Moosend vs Omnisend
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Forms
- ✦ Email Marketing
- ✦ SMS Marketing
- ✦ Push Notifications
Moosend and Omnisend are both Email Marketing tools. Moosend starts at $9/mo, Omnisend at $16/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Moosend vs Omnisend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Forms capture landing page submissions, routing high-intent leads to sales within 2 hours while mid-intent prospects enter a 14-day product education sequence.
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
A/B Testing splits audiences by purchase history - power users see premium pricing, free-trial users see discounts - with conversion lift measured within 48 hours.
Segmentation groups new accounts by first feature adopted, with Personalization tokens surfacing relevant tips per use case to cut time-to-value by 3-5 days.
Reporting dashboards identify top-LTV email campaigns, then Marketing Automation auto-escalates customers with 3+ purchased add-ons into upsell sequences.
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Moosend Plans
Paid plans only
Pro
$9/moBest for: 500 subscribers, Unlimited emails, Automation
- ✓Unlimited email campaigns
- ✓Email automation
- ✓Landing pages
- ✓Subscription forms
- ✓SMTP server
Moosend+
Contact Sales- ✓All Pro features
- ✓Advanced automation triggers
- ✓Deeper analytics
- ✓Priority support
- ✓Transactional emails (add-on)
Enterprise
Contact SalesBest for: Custom pricing for Custom plan, Dedicated IP, Priority support
- ✓All Moosend+ features
- ✓Service-Level Agreement (SLA)
- ✓Dedicated account manager
- ✓Single Sign-On (SSO)
Pay-as-you-go
Contact Sales- ✓350,000 Email credits $350
- ✓500,000 Email credits $500
- ✓750,000 Email credits $750
- ✓1,000,000 Email credits $1000
Omnisend Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 60 SMS
- ✓Automation workflows
- ✓Segmentation
- ✓Popups & Forms
- ✓A/B testing
- ✓24/7 live chat & email support
Standard
$16/moBest for: 500 contacts, 6000 emails/mo, Unlimited push
- ✓Unlimited web push notifications
- ✓Automation workflow splits
- ✓Automation & performance reports
- ✓Branding removal
- ✓Customer Success Manager (for plans $400+/month)
Pro
$59/moBest for: 2500 contacts, Unlimited emails, Advanced reporting
- ✓Unlimited emails
- ✓Unlimited web push notifications
- ✓Advanced reporting
- ✓Priority support
- ✓Dedicated support
Custom
Contact Sales- ✓Dedicated customer success manager
- ✓Dedicated support
- ✓SLA-backed deliverability
- ✓Migration support
Capability Breakdown
5 differences found across 18 standardized features
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Forms
- •Segmentation
- •Personalization
- •A/B Testing
- •Reporting
- •Real-time Analytics
- •Transactional Email
- •Integrations
- •Templates
- •Drag-and-Drop Editor
- •API
- •Product Recommendations
- •Email Marketing
- •SMS Marketing
- •Push Notifications
- •Automation
- •Segmentation
- •Product Picker
- •Product Recommendations
- •Forms & Pop-ups
- •Landing Pages
- •A/B Testing
- •Analytics
- •Shopify Integration
- •WooCommerce
- •Templates
- •Campaign Booster
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +API access for custom integrations
- +AI-powered features built in
- +Combines email, SMS, and push notifications in single automation workflows
- +Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- +Generous free plan with all core features, including automation
- +Unique product picker for easily adding items to emails
- +Built-in audience segmentation based on shopping behavior
- −Reporting and analytics are less advanced than some enterprise-level competitors
- −Limited design flexibility in the email editor compared to dedicated builders
- −Steep price jump when contact list grows, especially on the Pro plan
- −The user interface can feel cluttered and has a moderate learning curve
- −SMS credits are an additional cost on top of the monthly subscription fee
At a Glance
Recent Price History
Moosend added a new "Pay-as-you-go" plan (Custom pricing)
Plan added · Jun 2, 2026
Moosend added a new "Moosend+" plan (Custom pricing)
Plan added · Jun 2, 2026
Omnisend added a new "Custom" plan (Custom pricing)
Plan added · Jun 2, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Moosend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 738 reviews
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Sources & Data Trail · Omnisend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 1,185 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews