Mailchimp Pricing Plans and Tiers 2026
All-in-one marketing platform for email, SMS, automation, and analytics
All Plans & Pricing
Free
Best for: You get 500 contacts, 1000 emails/mo, 1 audience
- ✓500 contacts
- ✓1000 emails/mo
- ✓1 audience
Essentials
Best for: $13/mo gets you 500 contacts, 5000 emails/mo, 3 audiences
- ✓500 contacts
- ✓5000 emails/mo
- ✓3 audiences
Standard
Best for: $20/mo gets you 500 contacts, 6000 emails/mo, Automation
- ✓500 contacts
- ✓6000 emails/mo
- ✓Automation
Premium
Best for: $350/mo gets you 10K contacts, 150K emails/mo, Unlimited audiences
- ✓10K contacts
- ✓150K emails/mo
- ✓Unlimited audiences
Pricing Analysis
Overview
Mailchimp - All-in-one marketing platform for email, SMS, automation, and analytics. The free tier gets you 500 contacts, 1000 emails/mo, 1 audience - a real plan, not a 14-day trial. Upgrading to Essentials ($13/mo) unlocks 500 contacts and 5000 emails/mo. At $13/mo, Mailchimp undercuts the $20/mo category average by 35%. For comparison, Loops starts at $49 and MailerLite at $10. Watch the 27x price jump from Essentials ($13) to Premium ($350) - map out which features you actually need before committing to upper tiers.
Cost Per User
Which Plan Is Right for You?
You get 500 contacts, 1000 emails/mo, 1 audience. What's locked behind the paywall: 5000 emails/mo, 3 audiences. If those matter, Essentials at $13/mo is the next step. Good enough for solo use and evaluation.
$13/mo gets you 500 contacts, 5000 emails/mo, 3 audiences. The sweet spot for professionals who've maxed out the free plan and need 5000 emails/mo, 3 audiences.
$20/mo gets you 500 contacts, 6000 emails/mo, Automation. The middle ground - enough for growing teams without enterprise overhead. Saves $330/mo vs. Premium.
$350/mo gets you 10K contacts, 150K emails/mo, Unlimited audiences. 1650% more than Standard - justified only if you need the extras. At this price point, also evaluate Loops.
vs. Category Average
35% below the email marketing average
Our Verdict
Mailchimp scores 4.5/5 and offers a free plan - that's a rare combination. The free tier with 500 contacts and 1000 emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Essentials ($13/mo) when 500 contacts becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.
Is Mailchimp Worth the Price?
Strengths
- 1Free plan available
- 2Affordable starting at $13/mo
- 3Highly rated (4.4/5 on G2)
- 436 key features including Email Campaigns and Marketing Automation
- 5Multiple pricing tiers (4 plans) to match different needs
Considerations
- 1Email deliverability depends on list hygiene
- 2Some advanced features locked behind higher tiers
Ideal For
E-Commerce & Small Brands
Which plan fits you
Pricing Takeaway
★ 4.4/5Mailchimp scores 4.5/5 and offers a free plan - that's a rare combination. The free tier with 500 contacts and 1000 emails/mo is more than enough to validate whether it fits your workflow. Start free. Move to Essentials ($13/mo) when 500 contacts becomes a need, not a want. Also compare against Loops ($49/mo) before deciding.
Mailchimp Price History
Currently TrackingComparEdge is tracking Mailchimp pricing. No changes recorded since monitoring began.
More Affordable Alternatives
Frequently Asked Questions
How does Mailchimp pricing compare?
See how Mailchimp's 4 pricing plans stack up against similar Email Marketing tools.
Sources
- 1.Mailchimp Official Pricing–Vendor pricing page
- 2.Mailchimp Official Website–Official product website