Loops Pricing Plans and Tiers 2026
An all-in-one email platform for SaaS, combining marketing campaigns, transactional sends, and event-based product emails.
All Plans & Pricing
Free
Best for: You get 1000 contacts, 2000 emails/mo
- ✓Up to 1,000 contacts
- ✓Up to 2,000 emails per month
- ✓Loops branding on footer
- ✓Standard API access
- ✓1 sending domain
- ✓Community support
Starter
Best for: $49/mo gets you 5000 contacts, Custom domain
- ✓Up to 5,000 contacts
- ✓Unlimited email sending
- ✓No Loops branding
- ✓Custom sending domain
- ✓Full API & SDK access
- ✓Standard email support
Growth
Best for: $149/mo gets you 25K contacts, Priority support
- ✓Up to 25,000 contacts
- ✓Unlimited email sending
- ✓Priority email support
- ✓Up to 3 sending domains
- ✓Advanced segmentation
- ✓Custom event tracking
Pro
Best for: $599/mo gets you 100K contacts, Dedicated IP
- ✓Up to 100,000 contacts
- ✓Unlimited email sending
- ✓Dedicated IP address
- ✓Dedicated Slack support channel
- ✓SLA guarantees
- ✓Multi-team workspaces
Enterprise
Best for: large enterprises
- ✓Custom contact limits
- ✓Custom email volume
- ✓Dedicated IP address
- ✓Dedicated account manager
- ✓Custom contract & invoicing
- ✓SSO / SAML login
Pricing Analysis
Overview
Loops - Email for SaaS - marketing, transactional, and product emails. The free tier gets you 1000 contacts, 2000 emails/mo - a real plan, not a 14-day trial. Upgrading to Starter ($49/mo) unlocks 5000 contacts and Custom domain. The $49/mo entry price is 172% above the category average ($18/mo). If budget is the priority, Brevo (Sendinblue) ($9/mo) or Moosend ($9/mo) cost less - but check what you lose. Watch the 12x price jump from Starter ($49) to Pro ($599) - map out which features you actually need before committing to upper tiers.
Cost Per User
Which Plan Is Right for You?
You get 1000 contacts, 2000 emails/mo. What's locked behind the paywall: 5000 contacts, custom domain. If those matter, Starter at $49/mo is the next step. Good enough for solo use and evaluation.
$49/mo gets you 5000 contacts, Custom domain. The sweet spot for professionals who've maxed out the free plan and need 5000 contacts, Custom domain.
$149/mo gets you 25K contacts, Priority support. The middle ground - enough for growing teams without enterprise overhead. Saves $450/mo vs. Pro.
$599/mo gets you 100K contacts, Dedicated IP. 302% more than Growth - justified only if you need the extras. At this price point, also evaluate MailerLite.
vs. Category Average
158% above the email marketing average
Our Verdict
Loops scores 4.8/5 and offers a free plan - that's a rare combination. The free tier with 1000 contacts and 2000 emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Starter ($49/mo) when 5000 contacts becomes a need, not a want. Also compare against MailerLite ($10/mo) before deciding.
Is Loops Worth the Price?
Strengths
- 1Unified platform for marketing, transactional, and product emails
- 2Audience segmentation based on real-time product events
- 3Built-in visual editor for React-based email templates (LoopsUI)
- 4Native integrations with popular SaaS tools like Stripe and Segment
- 5Generous free plan includes API access and 2,000 contacts
Considerations
- 1Lacks advanced A/B testing features beyond subject lines
- 2No built-in landing page or form builder functionality
- 3Limited native integrations compared to larger, established platforms
- 4Analytics dashboard is less comprehensive than enterprise-level tools
- 5No dedicated mobile app for campaign management on the go
Ideal For
Early-stage & growth SaaS companies
Which plan fits you
Pricing Takeaway
★ 4.8/5Loops scores 4.8/5 and offers a free plan - that's a rare combination. The free tier with 1000 contacts and 2000 emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Starter ($49/mo) when 5000 contacts becomes a need, not a want. Also compare against MailerLite ($10/mo) before deciding.
List price covers the subscription. Total cost of ownership for Loops typically includes additional line items that don't appear on the pricing page.
Ask vendors for a total cost of ownership estimate before signing. Our methodology covers how we calculate verified list prices.
More Affordable Alternatives
Frequently Asked Questions
How does Loops pricing compare?
See how Loops's 5 pricing plans stack up against similar Email Marketing tools.
Sources & Data Trail · Loops
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.8/5
- 4.Capterra·Capterra verified user reviews · 4.8/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews