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Updated yesterday · Independent Analysis
ActiveCampaign vs Moosend
Capability Overview
ActiveCampaignvs Moosend
4.5G2-0.2 vs Moosend
Only in ActiveCampaign
- ✦ Email Marketing
- ✦ CRM & Sales
- ✦ Conditional Content
180K+ customers users · est. 2003
Moosendvs ActiveCampaign
4.7G2+0.2 vs ActiveCampaign
Only in Moosend
- ✦ Email Campaigns
- ✦ Personalization
- ✦ A/B Testing
From $9/mo30K+ users users · est. 2011
Quick VerdictIndependent Analysis
ActiveCampaign and Moosend are both Email Marketing tools. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose ActiveCampaign vs Moosend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Sync Deal Stage Data Into
ActiveCampaign
Sync Deal Stage Data Into Email Segments
CRM & Sales tags contacts by deal stage and renewal date, routing high-value prospects to executive nurture and at-risk accounts into re-engagement flows - without manual list pulls.
Moosend
A/B Test Pricing Tiers Across Segments
A/B Testing splits audiences by purchase history - power users see premium pricing, free-trial users see discounts - with conversion lift measured within 48 hours.
ActiveCampaign Unique Strength
Re-Engage Dormant Subscribers Automatically
Conditional Content sorts contacts by last-open date and routes dormant subscribers into personalized win-back sequences, cutting wasted send volume by 35-40% while preserving.
→ Choose ActiveCampaign if this scenario applies to you. Moosend doesn't offer a comparable solution.
Moosend Unique Strength
Route Leads by Landing Page Conversion
Forms capture landing page submissions, routing high-intent leads to sales within 2 hours while mid-intent prospects enter a 14-day product education sequence.
→ Choose Moosend if this scenario applies to you. ActiveCampaign doesn't offer a comparable solution.
Moosend Unique Strength
Segment New Accounts by First Feature Used
Segmentation groups new accounts by first feature adopted, with Personalization tokens surfacing relevant tips per use case to cut time-to-value by 3-5 days.
→ Choose Moosend if this scenario applies to you. ActiveCampaign doesn't offer a comparable solution.
Moosend Unique Strength
Escalate Top Customers into Upsell Flows
Reporting dashboards identify top-LTV email campaigns, then Marketing Automation auto-escalates customers with 3+ purchased add-ons into upsell sequences.
→ Choose Moosend if this scenario applies to you. ActiveCampaign doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 28, 2026
ActiveCampaign Plans
Paid plans only
Starter
FreeBest for: Get started with personalized email marketing campaigns
- ✓Email marketing
- ✓Basic marketing automation
- ✓Drag-and-drop email editor
- ✓Site tracking
- ✓Basic forms
View on vendor site
MOST POPULARPlus
FreeBest for: Go further with automation and powerful customer insights
- ✓Active Intelligence (limits apply)
- ✓Marketing automation
- ✓Email Marketing
- ✓Standard segmentation
- ✓Unlimited automation actions
View on vendor site
Enterprise
FreeBest for: Run email marketing at scale with enterprise-level support
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Premium segmentation
- ✓Unlimited automation actions
View on vendor site
Pro
$79/user/mobilled annually$948/yr
Best for: Unlock enhanced email orchestration
- ✓Active Intelligence
- ✓Marketing automation
- ✓Email Marketing
- ✓Advanced segmentation
- ✓Unlimited automation actions
View on vendor site
Moosend Plans
Paid plans only
Pro
$9/momonthlyor$84/yrsave 22%
Best for: Affordable email marketing
- ✓Unlimited Email Campaigns/Sends
- ✓Marketing Automation
- ✓Landing Pages
- ✓Subscription Forms
- ✓SMTP Server
View on vendor site
MOST POPULARFree Trial
Contact SalesBest for: Try before commit
- ✓email builder, templates, AI Writer, automations, segmentation, landing pages & forms
- ✓email & live-chat support
- ✓2 team members
- ✓1 published automation
- ✓1 unpublished form + 1 unpublished landing page
View on vendor site
Moosend+
Contact SalesBest for: Build a plan based on your needs
- ✓Transactional Emails, Dedicated IP, SSO & SAML, Hosted Files, CC/BCC, Audience Discovery, Account Manager, extra Team Members
