SugarCRM vs Zoho CRM
- ✦ Opportunity Management
- ✦ Sales Forecasting
- ✦ AI Predictions
- ✦ Lead Management
- ✦ Deal Management
- ✦ AI Assistant (Zia)
SugarCRM and Zoho CRM are both CRM tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose SugarCRM vs Zoho CRM
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Mid-market sales ops use Workflow Automation to assign newly created opportunities to account executives based on geography, industry vertical, or account size without manual.
Lead Management scores contacts by company size and engagement signals, then routes qualified leads to the right rep within 2 minutes of submission - no manual triage required.
Sales teams use SugarCRM's AI Predictions feature to calculate close probability on each opportunity, surfacing deals at risk before they slip. By analyzing historical win/loss.
Zia analyzes email sentiment and closed-won history to recommend the next move on stalled deals - discount, escalate, or pause - based on patterns from your own pipeline data.
Reports & Analytics builds rolling 90-day revenue forecasts weighted by deal stage and rep close rate - far more accurate than manual spreadsheet math for mid-market finance teams.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
SugarCRM Plans
Paid plans only
Sugar Sell Essentials
$19/user/moBest for: Ideal for small businesses needing core sales automation
- ✓Account and contact management
- ✓Lead and opportunity tracking
- ✓Quote management
- ✓Pipeline management
- ✓Basic sales forecasting
Sugar Sell Standard
$59/user/moBest for: Suited for growing teams requiring advanced sales tools and reporting
- ✓Everything in Essentials
- ✓Business process management
- ✓Daily cloud backups
- ✓10GB base storage + 0.25GB per user
- ✓Basic support (8x5 coverage, 4-hour P1 response)
Sugar Sell Advanced
$85/user/moBest for: Designed for larger organizations seeking comprehensive sales and forecasting capabilities
- ✓Everything in Standard
- ✓SugarPredict AI (lead scoring, opportunity predictions)
- ✓Case management
- ✓Sugar Connect for up to 25 users
- ✓Intelligent lead prioritization
Sugar Sell Premier
$135/user/moBest for: enterprises demanding top-tier sales performance, AI, and dedicated support
- ✓Everything in Advanced
- ✓Geo-mapping for territory management
- ✓LinkedIn Sales Navigator connector
- ✓Enhanced forecasting (18 out-of-box reports)
- ✓30GB base storage + 0.5GB per user
Sugar Serve
$80/user/moBest for: Focuses on customer service and support automation for efficient issue resolution
- ✓Omnichannel case management
- ✓Self-service portal
- ✓SLA management
- ✓Knowledge base
- ✓Case routing and assignment
Sugar Market
$1000/moBest for: A marketing automation platform for lead generation, nurturing, and campaign management
- ✓Marketing automation
- ✓Lead scoring
- ✓Landing pages & lead forms
- ✓Nurture campaigns
- ✓Dynamic email content
Zoho CRM Plans
Free tier available
Free
FreeBest for: You get 3 users, Leads & contacts, Tasks
- ✓Manage leads, contacts, accounts, deals
- ✓Tasks, events, call logs, notes
- ✓Standard reports
- ✓Workflow management
- ✓Mobile apps
Standard
$14/user/moBest for: Scoring rules, Workflows, Multiple pipelines
- ✓Mass email
- ✓Multiple pipelines
- ✓Sales forecasting
- ✓Custom dashboards
- ✓Workflows
Professional
$23/user/moBest for: SalesSignals, Blueprint, Inventory management
- ✓Blueprint
- ✓Inventory management
- ✓Advanced customization options
- ✓SalesSignals
- ✓Email intelligence
Enterprise
$40/user/moBest for: Zia AI, Custom modules, Multi-user portals
- ✓Comprehensive AI
- ✓Territory management
- ✓Custom functions
- ✓Journey orchestration
- ✓Sandbox access
Ultimate
$52/user/moBest for: Advanced BI, Enhanced feature limits
- ✓Advanced analytics (Zoho Analytics)
- ✓Custom AI/ML platform
- ✓Priority support
- ✓Expanded storage
- ✓Advanced administration
Capability Breakdown
3 differences found across 18 standardized features
- •Contact Management
- •Opportunity Management
- •Sales Forecasting
- •AI Predictions
- •Workflow Automation
- •Email Integration
- •Reporting
- •Mobile App
- •API
- •Campaign Management
- •Case Management
- •Custom Fields
- •Role-based Access
- •Third-party Integrations
- •Data Enrichment
- •Lead Management
- •Deal Management
- •Contact Management
- •Workflow Automation
- •AI Assistant (Zia)
- •Reports & Analytics
- •Email Integration
- •Social CRM
- •Inventory Management
- •Custom Modules
- •Canvas Design
- •Mobile App
- •API
- •Telephony
- •Web Forms
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Competitive pricing from $19/mo
- +Multiple pricing tiers (4 plans) to match different needs
- +API access for custom integrations
- +AI-powered features built in
- −The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud.
- −One area where SugarCRM could improve is its UI.
- −Sugar Enterprise could improve by removing bugs and glitches.
- −There are no aspects really lacking in the solution.
- −It lacks customization, and this is the main reason that we are switching to a different solution.
- +Part of the extensive Zoho One ecosystem for unified business operations
- +Advanced customization with custom modules, fields, and layouts (Canvas)
- +Powerful workflow automation (Blueprint) to enforce sales processes
- +AI-powered assistant (Zia) for predictions and task automation
- −Steep learning curve due to the sheer number of features and settings
- −UI can feel cluttered and less intuitive than more modern competitors
- −Customer support response times can be slow, especially on lower tiers
- −Key features like AI (Zia) and advanced analytics are locked to expensive plans
- −Mobile app functionality is less robust than the desktop version
At a Glance
Recent Price History
Zoho CRM lowered "Ultimate" from $65/mo to $52/mo (-20%)
Price change · Jun 2, 2026
Zoho CRM lowered "Enterprise" from $50/mo to $40/mo (-20%)
Price change · Jun 2, 2026
Zoho CRM lowered "Professional" from $35/mo to $23/mo (-34%)
Price change · Jun 2, 2026
Zoho CRM lowered "Standard" from $20/mo to $14/mo (-30%)
Price change · Jun 2, 2026
SugarCRM removed the "Essentials" plan
Plan removed · May 28, 2026
SugarCRM added a new "Sugar Sell Standard" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Sell Advanced" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Sell Essentials" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Market" plan (Custom pricing)
Plan added · May 28, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · SugarCRM
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 3.8/5 · 1,188 reviews
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Sources & Data Trail · Zoho CRM
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.1/5 · 2,926 reviews
- 4.Capterra·Capterra verified reviews · 4.3/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
- 7.StackShare·StackShare developer community