What is the difference between the Free plan and the paid Growing Business or Advanced plans?

Our Free plan includes up to 1,000 subscribers and 12,000 monthly emails. To send unlimited emails, you need the Growing Business plan starting at $10/month (for 500 subscribers). If you need advanced features like our AI assistant, multiple automation triggers, or 24/7 live chat support, you should choose the Advanced plan starting at $20/month. Paid plans also remove the MailerLite logo from your emails.

When should I upgrade from the Growing Business plan to the Advanced or Enterprise plan?

Upgrade to the Advanced plan ($20/month) when you need sophisticated marketing tools like the AI writing assistant, custom HTML editor, or Facebook integration. If your subscriber list grows past 100,000, or if you require a dedicated IP address, custom SSL, and a dedicated account manager, you should contact sales to upgrade to our custom Enterprise plan.

Does MailerLite offer an annual billing discount, and is it worth switching?

Choosing annual billing saves you 15% compared to paying monthly. For example, the Growing Business plan drops from $10/month to $8.50/month (billed annually at $102/year). If you plan to run email marketing campaigns for more than six months, the annual discount is highly recommended as it provides immediate cost savings while securing your subscriber tier pricing.

How does MailerLite's pricing scale as my team grows and I need to add more users?

MailerLite pricing scales primarily by subscriber count, but user seats are tied to your plan. The Free plan allows 1 user, the Growing Business plan ($10/month) includes 3 users, and the Advanced plan ($20/month) offers unlimited users. If you have a growing team that requires collaborative access to email templates and subscriber lists, upgrading to the Advanced plan is the most cost-effective way to scale without per-seat fees.

Does MailerLite offer special discounts for nonprofits, startups, or students?

MailerLite supports the community by offering a 30% discount on all paid plans for registered nonprofit organizations. While we do not have permanent student or startup discounts, early-stage businesses can start completely free on our Free plan for up to 1,000 subscribers, then seamlessly transition to the Growing Business plan for just $10/month as their audience expands.

What are the hidden costs of MailerLite beyond the subscription price?

Beyond the MailerLite subscription, organizations typically budget for implementation and data migration, user training and onboarding, premium support tier upgrades, required add-on features, third-party integrations, and annual true-up costs from seat overages. These costs can add 20-80% to the base subscription price depending on team size and deployment complexity.

Does MailerLite charge for implementation or setup?

MailerLite may charge for professional services, data migration, and initial configuration, particularly for enterprise deployments. These costs are typically not listed on the public pricing page and are negotiated separately. Request a total cost of ownership estimate before signing.

Is MailerLite pricing stable or does it change frequently?

MailerLite pricing has been stable over the last 90 days based on our monitoring. We verify pricing on a rolling 30-day cadence and log all changes in our public changelog.

Home›Email Marketing›MailerLite›Pricing

MailerLite Pricing Plans and Tiers 2026

An all-in-one digital marketing platform for email, websites, and selling digital products, priced for growing businesses.

Email MarketingFreemiumPrice verified May 21, 2026From $10/moFree plan ✓

·4 plans·★★★★★4.7/5 G2

Full Review →

Alternatives to MailerLite →Compare with others →

Plans Analysis Worth It?True Cost Price History Alternatives FAQ Sources

All Plans & Pricing

High confidence· Verified May 21, 2026

30-day free trial · Advanced plan·No credit card required

Free

Best for: You get 1000 subscribers, 12K emails/mo

✓Up to 1,000 subscribers
✓12,000 monthly emails
✓1 user seat
✓Drag & drop email editor
✓Email automation builder
✓10 landing pages
✓Signup forms and pop-ups

Get Started Free →

Growing Business

$10/mo

Best for: $10/mo gets you 500 subscribers, Unlimited emails, Sell digital products

✓Unlimited monthly emails
✓Up to 3 users
✓Sell digital products and subscriptions
✓Unlimited landing pages and websites
✓A/B testing
✓Unsubscribe page builder
✓Auto-resend campaigns

