Loops Pricing: Plans & Cost Calculator 2026
Usage-based pricing from a free tier to $199/mo across 5 plans, starting with a free tier for 1,000 contacts and 2,000 monthly emails.
Loops plans and pricing
Free
FreeBest for: Ideal for individuals or small teams exploring basic email marketing
- ✓All features included
- ✓Event-based email triggers
- ✓Notion-like editor
- ✓API-first architecture
- ✓Transactional and marketing combined
Starter
$49/moBest for: Perfect for small businesses beginning their email marketing journey
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Growth
$99/moBest for: Suited for growing businesses needing more advanced features and higher sending volumes
- ✓All features included
- ✓Unlimited email sends
- ✓Product, marketing, and transactional sends
- ✓No 'Powered by Loops' footer
- ✓Event-based email triggers
Loops pricing: the quick answer
Loops runs from free to $199 per month as of July 7, 2026 across four tiers plus a custom Enterprise plan, priced purely by subscribed-contact count. The free plan covers up to 1,000 contacts and 4,000 combined marketing and transactional sends a month. Starter is $49/mo for up to 5,000 contacts, Growth is $99/mo for 10,000, and Pro is $199/mo for 25,000, all with unlimited sends. Enterprise, for lists over 100,000, is a custom quote. There are no per-seat fees and no per-send charges on paid plans, so the only variable is how many contacts you keep.
- FreeFree
- Starter$49/mo
- Growth$99/mo
- Pro$199/mo
- EnterpriseCustom
At $49/mo to start, Loops sits 277% above the $13/mo median across 18 email marketing tools we track.
Loops cost calculator
What Loops really costs
Loops keeps the model unusually clean: one meter, subscribed contacts, and almost nothing bolted on. The cost story is really about which contact band you land in and the couple of things the free tier does not give you.
Pricing Expert Take
Independent analysis · Loops
Value Analysis
Loops sits above the category floor: there is a real free plan, but paid pricing opens at $49/mo for Starter and scales to $99/mo for Growth and $199/mo for Pro, with every feature unlocked on every tier. What you pay for is scale and the removal of the free-plan footer, not functionality. For product and SaaS teams that lean on its event-triggered, transactional-plus-marketing engine and API-first design, the price buys a genuinely unified sending stack. For a simple newsletter, the $49/mo entry is hard to justify against cheaper list tools.
Hidden Costs
- Pricing is unusually clean: no per-seat fees, no per-send charges on paid plans, and transactional sends are included.
- The free plan caps you at 4,000 combined sends a month and adds a Powered by Loops footer, both removed only by moving to the $49/mo Starter tier.
- Billing is monthly only with no annual discount, so there is no prepay saving to offset the higher entry price.
Red Flags
The main friction is the entry point rather than the model: at $49/mo, Loops asks more up front than most list-based rivals, and a small sender with a tight list may find the free tier's send cap arrives faster than expected. The pricing itself is transparent and contact-based, with few surprises once you are on a paid band.
Based on analysis of recent Reddit and G2 discussions.
Green Wins
The model is refreshingly honest, and the product is built for developers.
- Every feature is included on every plan, including the free tier
- Unified marketing, transactional, and product-event emails in one system
- API-first architecture with a Notion-like editor for building emails
Verdict
Bootstrapped startups and developers should ride the free plan for as long as the 4,000-send cap holds, using the Notion-like editor and API triggers without paying anything. Growing SaaS teams that need unlimited product and transactional sends should move to Starter at $49/mo and climb the contact bands from there. If you only need simple newsletters and the $49 entry feels steep, Mailchimp starts closer to the category median.
Loops price history
Cheaper Email Marketing tools
Frequently asked questions
How does Loops pricing compare?
See how Loops's 5 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · Loops
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.8/5 · 41 reviews
- 4.Capterra·Capterra verified user reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews