Marketing Emails and Transactional Emails
+Multiple pricing tiers (4 plans) to match different needs
+API access for custom integrations

Cons

-Email deliverability depends on list hygiene
-Some advanced features locked behind higher tiers

Loops Pricing Plans

FreeFree

✓1000 contacts
✓2000 emails/mo

Starter$49/mo

✓5000 contacts
✓Custom domain

Growth$149/mo

✓25K contacts
✓Priority support

Pro$599/mo

✓100K contacts
✓Dedicated IP

View full pricing on Loops →

Key Features

✓Marketing Emails

✓Transactional Emails

✓Loops Sequences

✓Drag-and-Drop Editor

✓Segmentation

✓Events & Attributes

✓Analytics

✓Custom Domain

✓API

✓Integrations

✓Templates

✓In-app Messages

✓A/B Testing

✓Webhooks

✓User Syncing

Video Review

Loops - Demo & Review

Click to play

YouTube

About Loops

Loops focuses exclusively on SaaS product teams that need transactional, onboarding, and lifecycle emails alongside marketing campaigns - in one place. Instead of juggling a marketing email tool and a transactional email service, Loops unifies both. Its event-based triggers connect to product data via API, so emails fire based on user actions inside the app. The editor keeps things clean and fast. Strong fit for product-led growth teams running activation and retention campaigns. Less suited for e-commerce or content creators. Starts at $49/mo. Founded in 2022.

Expert Take

For Mid-size Teams evaluating email marketing options, Loops consistently earns its place on shortlists - 15 features with standout capabilities like Marketing Emails, Transactional Emails, Loops Sequences cover the essentials without unnecessary bloat, and $49/mo makes it easy to justify. Its 4.8/5 rating reflects a product that's been refined through real-world feedback. It's not the flashiest option, but it's one of the most dependably good ones.

- ComparEdge Editorial Team