Start Plan →

Advanced

$20/mo

Best for: $20/mo gets you 500 subscribers, AI assistant, Facebook integration

✓Unlimited monthly emails
✓Unlimited users
✓AI writing assistant
✓Facebook custom audiences integration
✓Custom HTML editor
✓Multiple automation triggers
✓Promotion pop-ups

Start Plan →

Enterprise

Custom

Best for: Custom pricing for 100K+ subscribers, Dedicated IP

✓Custom subscriber and email limits
✓Dedicated success manager
✓Dedicated IP address
✓Custom landing page design
✓Deliverability consultation
✓Priority 24/7 chat and email support

Contact Sales →

Pricing Analysis

Overview

MailerLite - Affordable email marketing with powerful automation for growing businesses. The free tier gets you 1000 subscribers, 12K emails/mo - a real plan, not a 14-day trial. Upgrading to Growing Business ($10/mo) unlocks 500 subscribers and Unlimited emails. At $10/mo, MailerLite undercuts the $20/mo category average by 50%. For comparison, Loops starts at $49 and beehiiv at $43.

Cost Per User

Growing Business$10/mo

Flat rate: cost doesn't scale with team size

Advanced$20/mo

Flat rate: cost doesn't scale with team size

Which Plan Is Right for You?

FreeFREE

You get 1000 subscribers, 12K emails/mo. What's locked behind the paywall: 500 subscribers, unlimited emails, sell digital products. If those matter, Growing Business at $10/mo is the next step. Good enough for solo use and evaluation.

Growing Business$10/mo

$10/mo gets you 500 subscribers, Unlimited emails, Sell digital products. The sweet spot for professionals who've maxed out the free plan and need 500 subscribers, Unlimited emails.

Advanced$20/mo

$20/mo gets you 500 subscribers, AI assistant, Facebook integration. 100% more than Growing Business - justified only if you need the extras.

EnterpriseCUSTOM

Custom pricing for 100K+ subscribers, Dedicated IP. Always negotiate - ask for pilot pricing if testing with <50 seats, and push for annual discount commitments. Compare enterprise quotes against Loops's equivalent tier.

vs. Category Average

MailerLite$10/mo

Category avg$21/mo

52% below the email marketing average

Our Verdict

MailerLite scores 4.7/5 and offers a free plan - that's a rare combination. The free tier with 1000 subscribers and 12K emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Growing Business ($10/mo) when 500 subscribers becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.

Is MailerLite Worth the Price?

Strengths

5 points

1Generous free plan includes automation and landing pages
2Built-in website builder, blog, and digital product selling tools
3Intuitive drag-and-drop editor simplifies campaign creation
4Excellent value with advanced features at a low price point
524/7 live chat and email support on all paid plans

Considerations

5 points

1Strict approval process can be slow for new accounts
2Limited native integrations compared to larger competitors
3Reporting and analytics are functional but lack deep insights
4Automation builder is powerful but less visual than some rivals
5No phone support available, even on higher-tier plans

Ideal For

Creators & small businesses on a budget

Which plan fits you

Free — You get 1000 subscribers, 12K emails/mo.

Growing Business — $10/mo gets you 500 subscribers, Unlimited emails, Sell digital products.

Advanced — $20/mo gets you 500 subscribers, AI assistant, Facebook integration.

Pricing Takeaway

★ 4.7/5

52% below category avgCategory avg: $21/mo

Beyond the subscription: what to budget for

List price covers the subscription. Total cost of ownership for MailerLite typically includes additional line items that don't appear on the pricing page.

Implementation

Setup, data migration, initial configuration

Training

Onboarding, certification, admin enablement

Premium Support

SLA upgrades, dedicated CSM, 24/7 access

Required Add-ons

Features gated behind higher tiers or paid extras

Integrations

Third-party connectors, API usage, custom builds

Annual True-Up

Seat overages, usage spikes, contract reconciliation