View on vendor site
Enterprise
Contact SalesBest for: All advanced features in one plan
- ✓Everything + Transactional Emails
- ✓SSO & SAML
- ✓Account Manager
- ✓Priority Support
- ✓Deliverability & Strategy Optimization
View on vendor site
Capability Breakdown
4 differences found across 18 standardized features
Feature
ActiveCampaign
Moosend
SMS Marketing
✓
✗
Transactional Email
✓
✗
CRM Built-in
✓
✗
SMTP Relay
✓
✗
Total (raw)
60
15
ActiveCampaign Features
- •Email Marketing
- •Marketing Automation
- •CRM & Sales
- •Landing Pages
- •Forms
- •Segmentation
- •Conditional Content
- •Split Testing
- •Predictive Sending
- •Lead Scoring
- •SMS Marketing
- •Site Tracking
- •Event Tracking
- •900+ Integrations
- •Reporting
- •Abandoned Cart Emails
- •Affiliate Management
- •Auto Responder
- •Automated Workflows
- •Behavioral Targeting
- •Contact Scoring
- •Conversion Tracking
- •Custom Fields
- •Custom Templates
- •Dynamic Content
- •Email Client Preview
- •Email List Cleaning
- •Email Personalization
- •Email Preview Text
- •Email Scheduling
- •Email Templates
- •Event Based Triggers
- •Facebook Integration
- •Geo Location Targeting
- •Google Analytics Integration
- •Hyper Personalization
- •Image Hosting
- •Inbox Preview
- •Link Tracking
- •List Segmentation
- •Mobile Optimization
- •Multiple Winners
- •Newsletters
- •Personalization Tokens
- •Pipeline Management
- •Popup Forms
- •Responsive Design
- •Revenue Tracking
- •Active Intelligence AI
- •Predictive content
- •Advanced segmentation
- •Attribution tracking
- •WhatsApp marketing
- •Shared team inbox
- •Broadcast messaging
- •Custom objects
- •SSO
- •CRM integration
- •Ecommerce integration
- •14-day free trial
Moosend Features
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Forms
- •Segmentation
- •Personalization
- •A/B Testing
- •Reporting
- •Real-time Analytics
- •Transactional Email
- •Integrations
- •Templates
- •Drag-and-Drop Editor
- •API
- •Product Recommendations
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Multiple pricing tiers (4 plans) to match different needs
- +AI-powered features built in
Cons
- −AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system.
Pros
- +API access for custom integrations
- +AI-powered features built in
At a Glance
User Rating
4.5/5vs4.7/5
ActiveCampaign
Moosend
▲
Starting Price
Contactvs$9/mo
ActiveCampaign
Moosend
▲
Feature Count
60 featuresvs15 features
ActiveCampaign
▲
Moosend
User Base
180Kvs30K
ActiveCampaign
▲
Moosend
ActiveCampaign · Price & Data SyncLast verified: June 28, 2026 · CE-EMAIL-2026W23-F25975 · ✓ Pricing updated Jun 3, 2026
Moosend · Price & Data SyncLast verified: June 28, 2026 · CE-EMAIL-2026W26-4BE236 · ✓ Pricing updated Jun 28, 2026
Recent Price History
Moosend
Moosend added the "Free Trial" plan
Plan added · Jun 28, 2026
Moosend
Moosend removed the "Pay-as-you-go" plan
Plan removed · Jun 28, 2026
ActiveCampaign
ActiveCampaign updated "Plus" from Custom to $59/mo
Price change · Jun 3, 2026
ActiveCampaign
ActiveCampaign updated "Starter" from Custom to $19/mo
Price change · Jun 3, 2026
Moosend
Moosend added a new "Pay-as-you-go" plan (Custom pricing)
Plan added · Jun 2, 2026
Moosend
Moosend added a new "Moosend+" plan (Custom pricing)
Plan added · Jun 2, 2026
ActiveCampaign
ActiveCampaign updated "Plus" from $49/mo to Custom
Price change · May 28, 2026
ActiveCampaign
ActiveCampaign updated "Starter" from $15/mo to Custom
Price change · May 28, 2026
ActiveCampaign
ActiveCampaign updated "Enterprise" from $145/mo to Custom
Price change · May 28, 2026
Frequently Asked Questions
Related Comparisons
ActiveCampaign
Moosendfrom $9/moSources & Data Trail · ActiveCampaign
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.5/5 · 14,682 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5
- 5.TrustRadius·TrustRadius verified reviews
- 6.PeerSpot·PeerSpot enterprise peer reviews
Sources & Data Trail · Moosend
- 1.Official Pricing Page·Source of verified tiers(Checked: 2026-06-28)
- 2.Official Website·Official vendor website
- 3.G2·G2 verified reviews · 4.7/5 · 738 reviews
- 4.Capterra·Capterra verified reviews · 4.6/5