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Updated 5 days ago · Independent Analysis
Klaviyo vs Mailchimp
Capability Overview
Klaviyovs Mailchimp
4.6G2+0.2 vs Mailchimp
Only in Klaviyo
- ✦ Email Marketing
- ✦ Segmentation
- ✦ Product Recommendations
✓ Free planFrom $20/mo(pricier)167K+ customers users · est. 2012
Mailchimpvs Klaviyo
4.4G2-0.2 vs Klaviyo
Only in Mailchimp
- ✦ Email Campaigns
- ✦ Landing Pages
- ✦ Sign-up Forms
✓ Free planFrom $13/mo(cheaper)11M+ users users · est. 2001
Quick VerdictIndependent Analysis
Klaviyo and Mailchimp are both Email Marketing tools. Klaviyo starts at $20/mo, Mailchimp at $13/mo. Compare features, pricing, and ratings below to find the best fit for your team.
When to Choose Klaviyo vs Mailchimp
The question that matters: “In what situation will I regret choosing A over B after 3 months?”
Scenario: Win Back Churners Automatically
Klaviyo
Win Back Churners Automatically
Predictive Analytics identifies customers about to churn, automatically triggering personalized SMS + email win-back sequences before they go dormant.
Mailchimp
Win Back Lapsed Buyers by Category
Audience Segmentation isolates buyers inactive 90+ days, then triggers win-back campaigns with conditional content matched to their last purchased category - lifting re-engagement.
Klaviyo Unique Strength
Boost AOV with Product Recommendations
A/B test the Product Recommendations engine across carousel layouts and email positions to isolate which variants lift average order value by 3-5%.
→ Choose Klaviyo if this scenario applies to you. Mailchimp doesn't offer a comparable solution.
Klaviyo Unique Strength
Segment New Subscribers by Channel
Segmentation separates SMS-opted contacts from email-only subscribers, routing each into distinct welcome flows where SMS sequences average 45-60% open rates.
→ Choose Klaviyo if this scenario applies to you. Mailchimp doesn't offer a comparable solution.
Pricing Comparison & PlansHigh· Verified Jun 7, 2026
Mailchimp starts at $13/movs $20/mo
Klaviyo Plans
Free tier available
Free
FreeBest for: You get 250 contacts, 500 emails/mo, 150 SMS
- ✓Up to 250 contacts
- ✓500 emails/month
- ✓150 SMS credits/month
- ✓Email support (60 days)
- ✓Basic reporting
View on vendor site
MOST POPULARBest for: 251-500 contacts, 5000 emails/mo
- ✓Unlimited emails
- ✓Contact-based pricing
- ✓Segmentation
- ✓A/B testing
- ✓Advanced analytics
View on vendor site
Email & SMS
$35/moBest for: 251-500 contacts, 5000 emails/mo, 1250 SMS
- ✓Everything in Email
- ✓SMS & MMS marketing
- ✓2,800 SMS credits base
- ✓Mobile push notifications
- ✓RCS messaging
View on vendor site
Enterprise
Contact Sales- ✓Custom pricing
- ✓Dedicated account manager
- ✓Custom integrations
- ✓SLA
- ✓Enterprise security
View on vendor site
Mailchimp Plans
Free tier available
Free
FreeBest for: You get 500 contacts, 1000 emails/mo, 1 audience
- ✓500 contacts limit
- ✓1,000 monthly email sends
- ✓1 audience
- ✓Basic email templates
- ✓Email support for the first 30 days
View on vendor site
Essentials
$13/moBest for: 500 contacts, 5000 emails/mo, 3 audiences
- ✓5,000 monthly email sends
- ✓3 audiences
- ✓24/7 email and chat support
- ✓A/B testing
- ✓Basic automated customer journeys
View on vendor site
MOST POPULARStandard
$20/moBest for: 500 contacts, 6000 emails/mo, Automation
- ✓6,000 monthly email sends
- ✓5 audiences
- ✓Advanced customer journeys and branching points
- ✓Send-time optimization
- ✓Predictive demographics
View on vendor site
Premium
$350/moBest for: 10K contacts, 150K emails/mo, Unlimited audiences
- ✓150,000 monthly email sends
