Mailchimp vs Moosend
- ✦ Sign-up Forms
- ✦ Audience Segmentation
- ✦ Analytics & Reporting
- ✦ Forms
- ✦ Segmentation
- ✦ Personalization
Mailchimp and Moosend are both Email Marketing tools. Mailchimp starts at $13/mo, Moosend at $9/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Mailchimp vs Moosend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Audience Segmentation isolates buyers inactive 90+ days, then triggers win-back campaigns with conditional content matched to their last purchased category - lifting re-engagement.
Forms capture landing page submissions, routing high-intent leads to sales within 2 hours while mid-intent prospects enter a 14-day product education sequence.
A/B Testing splits audiences by purchase history - power users see premium pricing, free-trial users see discounts - with conversion lift measured within 48 hours.
Segmentation groups new accounts by first feature adopted, with Personalization tokens surfacing relevant tips per use case to cut time-to-value by 3-5 days.
Reporting dashboards identify top-LTV email campaigns, then Marketing Automation auto-escalates customers with 3+ purchased add-ons into upsell sequences.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Mailchimp Plans
Free tier available
Free
FreeBest for: You get 500 contacts, 1000 emails/mo, 1 audience
- ✓500 contacts limit
- ✓1,000 monthly email sends
- ✓1 audience
- ✓Basic email templates
- ✓Email support for the first 30 days
Essentials
$13/moBest for: 500 contacts, 5000 emails/mo, 3 audiences
- ✓5,000 monthly email sends
- ✓3 audiences
- ✓24/7 email and chat support
- ✓A/B testing
- ✓Basic automated customer journeys
Standard
$20/moBest for: 500 contacts, 6000 emails/mo, Automation
- ✓6,000 monthly email sends
- ✓5 audiences
- ✓Advanced customer journeys and branching points
- ✓Send-time optimization
- ✓Predictive demographics
Premium
$350/moBest for: 10K contacts, 150K emails/mo, Unlimited audiences
- ✓150,000 monthly email sends
- ✓Unlimited audiences
- ✓Phone and priority support
- ✓Multivariate testing
- ✓Advanced segmentation
Moosend Plans
Paid plans only
Pro
$9/moBest for: 500 subscribers, Unlimited emails, Automation
- ✓Unlimited email campaigns
- ✓Email automation
- ✓Landing pages
- ✓Subscription forms
- ✓SMTP server
Moosend+
Contact Sales- ✓All Pro features
- ✓Advanced automation triggers
- ✓Deeper analytics
- ✓Priority support
- ✓Transactional emails (add-on)
Enterprise
Contact SalesBest for: Custom pricing for Custom plan, Dedicated IP, Priority support
- ✓All Moosend+ features
- ✓Service-Level Agreement (SLA)
- ✓Dedicated account manager
- ✓Single Sign-On (SSO)
Pay-as-you-go
Contact Sales- ✓350,000 Email credits $350
- ✓500,000 Email credits $500
- ✓750,000 Email credits $750
- ✓1,000,000 Email credits $1000
Capability Breakdown
4 differences found across 18 standardized features
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Sign-up Forms
- •Audience Segmentation
- •A/B Testing
- •Analytics & Reporting
- •Social Media Posting
- •Customer Journeys
- •Dynamic Content
- •AI Content Generator
- •SMS Marketing
- •300+ Integrations
- •Templates
- •Surveys
- •Transactional Emails
- •Email Client Targeting
- •Customizable Templates
- •Advanced Filtering
- •Behavioural Triggers
- •Scoring System
- •Predictive Analytics
- •Content Optimization
- •Mobile Optimization
- •Geo Targeting
- •Time Zone Sending
- •Automated Workflows
- •Contact Tagging
- •Merge Tags
- •Spam Filter Testing
- •Email Verification
- •Bounce Management
- •Complaint Management
- •Domain Authentication
- •Click Map Tracking
- •Open Rate Tracking
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Forms
- •Segmentation
- •Personalization
- •A/B Testing
- •Reporting
- •Real-time Analytics
- •Transactional Email
- •Integrations
- •Templates
- •Drag-and-Drop Editor
- •API
- •Product Recommendations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Generous free plan for up to 500 contacts and 1,000 sends/month.
- +Excellent email editor with pre-built templates and creative assistant.
- +Strong brand recognition and a very gentle learning curve for beginners.
- +Robust A/B testing capabilities for subject lines, content, and send times.
- +All-in-one platform includes landing pages, social posts, and websites.
- −Pricing becomes expensive as your contact list grows, especially past 10k.
- −Free and Essentials plans have very limited automation and segmentation.
- −Reporting and analytics lack the depth of more specialized competitors.
- −Contact-based pricing means you pay for unsubscribed contacts unless manually archived.
- −SMS marketing is a costly add-on, not bundled into core plans.
- +API access for custom integrations
- +AI-powered features built in
At a Glance
Recent Price History
Moosend added a new "Pay-as-you-go" plan (Custom pricing)
Plan added · Jun 2, 2026
Moosend added a new "Moosend+" plan (Custom pricing)
Plan added · Jun 2, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Mailchimp
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-21)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.4/5 · 12,920 reviews
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Sources & Data Trail · Moosend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 738 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5