ComparEdge/ActiveCampaign vs Mailchimp
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Home›ActiveCampaign vs Mailchimp
Updated March 2026 · Independent Analysis

ActiveCampaignvsMailchimp

Mailchimp starts at $13/mo, 13% cheaper than ActiveCampaign's $15/mo. Both rated 4.5/5 by users.

ActiveCampaign logo
ActiveCampaignvs Mailchimp
★ 4.5/5+0.1 vs Mailchimp
Only in ActiveCampaign
  • ✦ Email Marketing
  • ✦ CRM & Sales
  • ✦ Forms
From $15/mo(pricier)180K+ customers users · est. 2003
Try ActiveCampaign Free →
Mailchimp logo
Mailchimpvs ActiveCampaign
★ 4.4/5-0.1 vs ActiveCampaign
Only in Mailchimp
  • ✦ Email Campaigns
  • ✦ Sign-up Forms
  • ✦ Audience Segmentation
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →

Ratings Breakdown

ActiveCampaign logo

ActiveCampaign

4.5/5 avg
G2 Score4.5/5
Capterra Score4.6/5
G2 Rating4.5/5
Mailchimp logo

Mailchimp

4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5

Quick Stats

Avg Rating
ActiveCampaign4.5/5
Mailchimp4.4/5
🏆 ActiveCampaign wins
Starting Price
ActiveCampaign$15/mo
Mailchimp$13/mo
🏆 Mailchimp wins
Features
ActiveCampaign48
Mailchimp36
🏆 ActiveCampaign wins
Free Plan
ActiveCampaignNo
MailchimpYes ✓
🏆 Mailchimp wins

Feature Comparison

ActiveCampaign uniquely offers Email Marketing, CRM & Sales, Forms. Mailchimp uniquely offers Email Campaigns, Sign-up Forms, Audience Segmentation. Both share 6 features including Marketing Automation, Landing Pages, SMS Marketing.

Feature
ActiveCampaign
Mailchimp
Marketing Automation
✓
✓
Landing Pages
✓
✓
SMS Marketing
✓
✓
Automated Workflows
✓
✓
Dynamic Content
✓
✓
Mobile Optimization
✓
✓
Email Marketing
✓
✗
CRM & Sales
✓
✗
Forms
✓
✗
Segmentation
✓
✗
Conditional Content
✓
✗
Split Testing
✓
✗
Predictive Sending
✓
✗
Lead Scoring
✓
✗
Site Tracking
✓
✗
Event Tracking
✓
✗
900+ Integrations
✓
✗
Reporting
✓
✗
Abandoned Cart Emails
✓
✗
Affiliate Management
✓
✗
Auto Responder
✓
✗
Behavioral Targeting
✓
✗
Contact Scoring
✓
✗
Conversion Tracking
✓
✗
Custom Fields
✓
✗
Custom Templates
✓
✗
Email Client Preview
✓
✗
Email List Cleaning
✓
✗
Email Personalization
✓
✗
Email Preview Text
✓
✗
Email Scheduling
✓
✗
Email Templates
✓
✗
Event Based Triggers
✓
✗
Facebook Integration
✓
✗
Geo Location Targeting
✓
✗
Google Analytics Integration
✓
✗
Hyper Personalization
✓
✗
Image Hosting
✓
✗
Inbox Preview
✓
✗
Link Tracking
✓
✗
List Segmentation
✓
✗
Multiple Winners
✓
✗
Newsletters
✓
✗
Personalization Tokens
✓
✗
Pipeline Management
✓
✗
Popup Forms
✓
✗
Responsive Design
✓
✗
Revenue Tracking
✓
✗
Email Campaigns
✗
✓
Sign-up Forms
✗
✓
Audience Segmentation
✗
✓
A/B Testing
✗
✓
Analytics & Reporting
✗
✓
Social Media Posting
✗
✓
Customer Journeys
✗
✓
AI Content Generator
✗
✓
300+ Integrations
✗
✓
Templates
✗
✓
Surveys
✗
✓
Transactional Emails
✗
✓
Email Client Targeting
✗
✓
Customizable Templates
✗
✓
Advanced Filtering
✗
✓
Behavioural Triggers
✗
✓
Scoring System
✗
✓
Predictive Analytics
✗
✓
Content Optimization
✗
✓
Geo Targeting
✗
✓
Time Zone Sending
✗
✓
Contact Tagging
✗
✓
Merge Tags
✗
✓
Spam Filter Testing
✗
✓
Email Verification
✗
✓
Bounce Management
✗
✓
Complaint Management
✗
✓
Domain Authentication
✗
✓
Click Map Tracking
✗
✓
Open Rate Tracking
✗
✓
Total Features
48
36

Quick Verdict

Independent analysis based on features, pricing, and user ratings

Choose ActiveCampaign if you need:
  • ✓ Email Marketing
  • ✓ CRM & Sales
  • ✓ Forms
  • ✓ Segmentation
  • ✓ Conditional Content
Try ActiveCampaign Free →
Choose Mailchimp if you need:
  • ✓ Email Campaigns
  • ✓ Sign-up Forms
  • ✓ Audience Segmentation
  • ✓ A/B Testing
  • ✓ Analytics & Reporting
Try Mailchimp Free →

Pricing Comparison

Mailchimp starts at $13/mo, 13% cheaper than ActiveCampaign's $15/mo.

ActiveCampaign logo

ActiveCampaign Plans

Paid plans only

StarterBest Value
$15/mo
  • • 1000 contacts
  • • 1 user
  • • Email campaigns
Plus
$49/mo
  • • 1000 contacts
  • • 3 users
  • • Landing pages
  • • CRM
Pro
$79/mo
  • • 1000 contacts
  • • 5 users
  • • Predictive sending
Enterprise
$145/mo
  • • 1000 contacts
  • • 10 users
  • • Custom reporting
Full ActiveCampaign pricing breakdown →
Mailchimp logo

Mailchimp Plans

Free tier available

Free
Free
  • • 500 contacts
  • • 1000 emails/mo
  • • 1 audience
EssentialsBest Value
$13/mo
  • • 500 contacts
  • • 5000 emails/mo
  • • 3 audiences
Standard
$20/mo
  • • 500 contacts
  • • 6000 emails/mo
  • • Automation
Premium
$350/mo
  • • 10K contacts
  • • 150K emails/mo
  • • Unlimited audiences
Full Mailchimp pricing breakdown →
🔔 Get notified when prices change

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