Updated March 2026 · Independent Analysis
Kit (ConvertKit)vsMailchimp
Mailchimp starts at $13/mo, 61% cheaper than Kit (ConvertKit)'s $33/mo. Both rated 4.4/5 by users.
Kit (ConvertKit)vs Mailchimp
★ 4.4/5
Only in Kit (ConvertKit)
- ✦ Email Broadcasts
- ✦ Visual Automations
- ✦ Subscriber Tagging
✓ Free planFrom $33/mo(pricier)600K+ creators users · est. 2013
Try Kit (ConvertKit) Free →
Mailchimpvs Kit (ConvertKit)
★ 4.4/5
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Marketing Automation
- ✦ Audience Segmentation
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →Ratings Breakdown
Kit (ConvertKit)
4.4/5 avg
G2 Score4.4/5
Capterra Score4.7/5
G2 Rating4.4/5
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Quick Stats
Free Plan
Kit (ConvertKit)Yes ✓
MailchimpYes ✓
Feature Comparison
Kit (ConvertKit) uniquely offers Email Broadcasts, Visual Automations, Subscriber Tagging. Mailchimp uniquely offers Email Campaigns, Marketing Automation, Audience Segmentation. Both share 4 features including Landing Pages, Sign-up Forms, A/B Testing.
Feature
Kit (ConvertKit)
Mailchimp
Landing Pages
✓
✓
Sign-up Forms
✓
✓
A/B Testing
✓
✓
Templates
✓
✓
Email Broadcasts
✓
✗
Visual Automations
✓
✗
Subscriber Tagging
✓
✗
Segmentation
✓
✗
Creator Profile
✓
✗
Digital Products
✓
✗
Newsletter Referrals
✓
✗
Deliverability Reporting
✓
✗
Integrations
✓
✗
API
✓
✗
RSS-to-Email
✓
✗
Email Campaigns
✗
✓
Marketing Automation
✗
✓
Audience Segmentation
✗
✓
Analytics & Reporting
✗
✓
Social Media Posting
✗
✓
Customer Journeys
✗
✓
Dynamic Content
✗
✓
AI Content Generator
✗
✓
SMS Marketing
✗
✓
300+ Integrations
✗
✓
Surveys
✗
✓
Transactional Emails
✗
✓
Email Client Targeting
✗
✓
Customizable Templates
✗
✓
Advanced Filtering
✗
✓
Behavioural Triggers
✗
✓
Scoring System
✗
✓
Predictive Analytics
✗
✓
Content Optimization
✗
✓
Mobile Optimization
✗
✓
Geo Targeting
✗
✓
Time Zone Sending
✗
✓
Automated Workflows
✗
✓
Contact Tagging
✗
✓
Merge Tags
✗
✓
Spam Filter Testing
✗
✓
Email Verification
✗
✓
Bounce Management
✗
✓
Complaint Management
✗
✓
Domain Authentication
✗
✓
Click Map Tracking
✗
✓
Open Rate Tracking
✗
✓
Total Features
15
36
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Kit (ConvertKit) if you need:
- ✓ Email Broadcasts
- ✓ Visual Automations
- ✓ Subscriber Tagging
- ✓ Segmentation
- ✓ Creator Profile
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Marketing Automation
- ✓ Audience Segmentation
- ✓ Analytics & Reporting
- ✓ Social Media Posting
Pricing Comparison
Mailchimp starts at $13/mo, 61% cheaper than Kit (ConvertKit)'s $33/mo.
Kit (ConvertKit) Plans
Free tier available
Newsletter
Free- • 10K subscribers
- • Landing pages
- • Forms
CreatorBest Value
$33/mo- • 1K subs
- • Automation
- • Integrations
Pro
$66/mo- • 1K subs
- • Deliverability reporting
- • Facebook audiences
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
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