MailerLite Pricing: Plans & Cost Calculator 2026
Subscriber-based pricing spans from a free plan up to $12/mo across 4 tiers, with the free option including 1,000 subscribers.
MailerLite plans and pricing
Free
FreeBest for: ≤250 subscribers
- ✓2,500 monthly emails
- ✓2 user seats
- ✓24/7 email & chat (first 14 days)
- ✓Send campaigns
- ✓Visual automations
Comfort
$12/moBest for: Growing senders
- ✓5,000 monthly emails
- ✓3 user seats
- ✓24/7 email support
- ✓Unlimited templates
- ✓50 visual automations
Power
$25/moBest for: Scaling businesses
- ✓monthly emails, user seats, campaign sending, visual automations, landing pages & websites, digital products & bookings, signup forms & pop-ups
- ✓Multiple automation triggers
- ✓24/7 live chat & email
- ✓Partner discounts (15% off Google Workspace)
- ✓Dedicated IP*
MailerLite pricing: the quick answer
MailerLite runs $12/mo for Comfort and $25/mo for Power at the 500-subscriber floor as of July 7, 2026, dropping to $10.80 and $22.50 if you pay yearly, and there is a genuine Free plan capped at 2,500 monthly emails and 2 seats before a custom Enterprise tier above 200K subscribers. The sticker moves with your list: the same Comfort plan reaches $819/mo at 200K subscribers and Power hits $1,119/mo there. Taxes get added on top. Cheap to start, but watch the subscriber slider before you commit.
- FreeFree
- Comfort$12/mo
- Power$25/mo
- EnterpriseCustom
At $12/mo to start, MailerLite sits 20% below the $15/mo median across 18 email marketing tools we track.
MailerLite cost calculator
What MailerLite really costs
The plan price you see is quoted at 500 subscribers. Everything below is what pushes the real bill past that number as your list and needs grow.
Pricing Expert Take
Independent analysis · MailerLite
Value Analysis
MailerLite prices by subscriber count, and at the 500-subscriber floor it is genuinely cheap. Comfort runs $12/mo and Power $25/mo, dropping to $10.80 and $22.50 on annual billing. That undercuts most legacy email tools at the low end, and the Free plan is a real plan, not a trial: 2,500 monthly emails and 2 seats, forever. Power is where the value sits for anyone scaling, since it opens up unlimited emails, unlimited seats, and multiple automation triggers.
Hidden Costs
- The headline price is quoted at 500 subscribers. Comfort reaches $819/mo at 200K subscribers and Power hits $1,119/mo there, so the real bill tracks your list size, not the sticker.
- A dedicated IP is a conditional add-on on Power and Enterprise (marked with an asterisk) and the fee is not published.
- Transactional email runs through a separate product, MailerSend, so an ecommerce store pays two subscriptions for marketing plus transactional sends.
- Taxes may apply on top of every quoted rate.
Red Flags
Users report sharp year-over-year price increases and strict automated compliance enforcement that can suspend an account with little recourse.
"Mailerlite just increased their prices with more than 50% ... paying 580 USD per year"
"Within 4 hours, MailerLite shut down my account and told me the decision was final"
Based on analysis of recent Reddit and G2 discussions.
Verdict
Start on the Free plan to validate the workflow, then move to Comfort at $12/mo once you outgrow 2,500 monthly emails. Power at $25/mo is the pick if you need unlimited sending or a larger team. The one thing to model before you commit is the subscriber slider, because a big list quietly turns a $12 plan into an $819 one. If sudden account suspensions or complex automation worry you, look at ActiveCampaign instead.
MailerLite price history
Cheaper Email Marketing tools
Frequently asked questions
How does MailerLite pricing compare?
See how MailerLite's 4 pricing plans stack up against similar Email Marketing tools.
Research Reports
Sources & Data Trail · MailerLite
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-07-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified user reviews · 4.7/5 · 1,107 reviews
- 4.Capterra·Capterra verified user reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community