Updated yesterday · Independent Analysis
Mailchimp vs Omnisend
Capability Overview
Mailchimpvs Omnisend
4.4G2-0.2 vs Omnisend
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Sign-up Forms
✓ Free planFrom $13/mo(cheaper)11M+ users users · est. 2001
Omnisendvs Mailchimp
4.6G2+0.2 vs Mailchimp
Only in Omnisend
- ✦ Email Marketing
- ✦ Push Notifications
- ✦ Automation
✓ Free planFrom $16/mo(pricier)100K+ e-commerce brands users · est. 2014
Quick VerdictIndependent Analysis
Mailchimp and Omnisend are both Email Marketing tools. Mailchimp starts at $13/mo, Omnisend at $16/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Mailchimp vs Omnisend
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Mailchimp Unique Strength
Win Back Lapsed Buyers by Category
Audience Segmentation isolates buyers inactive 90+ days, then triggers win-back campaigns with conditional content matched to their last purchased category - lifting re-engagement.
→ Choose Mailchimp if this scenario applies to you. Omnisend doesn't offer a comparable solution.
Omnisend Unique Strength
Recover Carts with SMS-First Automation
SMS Marketing paired with Automation reaches cart abandoners within 15 minutes, capturing mobile impulse buys at 40%+ higher conversion than email-only flows.
→ Choose Omnisend if this scenario applies to you. Mailchimp doesn't offer a comparable solution.
Omnisend Unique Strength
Insert SKUs Matching Past Purchase History
Product Recommendations inserts purchase-history SKUs into each email - brands report 28% higher click rates when content matches actual category preferences.
→ Choose Omnisend if this scenario applies to you. Mailchimp doesn't offer a comparable solution.
Omnisend Unique Strength
Route Sign-ups to SMS or Email by Segment
Forms & Pop-ups route new customers into SMS flash-sale alerts and repeat buyers into email nurture, keeping each segment on the channel where they engage most.
→ Choose Omnisend if this scenario applies to you. Mailchimp doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 2, 2026
Mailchimp starts at $13/movs $16/mo
Mailchimp Plans
Free tier available
Free
FreeBest for: You get 500 contacts, 1000 emails/mo, 1 audience
- ✓500 contacts limit
- ✓1,000 monthly email sends
- ✓1 audience
- ✓Basic email templates
- ✓Email support for the first 30 days
View on vendor site
Essentials
$13/moBest for: 500 contacts, 5000 emails/mo, 3 audiences
- ✓5,000 monthly email sends
- ✓3 audiences
- ✓24/7 email and chat support
- ✓A/B testing
- ✓Basic automated customer journeys
View on vendor site
MOST POPULARStandard
$20/moBest for: 500 contacts, 6000 emails/mo, Automation
- ✓6,000 monthly email sends
- ✓5 audiences
- ✓Advanced customer journeys and branching points
- ✓Send-time optimization
- ✓Predictive demographics
View on vendor site
Premium
$350/moBest for: 10K contacts, 150K emails/mo, Unlimited audiences
- ✓150,000 monthly email sends
- ✓Unlimited audiences
- ✓Phone and priority support
- ✓Multivariate testing
- ✓Advanced segmentation
View on vendor site
Omnisend Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 60 SMS
- ✓Automation workflows
- ✓Segmentation
- ✓Popups & Forms
- ✓A/B testing
- ✓24/7 live chat & email support
View on vendor site
MOST POPULARStandard
$16/momonthlyor$134/yrsave 30%
Best for: 500 contacts, 6000 emails/mo, Unlimited push
- ✓Unlimited web push notifications
- ✓Automation workflow splits
- ✓Automation & performance reports
- ✓Branding removal
- ✓Customer Success Manager (for plans $400+/month)
View on vendor site
Pro
$59/momonthlyor$496/yrsave 30%
Best for: 2500 contacts, Unlimited emails, Advanced reporting
- ✓Unlimited emails
- ✓Unlimited web push notifications
- ✓Advanced reporting
- ✓Priority support
- ✓Dedicated support
View on vendor site
Custom
Contact Sales- ✓Dedicated customer success manager
- ✓Dedicated support
- ✓SLA-backed deliverability
- ✓Migration support
View on vendor site
Capability Breakdown
5 differences found across 18 standardized features
Feature
Mailchimp
Omnisend
SMS Marketing
✗
✓
Push Notifications
✗
✓
CRM Built-in
✓
✗
Predictive Send Time
✓
✗
SMTP Relay
✓
✗
Total (raw)
36
15
Mailchimp Features
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Sign-up Forms
- •Audience Segmentation
- •A/B Testing
- •Analytics & Reporting
- •Social Media Posting
- •Customer Journeys
- •Dynamic Content
- •AI Content Generator
- •SMS Marketing
- •300+ Integrations
- •Templates
- •Surveys
- •Transactional Emails
- •Email Client Targeting
- •Customizable Templates
- •Advanced Filtering
- •Behavioural Triggers
- •Scoring System
- •Predictive Analytics
- •Content Optimization
- •Mobile Optimization
- •Geo Targeting
- •Time Zone Sending
- •Automated Workflows
- •Contact Tagging
- •Merge Tags
- •Spam Filter Testing
- •Email Verification
- •Bounce Management
- •Complaint Management
- •Domain Authentication
- •Click Map Tracking
- •Open Rate Tracking
Omnisend Features
- •Email Marketing
- •SMS Marketing
- •Push Notifications
- •Automation
- •Segmentation
- •Product Picker
- •Product Recommendations
- •Forms & Pop-ups
- •Landing Pages
- •A/B Testing
- •Analytics
- •Shopify Integration
- •WooCommerce
- •Templates
- •Campaign Booster
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Generous free plan for up to 500 contacts and 1,000 sends/month.
- +Excellent email editor with pre-built templates and creative assistant.
- +Strong brand recognition and a very gentle learning curve for beginners.
- +Robust A/B testing capabilities for subject lines, content, and send times.
- +All-in-one platform includes landing pages, social posts, and websites.
Cons
- −Pricing becomes expensive as your contact list grows, especially past 10k.
- −Free and Essentials plans have very limited automation and segmentation.
- −Reporting and analytics lack the depth of more specialized competitors.
- −Contact-based pricing means you pay for unsubscribed contacts unless manually archived.
- −SMS marketing is a costly add-on, not bundled into core plans.
Pros
- +Combines email, SMS, and push notifications in single automation workflows
- +Deep e-commerce platform integrations (Shopify, BigCommerce, etc.)
- +Generous free plan with all core features, including automation
- +Unique product picker for easily adding items to emails
- +Built-in audience segmentation based on shopping behavior
Cons
- −Reporting and analytics are less advanced than some enterprise-level competitors
- −Limited design flexibility in the email editor compared to dedicated builders
- −Steep price jump when contact list grows, especially on the Pro plan
- −The user interface can feel cluttered and has a moderate learning curve
- −SMS credits are an additional cost on top of the monthly subscription fee
At a Glance
User Rating
4.4/5vs4.6/5
Mailchimp
Omnisend
▲
Starting Price
$13/movs$16/mo
Mailchimp
Omnisend
▲
Feature Count
36 featuresvs15 features
Mailchimp
▲
Omnisend
User Base
11.0Mvs100K
Mailchimp
▲
Omnisend
Mailchimp · Price & Data SyncLast verified: May 21, 2026 · CE-EMAIL-2026W21-42B326 · No changes detected
Omnisend · Price & Data SyncLast verified: Jun 2, 2026 · CE-EMAIL-2026W21-70B0B6 · ✓ Pricing updated Jun 2, 2026
Recent Price History
Omnisend
Omnisend added a new "Custom" plan (Custom pricing)
Plan added · Jun 2, 2026
Frequently Asked Questions
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Sources & Data Trail · Omnisend
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- 2.Official Website·Official vendor website
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