Updated March 2026 · Independent Analysis
MailchimpvsMoosend
Moosend starts at $9/mo, 31% cheaper than Mailchimp's $13/mo. Moosend is rated higher at 4.6/5 vs Mailchimp's 4.4/5.
Mailchimpvs Moosend
★ 4.4/5-0.2 vs Moosend
Only in Mailchimp
- ✦ Sign-up Forms
- ✦ Audience Segmentation
- ✦ Analytics & Reporting
✓ Free planFrom $13/mo(pricier)11M+ users · est. 2001
Try Mailchimp Free →
Moosendvs Mailchimp
★ 4.6/5+0.2 vs Mailchimp
Only in Moosend
- ✦ Forms
- ✦ Segmentation
- ✦ Personalization
From $9/mo(cheaper)30K+ users · est. 2011
Try Moosend Free →Ratings Breakdown
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Moosend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.6/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Mailchimp uniquely offers Sign-up Forms, Audience Segmentation, Analytics & Reporting. Moosend uniquely offers Forms, Segmentation, Personalization. Both share 5 features including Email Campaigns, Marketing Automation, Landing Pages.
Feature
Mailchimp
Moosend
Email Campaigns
✓
✓
Marketing Automation
✓
✓
Landing Pages
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
SMS Marketing
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Transactional Emails
✓
✗
Email Client Targeting
✓
✗
Customizable Templates
✓
✗
Advanced Filtering
✓
✗
Behavioural Triggers
✓
✗
Scoring System
✓
✗
Predictive Analytics
✓
✗
Content Optimization
✓
✗
Mobile Optimization
✓
✗
Geo Targeting
✓
✗
Time Zone Sending
✓
✗
Automated Workflows
✓
✗
Contact Tagging
✓
✗
Merge Tags
✓
✗
Spam Filter Testing
✓
✗
Email Verification
✓
✗
Bounce Management
✓
✗
Complaint Management
✓
✗
Domain Authentication
✓
✗
Click Map Tracking
✓
✗
Open Rate Tracking
✓
✗
Forms
✗
✓
Segmentation
✗
✓
Personalization
✗
✓
Reporting
✗
✓
Real-time Analytics
✗
✓
Transactional Email
✗
✓
Integrations
✗
✓
Drag-and-Drop Editor
✗
✓
API
✗
✓
Product Recommendations
✗
✓
Total Features
36
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailchimp if you need:
- ✓ Sign-up Forms
- ✓ Audience Segmentation
- ✓ Analytics & Reporting
- ✓ Social Media Posting
- ✓ Customer Journeys
Choose Moosend if you need:
- ✓ Forms
- ✓ Segmentation
- ✓ Personalization
- ✓ Reporting
- ✓ Real-time Analytics
Pricing Comparison
Moosend starts at $9/mo, 31% cheaper than Mailchimp's $13/mo.
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
Moosend Plans
Paid plans only
ProBest Value
$9/mo- • 500 subscribers
- • Unlimited emails
- • Automation
Enterprise
Custom- • Custom plan
- • Dedicated IP
- • Priority support
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