HubSpot vs SugarCRM
- ✦ Deal Pipeline
- ✦ Email Marketing
- ✦ Landing Pages
- ✦ Opportunity Management
- ✦ Sales Forecasting
- ✦ AI Predictions
HubSpot and SugarCRM are both CRM tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose HubSpot vs SugarCRM
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Email Marketing segments contacts by deal stage and fires behavior-triggered sequences without custom code, cutting campaign launch time from days to hours for B2B marketing teams.
HubSpot's Ticketing, Email Marketing, and Contact records combine into one view, so support and sales work from the same data without switching apps or losing handoff context.
Sales teams use SugarCRM's AI Predictions feature to calculate close probability on each opportunity, surfacing deals at risk before they slip. By analyzing historical win/loss.
Mid-market sales ops use Workflow Automation to assign newly created opportunities to account executives based on geography, industry vertical, or account size without manual.
Pricing Comparison & PlansHigh· Verified May 28, 2026
HubSpot Plans
Free tier available
Free Tools
FreeBest for: Ideal for individuals or small teams needing basic CRM, marketing, sales, and service tools to get started
- ✓Basic CRM
- ✓Contact management
- ✓CRM data storage
- ✓Email marketing (with branding)
- ✓Forms, live chat, conversational bots
Starter
$25/moBest for: small businesses looking to consolidate their CRM, marketing, sales, and service efforts
- ✓All Free features
- ✓Remove HubSpot branding
- ✓Custom domain support
- ✓Website pages
- ✓Basic content personalization
Professional
$1113/moBest for: Suited for growing businesses requiring advanced automation, reporting, and customization across all HubSpot hubs
- ✓All Starter features
- ✓Omni-channel marketing automation
- ✓Content creation and blog tools with SEO support
- ✓Smart content personalization
- ✓Advanced reporting
Enterprise
$4500/moBest for: Designed for large organizations needing enterprise grade security, scalability, and deep customization
- ✓All Professional features
- ✓Full governance
- ✓Multi-touch attribution
- ✓Enterprise-scale analytics
- ✓Multi-brand management
SugarCRM Plans
Paid plans only
Sugar Sell Essentials
$19/user/moBest for: Ideal for small businesses needing core sales automation
- ✓Account and contact management
- ✓Lead and opportunity tracking
- ✓Quote management
- ✓Pipeline management
- ✓Basic sales forecasting
Sugar Sell Standard
$59/user/moBest for: Suited for growing teams requiring advanced sales tools and reporting
- ✓Everything in Essentials
- ✓Business process management
- ✓Daily cloud backups
- ✓10GB base storage + 0.25GB per user
- ✓Basic support (8x5 coverage, 4-hour P1 response)
Sugar Sell Advanced
$85/user/moBest for: Designed for larger organizations seeking comprehensive sales and forecasting capabilities
- ✓Everything in Standard
- ✓SugarPredict AI (lead scoring, opportunity predictions)
- ✓Case management
- ✓Sugar Connect for up to 25 users
- ✓Intelligent lead prioritization
Sugar Sell Premier
$135/user/moBest for: enterprises demanding top-tier sales performance, AI, and dedicated support
- ✓Everything in Advanced
- ✓Geo-mapping for territory management
- ✓LinkedIn Sales Navigator connector
- ✓Enhanced forecasting (18 out-of-box reports)
- ✓30GB base storage + 0.5GB per user
Sugar Serve
$80/user/moBest for: Focuses on customer service and support automation for efficient issue resolution
- ✓Omnichannel case management
- ✓Self-service portal
- ✓SLA management
- ✓Knowledge base
- ✓Case routing and assignment
Sugar Market
$1000/moBest for: A marketing automation platform for lead generation, nurturing, and campaign management
- ✓Marketing automation
- ✓Lead scoring
- ✓Landing pages & lead forms
- ✓Nurture campaigns
- ✓Dynamic email content
Capability Breakdown
2 differences found across 18 standardized features
- •Contact Management
- •Deal Pipeline
- •Email Marketing
- •Landing Pages
- •Forms
- •Live Chat
- •Ticketing
- •Reports & Dashboards
- •Workflows
- •Meeting Scheduler
- •Calling
- •Content Management
- •SEO Tools
- •AI Tools
- •500+ Integrations
- •Contact Management
- •Opportunity Management
- •Sales Forecasting
- •AI Predictions
- •Workflow Automation
- •Email Integration
- •Reporting
- •Mobile App
- •API
- •Campaign Management
- •Case Management
- •Custom Fields
- •Role-based Access
- •Third-party Integrations
- •Data Enrichment
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Robust free-forever CRM with marketing, sales, and service tools
- +Seamlessly integrated Marketing, Sales, and Service Hubs
- +Extensive educational resources via HubSpot Academy
- +User-friendly interface simplifies adoption for non-technical teams
- +Vast app marketplace with over 1,500 integrations
- −Steep price jump from Starter to Professional plans
- −Advanced customization and reporting require expensive Enterprise tier
- −Technical support is tiered; free users get community-only help
- −Contracts lock you in; removing paid seats mid-term is difficult
- −Can feel bloated if you only need a simple, sales-focused CRM
- +Competitive pricing from $19/mo
- +Multiple pricing tiers (4 plans) to match different needs
- +API access for custom integrations
- +AI-powered features built in
- −The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud.
- −One area where SugarCRM could improve is its UI.
- −Sugar Enterprise could improve by removing bugs and glitches.
- −There are no aspects really lacking in the solution.
- −It lacks customization, and this is the main reason that we are switching to a different solution.
At a Glance
Recent Price History
HubSpot raised "Enterprise" from $3600/mo to $4500/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Professional" from $890/mo to $1112.5/mo (+25%)
Price change · May 28, 2026
HubSpot raised "Starter" from $20/mo to $25/mo (+25%)
Price change · May 28, 2026
SugarCRM removed the "Essentials" plan
Plan removed · May 28, 2026
SugarCRM added a new "Sugar Sell Standard" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Sell Advanced" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Sell Essentials" plan (Custom pricing)
Plan added · May 28, 2026
SugarCRM added a new "Sugar Market" plan (Custom pricing)
Plan added · May 28, 2026
Frequently Asked Questions
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- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-28)
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Sources & Data Trail · SugarCRM
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- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 3.8/5 · 1,188 reviews
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