Updated March 2026 · Independent Analysis
MailchimpvsOmnisend
Mailchimp starts at $13/mo, 19% cheaper than Omnisend's $16/mo. Omnisend is rated higher at 4.6/5 vs Mailchimp's 4.4/5.
Mailchimpvs Omnisend
★ 4.4/5-0.2 vs Omnisend
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Sign-up Forms
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →
Omnisendvs Mailchimp
★ 4.6/5+0.2 vs Mailchimp
Only in Omnisend
- ✦ Email Marketing
- ✦ Push Notifications
- ✦ Automation
✓ Free planFrom $16/mo(pricier)100K+ e-commerce brands users · est. 2014
Try Omnisend Free →Ratings Breakdown
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Omnisend
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Mailchimp uniquely offers Email Campaigns, Marketing Automation, Sign-up Forms. Omnisend uniquely offers Email Marketing, Push Notifications, Automation. Both share 4 features including Landing Pages, A/B Testing, SMS Marketing.
Feature
Mailchimp
Omnisend
Landing Pages
✓
✓
A/B Testing
✓
✓
SMS Marketing
✓
✓
Templates
✓
✓
Email Campaigns
✓
✗
Marketing Automation
✓
✗
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Transactional Emails
✓
✗
Email Client Targeting
✓
✗
Customizable Templates
✓
✗
Advanced Filtering
✓
✗
Behavioural Triggers
✓
✗
Scoring System
✓
✗
Predictive Analytics
✓
✗
Content Optimization
✓
✗
Mobile Optimization
✓
✗
Geo Targeting
✓
✗
Time Zone Sending
✓
✗
Automated Workflows
✓
✗
Contact Tagging
✓
✗
Merge Tags
✓
✗
Spam Filter Testing
✓
✗
Email Verification
✓
✗
Bounce Management
✓
✗
Complaint Management
✓
✗
Domain Authentication
✓
✗
Click Map Tracking
✓
✗
Open Rate Tracking
✓
✗
Email Marketing
✗
✓
Push Notifications
✗
✓
Automation
✗
✓
Segmentation
✗
✓
Product Picker
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Analytics
✗
✓
Shopify Integration
✗
✓
WooCommerce
✗
✓
Campaign Booster
✗
✓
Total Features
36
15
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Marketing Automation
- ✓ Sign-up Forms
- ✓ Audience Segmentation
- ✓ Analytics & Reporting
Choose Omnisend if you need:
- ✓ Email Marketing
- ✓ Push Notifications
- ✓ Automation
- ✓ Segmentation
- ✓ Product Picker
Pricing Comparison
Mailchimp starts at $13/mo, 19% cheaper than Omnisend's $16/mo.
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
Omnisend Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 60 SMS
StandardBest Value
$16/mo- • 500 contacts
- • 6000 emails/mo
- • Unlimited push
Pro
$59/mo- • 2500 contacts
- • Unlimited emails
- • Advanced reporting
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