Updated March 2026 · Independent Analysis
MailchimpvsKlaviyo
Mailchimp starts at $13/mo, 35% cheaper than Klaviyo's $20/mo. Klaviyo is rated higher at 4.6/5 vs Mailchimp's 4.4/5.
Mailchimpvs Klaviyo
★ 4.4/5-0.2 vs Klaviyo
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Landing Pages
- ✦ Sign-up Forms
✓ Free planFrom $13/mo(cheaper)11M+ users · est. 2001
Try Mailchimp Free →
Klaviyovs Mailchimp
★ 4.6/5+0.2 vs Mailchimp
Only in Klaviyo
- ✦ Email Marketing
- ✦ Segmentation
- ✦ Product Recommendations
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Try Klaviyo Free →Ratings Breakdown
Mailchimp
4.4/5 avg
G2 Score4.4/5
Capterra Score4.5/5
G2 Rating4.4/5
Klaviyo
4.6/5 avg
G2 Score4.6/5
Capterra Score4.7/5
G2 Rating4.6/5
Quick Stats
Feature Comparison
Mailchimp uniquely offers Email Campaigns, Landing Pages, Sign-up Forms. Klaviyo uniquely offers Email Marketing, Segmentation, Product Recommendations. Both share 10 features including Marketing Automation, A/B Testing, SMS Marketing.
Feature
Mailchimp
Klaviyo
Marketing Automation
✓
✓
A/B Testing
✓
✓
SMS Marketing
✓
✓
Templates
✓
✓
Customizable Templates
✓
✓
Predictive Analytics
✓
✓
Automated Workflows
✓
✓
Bounce Management
✓
✓
Domain Authentication
✓
✓
Open Rate Tracking
✓
✓
Email Campaigns
✓
✗
Landing Pages
✓
✗
Sign-up Forms
✓
✗
Audience Segmentation
✓
✗
Analytics & Reporting
✓
✗
Social Media Posting
✓
✗
Customer Journeys
✓
✗
Dynamic Content
✓
✗
AI Content Generator
✓
✗
300+ Integrations
✓
✗
Surveys
✓
✗
Transactional Emails
✓
✗
Email Client Targeting
✓
✗
Advanced Filtering
✓
✗
Behavioural Triggers
✓
✗
Scoring System
✓
✗
Content Optimization
✓
✗
Mobile Optimization
✓
✗
Geo Targeting
✓
✗
Time Zone Sending
✓
✗
Contact Tagging
✓
✗
Merge Tags
✓
✗
Spam Filter Testing
✓
✗
Email Verification
✓
✗
Complaint Management
✓
✗
Click Map Tracking
✓
✗
Email Marketing
✗
✓
Segmentation
✗
✓
Product Recommendations
✗
✓
Forms & Pop-ups
✗
✓
Customer Profiles
✗
✓
Reporting
✗
✓
Shopify Integration
✗
✓
Flow Builder
✗
✓
API
✗
✓
Reviews
✗
✓
Personalization Tools
✗
✓
Drag Drop Editor
✗
✓
Customer Journey Mapping
✗
✓
Real Time Reporting
✗
✓
Email List Cleaning
✗
✓
Spam Filter Management
✗
✓
Complaint Handling
✗
✓
Click Through Analysis
✗
✓
Conversion Rate Optimization
✗
✓
ROI Calculation
✗
✓
Campaign Scheduling
✗
✓
Triggered Emails
✗
✓
Abandoned Cart Reminders
✗
✓
Browse Abandonment Emails
✗
✓
Win Back Campaigns
✗
✓
Lead Scoring
✗
✓
Customer Lifecycle Management
✗
✓
Preference Center
✗
✓
Subscription Management
✗
✓
Content Library
✗
✓
Dynamic Content Blocks
✗
✓
Total Features
36
41
Quick Verdict
Independent analysis based on features, pricing, and user ratings
Choose Mailchimp if you need:
- ✓ Email Campaigns
- ✓ Landing Pages
- ✓ Sign-up Forms
- ✓ Audience Segmentation
- ✓ Analytics & Reporting
Choose Klaviyo if you need:
- ✓ Email Marketing
- ✓ Segmentation
- ✓ Product Recommendations
- ✓ Forms & Pop-ups
- ✓ Customer Profiles
Pricing Comparison
Mailchimp starts at $13/mo, 35% cheaper than Klaviyo's $20/mo.
Mailchimp Plans
Free tier available
Free
Free- • 500 contacts
- • 1000 emails/mo
- • 1 audience
EssentialsBest Value
$13/mo- • 500 contacts
- • 5000 emails/mo
- • 3 audiences
Standard
$20/mo- • 500 contacts
- • 6000 emails/mo
- • Automation
Premium
$350/mo- • 10K contacts
- • 150K emails/mo
- • Unlimited audiences
Klaviyo Plans
Free tier available
Free
Free- • 250 contacts
- • 500 emails/mo
- • 150 SMS
EmailBest Value
$20/mo- • 251-500 contacts
- • 5000 emails/mo
Email & SMS
$35/mo- • 251-500 contacts
- • 5000 emails/mo
- • 1250 SMS
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