- ✓Unlimited audiences
- ✓Phone and priority support
- ✓Multivariate testing
- ✓Advanced segmentation
View on vendor site
Capability Breakdown
5 differences found across 18 standardized features
Feature
Klaviyo
Mailchimp
Landing Pages
✗
✓
SMS Marketing
✓
✗
Transactional Email
✗
✓
CRM Built-in
✗
✓
SMTP Relay
✗
✓
Total (raw)
41
36
Klaviyo Features
- •Email Marketing
- •SMS Marketing
- •Marketing Automation
- •Segmentation
- •Predictive Analytics
- •A/B Testing
- •Product Recommendations
- •Forms & Pop-ups
- •Customer Profiles
- •Reporting
- •Shopify Integration
- •Flow Builder
- •Templates
- •API
- •Reviews
- •Personalization Tools
- •Customizable Templates
- •Drag Drop Editor
- •Automated Workflows
- •Customer Journey Mapping
- •Real Time Reporting
- •Email List Cleaning
- •Spam Filter Management
- •Domain Authentication
- •Bounce Management
- •Complaint Handling
- •Open Rate Tracking
- •Click Through Analysis
- •Conversion Rate Optimization
- •ROI Calculation
- •Campaign Scheduling
- •Triggered Emails
- •Abandoned Cart Reminders
- •Browse Abandonment Emails
- •Win Back Campaigns
- •Lead Scoring
- •Customer Lifecycle Management
- •Preference Center
- •Subscription Management
- •Content Library
- •Dynamic Content Blocks
Mailchimp Features
- •Email Campaigns
- •Marketing Automation
- •Landing Pages
- •Sign-up Forms
- •Audience Segmentation
- •A/B Testing
- •Analytics & Reporting
- •Social Media Posting
- •Customer Journeys
- •Dynamic Content
- •AI Content Generator
- •SMS Marketing
- •300+ Integrations
- •Templates
- •Surveys
- •Transactional Emails
- •Email Client Targeting
- •Customizable Templates
- •Advanced Filtering
- •Behavioural Triggers
- •Scoring System
- •Predictive Analytics
- •Content Optimization
- •Mobile Optimization
- •Geo Targeting
- •Time Zone Sending
- •Automated Workflows
- •Contact Tagging
- •Merge Tags
- •Spam Filter Testing
- •Email Verification
- •Bounce Management
- •Complaint Management
- •Domain Authentication
- •Click Map Tracking
- •Open Rate Tracking
Strengths & Limitations
Evaluative strengths and weaknesses: not feature lists
Pros
- +Free plan available
- +Competitive pricing from $20/mo
- +Multiple pricing tiers (3 plans) to match different needs
Pros
- +Generous free plan for up to 500 contacts and 1,000 sends/month.
- +Excellent email editor with pre-built templates and creative assistant.
- +Strong brand recognition and a very gentle learning curve for beginners.
- +Robust A/B testing capabilities for subject lines, content, and send times.
- +All-in-one platform includes landing pages, social posts, and websites.
Cons
- −Pricing becomes expensive as your contact list grows, especially past 10k.
- −Free and Essentials plans have very limited automation and segmentation.
- −Reporting and analytics lack the depth of more specialized competitors.
- −Contact-based pricing means you pay for unsubscribed contacts unless manually archived.
- −SMS marketing is a costly add-on, not bundled into core plans.
At a Glance
User Rating
4.6/5vs4.4/5
Klaviyo
▲
Mailchimp
Starting Price
$20/movs$13/mo
Klaviyo
▲
Mailchimp
Feature Count
41 featuresvs36 features
Klaviyo
▲
Mailchimp
User Base
167Kvs11.0M
Klaviyo
Mailchimp
▲
Klaviyo · Price & Data SyncLast verified: Jun 7, 2026 · CE-EMAIL-2026W22-7CCA4C · ✓ Pricing updated May 26, 2026
Mailchimp · Price & Data SyncLast verified: May 21, 2026 · CE-EMAIL-2026W23-EECC76 · No changes detected
Recent Price History
Klaviyo
Klaviyo added a new "Enterprise" plan (Custom pricing)
Plan added · May 26, 2026
Frequently Asked Questions
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