Loops Review: Features, Pricing & Integrations 2026
SaaS teams use Loops to trigger transactional and marketing emails from product events. Plans run from free to $199/mo.
Expert Analysis of Loops
Loops works well when SaaS teams need to unify marketing, transactional, and event-based product emails using React-based templates. The friction starts when you need to build native landing pages or run advanced A/B testing beyond basic subject lines. Before buying, compare vs MailerLite, which offers built-in form and landing page builders that Loops lacks.
Oleh KemFounder & Lead AnalystSend Transactional Emails from One Platform
Transactional Emails handles password resets, billing alerts, and order confirmations directly in Loops with built-in authentication and bounce handling.
Map In-App Actions to Email Triggers Live
Events & Attributes capture upgrade events, feature milestones, and API warnings, instantly triggering targeted emails in real-time without manual list imports.
Build Complex Sequences in a Visual Editor
Loops Sequences with conditional branching let marketing ops build inactivity pauses and feature-adoption splits in the visual editor - no dev tickets needed.
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
Showing 3 of 5 plans. See all plans & API pricing →
Prices last verified July 8, 2026
Monitored Plans & Rates
2 price changes recordedComparEdge is tracking Loops pricing: Change DetectedChangelog
Loops lowered "Pro" from $599/mo to $199/mo (-67%)
Loops lowered "Growth" from $149/mo to $99/mo (-34%)
The Final Verdict: Is Loops Right for You?
Strong email marketing choice for Early-stage & growth SaaS companies - 4.9/5 rating, 15 features, free to start.
Top Pros
- Unified platform for marketing, transactional, and product emails
- Audience segmentation based on real-time product events
- Built-in visual editor for React-based email templates (LoopsUI)
Watch Out For
- Lacks advanced A/B testing features beyond subject lines
- No built-in landing page or form builder functionality
Oleh KemFounder & Lead AnalystExpert verified·Updated July 8, 2026·Our methodologyFrequently Asked Questions About Loops
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Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Website | Official vendor website | — |
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| G2 | G2 verified user reviews · 4.8/5 · 41 reviews | — |
| Capterra | Capterra verified user reviews · 4.8/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Loops pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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