Loops Pricing: Plans & Cost Calculator 2026
Usage-based pricing from a free tier to $199/mo across five plans, priced by contact count and starting free for up to 1,000 contacts.
Loops plans and pricing
Free
Ideal for individuals or small teams exploring basic email marketing
Starter
Perfect for small businesses beginning their email marketing journey
Growth
Suited for growing businesses needing more advanced features and higher sending volumes
Pro
Designed for established businesses requiring comprehensive email marketing capabilities
Enterprise
large organizations with unique and complex email marketing requirements
Loops pricing: the quick answer
Loops runs from free to $199 per month as of July 8, 2026 across four tiers plus a custom Enterprise plan, priced purely by subscribed-contact count. The free plan covers up to 1,000 contacts and 4,000 combined marketing and transactional sends a month. Starter is $49/mo for up to 5,000 contacts, Growth is $99/mo for 10,000, and Pro is $199/mo for 25,000, all with unlimited sends. Enterprise, for lists over 100,000, is a custom quote. There are no per-seat fees and no per-send charges on paid plans, so the only variable is how many contacts you keep.
- FreeFree
- Starter$49/mo
- Growth$99/mo
- Pro$199/mo
- EnterpriseCustom
At $49/mo to start, Loops sits 277% above the $13/mo median across 19 email marketing tools we track.
Loops cost calculator
Loops Hidden Costs & Pitfalls
Loops keeps the model unusually clean: one meter, subscribed contacts, and almost nothing bolted on. The cost story is really about which contact band you land in and the couple of things the free tier does not give you.
Loops pricing, read against its live plans and category
Positioning
Loops sits above the category floor: there is a real free plan, but paid pricing opens at $49/mo for Starter and scales to $99/mo for Growth and $199/mo for Pro, with every feature unlocked on every tier. What you pay for is scale and the removal of the free-plan footer, not functionality. For product and SaaS teams that lean on its event-triggered, transactional-plus-marketing engine and API-first design, the price buys a genuinely unified sending stack. For a simple newsletter, the $49/mo entry is hard to justify against cheaper list tools.
Cost drivers
- 1Pricing is unusually clean: no per-seat fees, no per-send charges on paid plans, and transactional sends are included.
- 2The free plan caps you at 4,000 combined sends a month and adds a Powered by Loops footer, both removed only by moving to the $49/mo Starter tier.
- 3Billing is monthly only with no annual discount, so there is no prepay saving to offset the higher entry price.
Watch-outs
The main friction is the entry point rather than the model: at $49/mo, Loops asks more up front than most list-based rivals, and a small sender with a tight list may find the free tier's send cap arrives faster than expected. The pricing itself is transparent and contact-based, with few surprises once you are on a paid band.
Strengths
The model is refreshingly honest, and the product is built for developers.
- Every feature is included on every plan, including the free tier
- Unified marketing, transactional, and product-event emails in one system
- API-first architecture with a Notion-like editor for building emails
Editor’s take
Bootstrapped startups and developers should ride the free plan for as long as the 4,000-send cap holds, using the Notion-like editor and API triggers without paying anything. Growing SaaS teams that need unlimited product and transactional sends should move to Starter at $49/mo and climb the contact bands from there. If you only need simple newsletters and the $49 entry feels steep, Mailchimp starts closer to the category median.
Oleh KemFounder & Lead AnalystLoops price history
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Frequently asked questions
Sources & verification
| Source | What was checked | Last checked |
|---|---|---|
| Official Pricing Page | Source of verified tiers | July 8, 2026 |
| Official Website | Official vendor website | — |
| G2 | G2 verified user reviews · 4.8/5 · 41 reviews | — |
| Capterra | Capterra verified user reviews · 4.8/5 | — |
| TrustRadius | TrustRadius verified reviews | — |
| PeerSpot | PeerSpot enterprise peer reviews | — |
Every fact on this Loops pricing page is tied to a named source and a verification date. Freshness-sensitive figures trace to the sources above; verify against the vendor before relying on them.
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