Kit (ConvertKit) vs Moosend
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Sign-up Forms
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Forms
Kit (ConvertKit) and Moosend are both Email Marketing tools. Kit (ConvertKit) starts at $39/mo, Moosend at $9/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Kit (ConvertKit) vs Moosend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Subscriber Tagging groups readers by content clicks; Visual Automations assign each segment its own Email Broadcast cadence, reducing unsubscribes by 30-40% compared to full-list.
Digital Products sells downloads and courses directly to subscribers; Segmentation then moves buyers out of pre-purchase nurture and into onboarding the moment payment completes.
Creator Profile gates exclusive essays and early access behind a Sign-up Form; Subscriber Tagging then marks each subscriber as premium and triggers bonus content delivery.
Segmentation flags subscribers inactive 60+ days; Visual Automations fire a 3-email re-engagement sequence before removal, keeping deliverability above 98% without manual list.
Forms capture landing page submissions, routing high-intent leads to sales within 2 hours while mid-intent prospects enter a 14-day product education sequence.
A/B Testing splits audiences by purchase history - power users see premium pricing, free-trial users see discounts - with conversion lift measured within 48 hours.
Segmentation groups new accounts by first feature adopted, with Personalization tokens surfacing relevant tips per use case to cut time-to-value by 3-5 days.
Reporting dashboards identify top-LTV email campaigns, then Marketing Automation auto-escalates customers with 3+ purchased add-ons into upsell sequences.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Kit (ConvertKit) Plans
Free tier available
Newsletter
FreeBest for: This free plan is ideal for beginners to start building an audience and sending basic emails
- ✓Unlimited landing pages
- ✓Unlimited forms
- ✓Unlimited broadcasts
- ✓Audience tagging & segmentation
- ✓Sell digital products
Creator
$39/moBest for: At $39/mo, this plan is best for growing creators needing advanced automation, integrations, and migration services
- ✓All Newsletter features
- ✓Unlimited visual automation funnels
- ✓Automated email sequences
- ✓Free migration from another tool
Creator Pro
$79/moBest for: Priced at $79/mo, Creator Pro suits established creators requiring advanced reporting, subscriber scoring, and priority support
- ✓All Creator features
- ✓Advanced reporting
- ✓Subscriber scoring
- ✓Facebook custom audiences
Moosend Plans
Paid plans only
Pro
$9/moBest for: 500 subscribers, Unlimited emails, Automation
- ✓Unlimited email campaigns
- ✓Email automation
- ✓Landing pages
- ✓Subscription forms
- ✓SMTP server
Moosend+
Contact Sales- ✓All Pro features
- ✓Advanced automation triggers
- ✓Deeper analytics
- ✓Priority support
- ✓Transactional emails (add-on)
Enterprise
Contact SalesBest for: Custom pricing for Custom plan, Dedicated IP, Priority support
- ✓All Moosend+ features
- ✓Service-Level Agreement (SLA)
- ✓Dedicated account manager
- ✓Single Sign-On (SSO)
Pay-as-you-go
Contact Sales- ✓350,000 Email credits $350
- ✓500,000 Email credits $500
- ✓750,000 Email credits $750
- ✓1,000,000 Email credits $1000
Capability Breakdown
5 differences found across 18 standardized features
- •Email Broadcasts
- •Visual Automations
- •Landing Pages
- •Sign-up Forms
- •Subscriber Tagging
- •Segmentation
- •Creator Profile
- •Digital Products
- •Newsletter Referrals
- •A/B Testing
- •Deliverability Reporting
- •Integrations
- •API
- •Templates
- •RSS-to-Email
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Forms
- •Segmentation
- •Personalization
- •A/B Testing
- •Reporting
- •Real-time Analytics
- •Transactional Email
- •Integrations
- •Templates
- •Drag-and-Drop Editor
- •API
- •Product Recommendations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
- +Creator-focused features like paid newsletters and digital product sales
- +Powerful, tag-based subscriber segmentation for targeted campaigns
- +Visual automation builder is intuitive for creating complex funnels
- +Excellent deliverability rates specifically for creator content
- +Generous free plan for up to 1,000 subscribers with landing pages
- −Limited A/B testing capabilities beyond subject lines
- −Email template editor is basic, lacking advanced design options
- −Pricing becomes expensive as your subscriber list grows
- −No built-in CRM functionality for advanced sales tracking
- −Reporting and analytics are less detailed than competitor platforms
- +API access for custom integrations
- +AI-powered features built in
At a Glance
Recent Price History
Moosend added a new "Pay-as-you-go" plan (Custom pricing)
Plan added · Jun 2, 2026
Moosend added a new "Moosend+" plan (Custom pricing)
Plan added · Jun 2, 2026
Kit (ConvertKit) raised "Creator Pro" from $59/mo to $79/mo (+34%)
Price change · May 30, 2026
Kit (ConvertKit) raised "Creator" from $29/mo to $39/mo (+34%)
Price change · May 30, 2026
Kit (ConvertKit) lowered "Creator" from $33 to $29/mo (12%)
Price change · May 21, 2026
Kit (ConvertKit) removed the "Pro" plan
Plan removed · May 21, 2026
Kit (ConvertKit) added a new "Creator Pro" plan at $59/mo
Plan added · May 21, 2026
Frequently Asked Questions
Related Comparisons
Sources & Data Trail · Kit (ConvertKit)
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-05-30)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.6/5 · 11 reviews
- 4.Capterra·Capterra verified reviews · 4.7/5
- 5.TrustRadius·TrustRadius verified reviews
Sources & Data Trail · Moosend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-02)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 738 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5