Salesforce vs SugarCRM
- ✦ Lead Management
- ✦ Reports & Dashboards
- ✦ AppExchange Marketplace
- ✦ AI Predictions
- ✦ Reporting
- ✦ API
Salesforce and SugarCRM are both CRM tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Salesforce vs SugarCRM
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Lead Management scoring rules weight email opens and demo attendance, then auto-route high-intent leads to inside sales in under 15 minutes - cutting time-to-first-contact from.
Mid-market sales ops use Workflow Automation to assign newly created opportunities to account executives based on geography, industry vertical, or account size without manual.
Salesforce Contact Management links decision-makers, influencers, and procurement contacts to a single Opportunity record, with email opens and meeting attendance tracked per.
Sales teams use SugarCRM's AI Predictions feature to calculate close probability on each opportunity, surfacing deals at risk before they slip. By analyzing historical win/loss.
Pricing Comparison & PlansHigh· Verified May 28, 2026
Salesforce Plans
Paid plans only
Free Suite
FreeBest for: Ideal for individuals or very small teams exploring basic CRM functionalities
- ✓CRM basics
- ✓2 user licenses
- ✓Lead management
- ✓Contact management
- ✓Opportunity tracking
Starter Suite
$25/user/moBest for: small businesses needing core sales and service features
- ✓Sales + Service + Marketing
- ✓Email marketing
- ✓Case management
- ✓No contract required
Pro Suite
$100/user/moBest for: Suitable for growing teams requiring more advanced customization and automation
- ✓Advanced forecasting
- ✓Automated workflows
- ✓Pipeline management
- ✓Revenue intelligence
Enterprise
$165/user/moBest for: Designed for larger organizations needing extensive customization, integration, and workflow automation
- ✓Custom objects
- ✓Advanced APIs
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
$330/user/moBest for: Provides comprehensive features, unlimited customization, and premium support for large enterprises
- ✓AI features
- ✓Premier support
- ✓Full customization
- ✓Sandbox environments
Einstein 1 Sales
$500/user/moBest for: The top tier for businesses seeking cutting edge AI driven insights and automation
- ✓Einstein Copilot AI
- ✓Data Cloud
- ✓Revenue Intelligence
- ✓All Unlimited features
SugarCRM Plans
Paid plans only
Sugar Sell Essentials
$19/user/moBest for: Ideal for small businesses needing core sales automation
- ✓Account and contact management
- ✓Lead and opportunity tracking
- ✓Quote management
- ✓Pipeline management
- ✓Basic sales forecasting
Sugar Sell Standard
$59/user/moBest for: Suited for growing teams requiring advanced sales tools and reporting
- ✓Everything in Essentials
- ✓Business process management
- ✓Daily cloud backups
- ✓10GB base storage + 0.25GB per user
- ✓Basic support (8x5 coverage, 4-hour P1 response)
Sugar Sell Advanced
$85/user/moBest for: Designed for larger organizations seeking comprehensive sales and forecasting capabilities
- ✓Everything in Standard
- ✓SugarPredict AI (lead scoring, opportunity predictions)
- ✓Case management
- ✓Sugar Connect for up to 25 users
- ✓Intelligent lead prioritization
Sugar Sell Premier
$135/user/moBest for: enterprises demanding top-tier sales performance, AI, and dedicated support
- ✓Everything in Advanced
- ✓Geo-mapping for territory management
- ✓LinkedIn Sales Navigator connector
- ✓Enhanced forecasting (18 out-of-box reports)
- ✓30GB base storage + 0.5GB per user
Sugar Serve
$80/user/moBest for: Focuses on customer service and support automation for efficient issue resolution
- ✓Omnichannel case management
- ✓Self-service portal
- ✓SLA management
- ✓Knowledge base
- ✓Case routing and assignment
Sugar Market
$1000/moBest for: A marketing automation platform for lead generation, nurturing, and campaign management
- ✓Marketing automation
- ✓Lead scoring
- ✓Landing pages & lead forms
- ✓Nurture campaigns
- ✓Dynamic email content
Capability Breakdown
3 differences found across 18 standardized features
- •Contact Management
- •Opportunity Management
- •Lead Management
- •Sales Forecasting
- •Workflow Automation
- •Reports & Dashboards
- •Email Integration
- •Mobile App
- •AppExchange Marketplace
- •Einstein AI
- •Custom Objects
- •API Access
- •Marketing Automation
- •Service Cloud
- •Commerce Cloud
- •Contact Management
- •Opportunity Management
- •Sales Forecasting
- •AI Predictions
- •Workflow Automation
- •Email Integration
- •Reporting
- •Mobile App
- •API
- •Campaign Management
- •Case Management
- •Custom Fields
- •Role-based Access
- •Third-party Integrations
- •Data Enrichment
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Free plan available
- +Competitive pricing from $25/mo
- +Multiple pricing tiers (5 plans) to match different needs
- −I wish that when I bring up a report or enter my opportunities, I could easily edit some fields.
- −If there is anything I would improve about Salesforce, it would be customer service during the initial implementation, as our expe
- −As a person who knows SQL, it would be very helpful if there were tools that could leverage my SQL knowledge.
- −I have no frustrations regarding Salesforce, but I think it can be improved by making it visually more user-friendly, though in ge
- −More understanding from the business standpoint will help Salesforce.
- +Competitive pricing from $19/mo
- +Multiple pricing tiers (4 plans) to match different needs
- +API access for custom integrations
- +AI-powered features built in
- −The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud.
- −One area where SugarCRM could improve is its UI.
- −Sugar Enterprise could improve by removing bugs and glitches.
- −There are no aspects really lacking in the solution.
- −It lacks customization, and this is the main reason that we are switching to a different solution.
At a Glance
Recent Price History
SugarCRM removed the "Essentials" plan
Plan removed · May 28, 2026
SugarCRM added a new "Sugar Sell Standard" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Sell Advanced" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Sell Essentials" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Market" plan (Custom pricing)
Plan added · May 28, 2026
Salesforce added a new "Free Suite" plan (Custom pricing)
Plan added · May 26, 2026
Salesforce added a new "Einstein 1 Sales" plan (Custom pricing)
Plan added · May 26, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Salesforce
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-26)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 25,768 reviews
- 4.Capterra·Capterra verified reviews · 4.4/5
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Sources & Data Trail · SugarCRM
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 3.8/5 · 1,188 reviews
- 4.Capterra·Capterra verified reviews · 3.8/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews