Updated March 2026 · Independent Analysis
Brevo (Sendinblue)vsMailchimp
Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo. Both rated 4.5/5 by users.
Brevo (Sendinblue)vs Mailchimp
★ 4.5/5+0.1 vs Mailchimp
Only in Brevo (Sendinblue)
- ✦ WhatsApp Campaigns
- ✦ Transactional Email
- ✦ CRM
✓ Free planFrom $9/mo(cheaper)500K+ users · est. 2012
Try Brevo (Sendinblue) Free →
Mailchimpvs Brevo (Sendinblue)
★ 4.4/5-0.1 vs Brevo (Sendinblue)
Only in Mailchimp
- ✦ Audience Segmentation
- ✦ A/B Testing
- ✦ Analytics & Reporting
✓ Free planFrom $13/mo(pricier)11M+ users · est. 2001
Try Mailchimp Free →Ratings Breakdown
Brevo (Sendinblue)
4.5/5 avg
G2 Score4.5/5
Capterra Score4.5/5
G2 Rating4.5/5
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Quick Stats
Free Plan
Brevo (Sendinblue)Yes ✓
MailchimpYes ✓
Feature Comparison
Brevo (Sendinblue) uniquely offers WhatsApp Campaigns, Transactional Email, CRM. Mailchimp uniquely offers Audience Segmentation, A/B Testing, Analytics & Reporting. Both share 6 features including Email Campaigns, SMS Marketing, Marketing Automation.
Feature
Brevo (Sendinblue)
Mailchimp
Email Campaigns
✓
✓
SMS Marketing
✓
✓
Marketing Automation
✓
✓
Landing Pages
✓
✓
Sign-up Forms
✓
✓
Templates
✓
✓
WhatsApp Campaigns
✓
✗
Transactional Email
✓
✗
CRM
✓
✗
Segmentation
✓
✗
Chat
✓
✗
Facebook Ads
✓
✗
Reporting
✓
✗
API
✓
✗
Integrations
✓
✗
Audience Segmentation
✗
✓
A/B Testing
✗
✓
Analytics & Reporting
✗
✓
Social Media Posting
✗
✓
Customer Journeys
✗
✓
Dynamic Content
✗
✓
AI Content Generator
✗
✓
300+ Integrations
✗
✓
Surveys
✗
✓
Transactional Emails
✗
✓
Email Client Targeting
✗
✓
Customizable Templates
✗
✓
Advanced Filtering
✗
✓
Behavioural Triggers
✗
✓
Scoring System
✗
✓
Predictive Analytics
✗
✓
Content Optimization
✗
✓
Mobile Optimization
✗
✓
Geo Targeting
✗
✓
Time Zone Sending
✗
✓
Automated Workflows
✗
✓
Contact Tagging
✗
✓
Merge Tags
✗
✓
Spam Filter Testing
✗
✓
Email Verification
✗
✓
Bounce Management
✗
✓
Complaint Management
✗
✓
Domain Authentication
✗
✓
Click Map Tracking
✗
✓
Open Rate Tracking
✗
✓
Total Features
15
36
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Brevo (Sendinblue) if you need:
- ✓ WhatsApp Campaigns
- ✓ Transactional Email
- ✓ CRM
- ✓ Segmentation
- ✓ Chat
Choose Mailchimp if you need:
- ✓ Audience Segmentation
- ✓ A/B Testing
- ✓ Analytics & Reporting
- ✓ Social Media Posting
- ✓ Customer Journeys
Pricing Comparison
Brevo (Sendinblue) starts at $9/mo, 31% cheaper than Mailchimp's $13/mo.
Brevo (Sendinblue) Plans
Free tier available
Free
Free- • 300 emails/day
- • Unlimited contacts
- • Chat widget
StarterBest Value
$9/mo- • 5K emails/mo
- • No daily sending limit
Business
$18/mo- • 5K emails/mo
- • Marketing automation
- • A/B testing
Enterprise
Custom- • Custom volume
- • Dedicated IP
- • Priority support
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
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